---
title: 'Organic Social Creator at CookUnity'
canonical: 'https://feeny.ai/job/organic-social-creator-cookunity-new-york-estkacv3z7ep'
type: 'job'
last_seen: '2026-11-07'
---

# Organic Social Creator at CookUnity

- **Company:** CookUnity
- **Location:** New York, NY
- **Posted:** 2026-11-03
- **Last confirmed live:** 2026-11-07
- **Apply:** https://careers.cookunity.com/open-roles?gh_jid=8105990003

## Job description

About CookUnity:

Food has lost its soul to modern convenience. And with it, it has lost the power to nourish, inspire, and connect us. So in 2018, CookUnity was founded as the first-of-its-kind platform that connects the world with the source of truly great food: chefs. Today, CookUnity delivers 50 million meals a year from the industry’s best chefs to homes all over the country. Fresh. Ready-to-eat. And crafted with the passion that nourishes body and soul.

Unwilling to stop there, CookUnity is expanding beyond delivery to become an ever-innovating marketplace focused on our singular mission: empower Chefs to nourish the world.

If that mission has you hungry in more ways than one, you’ve found the right job posting.

About the Team:

At CookUnity, the Brand Marketing team is responsible for developing and executing world-class marketing activations and experiences that drive brand awareness and earn loyalty beyond reason. This team sets the vision and strategy for the brand and brings it to life with strategic rigor, creative excellence, and cultural relevance. Through insight-inspired, data-informed brand storytelling and experiences, CookUnity’s Brand Marketing team will build a category-defining brand loved by an entire generation of foodies.

The role:

We're looking for an Organic Social Creator. A senior-level operator and ambitious individual contributor who has already done the hard thing: built an audience from nothing, earned attention without a media budget, and has deep, proven conviction in what makes people stop scrolling.

This is not a strategist who hands off briefs to a team. This is not a creative director who develops other people's on-camera presence. This is the person who is the presence — someone as comfortable pitching a concept on a Monday as they are shooting it themselves Tuesday, editing it Tuesday night, and watching it take off Wednesday.

We're not looking for incremental improvement to our Instagram engagement. We're looking for the person who will make CookUnity impossible to ignore — a brand that shows up in food culture the way elite creators and challenger brands have shown up in theirs: fast, opinionated, everywhere at once, and impossible to fake. If we handed over the keys to our social presence tomorrow — no committee, no six-week approval chain — this person would know exactly what to do next.

This role exists because "safe" has a ceiling, and we need someone who sees that ceiling as an insult.

Responsibilities:

- Own the account like it's your own following. Full creative and executional control over the CookUnity handle, treated with the instinct and urgency of building a personal/lifestyle brand, not managing a corporate handle.
- Produce end-to-end. Concept, shoot, edit, caption, post, iterate — without waiting on agencies, freelancers, or a production. Bring your own eye and your own hands to the work.
- Build for virality, not just visibility. Develop repeatable formats and franchises designed to break containment — content built to be shared, remixed, and talked about outside our own follower base, not just liked by it.
- Live inside culture, not adjacent to it. Track trends, sounds, formats, and conversations in real time across food, entertainment, and internet culture, and move fast enough to insert CookUnity into the moment while it's still the moment, not days after it's over.
- Turn data into instinct, and instinct into data. Use platform analytics and audience signals to know what's working and why, then use that same fluency to make fast creative calls without unnecessary delays and bureaucracy.
- Develop scalable content systems. Design formats and franchises that can eventually be run, replicated, or handed off, even though you're the one proving them out solo in year one.
- Champion and develop on-camera talent when it serves the bigger goal — including CookUnity's chefs — but as an amplifier of your strategy, not the sole engine of it.
- Represent the brand's voice and point of view publicly, with the authority and judgment to make real-time calls on tone, timing, and risk.
- Operate as a business owner would, identifying opportunity, prioritizing ruthlessly, and getting things done with minimal resourcing, oversight, or hand-holding.

## Minimum Requirements

- Proven, verifiable track record of building a social following from scratch — personal, brand, or client — to meaningful scale, with evidence of organic (non-paid) growth.
- A portfolio that includes breakthrough content — measurable virality, not just consistent posting. We want to see the spike, not just the steady line.
- Hands-on production fluency: comfortable shooting and editing platform-native short-form video independently, on-camera and behind the lens, without a sizable crew.
- Demonstrated ability to operate autonomously and entrepreneurially — prior experience as a creator, founder, or lean-team operator strongly preferred over purely corporate/agency-only backgrounds.
- Fluency in social platform mechanics and culture — not just what performs, but why, and what's coming next.
- Comfort with ambiguity and speed over process and polish; bias to ship over bias to deck.
- Genuine interest or fluency in food and culinary culture — this doesn't have to be a professional background, but it has to be real.
- Data literacy sufficient to read platform analytics and audience insight and act on it independently, without a dedicated analyst.

## Benefits

🩺  Health Insurance coverage

🌅 401k Plan

📈 We grow, you grow: Stock Options Plan granted on Day 1

🌟 Eligible for a bi-annual performance bonus

⛱ Unlimited PTO

🗓️ 5- year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Paid Family leave

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🤖 AI-forward workplace: enterprise access to ChatGPT and Claude to help you work smarter and grow faster.

🧘🏽‍♀️ Wellness perks: access to fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🚀 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!

## Compensation

- All final pay rates will be determined by the candidate's experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data.
- Pay Range for this position: $150,000 - $200,000 per year.

If you’re interested in this role, please submit your application, and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

A quick note for all candidates We’ve recently seen an increase in recruitment scams across the industry, and we want to make sure you (and your data) stay safe while applying to CookUnity. We also want you to know that we take this seriously — sometimes, as part of our process, we may ask for a brief “proof of humanity” to confirm that we’re connecting with a real person, not an impersonator. Here are a few tips to help you protect yourself and know what to expect from us:

- Apply only through our official channels. All open roles are listed on our official careers page: [careers.cookunity.com](http://careers.cookunity.com/)
- Our recruiters are real people — and easy to verify. You can always find them on LinkedIn with verified profiles. If you’re unsure, feel free to reach out to us on our official [LinkedIn Company Page](https://www.linkedin.com/company/cookunity/).
- We only communicate through official CookUnity channels. That means emails ending in @cookunity.com and interviews held through official company platforms (Google Meet or Zoom) — never WhatsApp, Telegram, or SMS.
- We’ll never ask for payment or personal financial details. If anyone does, please don’t share any information and let us know right away.

If something ever feels off or you’re unsure about a message, we’d much rather you double-check with us. You can always contact us directly through any of our social media channels. We appreciate your interest in joining CookUnity — and we care about keeping your experience (and safety) as genuine as possible.

## About CookUnity

## Company Overview
- **One-liner**: CookUnity is a chef-to-consumer meal delivery marketplace that connects award-winning chefs with food lovers nationwide, delivering restaurant-quality, ready-to-eat meals.
- **Entity Type**: Private (Series C)
- **Headquarters**: Brooklyn, New York, United States
- **Founded**: 2015 (operations began in 2018)
- **Founders**: Mateo Marietti (Co-Founder & CEO), Clara F. Quiroga (Co-Founder & Chief Business Officer), Lucia Cisilotto (Co-Founder)

## Core Business
- **Primary industry/industries**: Food and Beverage Manufacturing, Meal Delivery, Food Technology
- **Target customers**: B2C (individual consumers seeking convenient, high-quality meals) and B2B (corporate, healthcare, and education organizations via a business subscription program)
- **Mission or purpose statement**: "We empower chefs everywhere to nourish the world through our shared love of great food." [careers.cookunity.com](https://careers.cookunity.com/)

## Products & Services
- **CookUnity Meal Subscription (B2C)**: A flexible, weekly subscription service offering 4, 6, 8, 12, or 16 meals per week. Customers choose from a rotating menu of 300+ dishes crafted by 150+ chefs, with options for various dietary needs. Meals are delivered fresh (chilled) and require simple heating. [cookunity.com](https://www.cookunity.com/)
- **CookUnity Business Subscription Program (B2B)**: A service bringing chef-made meals to organizations in healthcare, corporate, and education settings, delivered directly to facilities, offices, or homes. [cookunity.com](https://www.cookunity.com/)
- **Ingredients Club**: An account executive role listed on LinkedIn suggests a new offering focused on selling ingredients or pantry items to consumers or chefs. [linkedin.com](https://www.linkedin.com/company/cookunity)

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Annual Revenue of **$350.0M** (latest data available). Total Funding of **$408.5M** across 13 rounds. [linkedin.com](https://www.linkedin.com/company/cookunity)
- **Notable Investors/Partners**: Insight Partners, AngelPad, Fuel Venture Capital. [tracxn.com](https://tracxn.com/d/companies/cookunity/__P543_MzuCoszYwzR-JZBLWWdl5JTaKWaKDdJTbQ3U_U)
- **Growth Signals**:
    - **Headcount growth**: 1,700+ team members, with a **55.9% year-over-year increase** in employees. [linkedin.com](https://www.linkedin.com/company/cookunity) | [careers.cookunity.com](https://careers.cookunity.com/)
    - **Scale**: Over **50 million meals delivered** to date. [careers.cookunity.com](https://careers.cookunity.com/)
    - **Geographic expansion**: 8 kitchen locations across the US (New York, Los Angeles, Chicago, Austin, Atlanta, Miami, Seattle) and Toronto, Canada. [cookunity.com](https://www.cookunity.com/)
    - **Acquisitions**: Acquired three companies: flavrs, Cookin (Dec 2024), and Fraiche (May 2025), indicating aggressive market consolidation. [tracxn.com](https://tracxn.com/d/companies/cookunity/__P543_MzuCoszYwzR-JZBLWWdl5JTaKWaKDdJTbQ3U_U)
    - **Employee confidence**: 91% of team members believe in CookUnity's future success (Engagement Survey, May '25). [careers.cookunity.com](https://careers.cookunity.com/)

## Competitive Advantages
- **Chef-Direct Model**: A unique marketplace that directly connects independent chefs with consumers, allowing chefs to build their own businesses and reach a national audience. This creates a differentiated value proposition vs. traditional meal kits or prepared meal services.
- **Unmatched Variety**: A rotating menu of 300+ dishes from over 150 chefs, offering a breadth of cuisines and dietary options that competitors struggle to match.
- **Sustainability Focus**: Operates a Returnable Packaging Program (2.3M+ reused bags) and prioritizes responsible sourcing, differentiating on environmental impact. [careers.cookunity.com](https://careers.cookunity.com/)
- **B2B Channel**: Expanding beyond direct-to-consumer into corporate and healthcare wellness, opening a new, high-growth revenue stream.

## Strategic Focus
- **Geographic Expansion**: Continuing to open new kitchen locations across the US and Canada.
- **B2B Growth**: Scaling the business subscription program to serve more organizations.
- **Vertical Integration & Acquisitions**: Integrating recent acquisitions (flavrs, Cookin, Fraiche) to expand technology, talent, and market share.
- **Chef Empowerment**: Deepening the platform's value for chefs to attract and retain top culinary talent.

## Why Work Here
- **Culture & Mission**: The company is driven by a mission to "make quality food accessible to everyone" and "improve our food system's fairness and sustainability." The culture is described as collaborative and focused on empowering chefs. [careers.cookunity.com](https://careers.cookunity.com/)
- **Flexibility**: 30% of employees embrace flex work, suggesting a hybrid or remote-friendly policy for many roles. [careers.cookunity.com](https://careers.cookunity.com/)
- **Benefits**: Comprehensive health, dental, and vision insurance; 401(k) plan; paid parental leave; and a wellness benefit. [careers.cookunity.com](https://careers.cookunity.com/)
- **Growth Trajectory**: With 55.9% YoY headcount growth and active acquisitions, the company is in a high-growth phase, offering significant career advancement opportunities.
- **Global Team**: A diverse workforce spanning 17+ countries (including the US, Argentina, Peru, Canada, Spain, and Brazil), providing an international work environment. [linkedin.com](https://www.linkedin.com/company/cookunity)
- **Engineering & Product**: A strong technical team (101 people in technical roles) with talent sourced from companies like Amazon, Mercado Libre, and PedidosYa, suggesting a sophisticated tech culture. [linkedin.com](https://www.linkedin.com/company/cookunity)

## Sources
1. [CookUnity Careers Page](https://careers.cookunity.com/)
2. [CookUnity LinkedIn Profile](https://www.linkedin.com/company/cookunity)
3. [CookUnity Official Website](https://www.cookunity.com/)
4. [Tracxn Company Profile](https://tracxn.com/d/companies/cookunity/__P543_MzuCoszYwzR-JZBLWWdl5JTaKWaKDdJTbQ3U_U)

## Other roles at CookUnity

- [Staff Product Manager, Shopping Experience](https://feeny.ai/job/staff-product-manager-shopping-experience-cookunity-toronto-napxp75fqc71) — Toronto, Canada / United States
- [Head of B2B Sales](https://feeny.ai/job/head-of-b2b-sales-cookunity-united-states-h33dc10j2rcc) — United States
- [Strategic Finance Manager, Operations](https://feeny.ai/job/strategic-finance-manager-operations-cookunity-new-york-r6mwh2bfr9dj) — New York, NY
- [Director, Advanced Analytics](https://feeny.ai/job/director-advanced-analytics-cookunity-united-states-qss3dh2trh4n) — United States
- [People Operations Admin (Seasonal)](https://feeny.ai/job/people-operations-admin-seasonal-cookunity-austin-0k8ftd09fgtt) — Austin, TX
- [Executive Chef](https://feeny.ai/job/executive-chef-cookunity-new-york-bs86rt1mt4xt) — New York, NY
- [Quality Control Team Member](https://feeny.ai/job/quality-control-team-member-cookunity-chicago-rhaa0bwvy8nw) — Chicago, IL
- [Chef Operations Supervisor](https://feeny.ai/job/chef-operations-supervisor-cookunity-los-angeles-7dhx2reas773) — Los Angeles, CA
- [Sr. Product Manager, Revenue Engine](https://feeny.ai/job/sr-product-manager-revenue-engine-cookunity-buenos-aires-p9xm4xv9fmdc) — Buenos Aires, Argentina / Latin America
- [Senior Full Stack Engineer, Post Order Experience](https://feeny.ai/job/senior-full-stack-engineer-post-order-experience-cookunity-latin-america-xh47w3vp8vgs) — Latin America