---
title: 'Paid Media Manager at Fundraise Up'
canonical: 'https://feeny.ai/job/paid-media-manager-fundraise-up-united-states-y6jp5pnn1agd'
type: 'job'
last_seen: '2026-09-10'
---

# Paid Media Manager at Fundraise Up

- **Company:** Fundraise Up
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-09-03
- **Last confirmed live:** 2026-09-10
- **Apply:** https://fundraiseup.com/careers/4730936005/?gh_jid=4730936005

## Job description

## About Fundraise Up

We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.

Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.

## About The Role

We're looking for a Paid Media Manager to own Fundraise Up's paid digital acquisition program across paid search and paid social. This is a hands-on individual contributor role with end-to-end responsibility for channel strategy, campaign execution, budget stewardship, experimentation, and performance reporting.

Reporting to the Director of Revenue Marketing, you will translate company growth goals into an integrated paid media roadmap that supports enterprise and account-based go-to-market motions. You will decide how to deploy spend across Google Ads, LinkedIn, and Meta/Instagram; connect ad performance to the full buyer journey; and turn campaign and pipeline data into clear recommendations for Marketing, Sales, and Revenue Operations.

We're building a rigorous testing culture in paid media. You'll set the experimentation agenda, identify where the program can improve, and ensure insights from paid media strengthen decisions across content, creative, events, lifecycle, and account-based marketing.

## Key Responsibilities

- Own the paid media strategy and operating plan across Google Ads, LinkedIn, and Meta/Instagram, including channel mix, audience strategy, budget allocation, campaign architecture, and performance targets.
- Translate pipeline and revenue goals into quarterly and monthly paid media plans, with clear assumptions, forecasts, milestones, and success measures.
- Manage campaigns end to end: build, launch, optimize, and scale paid search and paid social programs while maintaining strong naming, tracking, targeting, and budget controls.
- Own budget pacing and performance management; identify risks and opportunities early, reallocate spend based on evidence, and communicate the expected business impact of changes.
- Develop and lead a structured experimentation roadmap across creative, copy, formats, bids, audiences, channels, offers, and landing pages; document hypotheses, results, and next actions.
- Evaluate the full conversion journey from impression through pipeline, not just platform metrics, and recommend improvements to landing pages, forms, messaging, and follow-up experiences.
- Build weekly, monthly, and quarterly reporting that connects spend and channel performance to qualified pipeline, account engagement, conversion, and revenue outcomes.
- Partner with Revenue Operations to improve attribution, lead routing, source tracking, and data quality across ad platforms, HubSpot, and Salesforce.
- Partner with the ABM Manager to translate priority account lists into paid targeting strategies and coordinated account-based campaigns.
- Brief and collaborate with Design, Content, Events, and Lifecycle Marketing on creative and campaign assets, using performance data to provide clear, actionable feedback.
- Lead event-targeted, geo-fencing, retargeting, and integrated campaign programs tied to key conferences, content launches, and Fundraise Up-hosted events.
- Establish and improve paid media playbooks, dashboards, testing logs, quality controls, and workflows so the program scales effectively.
- Stay current on platform, privacy, measurement, and market changes; assess their relevance and recommend how Fundraise Up should respond.
- Use AI as a default part of the work to accelerate analysis, reporting, copy development, audience research, test design, and operational efficiency while applying sound judgment and quality control.

## Skills and Qualifications

- 5+ years of hands-on paid media experience, including direct in-platform ownership of Google Ads and LinkedIn Campaign Manager; experience with Meta/Instagram is strongly preferred.
- Demonstrated ownership of a paid media program or major channel, including strategy, execution, budget management, forecasting, optimization, and reporting.
- Strong command of paid search fundamentals, including keyword strategy, match types, campaign and ad-group structure, Quality Score, bidding strategies, and conversion tracking.
- Strong working knowledge of LinkedIn paid social, including Sponsored Content, Lead Gen Forms, job and company targeting, matched audiences, and account-list activation.
- Experience connecting media performance to downstream funnel outcomes such as qualified leads, opportunities, pipeline, and revenue.
- Experience designing structured experiments and translating findings into decisions, not just observations.
- Experience with UTM governance, attribution, and the flow of campaign-source data through a marketing automation platform and CRM; HubSpot and Salesforce experience is preferred.
- Strong analytical judgment and the ability to turn complex data into clear recommendations for technical and non-technical stakeholders.
- Ability to operate independently, prioritize competing initiatives, and make sound decisions in an evolving environment.

## Compensation

- The compensation range for this is $110,000 - $120,000 OTE (On-Target Earnings)
- Final compensation will be determined based upon relevant experience, skills, qualifications, and alignment with the role's requirements and location.

## Perks & Benefits

- Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
- FSA and HSA Spending Account.
- 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
- 401(k) plan with company match.
- 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
- Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
- Generous home office stipend to support your remote workspace.
- Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
- Charitable giving program and paid volunteer time off with registered non-profits.

***Please note: All official correspondence from Fundraise Up will exclusively originate from the @fundraiseup.com domain. Exercise caution and ensure the authenticity of emails claiming to be from our company.*** We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, disability, or any other characteristic protected by applicable law in the countries where we operate.

## About Fundraise Up

## Company Overview
- **One-liner**: Fundraise Up is a nonprofit fundraising platform that optimizes the online donation experience with AI-powered tools, modern payment options, and deep analytics to help organizations increase revenue.
- **Entity Type**: Private (Series B funded)
- **Headquarters**: Brooklyn, New York, USA
- **Founded**: 2017
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Nonprofit fundraising technology, Financial Technology (Fintech)
- **Target customers**: Nonprofits of all sizes (SMB to Enterprise), B2B
- **Mission or purpose**: "Unlock generosity potential by optimizing how people give." The company believes nonprofits deserve better technology and works to build infrastructure that helps mission-driven organizations deliver on their mission.

## Products & Services
- **Fundraise Up Platform**: A comprehensive digital fundraising platform that includes:
  - **AI-Optimized Donation Forms**: Intelligent checkout experiences designed to increase conversion rates.
  - **Advanced Payment Options**: Supports global, privacy-compliant payment methods.
  - **Analytics & Optimization Tools**: Deep insights into donor behavior to personalize giving experiences.
  - **Monthly Giving & Recurring Donations**: Tools to grow monthly donor files.
  - **Gift Cart & Checkout Modal**: Frictionless, e-commerce-inspired giving experiences.
  - **Fundraise Up Lab**: A space for experimenting with new products and features.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: In January 2025, Fundraise Up secured a **$70 million growth capital investment** from Summit Partners, bringing total funding to a significant amount (Series B). The company reports its platform helps nonprofits achieve a **30% increase in conversion rates** and a **78% donor retention rate**. It serves **thousands of organizations** globally.
- **Notable Investors/Partners**: **Summit Partners** (lead investor in the $70M round). The company is also listed on Salesforce AppExchange.
- **Growth Signals**: 
  - Secured a major $70M growth investment in January 2025, signaling strong market confidence and a focus on scaling.
  - Reports a 4.8/5 star rating on review platforms.
  - Actively hiring for dozens of roles across Engineering, Product, Sales, and Customer Success globally (US, UK, Argentina, Armenia, Poland, etc.).
  - Emphasizes a global, distributed team with employees in multiple countries.

## Competitive Advantages
- **AI-First Approach**: The platform is built around AI optimization to personalize donor experiences and maximize conversion, a key differentiator from traditional fundraising tools.
- **E-Commerce Inspired Checkout**: Adapting proven for-profit e-commerce tactics (like streamlined checkout) to the nonprofit sector, creating a more modern and effective giving experience.
- **Global & Privacy-Compliant**: Designed to handle global payments and comply with international privacy regulations, making it suitable for large, international nonprofits.
- **Focus on Donor Experience**: The core philosophy is that improving the donor experience is the primary growth engine for fundraising.

## Strategic Focus
- **Scaling Globally**: The new $70M investment is aimed at accelerating growth, expanding into new markets, and scaling the team.
- **Product Innovation**: Continued investment in AI, new product features (like Gift Cart and Fundraise Up Lab), and improving the core platform.
- **Talent Acquisition**: Aggressively hiring across all departments to support rapid growth, with a focus on senior engineering and product management roles.

## Why Work Here
- **Culture**: Described as a place for "ambitious people motivated by the opportunity to shape the future of fundraising." Values include "ownership," "candid collaboration," and "continuous innovation." The team is described as low-ego, direct, and collaborative.
- **Remote/Hybrid Policy**: Fundraise Up is a **fully distributed, remote-first company**. The team spans from Brooklyn to Lisbon, Buenos Aires to London. Roles are listed as remote in specific countries (US, UK, Argentina, Brazil, Armenia, Poland).
- **Notable Perks**:
  - Comprehensive medical, dental, and vision coverage.
  - 401(k) plan.
  - Educational assistance for courses, certifications, and professional development.
  - Paid volunteer time off and a charitable giving match.
  - Home office stipend.
  - Generous paid time off.
- **Engineering Culture**: High emphasis on ownership and impact. The company encourages experimentation and provides real responsibility. They are actively hiring for multiple Senior Fullstack Developers and ML Engineers, indicating a strong, data-driven engineering culture.

## Sources
1. [fundraiseup.com - Company Overview](https://fundraiseup.com/about/)
2. [fundraiseup.com - Careers Page](https://fundraiseup.com/careers/)
3. [fundraiseup.com - Product Page](https://fundraiseup.com/)
4. [LinkedIn - Fundraise Up](https://www.linkedin.com/company/fundraiseup)
5. [BusinessWire - $70M Investment Announcement](https://www.businesswire.com/news/home/20250122330643/en/Fundraise-Up-Secures-%2470-Million-Growth-Capital-Investment-Led-by-Summit-Partners)

## Other roles at Fundraise Up

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- [Sr. Solutions Consultant](https://feeny.ai/job/sr-solutions-consultant-fundraise-up-united-kingdom-s2hc72an3c89) — United Kingdom
- [Product Manager, Gift Cart](https://feeny.ai/job/product-manager-gift-cart-fundraise-up-cyprus-y9zj800cv0pz) — Cyprus
- [Product Manager, Gift Cart](https://feeny.ai/job/product-manager-gift-cart-fundraise-up-armenia-jjvs461n8mg1) — Armenia
- [Product Manager, Gift Cart](https://feeny.ai/job/product-manager-gift-cart-fundraise-up-poland-e6wxzejw1qsb) — Poland
- [Product Manager, Gift Cart](https://feeny.ai/job/product-manager-gift-cart-fundraise-up-portugal-b74ah2yp8v52) — Portugal
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