--- title: 'Paid Social Marketing Consultant (Fintech) at Right Side Up' canonical: 'https://feeny.ai/job/paid-social-marketing-consultant-fintech-right-side-up-austin-6nzn0r8x3wma' type: 'job' last_seen: '2026-09-15' --- # Paid Social Marketing Consultant (Fintech) at Right Side Up - **Company:** Right Side Up - **Location:** Austin, TX - **Work type:** remote - **Posted:** 2026-09-03 - **Last confirmed live:** 2026-09-15 - **Apply:** https://jobs.lever.co/rightsideup/061dac76-c317-4e6c-924d-eb91f9539591 ## Job description Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client. Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 1400+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more. ## About The Role We're seeking freelance Paid Social Marketers with deep fintech experience to own paid social strategy and execution for clients in regulated, high-consideration categories. This is a senior, hands-on specialty: we're looking for operators who are still building and optimizing in Meta themselves, at meaningful spend, inside businesses where creative review, compliance, and testing rigor are part of the job. The work tends to be less about incremental account maintenance and more about taking channels from zero to one and proving what actually drives incremental volume. Contract projects typically range from 10 to 40 hours per week, depending on client needs and project scope. ## Responsibilities - Own day-to-day strategy and execution of paid social campaigns, primarily on Meta, across core products and audiences. - Drive efficient volume against aggressive growth targets, with a focus on improving downstream cost per acquisition or cost per funded customer rather than in-platform metrics alone. - Take channels from zero to one where needed, with a rigorous approach to testing, validating, and scaling new campaign structures over a 6 to 12 week horizon. - Set clear expectations and success criteria before launching new initiatives, and run them end to end. - Partner with data science and analytics teams on incrementality measurement, including geo-based experimentation, beyond standard conversion tracking. - Continuously optimize creative, targeting, and campaign structure, and drive the creative testing agenda rather than executing briefs handed down from others. - Extend ongoing optimization into secondary channels where in scope, including YouTube and Trade Desk/OTT programmatic display. - Translate performance data into clear, prioritized recommendations for internal stakeholders. - Collaborate with paid search and broader paid media counterparts to align strategy and pacing across channels. - Navigate creative and compliance review processes without losing testing velocity. ## Requirements - Senior Manager level or above, with substantial hands-on Meta experience building and optimizing campaigns in-platform, not directing an agency or a team that does the work. - Fintech experience required. Equivalent experience in another regulated, high-consideration financial services vertical will only be considered in exceptional cases. - Experience managing six figures per month in paid social spend, in an environment with the creative, compliance, and testing rigor of a mid-market or enterprise account rather than primarily SMB-scale accounts. - Proven track record taking a channel from zero to one, including setting up rigorous testing and validation frameworks. - Strong experimentation background, including working with data science on incrementality studies such as geo-experiments, not just standard A/B testing. - Comfortable connecting in-platform performance to business outcomes and unit economics. - Comfortable operating independently in a fast-moving, evolving organization. - Trade Desk/programmatic display, OTT, or Paid YouTube experience is nice to have. Tools & Platforms - Meta Ads Manager, and familiarity with adjacent paid social platforms. - Programmatic and CTV/OTT platforms such as The Trade Desk. - Google Ads and YouTube for secondary channel work. - Analytics and measurement platforms for incrementality, attribution, and cohort analysis, such as GA4, Amplitude, Looker, Northbeam, Rockerbox, or Haus. ## Why Right Side Up Join a team that values expertise, flexibility, and meaningful work with some of the most innovative brands in the world. Exciting opportunities are available now — apply today to join our network of experts! ## About Right Side Up ## Company Overview - **One-liner**: Right Side Up is a talent platform that connects pre-vetted, A+ marketing professionals with ambitious companies to deliver growth through fractional consulting, full-service agency teams, or full-time hiring. - **Entity Type**: Private (Privately Held) - **Headquarters**: Austin, Texas, United States - **Founded**: 2016 (some sources cite 2017 as the founding year by Tyler Elliston) - **Founders**: Tyler Elliston ## Core Business - Primary industry: Marketing Services / Growth Marketing - Target customers: B2B, B2C, from early-stage startups to global enterprises (e.g., Uber, Yelp, Procter & Gamble) - Mission: "To empower growth, the right way" – reinventing the traditional agency model by putting strategy, talent, and flexibility at the center. ## Products & Services Right Side Up offers three engagement models, each tailored to client needs: - **Fractional Talent**: Temporary or part-time deployment of individual senior growth marketers (e.g., SEO, paid social, lifecycle marketing) for project-based or ongoing support. - **Full-Service Agency**: Custom, cross-channel agency teams (offline marketing, affiliate, ecommerce marketplaces, creative services, B2B ads) for complex, scaled growth initiatives. - **Full-Time Recruitment**: End-to-end sourcing and vetting of full-time marketing hires, led by former marketers, with a typical turnaround of two weeks. All engagements are supported by proprietary technology, a dedicated Project Strategy team, and ongoing client engagement management. ## Market Standing - **Valuation / Market Cap**: Not publicly available - **Key Metric**: 112 employees (as of 2026), with 20.9% year-over-year headcount growth and a LinkedIn follower count of 30,129 (+14.3% YoY) - **Notable Investors / Partners**: No external funding rounds or investors disclosed; key clients include Uber, Lyft, Yelp, Rocket Money, DoorDash, Robinhood, and Procter & Gamble. - **Growth Signals**: 20.9% employee growth, expansion into multiple countries (US, Colombia, South Africa, Germany, France), and a growing roster of open consultant roles across diverse marketing disciplines. ## Competitive Advantages - **Vetted talent pool**: Only the top ~1% of marketers are accepted into the collective after a rigorous vetting process. - **Speed and flexibility**: Can recommend a marketer within two days of an intro call and have them in place within two weeks – far faster than traditional recruiting. - **Proven model**: A "third way" between hiring an agency and building an in-house team, with a track record of serving thousands of companies. - **Remote-first, distributed team**: Enables access to best-in-class talent regardless of geography, keeping overhead low and culture strong. ## Strategic Focus - Continuing to scale the talent platform and proprietary technology that powers the matching and engagement process. - Expanding service offerings into emerging areas like Generative Engine Optimization (GEO) and marketing AI operations. - Maintaining a high-touch, consultative approach while growing the collective of senior marketers and the breadth of client industries served. ## Why Work Here - **Remote-first culture**: Fully remote team across the USA (and now globally), with a monthly coworking stipend to choose your own workspace. - **Work-life balance**: Unlimited PTO, comprehensive medical/dental/vision insurance, 401(k) with equity incentive plan, and bi-annual in-person retreats. - **High employee satisfaction**: 4.7/5 on LinkedIn (39 reviews), with 4.9 for Work-Life Balance, 4.9 for Culture, 4.7 for Compensation, and 4.6 for Career Development. - **Culture**: Collaborative, apolitical community committed to "being the best in the world" – with a strong emphasis on experimentation, creativity, and continuous improvement. - **Growth opportunities**: Access to a wide variety of high-impact client projects across industries, plus the chance to work alongside some of the best marketing talent in the industry. ## Sources 1. [rightsideup.com/careers](https://www.rightsideup.com/careers) – Benefits, culture, remote policy, core values 2. [rightsideup.com/about](https://www.rightsideup.com/about) – Mission, history, how the model works 3. [jobs.lever.co/rightsideup](https://jobs.lever.co/rightsideup) – Open roles, AI hiring disclosure 4. [linkedin.com/company/rightsideup](https://linkedin.com/company/rightsideup) – Employee count, growth, ratings, industry classification 5. [rightsideup.com/blog/how-right-side-up-works](https://www.rightsideup.com/blog/how-right-side-up-works) – Detailed explanation of engagement models, client examples, and timeline ## Other roles at Right Side Up - [Strategic Operations Manager, AI-Enabled Systems (AI-Fluent) Consultant](https://feeny.ai/job/strategic-operations-manager-ai-enabled-systems-ai-fluent-consultant-right-side-z9k52j41cktz) — Austin, TX - [Paid Search Marketing Consultant (Fintech)](https://feeny.ai/job/paid-search-marketing-consultant-fintech-right-side-up-austin-tjaqyvzcc1sf) — Austin, TX - [UX/UI Designer, Design Systems Consultant (AI-Fluent)](https://feeny.ai/job/ux-ui-designer-design-systems-consultant-ai-fluent-right-side-up-austin-hpw6cggkess0) — Austin, TX - [Loyalty Program Strategist - Freelance - Remote](https://feeny.ai/job/loyalty-program-strategist-freelance-remote-right-side-up-austin-pwdzeeamajms) — Austin, TX - [Marketing Technology & Media Platforms Consultant](https://feeny.ai/job/marketing-technology-media-platforms-consultant-right-side-up-austin-qyw5bk83xcgc) — Austin, TX - [Programmatic Marketing Consultant](https://feeny.ai/job/programmatic-marketing-consultant-right-side-up-austin-988d0bsp76fe) — Austin, TX - [Creative Lead](https://feeny.ai/job/creative-lead-right-side-up-austin-2xbpe6f05tfm) — Austin, TX - [AI Marketing Ops/Engineer Consultant](https://feeny.ai/job/ai-marketing-ops-engineer-consultant-right-side-up-austin-4n6t2a52t4vj) — Austin, TX - [Growth Marketing Strategist](https://feeny.ai/job/growth-marketing-strategist-right-side-up-austin-7njxvcrtfsy3) — Austin, TX - [Performance Art Director](https://feeny.ai/job/performance-art-director-right-side-up-austin-c92dw5qdwwqe) — Austin, TX