--- title: 'Pack Merchandising Lead at Rare Candy' canonical: 'https://feeny.ai/job/pack-merchandising-lead-rare-candy-dallas-92svdtxjfcbc' type: 'job' last_seen: '2026-11-09' --- # Pack Merchandising Lead at Rare Candy - **Company:** Rare Candy - **Location:** Dallas, TX - **Employment:** full-time - **Posted:** 2026-11-06 - **Last confirmed live:** 2026-11-09 - **Apply:** https://jobs.ashbyhq.com/rarecandy/2acad622-6c06-4a9c-a128-49a2044845f6 ## Job description Location: Dallas, on-site at our warehouse Compensation: $75,000 to $105,000 base, plus equity Department: Revenue Reports to: Head of Merchandising & Revenue ## About Rare Candy Rare Candy is revolutionizing the $25 billion trading-card industry as the only community marketplace 100% dedicated to TCGs. Collectors use our AI-powered card scanner, data-rich collection tools, and expert-curated Instapacks to buy, sell, rip, and showcase Pokémon, MTG, Lorcana, One Piece, and more. We've hit 30x revenue growth year to date, the business is profitable, and we're building the team to take this from a great product to a category-defining platform. We're a 25-person team moving fast and looking for the next set of TCG-obsessed rock stars to join our team. ## The Role You'll build the Instapacks that thousands of collectors rip every week. You'll turn our vault inventory into packs people love: picking chases collectors will love, creating themes and curating cards, setting run sizes, checking every pack's value and margin, and getting each print run live on time. Then you'll tell collectors about it, with drop announcements, pull highlights, and the stories behind the chases. This role is for someone who lives in the hobby and is fluent in numbers. You can price a slab from memory, and you can build the spreadsheet that shows what a 5,000-pack run does to margin. You'll work side by side with our pack builder and warehouse team in Dallas. What Success Looks Like First 30 days: You know our inventory, our tools, and every live pack. You've shipped your first print runs with review, and you're posting drop and pull content every week. First few months: You own the weekly build calendar. Packs launch on time, hit their value and margin targets, and sell through. You catch inventory problems before they reach a live pack. By the end of year one: You run pack building and drop marketing day to day. You've improved our pack templates and tools, and you're training the next pack builder. ## What You'll Do - Build print runs from live inventory: choose chases, set run sizes and pack structure, and check every pack against our value, floor, and margin rules before launch. - Keep the lineup fresh: a steady mix across price points and games, with Pokémon today and One Piece growing. - Watch the numbers daily: sell-through, pulls, and Keep versus Exchange. Flag what's working, what's stuck, and what we need to buy. - Work with the warehouse: intake, inventory accuracy, and on-time launches. - Tell the story: write and post drop announcements, weekly top-pull highlights, and pack stories with our content team. - Feed the buy plan: tell sourcing which cards and price points we're short on. You Might Be a Fit If - You're a serious collector or player. You follow sets, prices, and grading, and you can spot a fake. - You're good with numbers: comfortable in spreadsheets, expected value, and basic probability. Experience using AI tools like Claude is a plus. - You are immersed in the TCG hobby. You know what cards are trending, when new sets drop what the top chases will be. You’ve bought, sold, traded and graded cards for a long time and it shows. - You've bought, sold, or priced cards for real: at a card shop, as a show dealer or Whatnot seller, at an auction house, grading company, distributor, or marketplace. - You write in a collector's voice. Comfort on camera or running social is a plus. - You check your work. Packs go live with real money on them, and accuracy matters every time. - You're based in Dallas or ready to move here. ## Why Join Us Now - Shape the packs our collectors rip every week. - Learn merchandising from the inside of a profitable, fast-growing company, with a path to owning pack strategy. - Competitive startup comp and equity upside. - Full benefits: health, dental, and vision coverage, 401(k), and a wellness stipend. - A monthly dogfooding budget to spend on cards, because we hire people who love this hobby. ## How We Hire and How to Apply Apply through our Ashby posting and answer these: - Required: what do you collect or play, and what's the favorite card you own? - You have $10,000 of cards to build a $25 Instapack. How would you pick the hits and decide whether it's a good pack? Back-of-the-envelope is fine. - Share something that shows your hobby knowledge: a video, post, spreadsheet, price analysis, or a store or Whatnot channel you've run. - Rip a few Instapacks. Which pack would you change, and how? Rare Candy is an equal opportunity employer. We celebrate individuality, from Pikachu collectors to Planeswalker pros, and are committed to building an inclusive team. ## About Rare Candy ## Company Overview - **One-liner**: Rare Candy is a community-driven collectibles marketplace dedicated to trading card games (TCGs), offering live auctions, drops, and AI-powered tools for buying, selling, and managing collections. - **Entity Type**: Private (Seed stage) - **Headquarters**: Dallas, Texas, United States - **Founded**: 2021 - **Founders**: Chris Knape (CEO and Co-founder) and Lee Steinfeld (known as Leonhart) ## Core Business - **Primary industry**: Collectibles marketplace / Trading Card Games (TCGs) - **Target customers**: B2C collectors and enthusiasts of Pokémon, Magic: The Gathering, Lorcana, One Piece, Yu-Gi-Oh!, and other TCGs - **Mission or purpose**: To bring the heart of collecting into the digital age by reimagining the experience of the neighborhood hobby shop in an online, community-first setting [konvoy.vc](https://www.konvoy.vc/blogs/why-we-invested-in-rare-candy) ## Products & Services - **Rare Candy Marketplace**: An online platform for buying authentic trading cards via live auctions, exclusive drops, and always-on listings. - **AI-Powered Card Scanner**: A tool that allows collectors to quickly scan and catalog their collections. - **Collection Management Tools**: Data-rich tools for tracking card values and managing personal inventories. - **Community Features**: A social hub including a Discord community for collectors to connect, trade, and showcase. ## Market Standing - **Valuation/Market Cap**: Not publicly available (Private company) - **Key Metric**: Total Funding of $4.0M across two seed rounds; revenue of ~$203K annually (estimated) [linkedin.com](https://www.linkedin.com/company/rarecandy) - **Notable Investors/Partners**: Lerer Hippeau (led seed round), Konvoy Ventures, Alumni Ventures, Courtside VC, StartOut Growth Lab, and others [cbinsights.com](https://www.cbinsights.com/company/rare-candy) - **Growth Signals**: 10x revenue growth over the last 6 months; highly profitable; monthly active users grew 30x since summer 2024; expanding beyond Pokémon into Magic: The Gathering and other franchises; headcount grew 26.7% YoY to 12 employees [indeed.com](https://www.indeed.com/cmp/Rare-Candy/jobs) [konvoy.vc](https://www.konvoy.vc/blogs/why-we-invested-in-rare-candy) ## Competitive Advantages - **Deeply integrated collector tools**: Unlike other marketplaces, Rare Candy embeds AI-powered scanning, valuation, and collection management directly into the buying experience [konvoy.vc](https://www.konvoy.vc/blogs/why-we-invested-in-rare-candy). - **Community-first approach**: Founded by a major figure in the Pokémon community (Leonhart), giving the platform authentic credibility and a built-in audience. - **Exclusive access**: Offers drops and live auctions with top creators that are hard to find elsewhere. - **Niche focus**: 100% dedicated to TCGs, serving a passionate and growing $25 billion industry. ## Strategic Focus - **Category expansion**: Starting with Pokémon, now expanding into Magic: The Gathering, Lorcana, One Piece, and other TCGs. - **Operational scaling**: Hiring a Director of Operations to build out warehouse and fulfillment infrastructure to handle high-volume, high-value collectibles inventory. - **AI and automation**: Investing in AI and automation to improve the user experience and operational efficiency. - **Team building**: Growing from a 10-person team to scale rapidly, with plans to expand the warehouse team to 40+ people. ## Why Work Here - **Culture**: High-trust, low-ego, fast-shipping environment where you work directly with the founders on the decisions that matter most. Described as "scrappy" and "hands-on" [indeed.com](https://www.indeed.com/cmp/Rare-Candy/jobs). - **Remote/Hybrid/Office Policy**: Dallas-based with a strong preference for being in Dallas at least 3 weeks per month for operational roles. Some roles may be more flexible. - **Perks**: Competitive startup compensation with meaningful equity upside; full benefits including health, dental, vision, 401(k), and wellness stipend; a monthly "dogfooding" budget to spend on trading cards [indeed.com](https://www.indeed.com/cmp/Rare-Candy/jobs). - **Engineering Culture**: Small, fast-moving team (10 people) where engineers own significant impact. Recent hires from Meta, TikTok, and other top tech companies. Focus on building AI-powered features and scaling the platform. ## Sources 1. [LinkedIn Company Profile](https://www.linkedin.com/company/rarecandy) 2. [CB Insights Company Profile](https://www.cbinsights.com/company/rare-candy) 3. [Indeed Careers Page](https://www.indeed.com/cmp/Rare-Candy/jobs) 4. [Konvoy Ventures Blog - Why We Invested](https://www.konvoy.vc/blogs/why-we-invested-in-rare-candy) 5. [Rare Candy Official Website](https://rarecandy.com/rarecandy) ## Other roles at Rare Candy - [Growth Marketer, SEO and Lifecycle](https://feeny.ai/job/growth-marketer-seo-and-lifecycle-rare-candy-austin-cwdzseygn1fh) — Austin, TX - [Senior Creative Lead - Growth](https://feeny.ai/job/senior-creative-lead-growth-rare-candy-remote-bt90gt83tt4r) - [Web Engineer](https://feeny.ai/job/web-engineer-rare-candy-remote-m8p1s1amgysx) - [Go Backend Developer](https://feeny.ai/job/go-backend-developer-rare-candy-remote-4qf22h5qtj8a) - [Fullstack Developer](https://feeny.ai/job/fullstack-developer-rare-candy-dallas-7tvd8qt2bsd5) — Dallas, TX - [Android Developer](https://feeny.ai/job/android-developer-rare-candy-remote-801pmsanj1ac) - [Lead Product Manager](https://feeny.ai/job/lead-product-manager-rare-candy-remote-0j82ky6eyrvp)