--- title: 'Paid Search Specialist at Underscore Marketing' canonical: 'https://feeny.ai/job/paid-search-specialist-underscore-marketing-united-states-kg2x19my33hf' type: 'job' last_seen: '2026-09-08' --- # Paid Search Specialist at Underscore Marketing - **Company:** Underscore Marketing - **Location:** United States - **Work type:** remote - **Posted:** 2026-04-02 - **Last confirmed live:** 2026-09-08 - **Apply:** https://job-boards.greenhouse.io/underscoremarketing/jobs/4207906009 ## Job description Job title:  Paid Search Specialist Location:  Remote- United States, EST hrs. Position Overview Paid Search Specialist The Paid Search Specialist is a role primarily responsible for monitoring, managing, reporting, and supporting planning for paid search programs. This position should have an understanding of the program strategy and objectives to ensure a flawless execution and reporting approach that aligns with campaign goals and objectives. This position accurately executes programs while closely monitoring campaigns and delivering reporting that aligns with and accomplishes our client’s goals and objectives. Ad Operations is not a part of this role, and candidates with only AdOps experience (even if it included Search) do not meet our criteria. The position requires working during U.S. East Coast (Eastern Time) business hours. Expectations: ## A MUST: ● Minimum (3-5) years of experience independently executing paid search programs through all stages ● Experience in running campaigns for highly regulated industry ● Strong understanding of Search Engine Marketing mechanisms and optimization techniques ● Experience with the US market ● Fluent English – written and oral ● Understanding of metrics and analytical thinking ● Strong attention to details ● Working knowledge of Google Ads, Google Analytics, and Microsoft Office Excel Nice to have, not a strict requirement: ● Working knowledge and experience using Tableau ● Experience in the pharmaceutical/healthcare category ● Working knowledge of SEO concepts and inner workings ● While not required, experience with other biddable media (i.e., Programmatic and Paid Social) is highly valued Note: We are only interested in candidates with (3-5) years of experience INDEPENDENTLY running paid search programs (owning monitoring, reporting, budget pacing and reconciliation, optimization, creating Keyword and Copy Recommendations, and supported planning). They must have very good written and spoken English and be comfortable analyzing and interpreting data. Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, we've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.    Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape. If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share. ## Equal Employment Opportunity Statement Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply. ## About Underscore Marketing ## Company Overview - **One-liner**: Underscore Marketing provides purpose-driven promotional strategies for life sciences brands, combining results-focused marketing expertise, decades of industry experience, and revolutionary omnichannel analytics to drive measurable value. - **Entity Type**: Private (Bootstrapped, women-owned) - **Headquarters**: New York, New York, United States - **Founded**: 2002 - **Founders**: Not publicly disclosed (CEO Lauren Boyer has led the agency since 2007) ## Core Business - **Primary industries**: Advertising Services, Life Sciences Marketing, Healthcare Marketing - **Target customers**: B2B, mid-sized life sciences clients, particularly in rare disease, immunology, oncology, neurology, cardiology, and other therapeutic areas - **Mission**: "To use our powers for the greater good by empowering our clients to focus on building thriving brands that move more people's lives forward with hope for a brighter future." [underscoremarketing.com](https://underscoremarketing.com/our-story/) ## Products & Services - **PINNACLE Planning Suite**: A proprietary platform that combines advanced analytics, artificial intelligence (AI), and machine learning (ML) with deep pharmaceutical marketing expertise to optimize promotional investments, budget allocation, and strategic decision-making. [underscoremarketing.com](https://underscoremarketing.com/) - **Omnichannel Analytics & Media Strategy**: Full-service media planning, audience targeting, measurement framework development, and cross-channel integration tailored to life sciences compliance and regulatory requirements. - **Brand Activation & Patient/Provider Engagement**: Strategic services covering pre-launch payor promotion, HCP launch engagement, and patient activation and conversion. ## Market Standing - **Valuation/Market Cap**: Not publicly available (private company) - **Key Metric**: Annual Revenue of **$8.0 million** (LinkedIn estimate) [linkedin.com](https://www.linkedin.com/company/underscore-marketing-llc) - **Notable Investors/Partners**: None (bootstrapped). Client partners span top life sciences brands in rare disease, immunology, and oncology. - **Growth Signals**: 69 employees across 6 countries (US, Poland, Venezuela, Mexico, UK, Brazil); recognized by Inc. 500, KPMG, Pharma360, and MM&M for innovation and results. CEO Lauren Boyer is an Inc. Magazine top 50 female entrepreneur and MM+M Woman of Distinction. [underscoremarketing.com](https://underscoremarketing.com/our-story/) ## Competitive Advantages - **Deep life sciences specialization**: Decades of experience navigating FDA regulations, medical/legal review, and complex stakeholder journeys. - **Proprietary AI/ML analytics**: PINNACLE Planning Suite offers evidence-based budget optimization not commonly found in boutique agencies. - **Nimble, independent structure**: Privately held and women-owned, allowing flexible, personalized client service without public-company pressures. - **High employee satisfaction**: 4.3/5 rating on LinkedIn (49 reviews) with strong scores for compensation (4.1) and career development (4.0). [linkedin.com](https://www.linkedin.com/company/underscore-marketing-llc) ## Strategic Focus - **Aggressive growth under CEO Lauren Boyer**, centered on expanding omnichannel analytics capabilities and data-driven strategy for mid-sized life sciences clients. - Continued investment in PINNACLE Planning Suite and AI/ML tools to differentiate from larger holding company agencies. - Building a diverse, international team with a culture of innovation and continuous learning. ## Why Work Here - **Remote-first culture**: All current US job openings are listed as remote (e.g., Manager Enterprise IT Operations, Paid Search Specialist, Director Strategy). [greenhouse.io](https://job-boards.greenhouse.io/underscoremarketing/jobs/4249610009) - **Benefits**: Unlimited PTO, 401k match, monthly home office stipend, comprehensive health/dental/vision, FSA/HSA options, biannual in-person team gatherings, tenure rewards (bonuses, charity donations, travel experiences). [underscoremarketing.com](https://underscoremarketing.com/careers/) - **Culture**: Small agency environment where employees can make a real impact; open access to leadership; recognized for work-life balance (3.7) and career growth (4.0) on LinkedIn reviews. - **International team**: Opportunities to collaborate with colleagues across the US, Poland, UK, and Latin America. ## Sources 1. [underscoremarketing.com – Home](https://underscoremarketing.com/) 2. [underscoremarketing.com – Our Story](https://underscoremarketing.com/our-story/) 3. [underscoremarketing.com – Careers](https://underscoremarketing.com/careers/) 4. [linkedin.com – Underscore Marketing Company Page](https://www.linkedin.com/company/underscore-marketing-llc) 5. [greenhouse.io – Jobs at Underscore Marketing](https://job-boards.greenhouse.io/underscoremarketing/jobs/4249610009) ## Other roles at Underscore Marketing - [Social Media Manager](https://feeny.ai/job/social-media-manager-underscore-marketing-united-states-fzrr7m4psqsj) — United States - [Project Manager](https://feeny.ai/job/project-manager-underscore-marketing-united-states-wswe1n76rn7x) — United States - [Contractor, Marketing Analytics & Data Visualization](https://feeny.ai/job/contractor-marketing-analytics-data-visualization-underscore-marketing-united-m4d8ck0d38xq) — United States - [Senior Data Analyst, Pharmaceutical Industry](https://feeny.ai/job/senior-data-analyst-pharmaceutical-industry-underscore-marketing-united-states-cs3187hkx6t7) — United States - [Director/Sr. Director, Strategy](https://feeny.ai/job/director-sr-director-strategy-underscore-marketing-united-states-9f1p00kr2nv0) — United States - [Paid Search Specialist](https://feeny.ai/job/paid-search-specialist-ftmo-prague-p9ynq36cw6cd) — Prague, Czech Republic - [Paid Search Specialist](https://feeny.ai/job/paid-search-specialist-outshine-canada-wyq0rcgxeb4f) — Canada - [Paid Search Specialist](https://feeny.ai/job/paid-search-specialist-vml-guatemala-city-d9360qa4m23y) — Guatemala City, Guatemala