---
title: 'Paid Media Graduate at ZURU'
canonical: 'https://feeny.ai/job/paid-media-graduate-zuru-auckland-9hgt23vdf5g9'
type: 'job'
last_seen: '2026-09-11'
---

# Paid Media Graduate at ZURU

- **Company:** ZURU
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.ashbyhq.com/zuru/e225764f-3f72-4844-8e04-35b6804947c6

## Job description

## HOW YOU WILL MAKE AN IMPACT

Curious, enthusiastic, detail-obsessed and proactive, the Paid Media Graduate sits at the centre of one of ZURU's fastest-growing media channels. Focused on clipping - it pays a community of creators to cut and post our brand content across TikTok, Instagram Reels and YouTube Shorts, and pays them per thousand views – delivering reach at a fraction of the cost of a TVC or a traditional influencer buy. This is an entry-level role built for a recent graduate – or someone with up to a year of experience – who learns fast, takes genuine ownership of their work, and is relentless about getting the details right. Day to day, you’ll manage the clipping budget across the ZURU brand portfolio, work hand in hand with our agency partners to brief, launch and optimise campaigns, and own the clipping dashboard that the whole business reads. You won’t need platform experience to begin, but you’ll be hungry to learn it. Over time you’ll grow into the person who makes the call on where the money goes – using cost per thousand views, creator quality and brand fit to steer spend – and who helps build clipping from a promising test into a standing media capability, and ultimately a media venture in its own right.

## WHAT YOU'LL DO

- Own the clipping budget across ZURU brands – track committed and actual spend campaign by campaign, keep the pipeline funded, and flag over- or under-spend before it becomes a problem.
- Run campaigns end to end with our agency partners – brief in new campaigns, gather the assets and answers they need, chase the detail, and keep launch dates moving.
- Manage the clipping dashboard as the single source of truth – keeping campaign data, budgets, rate cards and the launch pipeline accurate and current so the business can trust what it reads.
- Reconcile what we pay against what we agreed – check payouts against the contracted rate card and payout caps, spot duplicates, blanks and anything billed outside the terms, and raise discrepancies with the agency.
- Optimise cost per thousand views – compare performance across brands, markets, platforms and creators, and move budget towards what is working.
- Circulate insights to the business – a regular performance digest, post-campaign wrap-ups, and clear answers to ‘what clipped well and why’ for the brand, digital and e-commerce teams.
- Support brand teams through the briefing process – help them choose the right budget tier, market and assets, and make submitting a clipping brief genuinely easy.
- Grow clipping as a function – pilot new brands, markets and platforms, help evaluate and onboard new agency partners, and build the rate cards, benchmarks and ways of working that let clipping scale.

## WHAT YOU'LL BRING

- An entry-level opportunity – recent graduates with no prior experience, and those with up to around one year of experience, are all encouraged to apply.
- Obsessive attention to detail – you double-check your work and take real pride in getting the small things exactly right. Real money moves through this role, so this is one of its most important qualities.
- Comfortable with numbers – confident in a spreadsheet, and happy working with budgets, spend against plan, and simple efficiency metrics like cost per thousand views.
- Able to juggle and multi-task across several brands and live campaigns at once without dropping the ball.
- Quick to learn – you pick things up fast and adapt to new processes, tools and ways of working as they change.
- Proactive by nature – you actively look for ways to improve your own work and the processes around it, rather than waiting to be told.
- A strong sense of ownership and responsibility – you own your work and its outcomes end to end.
- Confident dealing with external partners – clear, polite and persistent with agencies, and comfortable asking the awkward question when something doesn’t add up.
- Genuinely fluent in short-form social – you live on TikTok, Reels and Shorts and have a feel for what makes a clip travel.
- Platform experience is not required, but knowledge of Meta Ads Manager, TikTok Ads Manager, creator or affiliate marketing, or clipping communities is a strong plus.
- Bachelor’s degree preferred, with strong written, verbal and reporting skills – you can turn a dashboard into two clear sentences anyone in the business can act on.
- A can-do attitude and an adaptable, low-friction style of working – comfortable collaborating with people of many backgrounds, skill sets and personalities.

## About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers. Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. One of the largest toy companies in the world, globally recognized and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, BONKERS, Gumi Yum Surprise, and more! For more information, visit [www.zuru.com](http://www.zuru.com)

## Why ZURU is right for you

ZURU moves fast, thinks big, and sets ambitious goals. We're not your typical 9-to-5. Our teams are made up of talented people who enjoy solving complex problems, taking ownership, and continuously raising the bar. If you're excited by making a real impact, learning at pace, and being surrounded by people who challenge you to grow, you'll likely thrive at ZURU. ZURU's approach to ways of working We believe the best ideas come from working closely together. Our teams adopt an office-first mindset enabling fast collaboration, quicker decision-making, and stronger team connections. While flexibility may be available depending on the role, location and business needs, most positions are based in the office, where we can innovate, learn from one another, and move quickly as a team. Get to know us a little better by checking out [LIFE@ZURU](https://www.instagram.com/lifeatzuru/) on Instagram or [www.zuru.com](http://www.zuru.com) ZURU – Reimagining tomorrow 🚀

## #LI-PK1

## About ZURU

## Company Overview
- **One-liner**: ZURU is a privately held, family-owned conglomerate that designs and manufactures innovative toys, disruptive consumer goods, and develops fully automated construction technology.
- **Entity Type**: Private (bootstrapped; funded via a $20,000 family loan and reinvested profits)
- **Headquarters**: Hong Kong (with major hubs in Shenzhen, Auckland, Los Angeles, London, Modena, Ahmedabad)
- **Founded**: 2003
- **Founders**: Nick Mowbray, Mat Mowbray, and Anna Mowbray

## Core Business
ZURU operates across three core divisions that span multiple industries: toys (ZURU Toys), fast-moving consumer goods (ZURU Edge), and construction technology (ZURU Tech). Its primary customers are children and families (B2C through retail and e‑commerce), consumers of personal care, baby, and pet products (B2C), and the global construction industry (B2B – developers, builders, and homeowners). The company’s mission, as stated on its website, is to **“reimagine tomorrow”** – relentlessly disrupting stagnant categories and redefining what’s possible.

## Products & Services
- **[ZURU Toys](https://zuru.com/)**: A portfolio of more than 15 toy brands including Mini Brands™, Bunch O Balloons™, XSHOT™, Rainbocorns™, Robo Alive™, Smashers™, and Fuggler™. Distributed to major retailers in over 120 countries. Known for rapid innovation and viral product launches.
- **[ZURU Edge](https://zuru.com/)**: A consumer‑goods division building “tomorrow’s brands” across five verticals:
  - **Baby Care** – Millie Moon (premium nappies), Rascals (value baby care)
  - **Personal Care & Beauty** – MONDAY Haircare (fastest‑growing haircare brand in the US)
  - **Pet Care** – Rhodes Pet Science
  - **Home Care**
  - **Health & Wellness**
- **[ZURU Tech](https://zuru.com/built-different-the-zuru-story/)**: A construction‑tech division developing the world’s first fully integrated, fully automated building ecosystem. Key components:
  - **Dreamcatcher** – A proprietary BIM (Building Information Modelling) platform built on a gaming engine that lets consumers customise homes room‑by‑room, automatically handling compliance, structural loads, and site conditions.
  - **Automated factory** – A planned full‑scale facility (2 km × 800 m) where components are manufactured without human intervention and shipped to site.
  - 600+ engineers working across six global R&D hubs; over 100 patents filed.

## Market Standing
- **Valuation/Market Cap**: $2.6 billion (as reported in ZURU’s own ‘Built Different’ story; year not specified, but context suggests 2024/2025)
- **Key Metric**: Employee count of **6,000** across 34 offices and 120+ markets (as of 2025). Annual revenue is not publicly disclosed.
- **Notable Investors/Partners**: The company is self‑funded (no external investors). Key partners include **Disney, Universal Studios, DreamWorks, Nickelodeon** (for entertainment toy lines), **Ulta Beauty** and **KFC** for co‑branded consumer‑goods launches, and **IKEA** (furniture scanned into Dreamcatcher for home customisation).
- **Growth Signals**:
  - ZURU Edge – MONDAY Haircare became one of the fastest‑growing US haircare brands within two years of launch.
  - ZURU Toys – Bunch O Balloons transformed the water‑balloon category; annual shipments of certain items exceed 39 million units.
  - ZURU Tech – First full‑scale homes are in production; the team is actively scaling the factory and software development.
  - Headcount grew from 5,000 (earlier reference) to 6,000, reflecting continued expansion.

## Competitive Advantages
- **Vertical Integration**: ZURU owns its entire value chain – from concept and design to automated manufacturing (over 100 acres of factory space) and global distribution.
- **Speed of Innovation**: Known for being faster, leaner, and more agile than incumbents – “fire bullets, fail fast” is a core operating principle.
- **Cross‑Division Synergy**: Insights and lean manufacturing from toys are applied to consumer goods and construction, creating economies of scale and rapid learning loops.
- **Proprietary Construction Tech**: Dreamcatcher is a unique, patent‑protected platform that directly connects a consumer‑facing front‑end to fully automated production, potentially disrupting the $40 trillion construction industry.

## Strategic Focus
- **Scale ZURU Edge**: Continue launching new brands in pet care, baby care, beauty, home, and health – targeting legacy categories with outdated incumbents.
- **Commercialise ZURU Tech**: Build the full‑scale automated factory, secure construction partners, and begin delivering homes at a fraction of traditional cost.
- **Global Expansion**: Extend reach into new markets (currently 120+ countries) and grow headcount, especially in engineering, R&D, and operations.
- **Talent Density**: Hire “the driven and the brave” – experts who can operate with radical candour and a compounding‑improvement mindset.

## Why Work Here
- **Culture**: ZURU’s internal DNA is built on principles like *Good Humans Only, Compounding Improvement (2% per week), Radical Candour, Shift the Needle, and Overprepare and Win*. The environment is described as high‑performance, meritocratic, and feedback‑driven.
- **Global Exposure**: Offices in 34 locations including **Shenzhen, Auckland, Los Angeles, London, Modena, and Ahmedabad**. Team members work on global projects that cross industries and markets.
- **Benefits**: Health insurance in most locations; 24/7 private gym (Shenzhen only); run clubs, table tennis, and social sporting teams; **Friday catered happy hours** to unwind and connect.
- **Professional Development**: Mentorship from leading entrepreneurs, access to training materials, and a culture of “leadership on the dance floor” – teams are given real responsibility early. Internship programs are available.
- **Work Model**: The company appears to be primarily **on‑site / office‑based**, though some roles may offer flexibility. The website emphasises collaboration and face‑to‑face connection.

## Sources
1. [zuru.com](https://zuru.com/) – Company overview, three divisions, mission
2. [wikipedia.org](https://en.wikipedia.org/wiki/Zuru_(company)) – Founding details, founders, headquarters, brands
3. [zuru.com/built-different-the-zuru-story](https://zuru.com/built-different-the-zuru-story/) – Valuation, employee count, ZURU Tech details, factory scale
4. [zuru.com/careers](https://zuru.com/careers/) – Culture values (Good Humans Only, Compounding Improvement, etc.), benefits, locations, recruitment process
5. [jobs.ashbyhq.com/zuru](https://jobs.ashbyhq.com/zuru) – Open roles (referenced for completeness)

## Other roles at ZURU

- [External & Internal Audit Manager](https://feeny.ai/job/external-internal-audit-manager-zuru-auckland-826rn8x2zejv) — Auckland, New Zealand
- [Marketing Graduate - Toys](https://feeny.ai/job/marketing-graduate-toys-zuru-auckland-grxfvr9wwwj3) — Auckland, New Zealand
- [Social & Content Manager - Pet & Confectionary](https://feeny.ai/job/social-content-manager-pet-confectionary-zuru-auckland-znzp7ktjatym) — Auckland, New Zealand
- [Talent Acquisition Director](https://feeny.ai/job/talent-acquisition-director-zuru-shenzhen-pxwb10gsdxgr) — Shenzhen, China
- [Business Analyst](https://feeny.ai/job/business-analyst-zuru-bentonville-nca0kv8wgmhc) — Bentonville, United States
- [Key Account Manager - France](https://feeny.ai/job/key-account-manager-france-zuru-paris-p04x3yss7wk3) — Paris, France
- [National Account Manager - France](https://feeny.ai/job/national-account-manager-france-zuru-paris-cbm5kdws1e5d) — Paris, France
- [C++ Software Engineer](https://feeny.ai/job/c-software-engineer-zuru-modena-dmd62rpd6epn) — Modena, Italy
- [Content Marketing Internship (Beauty)](https://feeny.ai/job/content-marketing-internship-beauty-zuru-sydney-f71bgdb54yj1) — Sydney, Australia
- [Confectionery Innovation Intern](https://feeny.ai/job/confectionery-innovation-intern-zuru-auckland-gtrj4kv4yacf) — Auckland, New Zealand