---
title: 'Paid Ads Specialist (Meta / TikTok Shop / E-Commerce) at Marco'
canonical: 'https://feeny.ai/job/paid-ads-specialist-meta-tiktok-shop-e-commerce-marco-remote-c8ea8s9pqww9'
type: 'job'
last_seen: '2026-09-15'
---

# Paid Ads Specialist (Meta / TikTok Shop / E-Commerce) at Marco

- **Company:** Marco
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-07-14
- **Last confirmed live:** 2026-09-15
- **Apply:** https://jobs.ashbyhq.com/marcohire/51b2dc44-a048-443a-9110-acbdbca9813c

## Job description

Type: Full-Time Location: Remote Work Timezone: U.S. / North America Compensation: $2,000–$3,000/month USD

About Marco: Marco connects the top 1% of global professionals with ambitious, fast-growing companies. We believe the future of work is borderless—and that exceptional people come from anywhere. Our Client: Our client is a fast-growing American DTC brand selling premium, American-made consumer products with a bold lifestyle identity and a loyal, passionate customer base. The brand is doing $55k+/month in sales on Shopify and is ready to scale well beyond it. Paid social is the primary growth engine, and the next stage of growth will be won through sharper campaigns, better landing pages, and a higher-converting Shopify store.

The Role:

They are hiring a Paid Ads Specialist to own the paid acquisition engine. The brand currently runs 30+ active ad creatives on Meta (Facebook/Instagram), with most traffic landing directly on product pages. You will take over the ad account, bring structure and discipline to campaign and creative testing, build dedicated landing pages to test against product pages, and optimize the Shopify store for conversion. You will work directly with the founding team and own the performance outcomes. This is a hands-on operator role—you architect the testing system and personally run it. What You Will Own: Paid media performance

- Manage, optimize, and scale Meta ad campaigns (budgets, bids, audiences, placements)
- Lead the strategy, setup, and execution of TikTok Shop. Test and scale content, creator partnerships, and ad campaigns to drive sales and brand presence on the platform.
- Own ROAS, CPA, and spend efficiency across the account
- Rapidly test campaign structures, offers, and audiences
- Expand into new channels (TikTok shop, Google) as performance justifies

Creative testing

- Run a structured creative testing program—brief, launch, analyze, and iterate on new angles, hooks, and formats
- Partner with the founders on creative direction, offers, and promotions
- Build a repeatable pipeline of winning ads

Landing pages and CRO

- Build and A/B test dedicated landing pages to move beyond product-page-only traffic
- Optimize the Shopify store for conversion—PDPs, bundles, offers, reviews, and checkout flow
- Improve AOV and conversion rate alongside ad performance

Analytics and reporting

- Own tracking and attribution (Meta Pixel, CAPI, GA4) so every dollar is measurable
- Report weekly on ROAS, CPA, AOV, and testing results with clear recommendations
- Translate data into action every week

Who You Are:

- You live in Meta & TikTok Ads Manager and have a proven track record of scaling DTC ad accounts profitably
- You test, measure, and iterate without hand-holding
- You understand the full funnel: ad, landing page, and checkout are one system to you
- You are analytical, organized, and self-directed
- You are fluent in English with clear verbal and written communication
- You thrive in early-stage, founder-led environments and know how to do more with less

Experience We're Looking For:

- 4+ years running Meta and TikTok shop ads for e-commerce/DTC brands with real budget ownership
- Proven record of profitable ROAS and scaling ad spend
- Hands-on Shopify experience and landing page builders (Replo, Shogun, GemPages, or similar)
- Strong CRO and A/B testing fundamentals
- Experience with consumables, CPG, or lifestyle brands preferred
- Familiarity with attribution tools (Triple Whale, Northbeam), Klaviyo, and AI creative tools a plus

Why This Role Matters: Paid social is how this brand grows. Every new customer's first touch starts with an ad you built, lands on a page you designed, and converts through a store you optimized. The right person owns the growth engine end to end—and grows into a broader growth-lead role as the brand scales.

Details:

- Work Location: Remote (LatAm)
- Work Timezone: U.S. / North America
- Compensation: $2,000–$3,000/month USD, based on experience
- Supportive leadership team and growth-oriented culture

## About Marco

## Company Overview
- **One-liner**: Marco is a global talent acquisition platform that connects fast-growing businesses with the top 1% of remote professionals from Latin America, South Africa, and the Philippines, while supercharging their skills with AI training.
- **Entity Type**: Private (Seed-stage, bootstrapped)
- **Headquarters**: Remote-first (founded in the United States)
- **Founded**: 2023
- **Founders**: Not publicly disclosed

## Core Business
- Primary industry: HR Tech / Global Talent Acquisition / AI Workforce
- Target customers: B2B — fast-growing companies, scaling organizations, and enterprise teams looking to hire remote talent at 70–80% less than domestic costs
- Mission or purpose statement: "We recruit elite global talent, and supercharge their skills with AI & expert-led trainings, helping fast moving companies save 80% on payroll."

## Products & Services
- **[Marco Talent Matching Platform]**: A 5-step talent acquisition service that sources, vets, and embeds remote professionals. Includes a proprietary matching system that evaluates candidates through English fluency assessments (C2 level), multi-factor personality tests, role-specific skills tests, live interviews, and a two-week intensive onboarding program. Acceptance rate is less than 1% from a pool of 50,000+ monthly applicants. Placements are made within an average of 21 days.
- **[Marco AI Bootcamp]**: A proprietary two-week onboarding program that trains every hire on AI tools including ChatGPT, Claude, and Gemini, plus role-specific expert-led courses (e.g., Justin Welsh for LinkedIn, media buying with top creators). Designed to make hires "day-one ready" and achieve 2–3X productivity compared to typical hires.
- **[Marco Guarantee]**: Every placement comes with a 180-day free replacement policy, ensuring clients only pay for talent that performs.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Private — no public revenue figures; estimated headcount of 11–50 employees per [hireskys.com](https://www.hireskys.com/companies/marco)
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped)
- **Growth Signals**: Growing rapidly with a high-volume talent pool (50,000+ monthly applicants), expanding into AI-augmented workforce deployment, and placing talent across 100+ roles in eight departments. The company actively posts new roles for its own internal team.

## Competitive Advantages
- **Ultra-selective vetting (<1% acceptance rate)**: Only 1% of candidates pass the five-stage process, ensuring elite quality.
- **AI-first training program**: Marco uniquely trains all hires on LLMs (ChatGPT, Claude, Gemini) and role-specific tools before they start, creating a productivity advantage of 2–3X over typical hires.
- **Cost leadership**: Full-time remote employees start at around $14,000/year, saving clients 70–80% vs. domestic US hiring.
- **180-day replacement guarantee**: Reduces risk for clients and signals confidence in talent quality.
- **Focus on senior professionals**: Unlike competitors that focus on entry-level VAs, Marco targets strategic roles (growth marketing, finance leadership, software development, sales management).

## Strategic Focus
- Scaling the platform to handle larger enterprise deployments and "orchestrate massive-scale, AI-augmented workforce deployment"
- Deepening AI integration into talent training and matching processes
- Expanding the pool of senior, experienced professionals across more roles and departments
- Building out internal team to support growth (actively hiring Operations Coordinator, Senior Content Editor, and other roles)

## Why Work Here
- **Remote-first culture**: Marco is fully remote, with team members across Latin America, South Africa, the Philippines, and the US. Roles are remote with time zone alignment to US business hours.
- **Growth trajectory**: As a young company (founded 2023) in a high-demand space, employees have the opportunity to shape processes and grow with the company.
- **Mission-driven work**: The company is focused on democratizing access to elite global talent and making remote work effective at scale.
- **Compensation**: Salaries for internal roles appear competitive for remote global talent. For example, a Senior Content Editor role is posted at $2,800–$3,250/month, and an Operations Coordinator at $2,300–$2,800/month [hireskys.com](https://www.hireskys.com/companies/marco).
- **Small team, big impact**: With 11–50 employees, new hires can expect a high-agency environment where they directly influence company direction.

## Sources
1. [Marco Official Website](https://www.marcohire.com/)
2. [Marco About Page](https://www.marcohire.com/about)
3. [Marco Start Hiring Page](https://www.marcohire.com/start-hiring)
4. [Marco Careers on Ashby](https://jobs.ashbyhq.com/marcohire)
5. [HireSkys Company Profile - Marco](https://www.hireskys.com/companies/marco)
6. [Marco Roles We Recruit Page](https://www.marcohire.com/hire)

## Other roles at Marco

- [Senior Content Editor](https://feeny.ai/job/senior-content-editor-marco-remote-6mcce142etzd)
- [Operations Coordinator](https://feeny.ai/job/operations-coordinator-marco-remote-s43s7087k2w8)
- [Business Development Representative](https://feeny.ai/job/business-development-representative-marco-remote-9447tbfvpctm)
- [Director of E-Commerce](https://feeny.ai/job/director-of-e-commerce-marco-remote-79vmj9pap8xw)
- [Content Manager](https://feeny.ai/job/content-manager-marco-remote-qp9410dard28)