---
title: 'Paid Media Analyst | The Points Guy at Red Ventures'
canonical: 'https://feeny.ai/job/paid-media-analyst-the-points-guy-red-ventures-new-york-fn145rce6ssk'
type: 'job'
last_seen: '2026-09-10'
---

# Paid Media Analyst | The Points Guy at Red Ventures

- **Company:** Red Ventures
- **Location:** New York, NY
- **Posted:** 2026-08-26
- **Last confirmed live:** 2026-09-10
- **Apply:** https://www.redventures.com/careers/positions/open?gh_jid=8156763

## Job description

This role requires a hybrid schedule and will be based in our New York City office (Tuesday through Thursday) and work fully remotely on Mondays and Fridays each week.

The Points Guy is seeking an experienced and analytically rigorous Paid Media Analyst to help drive acquisition goals within the Finserv and Travel sectors. This role will focus on managing paid search campaigns to drive core KPIs aligned with broader business objectives and unit economics. You’ll optimize campaigns to drive growth, communicate insights to internal stakeholders, and dive deep into performance data, visitor behavior, attribution models, and advanced analytics to inform testing strategy. This role offers the opportunity to collaborate cross-functionally with experts in the travel industry and own testing roadmaps that drive business impact and long-term growth.

For The Points Guy website click [here](https://thepointsguy.com/). Curious how The Points Guy fits into Red Ventures? Click [here](https://www.redventures.com/portfolio/the-points-guy).

What You’ll Do:

- Own and optimize paid media campaigns to drive customer acquisition and complex conversion funnel performance at scale, with a focus on Google Search and Microsoft Ads.
- Continuously analyze performance data, surfacing actionable recommendations to improve campaign efficiency and profitability.
- Translate complex performance data into clear, compelling insights that influence outcomes and tell the performance story to internal stakeholders.
- Continuously iterate through full-funnel testing, rigorously leveraging A/B and multivariate testing, to drive incremental improvements across core KPIs.
- Leverage analytical and visualization tools such as SQL, Databricks, LLMs, Hightouch, and Google Tag Manager to monitor, understand, and optimize paid media performance, attribution, and incrementality.
- Stay at the forefront of a rapidly evolving search landscape by testing and scaling emerging ad platforms and surfaces, while building vendor relationships to maintain product innovation awareness.
- Collaborate cross-functionally with other business teams to optimize the end-to-end user journey—from impression to conversion.

What We’re Looking For:

- 1-3 years of demonstrated experience executing paid media strategy and performance for high-volume or complex acquisition programs.
- Proficiency with Google Ads, including running structured experiments, setting up conversion uploads, and optimizing bidding strategy. Experience with additional paid media platforms such as Meta Ads is a plus.
- Strong analytical and data-driven mindset with a focus on performance marketing and growth economics.
- Strong communication skills and bias to action. Ability to work autonomously, prioritize projects based on impact, and translate insights into strategic roadmaps.
- Advanced Excel and SQL skills, with familiarity in data visualization tools such as Databricks. Familiarity with data transformation platforms such as Fivetran and Hightouch  is a plus.
- Experience navigating attribution, incrementality, and reduced signal transparency as platforms evolve. Ability to collect and manipulate data from disparate data sources, with a willingness to dig deeper and problem-solve.
- Desire to work hands-on in a performance-driven, analytically rigorous environment. Passion for paid media marketing and awareness of emerging best practices, and tools in the space.
- Demonstrated ability to synthesize complex analysis into actionable insights and effectively communicate recommendations to stakeholders.

Compensation:

New York City Total Cash Compensation Range: $100,000 - $120,000 per year

Actual compensation varies based on location, experience, and qualifications.

Additionally, the following benefits are provided by Red Ventures, subject to eligibility requirements.

- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Flexible Paid Time Off (PTO): We believe time to rest and recharge is essential.  That’s why we offer a generous and flexible PTO policy.  Full-time employees accrue 20 days of PTO for a full calendar year annually, with an increase to 25 days after five years of service.

Who We Are:

Red Ventures is a global portfolio of high-growth companies — spanning several U.S. businesses, a joint venture in the health services industry, and strategic investments in Europe. Their businesses include The Points Guy, Lonely Planet, Bankrate, the Allconnect Platform, RV Home Client Growth, RV Growth & Transformation, Sage Home Loans Corporation, and more. Across the portfolio, Red Ventures businesses deliver seamless digital experiences for consumers, help Fortune 100 clients solve large-scale digital growth challenges, and create world-class experiences and opportunities for employees. Learn more at [redventures.com](http://redventures.com/) and follow @RedVentures on LinkedIn and Instagram.

At Red Ventures, we believe diverse, inclusive teams are better. To help you better understand our core values and beliefs, we encourage you to watch this brief YouTube video: [Our Belief Statements](https://www.youtube.com/watch?v=rH8sAwf4T34). This will give you insight into the principles that guide our work and our commitment to fostering an inclusive environment.

Red Ventures is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at Red Ventures is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodation@redventures.com.

If you are based in California, we encourage you to read this important information for California residents linked[here](https://nam02.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.redventures.com%2Flegal%2Fus-emp-privacy-notice&data=05%7C02%7Cacrowley%40redventures.com%7Cea997034b72842b377fa08dc57e4bb6b%7C4289d6102cfd46218c9644a1518ddb0a%7C0%7C0%7C638481887104427040%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=PRPMbTtl0hah8XH0gW55ohdL4VLjIou2X7wbZAmhbac%3D&reserved=0).

#TPG

## #LI-AF1

At Red Ventures, we believe in real human connection. That’s why we do not hire someone through text, social media, or email only. As part of the hiring process, you should expect live conversations with RV teammates before any offer is made. Also, keep an eye on the sender: we only use official @redventures.com email addresses at the portfolio level or business specific email addresses (e.g., @thepointsguy.com), not ones like “redventurescareer.com.” We will never ask candidates to send money, buy equipment, or share financial account info during your journey with us. You can always find our open roles on redventures.com— if you receive a message that seems suspicious, please use redventures.com to verify the opportunity.

For more, the U.S. Federal Trade Commission has published helpful articles to help individuals learn more about protecting themselves from recruiter scams. If you think you’ve been targeted, feel free to report it to your local authorities. Stay safe out there! Click here for more details regarding the employee privacy policy: https://www.redventures.com/legal/us-emp-privacy-notice

Questions about this Privacy Notice can be directed to employeerights@redventures.com. Alternatively, you may raise any questions or concerns to your manager, HR Business Partner, or through the Privacy Team.

## About Red Ventures

## Company Overview
- **One-liner**: Red Ventures is a global portfolio of high-growth companies that builds, grows, and reimagines businesses across diverse industries — from personal finance and travel to home services and education — by leveraging data, technology, and marketing.
- **Entity Type**: Private (portfolio of companies; not publicly traded)
- **Headquarters**: Fort Mill, South Carolina, USA (with offices in New York City, Puerto Rico, and other locations)
- **Founded**: 2000
- **Founders**: Ric Elias and Dan Feldstein (Ric Elias currently serves as CEO)

## Core Business
- **Primary industries**: Digital marketing, media, financial services, travel, home services, education, mortgage lending
- **Target customers**: B2C (consumers via owned brands like Bankrate, The Points Guy, Lonely Planet) and B2B (enterprise clients in banking, home services, and other verticals)
- **Mission / purpose**: “We’re in the business of growing businesses.” The company also believes companies should be forces for good, investing in community impact through nonprofits like Road to Hire.

## Products & Services
Red Ventures operates a portfolio of distinct businesses, each with its own offering:

- **Bankrate**: A personal finance platform that helps over 100 million people annually compare real rates and make informed financial decisions (credit cards, mortgages, savings, etc.).
- **The Points Guy**: The leading consumer brand in the points and rewards space, helping travelers maximize loyalty programs and journey more meaningfully.
- **Lonely Planet**: An iconic travel brand that provides inspiration, insights, and utility for travelers worldwide.
- **Red Ventures Client Services (Banking)**: Helps some of the world’s largest banks solve growth challenges through digital marketing and technology.
- **Red Ventures Client Services (Home Services)**: Helps top brands in the home services industry solve digital growth challenges.
- **Mortgage Company (unnamed in search results)**: A fast-growing mortgage company revolutionizing the industry by making mortgage simple.
- **Mover Services Platform**: A one-of-a-kind platform enabling movers to seamlessly transfer or start internet, energy, and other moving-related services.
- **Education Advisory**: A trusted advisor helping prospective students make informed decisions about education and up-skilling for career advancement.

## Market Standing
- **Valuation / Market Cap**: Not publicly available (private company)
- **Key Metric**: Annual revenue not disclosed; employs thousands of people worldwide and reaches millions of consumers
- **Notable Investors / Partners**: Not publicly listed (private ownership); notable clients include Fortune 100 and Fortune 500 companies
- **Growth Signals**:
  - Over 200 employees up-skilled in data & analytics through an in-house accelerator in 2024
  - 90% of RV leaders completed in-house management training
  - Recognized as a Forbes 2026 Best-In-State Employer
  - Earned a perfect 100 on the HRC Corporate Equality Index (third consecutive year)
  - Received a Platinum Badge on the 2026 Where You Work Matters list
  - Data from Harvard Business School and the Burning Glass Institute shows RVers see promotions and pay increases faster than 80% of the largest U.S. companies

## Competitive Advantages
- **Portfolio advantage**: Employees get the agility of a startup with the scale and resources of a global company — instant access to a network of peers, mentors, and industry experts.
- **Data & analytics expertise**: Deep understanding of consumer behavior drives digital experiences across multiple verticals.
- **In-house learning platform**: On-demand virtual courses and an internal accelerator for up-skilling in data, analytics, and AI.
- **Culture of adaptability**: Flat, small teams that move quickly; beliefs (not values) that evolve over time.
- **Proven track record**: Long-standing brands (Lonely Planet, Bankrate) and partnerships with Fortune 100/500 clients.

## Strategic Focus
- **AI transformation**: Leading AI initiatives across the portfolio to improve consumer experiences and operational efficiency.
- **Upskilling**: Heavy investment in employee development (data, analytics, leadership) to stay on the leading edge of technology.
- **Portfolio expansion**: Building and reimagining unique business models in diverse industries, including recent moves into mortgage and education.
- **Social impact**: Deepening commitments to nonprofits like Road to Hire and The Forward Platform to drive economic development and diversity.

## Why Work Here
- **Culture**: “Beliefs” instead of values, flat teams, mentorship culture, and a strong emphasis on real human connection.
- **Work model**: Hybrid schedule with 3–4 days in-office per week and 1–2 WFH days (varies by team); flexible PTO including a “Winter Week” shutdown.
- **Wellness**: Free therapy sessions and counseling for U.S. employees and family members; family support including fertility, adoption, and parental bonding benefits.
- **Career growth**: Fast-track promotions (data shows faster advancement than 80% of large U.S. companies); access to world-class guest speakers and development programs.
- **Community**: Employee Resource Groups, company-wide celebrations, and paid time off for volunteering; founding corporate partner of Road to Hire.
- **Awards**: Forbes Best-In-State Employer, HRC Corporate Equality Index perfect score, Where You Work Matters Platinum Badge.

## Sources
1. [Red Ventures – About / Who We Are](https://www.redventures.com/about/who-we-are)
2. [Red Ventures – Homepage](https://www.redventures.com/)
3. [Red Ventures Careers – Life at RV](https://careers.redventures.com/us/en/life-at-rv)
4. [Red Ventures Careers – Overview](https://www.redventures.com/careers/overview)
5. [Red Ventures – Open Positions](https://www.redventures.com/careers/positions/open)

## Other roles at Red Ventures

- [Information Security Engineer | Corporate Technology](https://feeny.ai/job/information-security-engineer-corporate-technology-red-ventures-charlotte-vxa43rqefdcp) — Charlotte, NC
- [Information Security Manager | Corporate Technology](https://feeny.ai/job/information-security-manager-corporate-technology-red-ventures-charlotte-pn1hft03y5s1) — Charlotte, NC
- [Senior Software Engineer | RVPR](https://feeny.ai/job/senior-software-engineer-rvpr-red-ventures-san-juan-8gh2t3b8m7b6) — San Juan, PR
- [Senior Accountant | Lonely Planet](https://feeny.ai/job/senior-accountant-lonely-planet-red-ventures-united-states-yvm5r3tawt7w) — United States
- [Senior Social Media Manager | Lonely Planet](https://feeny.ai/job/senior-social-media-manager-lonely-planet-red-ventures-united-states-4xyy4hcsca5w) — United States
- [Senior Lifecycle Marketing Manager, Enterprise Partnerships | Bankrate](https://feeny.ai/job/senior-lifecycle-marketing-manager-enterprise-partnerships-bankrate-red-kktv5p8m9m3x) — United States
- [Sr Account Manager, Credit Card Partnerships | The Points Guy](https://feeny.ai/job/sr-account-manager-credit-card-partnerships-the-points-guy-red-ventures-new-york-qhpstznyevj8) — New York, NY
- [Staff Accountant | Lonely Planet](https://feeny.ai/job/staff-accountant-lonely-planet-red-ventures-united-states-hgtzbfjf4a74) — United States
- [Senior Director, Customer Experience | Growth & Transformation](https://feeny.ai/job/senior-director-customer-experience-growth-transformation-red-ventures-charlotte-dxqg99wvn7eh) — Charlotte, NC / New York, NY
- [Senior AI Product Manager | Bankrate](https://feeny.ai/job/senior-ai-product-manager-bankrate-red-ventures-united-states-y4st3wat5bm9) — United States