---
title: 'Paid Social Coordinator at Betsson Group'
canonical: 'https://feeny.ai/job/paid-social-coordinator-betsson-group-malta-rgwxr7hxy9g3'
type: 'job'
last_seen: '2026-09-07'
---

# Paid Social Coordinator at Betsson Group

- **Company:** Betsson Group
- **Location:** Malta
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-07
- **Apply:** https://job-boards.greenhouse.io/betsson/jobs/8166689

## Job description

Excellent opportunity to join Betsson Group as our new Paid Social Coordinator.

The Wow

The Paid Social Coordinator is an important member of a broader Paid Social team which pursues and activates on social media platforms against meaningful insights, with the goal of driving measurable performance and results. Paid Social Coordinators have a basic knowledge in managing advertising campaigns on social media.

They receive in-depth training by other team members and continue their professional development by gaining on-the job experience and skills. They manage hands-on our Paid Social campaigns, aligning with the Paid Social strategy and procedures, for what concerns optimisation, cost efficiency and budgeting, keeping track of the daily activities and establishing a proficient communication with the stakeholders. They also proactively explore trends in the gaming industry which could inspire the Group’s strategy for Paid Social.

## Responsibilities

- Hands-on management of our paid social media activities (i.e.: campaign setup & optimisation, reporting, etc.), aiming to optimal customer acquisition/retention in collaboration with the Central Marketing teams and the Regions.
- Closely collaborate with other Paid Social team members for common activities and share information and knowledge to achieve a good synergy in the team.
- Work together with the central Content & Social Media team and with regional coordinators to create and suggest conversion-driven content and/or outsource the creation effectively.
- Support Regional Content managers in the design and creation of high-quality and effective paid Social Media ads, suggesting the right format for images/videos and post copy.
- Support the Region in extensive testing of creatives and audiences for Social Media ads, in order to grant the best optimization for our campaigns on each step of the customer funnel (branding, prospecting, retargeting).
- Monitor and review existing paid social activities, procedures and workflows on a daily basis, being in constant touch with the Regional stakeholders.
- Collaborate with the Paid Social Managers to the creation of a quarterly Paid Social plan and make sure we spend the allocated budget as planned.
- Provide the main stakeholders with periodical reports to be discussed in our scheduled meetings and support our Paid Social Specialists and Managers with on-demand reports when needed.
- Monitor trends and the activities of leading competitors in paid social media.

Requirements:

- At least 1 year of Paid Social experience or equivalent (mandatory: Facebook / Instagram ads. Optional: Twitter Ads, Snapchat Ads)
- iGaming experience (optional)
- Bachelor’s degree in Marketing or equivalent (optional)

## What we offer

Sometimes life at Betsson can be lightning fast with twists and turns but always FUN! In Betsson you will grow and learn new skills, never facing a dull day or being trapped into routine.

We recognise it may not be for the faint-hearted, but if you’re a go-getter with a methodical mindset, not afraid to push the boundaries and challenge yourself, then you’ll fit right in.

Challenge accepted?

By submitting your application, you understand that your personal data will be processed as set out in our [Privacy Policy](https://eur01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.betssongroup.com%2Fprivacy-policy%2F&data=02%7C01%7C%7C3a20ee474bdc4c6e3c0708d7f25cecc8%7Cc514bc364b3348d2bbb1a3c97d4bf41d%7C0%7C0%7C637244353238298184&sdata=PweobhkZtWdachdhLkGTPtEznP%2BeVIxNYdrOB95f3mc%3D&reserved=0)

## About Betsson Group

## Company Overview
- **One-liner**: Betsson Group is a global iGaming operator offering sportsbook, casino, and gaming products through a portfolio of well-known brands, powered by a proprietary technology platform.
- **Entity Type**: Public (wholly owned by Betsson AB, listed on Nasdaq Stockholm Large Cap; ticker: BETSSON B)
- **Headquarters**: Malta (with offices in Stockholm, Budapest, Tallinn, Athens, Buenos Aires, and more)
- **Founded**: 1963 (heritage as a pioneering gaming company; Betsson AB established in 2001)
- **Founders**: Not publicly available

## Core Business
- **Primary industry**: iGaming (online sports betting, casino, and interactive gaming)
- **Target customers**: B2C (players), with growing B2B sportsbook platform offering to other operators
- **Mission statement**: "To deliver the best customer experience in the gaming industry."
- **Vision**: "To be a long-term, leading online gaming company."

## Products & Services
- **Betsson**: Flagship online casino and sportsbook brand, operating in multiple regulated markets.
- **Betsafe**: Sportsbook and casino brand with a strong presence in the Nordics, Baltics, and other European markets.
- **NordicBet**: Casino and sports betting brand primarily serving Scandinavian customers.
- **StarCasino**: Casino brand focused on the Italian and other regulated markets.
- **InkaBet**: Sportsbook and casino brand targeting South American markets, e.g., Peru.
- **Zecure Gaming**: B2B platform and white-label solutions for partner operators.
- **Proprietary Platform**: End-to-end technology (sportsbook trading, casino aggregation, payments, responsible gaming tools) developed and operated in-house.

## Market Standing
- **Valuation/Market Cap**: Parent Betsson AB is publicly traded; market cap varies (approx. SEK 20-25 billion as of H1 2025). Exact figure not provided in search results.
- **Key Metric**: Annual Revenue – Not directly available in provided sources; Betsson AB reports publicly (e.g., Q1 2025 revenue was €238.4 million). For latest, refer to parental financial reports.
- **Notable Investors/Partners**: Betsson Group is wholly owned by Betsson AB, whose largest shareholders include Nordea, Swedbank Robur, and other institutional investors.
- **Growth Signals**: 3,000+ employees across 20 offices; 75 nationalities; expansion into new regulated markets (e.g., Greece, Brazil, Peru); B2B sportsbook platform now offered to third parties; robust headcount growth and continuous hiring.

## Competitive Advantages
- **Proprietary technology** built over decades, giving full control over product roadmap, scalability, and security.
- **First‑mover heritage** (since 1963) and deep regulatory expertise across dozens of licensed markets.
- **Diverse brand portfolio** allows local adaptation while leveraging a common platform and operational excellence.
- **Strong focus on responsible gaming** and compliance, building trust with regulators and players.
- **Agile, cross‑functional teams** and a “One Betsson” culture that fosters collaboration and innovation.

## Strategic Focus
- **Talented People**: Invest in hiring, retention, and internal mobility (promotion rates, rotations, leadership programs).
- **Quality Products**: Continue to enhance the proprietary platform and launch new features for sportsbook and casino.
- **Operational Excellence**: Scale efficiently while maintaining high uptime, security, and customer experience.
- **Geographic Expansion**: Enter high‑potential regulated markets (e.g., Latin America, Southern Europe) and grow B2B partnerships.

## Why Work Here
- **Culture**: International, inclusive, and collaborative – 75 nationalities represented, 40% women in workforce. “One Betsson” spirit emphasizes teamwork and innovation.
- **Work‑life balance**: Hybrid model – 3 days in office / 2 days remote; flexible hours; home‑office allowance; wellness support.
- **Growth**: Internal recruitment priority; job rotations, training, leadership programs; real career progression.
- **Perks**: Private health insurance, wellness benefits, learning opportunities, and a dynamic environment where “passion meets purpose.”
- **Tech hubs**: Engineering teams in Malta, Stockholm, Budapest, Tallinn, and Athens, working on a high‑traffic proprietary platform.

## Sources
1. [betssongroup.com – About Us](https://betssongroup.com/about-us/)
2. [betssongroup.com – Home](https://betssongroup.com/)
3. [betssongroup.com – Careers Overview](https://betssongroup.com/careers/)
4. [betssongroup.com – Why Betsson?](https://betssongroup.com/careers/why-betsson/)
5. [betssongroup.com – Available Jobs](https://betssongroup.com/careers/available-jobs/)

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