---
title: 'Overseas Content Marketing Specialist at NetEase Games'
canonical: 'https://feeny.ai/job/overseas-content-marketing-specialist-netease-games-canada-united-states-m0wjt5xgdx03'
type: 'job'
last_seen: '2026-09-11'
---

# Overseas Content Marketing Specialist at NetEase Games

- **Company:** NetEase Games
- **Location:** Canada / United States
- **Work type:** onsite
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-11
- **Apply:** https://job-boards.greenhouse.io/neteasegames/jobs/5230790007

## Job description

About Company:

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Job Responsibilities

- Manage and operate overseas communities for multiple game titles across platforms such as Facebook, Twitter/X, TikTok, and Discord. Responsibilities include developing community strategies, managing content calendars, planning community activities, and monitoring and managing player sentiment.
- Understand how overseas gaming communities operate and stay attuned to player preferences. Build the foundational community framework for new game launches in international markets, driving user acquisition, engagement, retention, and overall community health.
- Continuously identify player needs and insights, and develop and execute creative content ideas based on the preferences of European and North American players as well as relevant local trends, with the goal of increasing content reach and engagement.
- Demonstrate strong organizational skills and the ability to plan and execute both online and offline community activities. Manage the full lifecycle of campaigns and trending-topic initiatives, including planning, execution, and performance tracking.

## Qualifications

- Proficiency in English and Mandarin is required as this role involves regular collaboration with regional teams and Mandarin speaking stakeholders, including counterparts based in China.
- Proficiency in an additional language such as Spanish or Portuguese is a plus.
- Strong understanding of European and North American cultures, with clear insights into player audiences and the gaming industry.
- Passionate about gaming; experience playing open-world games on PC or console is preferred.
- Strong execution, communication, and coordination skills, with a good sense of quality and aesthetics when reviewing and refining creative assets and copy.
- Able to perform well under pressure, with a strong sense of responsibility and a collaborative, team-oriented mindset.

Commitment to Equal Opportunity: NetEase is an Equal Opportunity Employer committed to diversity in its workforce. We consider all qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sex, gender expression or identity, sexual orientation, or any other protected characteristic under applicable law. We also comply with applicable federal, state, and local laws regarding applicants with criminal histories. If you require reasonable accommodation due to a disability during any part of the application process, please email globaltalent@service.netease.com.

Data Privacy

In order to administer our recruiting process, we collect and process certain information including personal information. For further information on what personal information we collect, how we use it and process it, please see our [Candidate Privacy Notice.](https://hr.163.com/wd-policy.html)

## About NetEase Games

## Company Overview
- **One-liner**: NetEase Games is the global video game development and publishing division of NetEase, Inc., known for titles like *Marvel Rivals*, *Naraka: Bladepoint*, and *Knives Out*.
- **Entity Type**: Public (division of NetEase, Inc., listed on NASDAQ: NTES and HKEX: 9999)
- **Headquarters**: Guangzhou, China
- **Founded**: 2001
- **Founders**: NetEase, Inc. was founded by William Ding; the games division was established as part of the company.

## Core Business
- **Primary industry**: Computer Games / Video Games
- **Target customers**: B2C – global gamers across mobile, PC, and console platforms
- **Mission or purpose**: "Driving Innovation with Ingenuity" – creating premium interactive entertainment experiences and infusing play with culture and education.

## Products & Services
- **Marvel Rivals**: A team-based PvP shooter featuring Marvel superheroes (PC/console).
- **Naraka: Bladepoint**: A battle royale melee combat game (PC, mobile).
- **Knives Out**: A battle royale shooter popular in Japan and Asia (mobile).
- **Where Winds Meet**: An open-world martial arts RPG (PC/mobile).
- **Harry Potter: Magic Awakened**: A collectible card RPG set in the Wizarding World (mobile).
- **Licensed & Co-Developed Titles**: Partnerships with Blizzard Entertainment (e.g., *Diablo Immortal* co-development in China), Mojang (Minecraft China), Warner Bros., and others.
- **Global Studio Network**: Independent studios in North America, Europe, Japan, and Canada (e.g., Quantic Dream, Grasshopper Manufacture, SkyBox Labs) that develop and publish original IP.

## Market Standing
- **Valuation/Market Cap**: NetEase, Inc. market cap is publicly traded; exact figure not provided here – refer to stock exchanges.
- **Key Metric**: Annual Revenue of NetEase Games: **USD 1.9 billion** (LinkedIn estimate)
- **Notable Investors/Partners**: Blizzard Entertainment, Mojang (Microsoft), Warner Bros., Marvel Entertainment.
- **Growth Signals**:
  - Acquired Quantic Dream (2022), Grasshopper Manufacture (2021), SkyBox Labs (2023).
  - Global headcount of ~2,169 with +0.7% YoY growth.
  - Operates in 9+ countries with offices in China, Japan, South Korea, Singapore, UK, Canada, US.

## Competitive Advantages
- **Large in-house R&D**: One of the world’s largest internal game development teams, enabling rapid iteration and self-publishing.
- **IP Portfolio & Partnerships**: Strong relationships with global entertainment brands (Marvel, Warner Bros., Blizzard) and ownership of cult studios.
- **Cross-Platform Expertise**: Proven track record in mobile, PC, and console markets, especially in Asia and expanding globally.

## Strategic Focus
- **Global Expansion**: Establishing and supporting independent studios in North America, Europe, and Japan to create locally relevant content.
- **Premium IP Development**: Investing in original and licensed IP for worldwide audiences.
- **Multi-Platform Publishing**: Expanding PC/console presence while maintaining mobile leadership.

## Why Work Here
- **Culture**: Emphasizes "integrity, collaboration, and responsibility" with a creative environment for game makers.
- **Work Policy**: Hybrid/remote options available for many roles (e.g., Community Manager in UK – Remote; Senior Gameplay Engineer in Canada – Remote).
- **Global Opportunities**: Offices in Guangzhou, Shanghai, Tokyo, Seoul, Singapore, London, Montreal, Vancouver, Pasadena – offering relocation and cross-cultural collaboration.
- **Perks & Engineering Culture**: Competitive compensation (Senior Game Designer ~$156k USD/yr, SRE ~$153k USD/yr), involvement with major IP, and access to cutting-edge game tech.
- **Employer Rating**: 3.4/5 on LinkedIn (544 reviews) – work-life balance rated 3.0, compensation 3.6, culture 3.0, career 3.4.

## Sources
1. [neteasegames.com](https://www.neteasegames.com/index.html)
2. [linkedin.com/company/netease-games](https://www.linkedin.com/company/netease-games)
3. [ir.netease.com](https://ir.netease.com/company-overview/corporate-profile)
4. [job-boards.greenhouse.io/neteasegames](http://job-boards.greenhouse.io/neteasegames)

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