---
title: 'Outreach Leader at Hopscotch Primary Care'
canonical: 'https://feeny.ai/job/outreach-leader-hopscotch-primary-care-asheville-0x06etmvt91w'
type: 'job'
last_seen: '2026-09-25'
---

# Outreach Leader at Hopscotch Primary Care

- **Company:** Hopscotch Primary Care
- **Location:** Asheville, NC
- **Posted:** 2026-09-17
- **Last confirmed live:** 2026-09-25
- **Apply:** https://job-boards.greenhouse.io/hopscotchprimarycare/jobs/6195301004

## Job description

## About Hopscotch Primary Care

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities.  Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities.  We are on a mission to transform healthcare in rural America.  We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch.  Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible.  Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time.

Today, we are serving thousands of patients in our value-based care model and the number is growing every day.  If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we’d like to meet you.

## About the Role

This is a field-based sales role focused on growing our patient population.

As an Outreach Leader, you'll be responsible for identifying, developing, and managing relationships that generate new patients for Hopscotch Primary Care. You'll spend your time in the community meeting with prospective patients, local organizations, referral partners, businesses, senior groups, and community leaders to educate them about Hopscotch and help eligible individuals enroll as patients.

Success in this role comes from building trust, creating new opportunities, developing a strong sales pipeline, and consistently achieving patient growth goals.

You'll have significant autonomy to build your territory, execute your outreach strategy, and drive measurable results.

This position is home-based in the greater Asheville, NC area and requires daily local travel throughout Buncombe County.

## What You'll Do

Drive Patient Growth

- Own patient acquisition goals within your assigned territory
- Build and execute a territory sales plan to achieve monthly and quarterly enrollment targets
- Prospect for new opportunities through networking, cold outreach, community engagement, and referrals
- Identify, qualify, and convert prospective patients into active Hopscotch patients
- Develop and maintain a healthy pipeline of leads and manage opportunities through every stage of the enrollment process
- Track sales activity, conversion metrics, and pipeline performance using CRM tools

Build Community Partnerships

- Develop strong relationships with community organizations, senior centers, churches, employers, healthcare providers, pharmacies, and other referral sources
- Identify new partnership opportunities that increase awareness and patient referrals
- Serve as the face of Hopscotch Primary Care throughout your territory
- Represent Hopscotch at community events, health fairs, educational programs, and networking opportunities

Relationship Management

- Build lasting relationships with patients, caregivers, and community partners
- Follow up with new patients to ensure a positive onboarding experience
- Collect market intelligence and community feedback to improve outreach efforts
- Collaborate closely with Marketing, Clinic Operations, and Care Teams to maximize growth opportunities

Sales Planning & Performance

- Develop territory growth strategies and action plans
- Monitor key sales metrics including leads, conversions, enrollments, and partnerships
- Maintain accurate CRM documentation and activity reporting
- Continuously evaluate outreach efforts and adjust strategies to improve results

## About You

This role is ideal for someone who loves meeting new people, enjoys building relationships, and is motivated by achieving goals. We're looking for someone with the drive, resilience, and relationship-building skills that make great sales professionals successful.

A great candidate for the role:

- Is ambitious, organized, and energetic
- Is empathetic and an active listener
- Is a self-starter who is resourceful and doesn’t need a lot of direction to succeed
- Has a drive to succeed and want to control their own income
- Has an ability to quickly connect and influence the right people
- Builds trust quickly and can handle tough conversations
- Is collaborative and contributes to the effectiveness to the overall team
- Demonstrates good judgement professionally and ethically at all times
- Enjoys talking with seniors
- Is comfortable using email, Microsoft Office applications, and computer reporting tools; CRM experience preferred

## Qualifications

Required

- High school diploma or equivalent
- 2+ years of sales, business development, account management, or customer-facing experience
- Valid driver's license and reliable transportation
- Ability to travel locally throughout the assigned territory
- U.S. work authorization

## Preferred

- Bachelor's degree
- Healthcare, Medicare, insurance, or value-based care experience
- Experience using a CRM (Salesforce or similar)
- Experience working with older adults or community organizations

At Hopscotch Primary Care, we embrace diversity, invest in a culture of inclusion and positivity and encourage all to apply to join our team.  You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

## About Hopscotch Primary Care

## Company Overview
- **One-liner**: Hopscotch Primary Care delivers advanced, value-based primary care to seniors in rural communities, with a focus on Medicare and Medicare Advantage patients.
- **Entity Type**: Private (Series C, 2024)
- **Headquarters**: Chicago, Illinois, United States
- **Founded**: 2021
- **Founders**: Not publicly available (company founded as Hopscotch Healthcare, Inc.)

## Core Business
- **Primary industry**: Healthcare – Senior Primary Care (value-based, rural-focused)
- **Target customers**: Seniors (Medicare, Medicare Advantage, Medicare/Medicaid) in rural communities
- **Mission**: “Transform lives in rural communities through accessible and proactive value-based care” [hellohopscotch.com](https://hellohopscotch.com/)

## Products & Services
- **[Advanced Primary Care Clinics]**: In-person clinics offering comprehensive, team-based primary care with intentionally small patient panels, extended appointment times, and a full care team (physicians, nurse practitioners, care managers, behavioral health). Model is value-based, aiming to improve health outcomes while reducing costs.
- **[Remote/Telehealth Support]**: Care management and patient engagement extends beyond clinic walls; includes remote monitoring and community outreach.
- **[Medicare/Medicaid Navigation]**: Support for patients enrolling in and utilizing Medicare, Medicare Advantage, and dual-eligible plans.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Total Funding – **$100M** (as of June 2024) [linkedin.com](https://www.linkedin.com/company/hellohopscotch)
- **Notable Investors/Partners**: 
  - Series C (June 2024): $50M from 1 investor (per LinkedIn) or 7 investors (conflicting reports)
  - Prior Private Equity Round (2023): 1 investor
  - The National Health Service Corps (NHSC) – clinics qualify for loan repayment programs [hellohopscotch.com/careers](https://hellohopscotch.com/careers/)
- **Growth Signals**: 
  - Headcount grew 13.9% YoY (88 employees, +14) [linkedin.com](https://www.linkedin.com/company/hellohopscotch)
  - Active job postings increased 44% YoY (36 open roles) [linkedin.com](https://www.linkedin.com/company/hellohopscotch)
  - New C-suite appointments in 2024-2025: CEO Tim Gronniger, CMO Aditi Mallick, CFO Ashley White [linkedin.com](https://www.linkedin.com/company/hellohopscotch)
  - Serving “thousands of patients” in rural communities, with presence in North Carolina, Illinois, and expanding [job-boards.greenhouse.io](http://job-boards.greenhouse.io/hopscotchprimarycare)

## Competitive Advantages
- **Rural Focus**: Dedicated exclusively to rural underserved communities, a segment often neglected by larger health systems.
- **Value-Based Care Model**: Aligned incentives for patient outcomes rather than volume; small panels allow deeper relationships.
- **Full Care Team**: Multi-disciplinary teams (physicians, NPs, social workers, care managers) providing wrap-around support.
- **Technology-Enabled**: Internal product and engineering team building custom tools for care coordination and patient engagement.

## Strategic Focus
- Geographic expansion in rural markets (hiring across North Carolina, Western NC, Illinois).
- Scaling the value-based model to serve more Medicare and dual-eligible seniors.
- Investing in technology platform (Senior Manager, Product Management role listed) to support care delivery.
- Strengthening partnerships with local health systems, community organizations, and NHSC.

## Why Work Here
- **Mission-Driven**: Employees directly impact health outcomes for underserved senior populations in rural America.
- **Culture**: Values include “Patient First, Team Always,” “Make Every Moment Count,” “Rise to the Challenge,” and “Data, Insight, Action” [hellohopscotch.com/careers/working-at-hopscotch](https://hellohopscotch.com/careers/working-at-hopscotch/)
- **Work Arrangement**: Mix of in-clinic (North Carolina, Illinois) and remote roles (Central Team, Data/Engineering roles, Clinical Innovation Fellow) [job-boards.greenhouse.io](http://job-boards.greenhouse.io/hopscotchprimarycare)
- **Benefits**: Competitive and equitable compensation, medical/dental/vision, 401k matching, HSA/FSA, PTO, Employee Assistance Programs, professional development, NHSC loan repayment eligibility [hellohopscotch.com/careers/working-at-hopscotch](https://hellohopscotch.com/careers/working-at-hopscotch/)
- **Diversity & Inclusion**: Stated commitment to building diverse teams and inclusive communities; encourages applications regardless of race, gender, age, disability, etc. [hellohopscotch.com/careers](https://hellohopscotch.com/careers/)
- **Recognition**: Awarded 2024 OnCon Icon Award for Top 100 Talent Acquisition Teams [hellohopscotch.com/careers](https://hellohopscotch.com/careers/)
- **Engineering/Product Culture**: In-house Product and Engineering team building healthcare technology; Senior Manager, Product Management role is remote.

## Sources
1. [hellohopscotch.com](https://hellohopscotch.com/) – Main site, mission, who we serve
2. [hellohopscotch.com/careers](https://hellohopscotch.com/careers/) – Careers overview, values, NHSC, award
3. [hellohopscotch.com/careers/working-at-hopscotch](https://hellohopscotch.com/careers/working-at-hopscotch/) – Benefits, culture, roles
4. [job-boards.greenhouse.io/hopscotchprimarycare](http://job-boards.greenhouse.io/hopscotchprimarycare) – Open job listings, patient count, tech stack
5. [linkedin.com/company/hellohopscotch](https://www.linkedin.com/company/hellohopscotch) – Company details, funding, headcount, recent departures, news

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