---
title: 'Outbound BDR at FirmPilot'
canonical: 'https://feeny.ai/job/outbound-bdr-firmpilot-new-york-r5m00a2vet8s'
type: 'job'
last_seen: '2026-09-06'
---

# Outbound BDR at FirmPilot

- **Company:** FirmPilot
- **Location:** New York, NY
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/firmpilotailawfirmmarketing/jobs/5373865008

## Job description

FirmPilot is the first AI platform built specifically for law firm marketing. We help small to mid-sized firms generate high-intent leads and sign more cases. Our clients typically see 180%+ growth in caseload.

Most law firms rely on outdated SEO tactics, generic content, and vanity metrics. FirmPilot replaces that guesswork with precision. Our proprietary legal knowledge database ensures that content is written to rank. Real-time competitor analysis identifies the searches that actually convert. The platform optimizes continuously based on results, not reports.

We're scaling fast and building a sales team that operates with intensity and accountability.

This is a high-activity outbound BDR position. Cold calls, cold outreach, pipeline generation. Not passive. Not inbound.

Who you're selling to

Managing partners at personal injury firms, solo criminal defense attorneys, owners of growing family or immigration practices. They've hired three agencies in four years. Two ghosted them. One sent monthly PDFs full of "impressions." None of it signed cases. They're skeptical of anyone promising "AI." Your job is to cut through in the first line, be human, be specific, and earn the meeting.

## What you'll actually do

- Working steps of our outreach sequence averaging 100+ calls per day and 2.5 hours of talk time
- Earn time by demonstrating value and overcoming objections
- Convert outreach into qualified meetings with law firm decision-makers
- Generate pipeline that hits qualified meeting targets (~average 13/mo)
- Partner with Account Executives on handoff and deal progression
- Maintain solid call notes and accurate tracking of all activity in HubSpot

## What we're looking for

- 1+ year(s) in outbound sales, SDR or business development
- Comfortable with high-volume cold calling
- High degree of personal accountability and consistency
- Coachable and adaptable to change, with a growth mindset
- Strong verbal communicator who qualifies and adapts in real-time
- You genuinely want a career in sales, not a placeholder job. You can tell us what success looks like for you over the next one to three years and why this is the path.

## Why this seat is worth it

- Product that actually works. 180%+ case lift, real ROI, customers who renew because the math is the math.
- Being equipped with data to make outreach specific and meaningful to attorneys (this is not a spray and pray approach)
- Ability to work directly with VP & SVP level leaders - providing both sales & career guidance
- Supportive team with shared learnings and direct feedback
- Compensation that scales with production - heavily rewarding overachievement
- The chance to be part of a disruptive AI technology, pioneering the next age of digital marketing and helping local businesses stay ahead of the curve

## Compensation

Pursuant to applicable pay transparency laws, the base salary range for this role is $60,000 to $70,000, with additional commission based on performance (up to $110k OTE).

In addition to base salary and commission, FirmPilot offers:

- 100% premium cost for employee only: health, dental, and vision coverage
- Discretionary paid time off
- 11 holidays observed, and 2 floating holidays

## About FirmPilot

## Core Business
- **Primary industry**: Legal marketing services / AI-driven marketing software
- **Target customers**: Law firms of all sizes – solo practitioners, small firms, mid-large firms – across practice areas (personal injury, family law, criminal law, immigration, bankruptcy, estate & probate, business law, employment law, etc.)
- **Mission / purpose**: To eliminate wasteful marketing spend for attorneys and ensure they never settle for “just enough” by applying deep AI expertise to grow law firms without guesswork.

## Products & Services
- **AI Agent Automation**: Always-on AI systems that monitor competitor content, analyze market trends, and automate time-intensive marketing tasks.
- **Content & SEO/GEO**: AI-generated legal content tailored to practice areas, optimized for traditional search (SEO) and AI search/GEO (e.g., ranking in ChatGPT).
- **PPC & Digital Presence**: Management of paid ads, Google Business Profile, social media, and other digital channels from a single platform.
- **Website Optimization**: Enhancements for mobile, SEO/GEO, and load time to meet modern standards and client expectations.
- **Real-Time Dashboards**: No-nonsense dashboards that track ROI and measure the effectiveness of every dollar spent, in real time.
- **Competitive Blueprinting**: Reverse-engineering of high-performing law firms to deliver an AI-driven approach to smarter marketing.

## Market Standing
- **Valuation / Market Cap**: Not disclosed (private company)
- **Key Metric**: Total funding – $31.5M raised across four rounds (venture round $510K, seed $2M led by Valor Ventures, Series A $7M, Series A-1 $22M led by DeepWork Capital)
- **Notable Investors/Partners**: Thomson Reuters, HubSpot Ventures, Blumberg Capital, Valor Ventures, SAAS Ventures, Data Point Capital, DeepWork Capital
- **Growth Signals**: 
  - 180%+ more cases for clients using FirmPilot’s technology
  - 12,000+ leads generated for FirmPilot clients
  - $30,000+ average annual marketing savings for new clients
  - Headcount of 34 employees (+35.3% YoY)
  - Active hiring for roles in Sales, Customer Success, and Management

## Competitive Advantages
- Proprietary AI technology trained on a legal database (cases, legislation, legal news) to create authoritative, high-ranking content.
- Hyper-personalized content generation that targets specific practice areas and local markets.
- Integrated platform covering SEO, GEO, PPC, social media, and website optimization – eliminating the need for multiple agencies.
- Focus on “AI search” (GEO) to ensure law firms appear in ChatGPT and other generative AI results, a growing channel.

## Strategic Focus
- Scaling the AI-powered legal marketing platform to serve more law firms across the U.S. and potentially internationally.
- Deepening the AI agent automation capabilities to reduce manual work for clients.
- Expanding the go-to-market team (recently hired a Senior Vice President of Sales & Go-to-Market) to capture a larger share of the legal marketing market.

## Why Work Here
- **Culture**: Described as “dreamers and realists, technologists and marketers” – a blend of innovation and execution. Core values include radical transparency, continuous learning, and excellence in execution.
- **Work environment**: Hybrid/remote flexibility – some roles are fully remote (e.g., Project Manager, Customer Success), while others are based in Miami, FL (headquarters) or New York, NY (e.g., SVP of Sales).
- **Perks**: Not explicitly listed, but the company emphasizes measurable results, real-time reporting, and a data-driven approach. Employees get to work at the intersection of AI and legal marketing with backing from major industry players (Thomson Reuters, HubSpot).
- **Growth trajectory**: Rapidly scaling (35%+ headcount growth YoY) with recent $22M funding, offering opportunities for career advancement in a high-growth startup.

## Sources
1. [firmpilot.com](https://firmpilot.com/)
2. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/firmpilotailawfirmmarketing)
3. [cbinsights.com](https://www.cbinsights.com/company/firmpilot)
4. [linkedin.com](https://www.linkedin.com/company/firmpilot)

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