--- title: 'Paid Media Manager at FirmPilot' canonical: 'https://feeny.ai/job/paid-media-manager-firmpilot-miami-eyaybpqwbaph' type: 'job' last_seen: '2026-09-06' --- # Paid Media Manager at FirmPilot - **Company:** FirmPilot - **Location:** Miami, FL - **Work type:** remote - **Posted:** 2026-07-16 - **Last confirmed live:** 2026-09-06 - **Apply:** https://job-boards.greenhouse.io/firmpilotailawfirmmarketing/jobs/5361518008 ## Job description We're looking for a Paid Media Manager to lead Google Ads strategy across our portfolio of law firm clients. This role is focused primarily on Google Search, managing campaigns in some of the most competitive and expensive legal markets where every click, every dollar, and every conversion matters. The ideal candidate understands that success isn't measured by impressions or clicks, it's measured by qualified leads and signed cases. They combine deep Google Ads expertise with analytical thinking, strategic decision making, and a relentless drive to improve performance. They're constantly testing, learning, and embracing new technologies, including AI, to stay ahead of the competition. ## What You'll Do Paid Search Strategy - Build, launch, and optimize Google Search campaigns that generate qualified leads and signed cases. - Develop campaign structures, keyword strategies, audience strategies, bidding strategies, and account architecture built for long term success. - Create scalable paid search strategies that align with each client's business goals and growth objectives. Campaign Strategy & Optimization - Analyze Quality Score, Auction Insights, search terms, competitor activity, and campaign performance to identify optimization opportunities. - Continuously improve campaigns through keyword expansion, creative  negative keyword management, ad testing, audience segmentation, bid optimization, and landing page recommendations. - Diagnose declining account performance and develop data driven recovery plans. - Evaluate emerging Google Ads features, automation, and AI capabilities to determine where they create meaningful business value. - Landing page optimization expertise - Experience in running google ad experiments to optimize performance Conversion Tracking & Analytics - Implement and maintain offline conversion tracking that connects signed cases back to Google Ads. - Partner with internal teams to ensure accurate tracking across Google Ads, Google Tag Manager, Google Analytics 4, CRM platforms, and reporting tools. - Build reporting that focuses on business outcomes, not vanity metrics, while using data to guide optimization decisions. Budget Planning & Forecasting - Manage media budgets across a portfolio of client accounts with a focus on maximizing return on investment. - Forecast monthly spend, lead volume, and performance trends while identifying opportunities to scale efficiently. - Provide strategic budget recommendations based on campaign performance, competitive landscape, and expected business impact. - Ensure clients understand how budget allocation influences growth, lead quality, and overall campaign performance. Client Partnership - Serve as the strategic paid media advisor for assigned clients. - Present campaign performance, recommendations, and growth opportunities with confidence. - Collaborate with SEO, content, creative, and client success teams to maximize overall marketing performance. ## Qualifications Required - 5+ years managing Google Ads campaigns with a strong focus on lead generation. - Experience managing high budget, highly competitive search campaigns. - Deep understanding of Google Ads, Google Analytics 4, Google Tag Manager, and conversion tracking. - Experience implementing offline conversion tracking and value based bidding strategies. - Strong understanding of Quality Score, Auction Insights, bidding strategies, audience targeting, campaign structure, and search intent. - Experience using AI to improve campaign creation, optimization, reporting, and analysis. - Strong analytical, problem solving, and decision making skills. - Excellent communication and client presentation skills. ## Preferred - Experience managing paid media for law firms or other local service businesses. - Experience building automated CRM to Google Ads conversion workflows using Zapier or similar platforms. - Experience auditing and improving landing page performance. - Experience with Meta Ads and Local Services Ads. - Familiarity with Performance Max and value based bidding strategies for lead generation. Success in This Role The ideal Paid Media Manager is analytical, curious, and always testing. They understand that every optimization should improve business outcomes, not just campaign metrics. They make decisions backed by data, embrace AI as a competitive advantage, and consistently look for new ways to improve lead quality, efficiency, and return on ad spend. Most importantly, they know how to win in highly competitive markets where thoughtful strategy consistently outperforms bigger budgets. Pursuant to applicable pay transparency laws, the Company reasonably expects the salary range for this position to be $90,000 to $110,000 annually. In addition to base salary and commission, FirmPilot offers: - 100% premium cost for employee: health, dental, and vision coverage - Discretionary paid time off - 11 holidays observed, and 2 floating holidays ## About FirmPilot ## Core Business - **Primary industry**: Legal marketing services / AI-driven marketing software - **Target customers**: Law firms of all sizes – solo practitioners, small firms, mid-large firms – across practice areas (personal injury, family law, criminal law, immigration, bankruptcy, estate & probate, business law, employment law, etc.) - **Mission / purpose**: To eliminate wasteful marketing spend for attorneys and ensure they never settle for “just enough” by applying deep AI expertise to grow law firms without guesswork. ## Products & Services - **AI Agent Automation**: Always-on AI systems that monitor competitor content, analyze market trends, and automate time-intensive marketing tasks. - **Content & SEO/GEO**: AI-generated legal content tailored to practice areas, optimized for traditional search (SEO) and AI search/GEO (e.g., ranking in ChatGPT). - **PPC & Digital Presence**: Management of paid ads, Google Business Profile, social media, and other digital channels from a single platform. - **Website Optimization**: Enhancements for mobile, SEO/GEO, and load time to meet modern standards and client expectations. - **Real-Time Dashboards**: No-nonsense dashboards that track ROI and measure the effectiveness of every dollar spent, in real time. - **Competitive Blueprinting**: Reverse-engineering of high-performing law firms to deliver an AI-driven approach to smarter marketing. ## Market Standing - **Valuation / Market Cap**: Not disclosed (private company) - **Key Metric**: Total funding – $31.5M raised across four rounds (venture round $510K, seed $2M led by Valor Ventures, Series A $7M, Series A-1 $22M led by DeepWork Capital) - **Notable Investors/Partners**: Thomson Reuters, HubSpot Ventures, Blumberg Capital, Valor Ventures, SAAS Ventures, Data Point Capital, DeepWork Capital - **Growth Signals**: - 180%+ more cases for clients using FirmPilot’s technology - 12,000+ leads generated for FirmPilot clients - $30,000+ average annual marketing savings for new clients - Headcount of 34 employees (+35.3% YoY) - Active hiring for roles in Sales, Customer Success, and Management ## Competitive Advantages - Proprietary AI technology trained on a legal database (cases, legislation, legal news) to create authoritative, high-ranking content. - Hyper-personalized content generation that targets specific practice areas and local markets. - Integrated platform covering SEO, GEO, PPC, social media, and website optimization – eliminating the need for multiple agencies. - Focus on “AI search” (GEO) to ensure law firms appear in ChatGPT and other generative AI results, a growing channel. ## Strategic Focus - Scaling the AI-powered legal marketing platform to serve more law firms across the U.S. and potentially internationally. - Deepening the AI agent automation capabilities to reduce manual work for clients. - Expanding the go-to-market team (recently hired a Senior Vice President of Sales & Go-to-Market) to capture a larger share of the legal marketing market. ## Why Work Here - **Culture**: Described as “dreamers and realists, technologists and marketers” – a blend of innovation and execution. Core values include radical transparency, continuous learning, and excellence in execution. - **Work environment**: Hybrid/remote flexibility – some roles are fully remote (e.g., Project Manager, Customer Success), while others are based in Miami, FL (headquarters) or New York, NY (e.g., SVP of Sales). - **Perks**: Not explicitly listed, but the company emphasizes measurable results, real-time reporting, and a data-driven approach. Employees get to work at the intersection of AI and legal marketing with backing from major industry players (Thomson Reuters, HubSpot). - **Growth trajectory**: Rapidly scaling (35%+ headcount growth YoY) with recent $22M funding, offering opportunities for career advancement in a high-growth startup. ## Sources 1. [firmpilot.com](https://firmpilot.com/) 2. [job-boards.greenhouse.io](http://job-boards.greenhouse.io/firmpilotailawfirmmarketing) 3. [cbinsights.com](https://www.cbinsights.com/company/firmpilot) 4. 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