---
title: 'Paid Search Specialist at Outshine'
canonical: 'https://feeny.ai/job/paid-search-specialist-outshine-canada-wyq0rcgxeb4f'
type: 'job'
last_seen: '2026-09-12'
---

# Paid Search Specialist at Outshine

- **Company:** Outshine
- **Location:** Canada
- **Posted:** 2026-03-05
- **Last confirmed live:** 2026-09-12
- **Apply:** https://job-boards.greenhouse.io/outshine/jobs/5142338008

## Job description

## Role & Responsibilities

In this role, you’ll manage and optimize search programs for some of the world’s leading B2B SaaS companies. Here you'll have the opportunity to test new strategies, experiment within platforms, and continuously improve campaign performance. We’re looking for someone who enjoys digging into campaign data, challenging assumptions, and pushing platforms to perform better. This role is ideal for a specialist who views paid search as a craft and is motivated to deliver measurable results for clients.

Our team is primarily based in Halifax, Nova Scotia, but we encourage candidates from across Canada to apply. The successful candidate can expect to earn between $65,500-$80,000 CAD/year, depending upon relevant skills and experience, as part of a complete, competitive package.

With expertise across platforms like Google Search, Display, Demand Gen, YouTube, and Microsoft Ads, you'll drive measurable paid search advertising initiatives.

The Technical Stuff You’re Really Good At

- Campaign strategy & planning. You develop paid search strategies based on client goals and needs, audience research, and competitive analysis.
- Ad & budget management. You adjust tactics and budgets to optimize clients’ campaigns to reach and deliver against goals.
- Testing & optimization. To refine results, you test different ad copies, bids, and targeting options (like location, demographics, and timing).
- Performance analysis. Leveraging analytics tools (e.g., Google Analytics, Google Ads, Looker), you track campaign performance, measure KPIs, and identify trends. You create reports to help clients understand ROI and campaign effectiveness.

## What You Prioritize When Working In Teams

- Client service. As one of the go-to contacts for your clients, you build trust and rapport by meeting deadlines, proactively problem-solving, and conveying information clearly.
- Communication & collaboration. You focus on building strong and trusting relationships with your internal teams and client partners.
- Knowledge sharing. You’re an active contributor to your broader teams and inspire continuous learning and development through sharing ideas, research, and skills.

## Key Competencies

- 3+ years experience in paid search digital advertising platforms, including Google Ads, Display, Demand Gen, YouTube, and Microsoft Ads
- Experience ramping up quickly, delivering impact
- Experience managing complex projects and fostering relationships with clients and stakeholders
- Experience working within paid social advertising platforms (Meta and LinkedIn) is an asset
- Experience in B2B or SaaS marketing is an asset
- Experience in an advertising or marketing agency is an asset
- Knowledge of modern CRM/marketing automation tools, such as HubSpot and Salesforce, is also an asset

The Kind Of People Who Best Fit This Role

- Detail-Oriented: Hyper-focused on the details and their impact on the bigger picture
- Optimistic & Collaborative: You maintain a positive outlook in challenging times, and leading teams to solve tough problems motivates you
- Proactive: You prioritize forward momentum on projects and in your own development
- Analytical: You exhibit a probing mind and draw insights from data
- Growth-Driven: You believe talent and performance can be developed through effort and persistence
- Efficient: You produce significant output, avoiding wasted effort where possible
- Honest & Ethical: You don’t cut corners; you do what is right, not convenient

## Benefits

Our people are our greatest asset, and we don’t make any mistakes about that. We invest massively in our team, offering:

- Competitive vacation time, your birthday off, and two days/year of volunteer paid time off
- Family or single enrolment in our group health and dental plan (we pay 80%, you pay 20%)
- Additional health benefits, including a $350/year wellness budget, an employee assistance program, and flexible working hours
- RRSP matching up to 3% of your salary
- Extensive training opportunities, both internal (i.e. mentorship program) and external (i.e. individual allowances for attending conferences, participating in relevant courses, etc.)
- Monthly cell phone allowance
- Parental leave support and benefits, including a 100% salary top-up for the first 12 weeks of leave and uninterrupted access to health and dental benefits
- [and more...](https://www.outshine.com/careers)

Outshine's office space is located in Halifax's North End, and we have embraced a hybrid work model where teammates can choose the work arrangement that’s best for them—remote, in-office, or both.

We also offer:

- An allowance to set up your home workspace
- Opportunities for team connection, including two in-person team-wide events each year (onsite in the Spring and offsite in the Fall), as well as online opportunities (virtual trivia, meditation hours, cooking classes, and more)
- A best-in-class tech stack, including Slack, Zoom, Looker, Asana, and Loom
- A comprehensive, virtual onboarding experience intended to introduce colleagues to our work and each other

## About Outshine

Outshine is a team of digital marketers that drive revenue growth for the world’s most exciting B2B SaaS companies. We drive that growth through digital advertising, deep expertise in data, and a relentless focus on client experience.

When it comes to our work, it’s hard to beat the scale of our clients. We enjoy the luxuries of being headquartered in Halifax while serving a global clientele every day. Our work is spread throughout North and South America, Europe, Australia, and beyond.

Want to Learn More?

Check us out on[Glassdoor](https://www.glassdoor.ca/Reviews/Outshine-Reviews-E2117377.htm) or connect directly with[one of our teammates](https://www.linkedin.com/company/outshinedotcom/people/) to find out what it’s really like to work at Outshine.

## About Outshine

## Company Overview
- **One-liner**: Outshine is a digital advertising and analytics services firm that drives efficient revenue growth for high-growth B2B SaaS companies.
- **Entity Type**: Private (Service-based, bootstrapped)
- **Headquarters**: Halifax, Nova Scotia, Canada
- **Founded**: 2010
- **Founders**: Andrew Breen (Founder & CEO)

## Core Business
- **Primary Industry**: Advertising Services / Digital Marketing & Analytics
- **Target Customers**: B2B SaaS companies (High-growth, enterprise)
- **Mission/Purpose Statement**: To create a single point of truth that brings marketing and sales teams together by connecting digital advertising, analytics, CRM, and marketing automation data.

## Products & Services
- **[Advertising Analytics & Attribution]**: Transparent, actionable analysis of advertising revenue drivers. They measure performance across the customer journey to maximize ROI.
- **[Paid Search]**: Google Ads and Microsoft Ads campaign management focused on pipeline and revenue growth.
- **[Paid Social]**: Social channel performance marketing optimized for the B2B SaaS landscape.
- **[Account-Based Marketing]**: Multi-channel ABM campaigns to target and acquire high-value accounts.
- **[Display & Programmatic]**: Ultra-precise display campaigns for impact at every stage of the customer journey.
- **[Creative Production]**: Services to power faster advertising, experimentation, and better results.
- **[Digital Advertising Strategy]**: Strategies for expansion into new markets, product launches, or GTM pivots.

## Market Standing
- **Valuation**: Not disclosed (Private company)
- **Key Metric**: Over 38 employees (as of mid-2026, up 10.4% year-over-year)
- **Notable Clients/Case Studies**: Featured results include a 20:1 return on ad spend, a 5x improvement in cost per acquisition, and doubling ROAS in one year for clients.
- **Growth Signals**: Outshine has been named a LinkedIn Certified Agency (Marketing Partner Program), adding to its credibility. The firm has a presence in Canada, the United States, and the United Arab Emirates.

## Competitive Advantages
- **B2B SaaS Specialization**: Deep expertise exclusively in the B2B SaaS space, which is a focused, high-stakes niche.
- **"Doer" Culture**: A flat structure where “everyone leads, everyone does,” meaning the president is as hands-on as an analyst.
- **Data-Driven Methodology**: Strong emphasis on connecting fragmented data (advertising, CRM, analytics) to create a single source of truth, reducing wasted spend.
- **Transparency**: They prioritize transparent client reporting and internal communication, even when it means having difficult conversations.

## Strategic Focus
- **Current Priorities**: Deepening client measurement capabilities and expanding their service offerings in creative production and programmatic advertising. The company is also focused on building its brand through certifications and thought leadership (e.g., LinkedIn Certified Partner).
- **Direction for Growth**: The firm is expanding its talent base, particularly in strategic accounts and performance marketing roles, indicating a focus on scaling client relationships and operational depth.

## Why Work Here
- **Culture Highlights**: The company is described as having a “tight-knit team” driven by curiosity and a desire to solve problems. Values include taking action (“we’re all doers”), investing in people, and building trust.
- **Remote/Hybrid Policy**: Fully remote across Canada, with a physical office in Halifax’s North End available for those who want to collaborate in person.
- **Notable Perks**:
    - Formal Mentorship Program
    - Continuing Education Allowance (courses, conferences, books)
    - Medical & Dental Coverage (company pays 80%)
    - RRSP Matching (up to 3% of salary)
    - Parental Leave Top-Up (100% salary for first 12 weeks for primary caregivers)
    - Health & Wellness Budget
    - Paid Volunteer Time Off (up to 15 hours/year)
    - In-Person Events (twice a year, all expenses paid in Nova Scotia)
    - 3 weeks vacation plus birthday off and personal days.
- **Engineering/Department Culture**: The marketing and analytics teams are described as highly collaborative, with a focus on continuous testing and iteration. The hiring process is thoughtful, typically involving a screening call, a second-round interview, and a final conversation or take-home assignment.

## Sources
1. [Outshine Website](https://www.outshine.com/)
2. [Outshine Careers Page](https://www.outshine.com/careers)
3. [Outshine Job Board (Greenhouse)](http://job-boards.greenhouse.io/outshine)
4. [Outshine LinkedIn](https://ca.linkedin.com/company/outshinedotcom)
5. [Outshine Team Page](https://www.outshine.com/team)

## Other roles at Outshine

- [Paid Social Specialist](https://feeny.ai/job/paid-social-specialist-outshine-canada-gcy788j07zt0) — Canada
- [Associate, Advertising](https://feeny.ai/job/associate-advertising-outshine-halifax-nmy9wfpz301m) — Halifax, Canada
- [Analyst, Advertising](https://feeny.ai/job/analyst-advertising-outshine-halifax-sd2gad3mt9rn) — Halifax, Canada
- [Paid Search Specialist](https://feeny.ai/job/paid-search-specialist-ftmo-prague-p9ynq36cw6cd) — Prague, Czech Republic
- [Paid Search Specialist](https://feeny.ai/job/paid-search-specialist-vml-guatemala-city-d9360qa4m23y) — Guatemala City, Guatemala