---
title: 'Paid Media Associate at RVO Health'
canonical: 'https://feeny.ai/job/paid-media-associate-rvo-health-charlotte-247g150gzzwv'
type: 'job'
last_seen: '2026-11-02'
---

# Paid Media Associate at RVO Health

- **Company:** RVO Health
- **Location:** Charlotte, NC
- **Posted:** 2026-10-30
- **Last confirmed live:** 2026-11-02
- **Apply:** https://job-boards.greenhouse.io/rvohealth/jobs/4748189005

## Job description

Healthcare is complex. We’re here to change that.

RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone.

Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other.

At a Glance

The Associate, Paid Media is a hands-on role on our Digital Performance Marketing team, managing the paid campaigns that power sponsored health content programs for leading pharma and health brands across Healthline, Medical News Today, Healthgrades and Bezzy. You’ll own day-to-day campaign execution, learn how media, data and partnerships come together to hit delivery goals, and grow alongside a team that invests in your development.

Where You'll Be

Location: Charlotte Metro Area (Fort Mill, SC) | Hybrid or Remote

We believe great collaboration happens when we're together, solving problems, learning from each other, and connecting as a team. That's why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

Office address: 1101 Red Ventures Dr Fort Mill, SC 29707

## What You’ll Do

- Plan, launch and optimize paid campaigns, primarily on Meta and Google, that drive qualified traffic to sponsored health content and community programs.
- Use audience, targeting and creative testing to reach the right people for each condition-specific program, while maintaining the audience quality our partners pay for.
- Collaborate with Ad Operations, Site Marketing, Newsletter, Product Marketing and Performance teams to launch programs on time and deliver against goals.
- Monitor pacing and performance daily, analyze trends, and recommend optimizations that improve cost efficiency and delivery.
- Manage campaign budgets against delivery goals, adjusting spend to avoid under- or over-delivery and flagging risks early.
- Demonstrate an eagerness to grow and learn, strong self-awareness and a desire to use feedback to drive growth.
- Support pacing reports, monthly cost forecasts and performance readouts for internal stakeholders, highlighting wins, risks and opportunities.
- Stay current on paid media platforms, privacy changes and emerging channels, and help test new traffic sources and automation that make the work more efficient

## What We’re Looking For

Required:

- Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
- 1–3 years of experience in paid media or digital marketing, ideally at an agency, publisher or in-house performance team.
- Hands-on experience with Meta Ads Manager and/or Google Ads, including campaign setup and budget management.
- Strong analytical skills and the ability to turn performance data into clear optimization decisions.
- Excellent attention to detail and organization; able to manage multiple programs and deadlines at once.
- Proficiency in Excel/Google Sheets (formulas, pivot tables, pacing trackers) and comfort with other data tools.
- Ability to work collaboratively across teams in a fast-moving environment.
- Strong written and verbal communication skills.

Preferred:

- Experience in health, pharma or publisher-side media.
- Basic SQL or experience working with large datasets (e.g., Databricks).
- Familiarity with automation tools (e.g., Hightouch) or AI-assisted workflows.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

- Starting Salary: $58,000 - $72,000 *Note actual salary is based on geographic location, qualifications and experience
- Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program

Hiring Timeline Notice

THIS POSTING IS FOR A CURRENT VACANCY AND THE EMPLOYER INTENDS TO FILL THIS POSITION BY 01/28/2027.

Who We Are:

RVO Health is a health-technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. Together, we’ve brought some of the most trusted names in healthcare under one roof, including Healthline, Healthgrades, Fullspan Health, Medical News Today, Optum Perks, and more. We're the #1 source for doctor search in the U.S. Every day, people turn to our brands in moments that matter to find reliable health information, connect with doctors, save money on prescriptions, and take meaningful action on their wellbeing.

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact accommodations@rvohealth.com.

We do not provide visa sponsorship for this role at this time.

#LI-Hybrid

RVO Health Privacy Policy: [https://rvohealth.com/legal/privacy](https://nam10.safelinks.protection.outlook.com/?url=https%3A%2F%2Frvohealth.com%2Flegal%2Fprivacy&data=05%7C01%7Cbblankenship%40rvohealth.com%7C1510f53cf659471b999e08dabc259ced%7C00e1df3d9626410c898c16aaa8c2afc9%7C0%7C0%7C638029166974867871%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C3000%7C%7C%7C&sdata=uCauLbrBaYhsGWlQoABzOwOqqjDY5fX0dBvLv4Ob%2F44%3D&reserved=0)

## About RVO Health

## Company Overview
- **One-liner**: RVO Health owns and operates the largest health and wellbeing platform in the U.S., connecting over 70 million monthly visitors with health information, doctor discovery, prescription savings, and virtual wellness programs.
- **Entity Type**: Private (Joint Venture / Partnership) – no current funding rounds reported
- **Headquarters**: Charlotte, North Carolina, United States
- **Founded**: 2022
- **Founders**: Not publicly available from provided sources (company formed as a partnership between Red Ventures and Optum/UnitedHealth Group)

## Core Business
- Primary industry: Digital health information and healthcare marketplace
- Target customers: B2C (health seekers), B2B (pharma and life sciences via Fullspan Health), and B2B (employers/health plans for coaching programs)
- Mission: "To give people a better way to health & wellbeing" – making healthcare easier to navigate, more accessible, and more affordable for everyone.

## Products & Services
- **Healthline Media Portfolio** (Healthline, Medical News Today, Psych Central, Greatist, Bezzy): Medically-backed health information and condition-specific communities. [rvohealth.com](https://www.rvohealth.com/company)
- **Healthgrades**: Largest marketplace for finding and evaluating doctors and hospitals. [rvohealth.com](https://www.rvohealth.com/company)
- **Optum Store**: E-commerce platform selling FSA/HSA-eligible health and wellness products. [rvohealth.com](https://www.rvohealth.com/company)
- **Optum Perks**: Prescription discount program and virtual care for 50+ health needs, including an online pharmacy. [rvohealth.com](https://www.rvohealth.com/company)
- **Real Appeal**: Lifestyle coaching program focused on disease prevention. [crunchbase.com](https://www.crunchbase.com/organization/rvo-health)
- **Quit For Life**: Tobacco cessation program with coaching and medication delivery. [crunchbase.com](https://www.crunchbase.com/organization/rvo-health)
- **Fullspan Health**: Patient engagement and adherence solutions for pharma and life sciences partners. [rvohealth.com](https://www.rvohealth.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Largest health information platform in the U.S., serving ~70 million people monthly (as of 2025-2026). [rvohealth.com](https://www.rvohealth.com/company)
- **Notable Investors/Partners**: Formed as a joint venture between Red Ventures and Optum (UnitedHealth Group); also partners with pharma/life sciences companies via Fullspan Health. [linkedin.com](https://www.linkedin.com/company/rvohealth)
- **Growth Signals**: Headcount of 701 (-11.3% YoY as of mid-2026); 28 active job postings with quarterly job posting growth +7.7%; expansion into pharma services with Fullspan Health brand; operates in 10 countries including United Kingdom, Costa Rica, Australia. [linkedin.com](https://www.linkedin.com/company/rvohealth)

## Competitive Advantages
- **Scale**: Largest health information audience in the U.S. (70M+ monthly visitors) across trusted brands like Healthline, Healthgrades, and Medical News Today.
- **Vertical integration**: Covers the full health journey from information and community to doctor search, prescription savings, e-commerce, and virtual coaching – all medically backed.
- **Ecosystem**: Backed by Red Ventures’ digital growth engine and Optum’s healthcare infrastructure, providing unique advantages in data, distribution, and payer relationships.

## Strategic Focus
- **Health accessibility**: Pledged to create equally accessible and affordable content, products, and services for all segments of the audience. [rvohealth.com](https://www.rvohealth.com/company)
- **Platform expansion**: Recently introduced **Fullspan Health** to serve pharma and life sciences clients with patient finding, adherence, and affordability solutions. [rvohealth.com](https://www.rvohealth.com/)
- **Virtual care and coaching**: Scaling programs for weight management, smoking cessation, and chronic condition support – including hiring for roles like "Head of Sales, Weight Care" and "Nurse Practitioner - Weight & Wellness". [linkedin.com](https://www.linkedin.com/company/rvohealth)

## Why Work Here
- **Culture**: Emphasizes values such as "Act with conviction", "No one’s an island" (collaboration), "Tend the soil" (sustainability), and "Pave new roads" (innovation). The company states it "creates an environment of growth, with fresh challenges and abundant learning opportunities." [rvohealth.com](https://www.rvohealth.com/company)
- **Remote/Hybrid**: Many roles listed as "Remote - US" (e.g., Associate Data Analyst, Software Engineer). Physical offices in Charlotte (HQ), Denver, Minneapolis, New York, and Brighton (UK). [linkedin.com](https://www.linkedin.com/company/rvohealth)
- **Salary Ranges** (from LinkedIn):
  - Director: ~$146,812/year
  - Designer: ~$75,828/year
  - Senior Product Manager: ~$145,518/year
- **Employer Ratings** (self-reported on LinkedIn, 243 reviews): Overall 2.7/5.0. Work-Life: 3.4, Compensation: 3.0, Culture: 2.6, Career: 2.3. [linkedin.com](https://www.linkedin.com/company/rvohealth)
- **Notable departures**: Recent exits (2026) include Director of R&D - AI, VP Data, Head of Training & Development – may indicate organizational restructuring.

## Sources
1. [rvohealth.com - Company Page](https://www.rvohealth.com/company)
2. [rvohealth.com - Home Page](https://www.rvohealth.com/)
3. [rvohealth.com - Careers Page](https://www.rvohealth.com/careers)
4. [linkedin.com - RVO Health Company Page](https://www.linkedin.com/company/rvohealth)
5. [crunchbase.com - RVO Health Profile](https://www.crunchbase.com/organization/rvo-health)

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