---
title: 'Paid Search Lead (Experimentation & Measurement) at HelloFresh'
canonical: 'https://feeny.ai/job/paid-search-lead-experimentation-measurement-hellofresh-berlin-cd4ttxbyr91w'
type: 'job'
last_seen: '2026-09-09'
---

# Paid Search Lead (Experimentation & Measurement) at HelloFresh

- **Company:** HelloFresh
- **Location:** Berlin, Germany
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-09
- **Apply:** https://careers.hellofresh.com/global/en/job/8168957?gh_jid=8168957

## Job description

## The role

We are looking for a highly strategic and analytical Marketing Measurement & Testing Lead (Individual Contributor), Paid Search (m/f/x) to drive the evolution of our Paid Search advertising efforts. This is a high-impact individual contributor role, sitting at the intersection of performance marketing, ad tech, and automation. As a key expert within the team, you will own the global testing and measurement strategy for Paid Search, ensuring data-driven decision-making that unlocks new growth opportunities. You will play a critical role in budgeting, infrastructure development, and automation, collaborating with cross-functional teams to ensure Paid Search operates at peak efficiency.

## Your impact

As Marketing Measurement & Testing Lead, Paid Search, you will drive key initiatives across four strategic areas:

Platform Leadership & Innovation

- Serve as the go-to expert on Paid Search, providing strategic guidance on Google Ads (Search, Shopping, AI Max), with a deep understanding of platform mechanics, auction dynamics, and optimisation levers.
- Anticipate and adapt to platform updates, leveraging industry trends and data insights to drive continuous innovation and stay ahead of the curve.
- Collaborate with platform partners to pilot new solutions, enhance measurement capabilities, and improve efficiency.
- Advise and collaborate with the Paid Search Campaign Ops team, ensuring platform strategies are optimised with best-in-class practices and advanced ad tech solutions.

Measurement & Testing

- Own the Paid Search experimentation roadmap, spanning bidding signal optimization, landing pages, and audience and keyword targeting, with a clear framework for rigour, scalability, and cross-team knowledge-sharing.
- Develop and refine experimentation frameworks, including A/B tests, Incrementality lift tests (Geo lift /  conversion/user based tests), and attribution modelling.
- Analyse test results to inform data-driven decisions and uncover new growth opportunities.
- Collaborate with analytics, data and Strategy & Operations teams to continuously align on testing timeline and priorities.
- Ensure proper budgeting processes, including daily and weekly pacing, are aligned with strategic goals and seasonality.

Automation & Infrastructure

- Partner with Product and AdTech on the development of measurement infrastructure, attribution models, automation tooling, and campaign technology, acting as the primary Paid Search voice in cross-functional initiatives.
- Own and develop the automation of reporting for key tests, performance tracking and measurement.
- Drive adoption of scripts, AI-native platform features, and internal tools to systematically reduce manual overhead and scale high-performing activity.
- Ensure automation efforts align with overall business objectives and drive operational efficiencies.

Channel Performance & Strategy

- De-average performance across keywords, queries, devices, audiences, geos, landing pages, offers, and ad copy, setting the standard for analytical depth across international markets and portfolio of brands.
- Challenge and influence global and local stakeholders, including senior leadership, constructively driving alignment across Analytics, Strategy & Operations, Product, and AdTech.

You are…

- A sought-after expert in Paid Search strategy and campaign management (Google Ads and Bing Ads in text search, PMAX, Shopping, and AI Max), consulted by peers and capable of influencing senior stakeholders with a clear point of view
- Deeply fluent in performance marketing metrics (CPC, CVR, CTR, CAC, LTV) with a proven ability to translate data into strategic decisions and scalable improvements
- Entrepreneurial in mindset, you see opportunities rather than problems, and proactively challenge the status quo to drive step-change improvements
- A strong analytical thinker, comfortable independently building complex models and surfacing insights others wouldn't find
- Energised by working at the intersection of performance marketing and technology, with a genuine interest in measurement, attribution, and automation
- Able to communicate complex performance narratives with clarity and conviction to all levels, including senior leadership
- Comfortable operating with a high degree of autonomy in a global, matrixed organisation

At a minimum, you have......

- An excellent degree in Marketing, Business, Analytics, or a related field
- 7+ years of hands-on experience in Paid Search, either from an agency or client-side role
- Proven track record of owning or leading a structured experimentation programme, with clear frameworks for testing, measurement, and knowledge-sharing
- Strong analytical skills, translating complex data into actionable insights and scalable improvements
- Experience partnering with Product or AdTech teams on measurement, infrastructure, or tooling initiatives
- Proven ability to lead high-impact initiatives and drive measurable results across large-scale, international accounts
- Experience with incrementality testing, attribution modelling, or conversion lift studies
- Experience driving automation and AI adoption (scripts, tools, or platform features) to scale operations
- Hands on experience with Google Ads (Search, Shopping, Performance Max)

## What we offer

Elevate your lifestyle! Join one of Europe's fastest-growing tech powerhouses in a dynamic phase of expansion.

- Immerse yourself in a diverse global community of 90+ nationalities.
- Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
- Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
- Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
- Plus, we've got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access,wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it's a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

## About HelloFresh

## Company Overview
- **One-liner**: HelloFresh is a global meal-kit and food solutions company that delivers pre-portioned ingredients and recipes directly to consumers, aiming to revolutionize the way people eat by making home cooking accessible, convenient, and sustainable.
- **Entity Type**: Public (Ticker: HFG on the Frankfurt Stock Exchange)
- **Headquarters**: Berlin, Germany
- **Founded**: 2011
- **Founders**: Dominik Richter, Thomas Griesel, Jessica Nilsson

## Core Business
- **Primary Industry**: Meal Kit Delivery / Integrated Food Solutions
- **Target Customers**: B2C – primarily busy households, couples, and individuals looking for convenient, high-quality meal options. Also serves the ready-to-eat and pet food markets.
- **Mission Statement**: "Democratizing access to high-quality food" by allowing everyone to enjoy a varied, tasty diet while helping consumers save money and reduce food waste.

## Products & Services
- **HelloFresh (Core Meal Kits)**: The flagship subscription service offering pre-portioned ingredients and step-by-step recipes for a wide variety of meals. Type: Subscription-based physical goods.
- **Factor_**: A ready-to-eat, chef-prepared meal delivery service (operates in the US, Canada, and Australia). Type: Subscription-based physical goods.
- **Youfoodz**: A ready-to-eat meal brand in Australia. Type: Subscription-based physical goods.
- **EveryPlate**: A budget-friendly meal kit brand in the US and Australia. Type: Subscription-based physical goods.
- **Chefs Plate**: A meal kit brand in Canada. Type: Subscription-based physical goods.
- **Green Chef**: An organic-focused meal kit brand in the US. Type: Subscription-based physical goods.
- **The Pet Food Brands**: Premium pet food delivery services (e.g., The Pets Table in the US). Type: Subscription-based physical goods.

## Market Standing
- **Valuation/Market Cap**: As a public company, market cap fluctuates. As of mid-2025, it is approximately €1.5-2.0 billion (based on public trading data).
- **Key Metric (Annual Revenue)**: €6.76 billion in net revenue in FY 2025.
- **Key Metric (Meals Delivered)**: ~850 million meals delivered in 2025.
- **Key Metric (Employees)**: +29,000 employees globally.
- **Notable Investors/Partners**: The company is publicly traded. Key institutional investors include major European and US asset managers. Strategic partnerships exist with various food suppliers and logistics providers.
- **Growth Signals**: The ready-to-eat segment (Factor, Youfoodz) is a major growth driver, now making up a quarter of total revenue. The company is expanding its ready-to-eat offerings into European markets, building on success in North America and Australia. The company operates in 17 countries with 8 different brands.

## Competitive Advantages
- **Scale & Data**: With over 18,000 recipes in its database and billions of meals delivered, HelloFresh has an immense dataset on consumer preferences, supply chain optimization, and recipe development, creating a significant moat in logistics and personalization.
- **Vertical Integration**: The direct-to-consumer model gives full control over the supply chain, from sourcing to delivery, enabling efficient operations, competitive pricing, and rapid response to customer needs.
- **Multi-Brand Strategy**: By operating a portfolio of brands (from budget-friendly EveryPlate to premium Factor), HelloFresh captures a wide range of customer segments and price points, reducing reliance on a single offering.
- **Global Footprint**: Presence in 16+ geographies provides diversification and allows for the cross-pollination of best practices and technologies across markets.

## Strategic Focus
- **Accelerating Ready-to-Eat**: The company is aggressively growing its ready-to-eat segment (Factor, Youfoodz) and expanding it into new European markets, seeing it as a high-growth, higher-margin opportunity.
- **Sustainability & Efficiency**: Continuous focus on reducing food waste, optimizing packaging, and improving supply chain sustainability. The company highlights its role in reducing household food waste compared to traditional grocery shopping.
- **Technology & Personalization**: Investing in data science and machine learning to improve menu personalization, demand forecasting, and operational efficiency.
- **International Expansion**: Leveraging success in core markets (US, Germany, Australia) to expand into adjacent geographies and product categories.

## Why Work Here
- **Culture**: Described as a "global tech company" with a "local start-up vibe." The company emphasizes a data-driven, entrepreneurial, and ownership-oriented culture. Core values include Ownership, Inclusivity, and Innovation.
- **Diversity & Inclusion**: HelloFresh has over 10 employee resource groups (ERGs) and is committed to fostering a sense of belonging. The careers page states, "Everyone is welcome at our table."
- **Work Environment**: The company operates in 17 countries with multiple offices and distribution centers. Roles range from warehouse operations and logistics to software engineering, marketing, and data science.
- **Perks**: The company offers competitive pay and benefits, though specifics vary by location. The culture is described as collaborative, with a focus on "achieving something delicious, every day."
- **Growth Trajectory**: As a rapidly growing public company with a strong focus on innovation and expansion, employees have opportunities to work on high-impact projects and grow their careers across different brands and geographies.

## Sources
1. [hellofreshgroup.com](https://hellofreshgroup.com/en/)
2. [careers.hellofresh.com](https://careers.hellofresh.com/global/en/)
3. [hellofresh.com](https://www.hellofresh.com/about/working-at-hellofresh)
4. [careers.hellofresh.com/leadership](https://careers.hellofresh.com/global/en/leadership-at-hellofresh)
5. [careers.hellofresh.com/locations](https://careers.hellofresh.com/global/en/locations)

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