---
title: 'Paid Media Manager at Dolls Kill'
canonical: 'https://feeny.ai/job/paid-media-manager-dolls-kill-oakland-y9npxp5eh8d2'
type: 'job'
last_seen: '2026-09-11'
---

# Paid Media Manager at Dolls Kill

- **Company:** Dolls Kill
- **Location:** Oakland, CA
- **Compensation:** $135k–$155k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-12-11
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/dollskill/085eb2f2-9520-4529-babd-021b5a8325fa

## Job description

Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers, including some of the most influential personalities in music, art, pop culture, and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands. Our team is growing quickly, and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

## Requirements

-

Paid Media Strategy & Execution

- Develop and manage paid media strategies across Meta (Facebook/Instagram), Google Ads (Search, Shopping, YouTube), Pinterest, TikTok, and other relevant channels.
- Plan, launch, monitor, and optimize campaigns to achieve ROAS, CPA, and revenue targets.
- Build and maintain full-funnel campaign structures (prospecting, retargeting, retention).
- Manage daily pacing, budgets, bid strategies, and audience performance. Creative Testing & Optimization
- Create and execute structured testing roadmaps (messaging, formats, hooks, creatives, audiences).
- Partner with creative teams to brief ad concepts, analyze results, and refine winning themes.
- Continuously identify new ad opportunities, placements, and creative angles. Analytics & Reporting
- Analyze campaign performance using platform dashboards, Google Analytics, and internal reporting tools.
- Track key KPIs such as ROAS, CPA, CPC, CPM, CTR, LTV, and MER.
- Produce weekly and monthly reports with actionable insights and recommendations.
- Maintain experimental logs and testing documentation. Cross-Functional Collaboration
- Work closely with e-commerce, merchandising, creative, and brand teams to align marketing efforts with product and promotional calendars.
- Provide forecasting support and performance expectations for new product launches and sales events.
- Ensure landing pages and customer journeys align with campaign goals. Budget Management
- Manage monthly paid media budgets across all platforms with accuracy and efficiency.
- Forecast spend and performance by channel and campaign type.
- Adjust bids and budgets dynamically to maximize ROI. Market Research & Innovation
- Stay current with platform updates, industry trends, algorithm shifts, and best practices.
- Identify new channels or beta opportunities to expand paid media reach.
- Evaluate and test new tools, audiences, and automation strategies.

## Qualifications

- 2–4+ years of experience in paid media buying across Meta, Google, Pinterest, or similar platforms.
- Proven track record of managing multi-channel ad budgets and hitting ROAS/CPA targets.
- Strong analytical mindset with the ability to interpret data and make strategic decisions.
- Experience with GA4, conversion tracking, attribution tools, and feed management preferred.
- Excellent communication, organization, and problem-solving skills.
- Ability to work in a fast-paced environment with rapid testing cycles.
- E-commerce or DTC experience is highly preferred.

## About Dolls Kill

## Company Overview
- **One-liner**: An online fashion brand that boldly empowers young women to celebrate their individuality through punk, goth, kawaii, streetwear, and festival fashion.
- **Entity Type**: Private (Series B, total funding $91.6M)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2011 (per Wikipedia; LinkedIn reports 2012)
- **Founders**: Shoddy Lynn (CCO) and Bobby Farahi (CEO)

## Core Business
- **Industry**: Retail, apparel, e-commerce
- **Target Customers**: B2C – young women seeking alternative, bold, and expressive fashion
- **Mission**: “Empower young women to celebrate their individuality” with a rebellious, inclusive spirit

## Products & Services
- **Online Store**: Full line of clothing (tops, bottoms, dresses, swimwear, outerwear, lingerie), shoes, accessories (bags, belts, jewelry, hats), beauty items, and decor.
- **Delia’s (sub-label)**: Licensed and relaunched 1990s-throwback brand (since 2018).
- **Six “Doll” Collections**: Coco (frilly kawaii), Mercy (haute goth), Willow (laid-back festival), Darby (punk-rock), plus others – each represented by a model persona that defines the collection’s style.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue of ~$50.2M (LinkedIn estimate, fiscal year end Dec 31)
- **Total Funding**: $91.6M across 5 rounds
  - Debt Financing (2013): $30M
  - Convertible Note (2017): $5M
  - Series A (2014): $5M – led by Maveron
  - Series B (Dec 2018): $10.7M – led by Angel Capital Management
  - Series B (Dec 2019): $40M – led by Sequoia Capital
- **Notable Investors**: Sequoia Capital, Maveron, Angel Capital Management
- **Growth Signals**: Named “The Fastest Growing Retailer in the US” by Inc. magazine (2014); over 2 million Instagram followers; opened physical stores in Los Angeles, Miami, and Las Vegas (AREA15); workforce of 93 employees with offices in San Francisco (HQ), Los Angeles, San Bernardino, and Oakland.

## Competitive Advantages
- **Cult following**: Strong brand loyalty among DJs, celebrities, and alternative fashion communities.
- **Social media marketing**: Turns customers into brand ambassadors by featuring user-generated content on product pages.
- **Unique aesthetic**: Blends multiple subcultures (punk, goth, kawaii, festival) not commonly found in mainstream fast fashion.
- **Exclusive licensing**: Revived Delia’s, tapping into 90s nostalgia and cross-generational appeal.

## Strategic Focus
- **Retail expansion**: Growing brick-and-mortar presence (Las Vegas AREA15, Los Angeles, Miami) to complement e-commerce.
- **Brand partnerships & collaborations**: Continuing to license and develop sub-brands like Delia’s.
- **Digital marketing**: Deepening influencer and social media-driven growth with a focus on phone-first content creation.

## Why Work Here
- **Culture**: Described as a team of “retail leaders, scrappy hackers, creative marketers and fashion trendsetters”
- **Work Environment**: HQ in Oakland, CA; roles listed as in-office or hybrid; pet-friendly office; employee discount
- **Perks**: Dental insurance, generous PTO, paid holidays, paid sick days
- **Employee rating**: 2.8/5 on LinkedIn (208 reviews) – work-life balance 3.1, compensation 2.7, culture 2.9, career 2.8
- **Recent job openings**: Performance/Growth Marketing Manager (Hybrid, Oakland) and Paid Media Manager (In-Office, Oakland)

## Sources
1. [linkedin.com](https://www.linkedin.com/company/dolls-kill)
2. [wikipedia.org](https://en.wikipedia.org/wiki/Dolls_Kill)
3. [builtin.com](https://builtin.com/company/dolls-kill)
4. [jobs.lever.co](https://jobs.lever.co/dollskill)
5. [dollskill.com (help page)](https://help.dollskill.com/everything-else/work-at-dollskill)

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