---
title: 'Paid Media Manager – Gaming & Performance Marketing Focus at Brand Knew'
canonical: 'https://feeny.ai/job/paid-media-manager-gaming-performance-marketing-focus-brand-knew-los-angeles-wy6v7yt84waf'
type: 'job'
last_seen: '2026-09-13'
---

# Paid Media Manager – Gaming & Performance Marketing Focus at Brand Knew

- **Company:** Brand Knew
- **Location:** Los Angeles, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-04-28
- **Last confirmed live:** 2026-09-13
- **Apply:** https://jobs.lever.co/brandknew/713ca00a-7814-49fb-84cb-49c555c50269

## Job description

Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticals—specifically real money gaming, social casino, or mobile gaming apps. If you’re passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search and App Networks —we’d love to talk.

This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. The ideal candidate has both the tactical chops to manage campaigns hands-on, and the strategic thinking to optimize full-funnel performance at scale.

Note: Applications that are not fully and properly filled out will not be considered.

Responsibilities:

- Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and Rokt
- Navigating and reporting with AppsFlyer
- Optimizing around SKAN limitations
- Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pages
- Build and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROAS
- Continuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable results
- Leverage industry trends and platform updates to inform buying strategies and keep clients competitive
- Run robust A/B and multivariate testing frameworks to maximize performance insights
- Collaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)
- Deliver detailed reports and insights to internal and external stakeholders

Requirements:

- 3+ years of hands-on paid media experience with a proven track record in mobile gaming, real money gaming, or social casino
- Deep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and Rokt
- Proficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargeting
- Familiarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust)
- Analytical mindset with strong Excel, Google Sheets and platform reporting skills
- Strong verbal and written communication skills; confident presenting campaign strategy and performance to clients
- Highly organized, proactive, self-motivated, and a strong team player
- Comfortable navigating ambiguity and driving outcomes in a fast-moving environment

Perks:

- Significant opportunity for growth in the company
- Work alongside an incredible slate of clients and team members
- Fun, creative and collaborative company culture
- Unlimited cold brew
- Hybrid & remote work options

Compensation:

- Commensurate with experience, salary range ($72k-$90k)
- Longterm disability insurance
- Health care offering, including dental and vision
- At the 1 year mark: 401k

## About Brand Knew

## Company Overview
- **One-liner**: Brand Knew is a performance marketing agency that builds scalable acquisition systems for direct-to-consumer brands, real money gaming operators, and financial services, with a dedicated impact division serving nonprofit organizations.
- **Entity Type**: Private (bootstrapped)
- **Headquarters**: Los Angeles, California, United States
- **Founded**: 2009
- **Founders**: Zach Suchin (Founding Partner & CEO) and Jason Schutzbank (Founder and President)

## Core Business
- **Primary industry/industries**: Performance marketing, digital advertising, creative strategy, data analytics
- **Target customers**: B2B – mid-market to enterprise clients in direct-to-consumer (DTC), real money gaming (iGaming, sports betting, daily fantasy), financial services (fintech, prediction markets), and nonprofit/social impact organizations.
- **Mission or purpose statement**: "Great work and good values aren’t a tradeoff." The agency focuses on clarity over noise, converting attention into measurable business outcomes while maintaining a people-first culture.

## Products & Services
Brand Knew offers a full-stack growth partnership model across three verticals plus a dedicated impact division:

- **Real Money Gaming Practice**: User acquisition for betting operators, iGaming platforms, daily fantasy sports, and social casino products. Works alongside P&L owners on first-time depositor acquisition, retention, and player value optimization.
- **Direct-to-Consumer Practice**: Strategic growth partnership for DTC brands, focusing on efficient customer acquisition, retention strategy, and profitable scaling across digital channels.
- **Financial Services Practice**: High-value user acquisition for fintech companies, prediction markets, trading platforms, and consumer financial products, navigating regulated environments.
- **Impact Division (Nonprofit Marketing)**: Awareness, donor acquisition, and fundraising efficiency for mission-driven organizations like Stand Up To Cancer, Mayo Clinic, and Goodwill.

**Core capabilities**: Branding, audience development, paid media (Meta, TikTok, Snap, Google, Apple Search Ads, Moloco, TVScientific, AppLovin, Rokt), creative production, influencer/creator identification, partnership ads, analytics infrastructure, full-funnel growth strategy, customer acquisition/retention/LTV optimization, email marketing.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private, bootstrapped)
- **Key Metric**: Total employees – reported as 13 on LinkedIn (with +4.0% monthly growth) and 32 total employees on Built In; annual revenue not publicly available.
- **Notable Investors/Partners**: Clients include Stand Up 2 Cancer, Nike, Verizon, Mayo Clinic, Goodwill, Bubble Skincare, Netspend, Hilarity for Charity, and Betr. Named "most innovative agency of the year" by TikTok.
- **Growth Signals**: Active hiring across marketing and creative roles; expanding its gaming and impact practices; strong client roster with recognizable brands.

## Competitive Advantages
- **Specialization in regulated gaming**: Widely recognized as the leading performance marketing agency for real money gaming in the U.S., with deep expertise in player value optimization and compliance.
- **Integrated impact division**: Unique ability to serve both for-profit and nonprofit clients under one roof, leveraging the same data-driven acquisition systems for social good.
- **Data-driven, full-funnel approach**: Combines media buying, creative strategy, and data science into unified growth systems, emphasizing clarity and measurable outcomes.
- **Longevity and reputation**: Operating since 2009 with a track record of high-retention client relationships and industry recognition.

## Strategic Focus
- Scale the real money gaming practice as the U.S. market continues to legalize sports betting and iGaming.
- Deepen partnerships with DTC and fintech clients by expanding analytics infrastructure and creative production capabilities.
- Grow the impact division to serve more nonprofit organizations, leveraging the agency’s performance marketing expertise for social impact.
- Continue investing in people and culture to attract top talent in a competitive agency landscape.

## Why Work Here
- **Culture**: Described as a "creative collective" of curious, analytical individuals who believe great work and good values go together. Emphasizes collaboration, continuous education, and genuine work/life balance.
- **People-first organization**: "The people we hire define our culture. The people we work with define our reputation." Invests heavily in career building over job growth.
- **Work environment**: Hybrid – Los Angeles office with on-site workspace; roles posted as hybrid or full-time in LA.
- **Notable perks**: Intimate sessions with thought leaders and industry pioneers; a focus on clarity and precision in a fragmented media environment.
- **Engineering/creative culture**: Small, nimble team (13–32 employees) where individuals have broad ownership and impact across client work.

## Sources
1. [brandknew.com](https://brandknew.com/)
2. [brandknew.com/company/](https://brandknew.com/company/)
3. [jobs.lever.co/brandknew](https://jobs.lever.co/brandknew)
4. [builtin.com/company/brand-knew](https://builtin.com/company/brand-knew)
5. [linkedin.com/company/brand-knew](https://linkedin.com/company/brand-knew)

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