--- title: 'Paid Marketing Analyst at ShopBack' canonical: 'https://feeny.ai/job/paid-marketing-analyst-shopback-texas-f6btxz2kk2yp' type: 'job' last_seen: '2026-09-09' --- # Paid Marketing Analyst at ShopBack - **Company:** ShopBack - **Location:** Texas, United States - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-09-02 - **Last confirmed live:** 2026-09-09 - **Apply:** https://jobs.lever.co/shopback-2/a49d8348-cffe-499a-a28f-243080c2683d ## Job description Our Journey The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout. ## About the Role We're looking for a Performance Creative Specialist to join our growing US Marketing team in Austin, supporting our Paid Marketing efforts. In this role, you'll create and edit the ad creative that powers our paid social and paid search campaigns, and work closely with our Growth Marketing team to understand how that creative performs so we can do more of what works. This is a hands-on role suited to someone in their career who's equal parts creative and curious about the numbers behind the work. Note: This role is based in Austin, Texas. ## What You'll Own - Data & Analytics: - Own performance reporting and dashboards across paid social and paid search (Meta, TikTok, Google Ads) - Analyze campaign- and creative-level metrics (CTR, CPA, ROAS, conversion rate) to identify trends, drop-offs, and opportunities - Design and run structured A/B tests (creative variants, hooks, audiences, bidding strategies) with proper test design and statistically sound read-outs - Pull and model data from ad platforms and internal sources (SQL or similar) to automate recurring reporting - Partner with the Performance Marketing and Local Marketing teams in the US to turn findings into budget allocation and channel strategy recommendations - Track and forecast key paid marketing KPIs, and flag anomalies before they become problems - Hands-On Creative Execution: - Design and edit ad creative (static, video, and copy) for paid social and paid search campaigns, using your own performance data as the starting brief - Run creative tests (A/B variants, hooks, formats) and iterate quickly based on what the data tells you - Adapt creative across formats and placements to fit each platform's best practices - Ensure creatives are on-brand and consistent with ShopBack's voice and visual guidelines Essentials to Succeed - Ideally 2 to 4 years of experience in marketing analytics, performance/growth marketing, or a similarly data-driven marketing function - Strong Excel/Sheets skills; SQL proficiency strongly preferred - Experience analyzing paid social and/or paid search data (Meta Ads Manager, Google Ads, TikTok Ads Manager) - Ability to translate data into clear, decision-ready narratives for non-technical stakeholders - Hands-on experience with design or editing tools (e.g. Canva, Adobe Creative Suite, CapCut) — you'll be producing and editing ad creative yourself, not just briefing it - Genuine curiosity about why ad creative performs, paired with the willingness to go build the next version based on what the data says - Detail-oriented and organized, able to manage multiple concurrent analysis and creative requests against deadlines - Prior experience in e-commerce, cashback, fintech, or rewards is a plus - Familiarity with AI tools for analysis, reporting, or workflow automation ShopBacker Traits Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done. Judgement - We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters. Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar. Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way. ## What's in it for ShopBackers Career growth opportunities to take on greater challenges that help you realise your ambitions. Be part of a winning team on a journey to global scale. Competitive compensation based on performance. Candid, open, and collaborative culture where feedback is valued. ## About ShopBack ## Company Overview - **One-liner**: ShopBack is a Singapore-based shopping, rewards, and payments platform that enables shoppers to earn real cash back from purchases made through its network of over 20,000 online and in-store merchant partners. - **Entity Type**: Private (Series F) - **Headquarters**: Singapore, Singapore - **Founded**: 2014 - **Founders**: Henry Chan, Joel Leong ## Core Business - **Primary industry/industries**: E-commerce, Rewards & Cashback, Fintech, Payments - **Target customers**: B2C (shoppers) and B2B (merchant partners); primarily targets consumers across 13 markets, with a focus on the Asia-Pacific region and growing presence in the US and Europe. - **Mission or purpose statement**: “To make every day more rewarding” by revolutionizing shopping and making every purchase more rewarding for shoppers while helping advertisers market more cost-effectively. ## Products & Services - **Cashback & Rewards Platform**: The core offering. Shoppers earn real cash back (not points) when they click through ShopBack to partner merchant sites and complete a purchase. Cash back is paid out via bank transfer, PayPal, or other local methods. - **ShopBack Pay**: A payments product that allows users to pay and earn cash back at partner stores, both online and in-store. - **AI Assistant**: An AI-powered feature that lets users ask in plain words to compare options and find the best cash-saving offers across merchants. - **Search by Photo**: Users can snap a photo of a product, and AI identifies it, finds the price, and surfaces the best cash-saving offers. - **Picked For You**: AI-curated product recommendations based on user preferences, highlighting the best-value picks. - **Smart Alerts**: AI monitors prices and notifies users only when it’s worth buying, based on price drops and cash-back rates. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed (private company). - **Key Metric**: Total funding of **$355M** across 8 rounds. Latest round: Series F (two tranches) in 2022, totaling $160M led by Asia Partners and 65 Equity Partners. Annual revenue estimated at **$87.7M**. - **Notable Investors/Partners**: Temasek Holdings, Asia Partners, 65 Equity Partners. Partners with over 20,000 merchants including Amazon, Walmart, Expedia, eBay, and major regional brands. - **Growth Signals**: - Operates in **13 markets** across Asia-Pacific, Europe, and the US. - Serves **50 million+ shoppers** globally. - Processes **over half a million transactions daily**. - Launched officially in the **United States** in May 2025, offering exclusive cashback from over 2,000 merchants. - Workforce of ~619 employees (+1.3% YoY). - Strong LinkedIn following of ~94,600. ## Competitive Advantages - **Network Effects**: The platform creates a virtuous loop—more shoppers attract more merchants, which in turn offers better cashback rates, attracting even more shoppers. - **Scale & Reach**: Operating in 13 markets with a dominant presence in Asia-Pacific provides a massive, established user base and merchant network that is hard to replicate. - **AI-Powered Personalization**: Investment in AI features (AI Assistant, Search by Photo, Smart Alerts) differentiates the user experience from traditional coupon/cashback sites. - **Real Cashback (Not Points)**: A simple, transparent value proposition that builds trust and loyalty compared to points-based rewards programs. - **Pay-for-Performance Model for Merchants**: Merchants only pay when a sale is completed, not for clicks or impressions, making it a low-risk, high-ROI channel for advertisers. ## Strategic Focus - **Global Expansion**: Following a successful launch in the US, the company is likely focused on scaling its presence in North America and Europe. - **Deepening Fintech Integration**: Growing ShopBack Pay as a payment method to embed cashback directly into the transaction flow. - **AI & Personalization**: Continued investment in AI to improve product discovery, price monitoring, and personalized recommendations to increase user engagement and conversion. - **Building the “World’s Most Rewarding Way to Shop”**: The company’s stated ambition is to become the primary shopping companion for users globally. ## Why Work Here - **High-Impact Scale**: Employees work on products used by 50 million shoppers across 13 markets, processing over half a million daily transactions—real scale with tangible impact. - **Global & Diverse Teams**: Engineering, product, data, and commercial teams are distributed across Singapore, Malaysia, Taiwan, Vietnam, Australia, China, and the US, offering a multicultural work environment. - **Innovation & AI Focus**: The company is actively building AI-powered features, presenting opportunities for engineers and data scientists to work on cutting-edge consumer tech. - **Hybrid & Flexible Work**: Some roles (e.g., Assistant Marketing Manager in Sydney) are hybrid. Roles in Austin, Texas offer relocation support. Internships are often on-site (e.g., Shenzhen). - **Culture**: Rated 4.0/5.0 for culture on LinkedIn (567 reviews), indicating a generally positive internal culture. The company emphasizes being “adventurous” and “driven.” - **Career Growth**: With recent US expansion and ongoing scaling, there are opportunities for rapid career progression. The company has hired talent from top regional tech firms (Shopee, Grab, Lazada, ByteDance). - **Perks**: Real cashback for employees (a natural perk of the product), plus standard benefits for a late-stage growth company in Singapore. ## Sources 1. [corporate.shopback.com](https://corporate.shopback.com/) 2. [jobs.lever.co/shopback-2](https://jobs.lever.co/shopback-2) 3. [LinkedIn - ShopBack](https://ph.linkedin.com/company/shopback) 4. [Silicon Valley Investclub - ShopBack Profile](https://siliconvalleyinvestclub.com/companies/shopback/) ## Other roles at ShopBack - [Product Marketing Specialist](https://feeny.ai/job/product-marketing-specialist-shopback-texas-6d7pw8gtqqtx) — Texas, United States - [Strategic Key Account Manager](https://feeny.ai/job/strategic-key-account-manager-shopback-singapore-rh3jg0e1ayh5) — Singapore - [Contract Finance Executive - AR (6 months)](https://feeny.ai/job/contract-finance-executive-ar-6-months-shopback-kuala-lumpur-yaphg2nkvmx7) — Kuala Lumpur, Malaysia - [Talent Acquisition Associate (6-months Contract)](https://feeny.ai/job/talent-acquisition-associate-6-months-contract-shopback-singapore-vkb8a8mqxs8g) — Singapore - [Contract Creative Designer (6-months)](https://feeny.ai/job/contract-creative-designer-6-months-shopback-kuala-lumpur-x0k4taefe0pz) — Kuala Lumpur, Malaysia - [Performance Marketing Manager](https://feeny.ai/job/performance-marketing-manager-shopback-chicago-nrxggv2kg192) — Chicago, IL - [Marketing Manager](https://feeny.ai/job/marketing-manager-shopback-kuala-lumpur-tbmzhxhew3d6) — Kuala Lumpur, Malaysia - [Associate Director, Business Development (Relocation Support Provided)](https://feeny.ai/job/associate-director-business-development-relocation-support-provided-shopback-anwp18sa7s4k) — Chicago, IL - [Senior Business Development Manager (Relocation Support Provided)](https://feeny.ai/job/senior-business-development-manager-relocation-support-provided-shopback-chicago-mtpr44rj37nn) — Chicago, IL - [Director, Special Projects](https://feeny.ai/job/director-special-projects-shopback-singapore-c5vt1h2bxwk3) — Singapore