--- title: 'Paid Search Marketing Consultant (Fintech) at Right Side Up' canonical: 'https://feeny.ai/job/paid-search-marketing-consultant-fintech-right-side-up-austin-tjaqyvzcc1sf' type: 'job' last_seen: '2026-09-15' --- # Paid Search Marketing Consultant (Fintech) at Right Side Up - **Company:** Right Side Up - **Location:** Austin, TX - **Work type:** remote - **Posted:** 2026-09-03 - **Last confirmed live:** 2026-09-15 - **Apply:** https://jobs.lever.co/rightsideup/8589b5dd-83fe-4fc0-9a47-6fd3bdfca51c ## Job description Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more. ## About The Role We're seeking senior freelance Paid Search Managers to own and scale non-branded search programs for our fintech and financial services clients. This is a hands-on operator role, not an oversight seat: you'd be in the accounts daily, managing structure, bidding, targeting, and testing across Google Ads and Bing, with efficiency against a cost-per-acquisition or cost-per-funded-account target as the number that matters. The clients we're placing against operate at six figures per month plus in paid search spend, in regulated environments with real compliance and creative review in the loop. They need someone who arrives with a point of view on account structure, can rebuild pieces of a program from zero when that's the right call, and knows how to prove what's working. Experimentation and data rigor are central to this work. Several of these engagements include incrementality projects run alongside data science teams, using geo-based or holdout methodology rather than standard conversion tracking or platform lift studies. Contract projects typically range from 10 to 40 hours per week, depending on client needs and project scope. ## Responsibilities - Own day-to-day strategy and execution of non-branded paid search campaigns across Google Ads and Bing. - Drive efficient volume against growth targets, with a focus on improving cost per acquisition or cost per funded account. - Design and run rigorous incrementality tests, including geo-based experiments and holdout methodology, to evaluate channel and campaign contribution. - Partner with data science and analytics teams on measurement that goes beyond standard conversion tracking. - Take channels or campaign types from zero to one, with a clear approach to testing, validating, and scaling over a 6 to 12 week horizon. - Set expectations and success criteria before launching new initiatives, then run them end to end. - Continuously optimize campaign structure, bidding, targeting, keyword strategy, and account hygiene. - Manage significant monthly budgets with clear pacing discipline and forecasting. - Translate performance data into clear, actionable recommendations for internal stakeholders and senior leadership. - Collaborate with paid social, programmatic, and lifecycle counterparts to align strategy and pacing across channels. - Navigate compliance and legal review processes on ad copy and landing pages in regulated categories. ## Requirements - Senior manager level or above, with substantial hands-on paid search experience. - Fintech experience required. Equivalent experience in another regulated, high-consideration financial services vertical (lending, banking, credit, or insurance) considered in exceptional cases. - Experience managing mid six figures per month in paid search spend, in an environment with the creative, compliance, and testing rigor of a mid-market or enterprise account, rather than primarily SMB-scale accounts. - Proven track record taking a channel from zero to one, including setting up rigorous testing and validation frameworks. - Strong experimentation background, including working with data science on incrementality studies such as geo-experiments, not just standard A/B testing. - Comfortable owning a channel independently in a fast-moving, evolving organization. - Strong analytical skills, with the ability to turn performance data into recommendations senior stakeholders can act on. - Experience in considered-purchase, high-value consumer categories where the conversion event sits well past the click. Tools & Platforms - Google Ads and Microsoft Advertising (Bing), including Performance Max and Shopping where relevant. - Search management and bid platforms such as Skai (Kenshoo), Marin, or equivalent. - Incrementality and measurement platforms such as Haus, Measured, or in-house geo-testing frameworks. - Analytics and BI tools including GA4, Looker, Tableau, or Mode, plus SQL for pulling your own data. - Google Tag Manager and conversion tracking implementation. ## Why Right Side Up Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts! ## About Right Side Up ## Company Overview - **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring. - **Entity Type**: Private (Privately Held) - **Headquarters**: Austin, Texas, United States - **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston) - **Founders**: Tyler Elliston ## Core Business - Primary industry: Marketing Services / Growth Marketing - Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble) - Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center. ## Products & Services Right Side Up offers three engagement models, each tailored to client needs: - **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support. - **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives. - **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks. All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management. ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY) - **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble. - **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines. ## Competitive Advantages - **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process. - **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting. - **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies. - **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong. ## Strategic Focus - Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process. - Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations. - Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served. ## Why Work Here - **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace. - **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats. - **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development. - **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement. - **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry. ## Sources 1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values 2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works 3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure 4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification 5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline ## Other roles at Right Side Up - [Strategic Operations Manager, AI-Enabled Systems (AI-Fluent) Consultant](https://feeny.ai/job/strategic-operations-manager-ai-enabled-systems-ai-fluent-consultant-right-side-z9k52j41cktz) — Austin, TX - [Paid Social Marketing Consultant (Fintech)](https://feeny.ai/job/paid-social-marketing-consultant-fintech-right-side-up-austin-6nzn0r8x3wma) — Austin, TX - [UX/UI Designer, Design Systems Consultant (AI-Fluent)](https://feeny.ai/job/ux-ui-designer-design-systems-consultant-ai-fluent-right-side-up-austin-hpw6cggkess0) — Austin, TX - [Loyalty Program Strategist - Freelance - Remote](https://feeny.ai/job/loyalty-program-strategist-freelance-remote-right-side-up-austin-pwdzeeamajms) — Austin, TX - [Marketing Technology & Media Platforms Consultant](https://feeny.ai/job/marketing-technology-media-platforms-consultant-right-side-up-austin-qyw5bk83xcgc) — Austin, TX - [Programmatic Marketing Consultant](https://feeny.ai/job/programmatic-marketing-consultant-right-side-up-austin-988d0bsp76fe) — Austin, TX - [Creative Lead](https://feeny.ai/job/creative-lead-right-side-up-austin-2xbpe6f05tfm) — Austin, TX - [AI Marketing Ops/Engineer Consultant](https://feeny.ai/job/ai-marketing-ops-engineer-consultant-right-side-up-austin-4n6t2a52t4vj) — Austin, TX - [Growth Marketing Strategist](https://feeny.ai/job/growth-marketing-strategist-right-side-up-austin-7njxvcrtfsy3) — Austin, TX - [Performance Art Director](https://feeny.ai/job/performance-art-director-right-side-up-austin-c92dw5qdwwqe) — Austin, TX