--- title: 'Paid Search Supervisor at Inizio Evoke' canonical: 'https://feeny.ai/job/paid-search-supervisor-inizio-evoke-boston-qzmh81aktyz6' type: 'job' last_seen: '2026-10-15' --- # Paid Search Supervisor at Inizio Evoke - **Company:** Inizio Evoke - **Location:** Boston, MA / Chicago, IL / New York, NY / Philadelphia, PA - **Compensation:** $100k–$120k - **Posted:** 2026-09-11 - **Last confirmed live:** 2026-10-15 - **Apply:** https://www.inizioevoke.com/vacancy/inizioevoke/8028905?gh_jid=8028905 ## Job description We are looking for an experienced and dynamic Paid Search Supervisor to lead our search engine marketing (SEM) programs for the pharmaceutical sector. You will be an expert on the evolving search landscape, with a focus on the impact of AI and generative search. You will establish best practices for SEM tailored to compliance within the pharmaceutical industry. It will also involve authoring points of view and white papers that position Inizio Evoke as an voice on paid search. Additionally, you will use new technologies to optimize our search campaigns. The Paid Search Supervisor will collaborate with a talented team of media subject matter experts. This team includes specialists in programmatic advertising, ad operations, social media, and SEO. You Will: - Best Practices Development - Establish and implement SEM best practices across the organization - Review and refine SEM strategies to align with our goals, maximizing ROI on search campaigns - Create QA process to ensure all campaigns meet organizational standards and align with new best practices - Author points of view, white papers, and internal briefings that establish the agency's perspective on the future of paid search and how AI is reshaping search behavior in pharmaceutical marketing Trend Analysis and Adaptation - Monitor industry trends, new technologies, and competitive landscape related to SEM - Identify opportunities for the use of tools and techniques that enhance search performance - Lead the agency's perspective on how AI, generative search engines, and AI-driven answer experiences (e.g., Google AI Overviews, ChatGPT) are reshaping paid search strategy in a regulated industry - Evaluate emerging AI-powered bidding, creative, and audience tools and recommend where to pilot, scale, or hold based on performance and compliance fit Campaign Management - Support the planning, execution, and optimization of paid search campaigns across multiple platforms (e.g., Google Ads, Bing Ads) to achieve targeted KPIs - Conduct regular campaign analysis and use data-driven insights to inform decisions regarding bidding strategies, keyword selection (including relevant therapeutic areas), ad copy, and audience targeting - Troubleshoot live campaign performance issues and investigate reporting discrepancies across platforms, ad servers, and analytics tools, identifying root causes and implementing fixes to keep campaigns delivering accurately ## Team Collaboration - Collaborate with the Center of Excellence team to implement integrated marketing strategies that drive traffic, engagement, and conversions - Provide guidance internally to brand team members, assisting in their daily campaign management. Externally, act as a technical voice to clients for SEM, providing recommendations and campaign updates. - Manage training documentation for setup and campaigns management, and standardized pacing and performance documentation Reporting and Analytics - Develop SEM performance reports, providing recommendations to senior leadership - Analyze and present data to evaluate the effectiveness of search campaigns, using key performance indicators to demonstrate success and inform future strategies - Develop Search Testing Process that allows us to systematically test new strategies and prove out new tactics and develop case study materials - Provide forecasts and budgetary recommendations based on campaign analysis and market trends specific to the pharmaceutical landscape You Have: - 4+ years of experience in SEM/Digital Marketing with experience successful campaign management - Proficiency in Google Ads, Bing Ads, SA360, Google Analytics and SEM tools (e.g., SEMrush, AdThena) with an understanding of pharmaceutical industry regulations - Experience with web analytics tools (e.g., Google Analytics, Adobe Analytics). Mastery of Excel and Microsoft Office necessary. - Understanding of AI as a tool for efficiency - Knowledge of SEM best practices and how they apply to the pharmaceutical industry to integrate search strategies. - Demonstrated experience writing thought leadership content (POVs, white papers, conference talks, or published articles) on paid search, digital media, or marketing technology - Working knowledge of how AI and generative search (e.g., Google AI Overviews, ChatGPT, LLM-driven answer engines) are changing paid search, and a clear perspective on where the discipline is heading Our Benefits: - Inizio Evoke offers a fully remote work environment and outstanding company-paid benefits, including medical, dental, 401(k), tuition reimbursement, and flexible time off. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. The base salary range represents the low and high end of the salary range for this position. This range may differ based on your experience and skill set, geographic location, and cost of living considerations. We consider compensation more than just a base salary – that’s why we also offer an exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work. ## Compensation $100,000—$120,000 USD Don't meet every job requirement? That's okay! Our company is dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role, but your experience doesn't perfectly fit every qualification, we encourage you to apply anyway. You may be just the right person for this role or others. ## About Inizio Evoke ## Company Overview - **One-liner**: Inizio Evoke is a global health marketing, communications, and transformation platform that helps life sciences organizations unlock growth through data-driven insight and human centricity. - **Entity Type**: Private (subsidiary of Inizio) - **Headquarters**: New York, New York, United States - **Founded**: 2006 - **Founders**: Not publicly available (the agency was built through multiple acquisitions under the Evoke group) ## Core Business - Primary industry/industries: Healthcare marketing, pharmaceutical advertising, health communications, life sciences commercialization - Target customers: B2B, primarily large pharmaceutical and biotechnology companies (Enterprise/Big Pharma) - Mission or purpose statement: "Make health more human™" — using technology, data, and "applied empathy" to better understand behavior and deliver messaging in a more human way ## Products & Services Inizio Evoke operates across five key service areas: - **Brand & Creative**: Full-service creative development for healthcare brands, connecting data and creativity to deliver seamless experiences. - **Comms (Communications)**: Strategic communications and public relations for health and life sciences organizations. - **Transformation**: Consulting and organizational change to help healthcare brands navigate market complexities and build more intuitive, empathetic businesses. - **Access**: Patient support and market access solutions, including patient services programs and reimbursement support. - **Media**: Full-service media capabilities across all audiences, including omnichannel engagement, field force strategy, and automation. - **Cognitev™ (Commercial Intelligence Platform)**: A proprietary platform that translates behavioral data into activation, fueling omnichannel engagement and optimizing field force strategy. Built on over 40 million hours of proprietary behavioral data from physicians and patients. ## Market Standing - **Valuation/Market Cap**: Not disclosed (Private subsidiary of Inizio) - **Key Metric**: Annual Revenue of **$347 million** (2025 North American revenue, per MM+M Agency 100 2026 report). LinkedIn estimates $60 million, but the industry trade publication figure is more authoritative. - **Notable Investors/Partners**: Parent company is **Inizio** (a market-leading commercialization partner for health and life sciences). Key clients include **Gilead Sciences** (Michelle Kelly, Director of Patient and Consumer Marketing, Oncology, is a cited client). - **Growth Signals**: - Revenue rose **4%** in 2025 to $347 million. - Headcount of **1,117** full-time employees in 2025 (per MM+M), though LinkedIn shows 891 (likely due to different counting methods or timing). - Active job postings: **51** (up 75.9% year-over-year). - Operates in 11 offices across 4 countries (US, UK, Ireland, UAE, Singapore). - Has acquired multiple agencies: Giant Creative Strategy ($72.2M, 2018), Navience Healthcare Solutions ($24M, 2018), AboveNationMedia ($1.8M, 2018), KYNE ($19.4M, 2019), Diffusion Group (2022). ## Competitive Advantages - **Proprietary Data Moat**: Cognitev™ platform is built on 40+ million hours of proprietary behavioral data from physicians and patients — a unique asset that competitors cannot easily replicate. - **Digital-First DNA**: Founded during the digital revolution of the early 2000s, the agency was structurally digital from the beginning, avoiding the "bolt-on" digital capabilities that plagued legacy networks. - **AI Integration**: Aggressively embracing AI not as a standalone capability but as a structural transformation of how work is made and managed, reducing administrative friction for creative teams. - **Full-Service Platform**: Offers end-to-end services from brand strategy to media buying to patient access, making it a comprehensive partner for pharma clients. - **Parent Backing**: As part of Inizio, has access to a broader ecosystem of life sciences commercialization services. ## Strategic Focus - **AI-First Transformation**: CEO Reid Connolly is betting heavily on AI to give clients a competitive advantage, focusing on process simplification rather than flashy announcements. The goal is preparing for an "agentic future" where AI systems support work creation and management. - **Data-Driven Personalization**: Using Cognitev™ to personalize strategy and messaging in real-time based on behavioral signals. - **Omnichannel Excellence**: Unifying content, channels, and journeys to optimize engagement across all touchpoints. - **Growth Through Acquisition**: History of strategic acquisitions to expand capabilities (creative, media, patient access). ## Why Work Here - **Culture**: Employee rating of **3.9/5.0** on LinkedIn, with Work-Life Balance scoring highest at **4.3/5.0**. - **Remote/Hybrid Policy**: Not explicitly stated, but the agency has 11 offices globally (including major US hubs: New York, Philadelphia, San Francisco, Los Angeles, Boston, San Diego, Cary, Tempe). - **Notable Perks/Engineering Culture**: - Focus on "applied empathy" and making work "the best possible place." - Strong emphasis on reducing administrative burden for creative teams through AI, allowing more focus on high-concept strategy. - Rapidly growing: job postings up 75.9% year-over-year. - Tech stack includes modern tools: React, Power BI, Salesforce Marketing Cloud, Google Sheets, martech platforms. - **Talent Flows**: Major talent sources include Digitas Health, FCB Health, AbelsonTaylor, Klick, and CDM — indicating a competitive, agency-experienced workforce. - **Career Development**: Open roles span from Associate Director to Senior Director levels, with opportunities in strategy, analytics, creative, project management, and media. ## Sources 1. [inizioevoke.com](https://www.inizioevoke.com/) 2. [inizioevoke.com/careers](https://www.inizioevoke.com/careers) 3. [inizio.com](https://inizio.com/our-businesses/evoke/) 4. [linkedin.com/company/inizioevoke](https://www.linkedin.com/company/inizioevoke) 5. [mmm-online.com (Agency 100 2026)](https://www.mmm-online.com/companydetail/inizio-evoke-agency-100-2026/) ## Other roles at Inizio Evoke - [Senior Art Director](https://feeny.ai/job/senior-art-director-inizio-evoke-new-york-3xesxvvd9j6v) — New York, NY / Philadelphia, PA - [Associate Director, Operations (Digital PM/RM Hybrid)](https://feeny.ai/job/associate-director-operations-digital-pm-rm-hybrid-inizio-evoke-london-9jfd5sth3yyw) — London, United Kingdom - [Associate Director, Project Management](https://feeny.ai/job/associate-director-project-management-inizio-evoke-los-angeles-a8jc8s5bm2ta) — Los Angeles, CA / San Diego, CA / San Francisco, CA - [Senior Account Manager- International Health Policy](https://feeny.ai/job/senior-account-manager-international-health-policy-inizio-evoke-london-ny53zcjg6zf7) — London, United Kingdom - [Copy Supervisor](https://feeny.ai/job/copy-supervisor-inizio-evoke-new-york-dh0kehyfanca) — New York, NY - [Director, AWS Infrastructure and DevOps](https://feeny.ai/job/director-aws-infrastructure-and-devops-inizio-evoke-boston-6p1nmh77jymd) — Boston, MA / Chicago, IL / New York, NY / Philadelphia, PA / San Francisco, CA / Tempe, AZ - [Digital Solutions Director](https://feeny.ai/job/digital-solutions-director-inizio-evoke-san-francisco-kd8d64w4d958) — San Francisco, CA - [Senior Media Relations Manager](https://feeny.ai/job/senior-media-relations-manager-inizio-evoke-new-york-z40cjtag375r) — New York, NY - [Social Media Manager](https://feeny.ai/job/social-media-manager-inizio-evoke-london-ghmyrdf0kqce) — London, United Kingdom - [Business Analyst](https://feeny.ai/job/business-analyst-inizio-evoke-boston-vb3f5mfyvmx8) — Boston, MA / Chicago, IL / New York, NY / Philadelphia, PA / Tempe, AZ