---
title: 'Paid Social Media Manager at The Economist Group'
canonical: 'https://feeny.ai/job/paid-social-media-manager-the-economist-group-new-york-rwcg0j2t300h'
type: 'job'
last_seen: '2026-10-24'
---

# Paid Social Media Manager at The Economist Group

- **Company:** The Economist Group
- **Location:** New York, NY
- **Posted:** 2026-10-20
- **Last confirmed live:** 2026-10-24
- **Apply:** https://job-boards.eu.greenhouse.io/theeconomistgroup/jobs/5006225101

## Job description

## Who we are

Since 1843, The Economist Group has championed independence, excellence and openness, helping people understand and tackle the critical challenges shaping the world. Today, we are building on that legacy as a global media and information-services company powered by digital innovation, analytical rigour and evidence-based insight.

Across our three businesses -The Economist, Economist Enterprise and Economist Education - we deliver trusted analysis and insights to individuals and organisations in more than 170 countries. United by a shared purpose to drive progress, we empower decision-makers to make sense of change and chart a course through an increasingly complex world.

As a colleague, you will be part of a culture that values ideas, encourages ownership and holds itself to high standards. We invest in people who are curious, thoughtful and adaptable, whether they are launching new products, reporting on global events or harnessing emerging technologies such as AI to improve how we work. Here, fresh thinking is taken seriously, ambition is matched by integrity, and great work is recognised. Working across disciplines, geographies and perspectives, we are united by a commitment to innovation, excellence and creating meaningful impact.

Want to discover more about life at The Economist Group? Follow [@EconomistCareers](https://www.instagram.com/economistcareers/) on Instagram to discover the people, stories and opportunities that make TEG unique.

The Paid Social Media Manager is responsible for the strategic planning, optimisation, and execution of our paid social media campaigns across multiple platforms. This position reports to the Head of Platform Partnerships and will work closely with various internal and external stakeholders to deliver high-performing campaigns. This position is focused on leveraging paid social strategies to enhance our B2B presence and distribute partnership content to designated audiences.

Objective/Purpose of the Role

The primary objective of the Paid Social Media Manager is to deliver strategic paid social campaigns that achieve projected KPIs for client-integrated campaigns within our NA region. This role involves developing and managing campaigns, analysing performance data and providing actionable insights. The Paid Social Media Manager will be leading campaigns across multiple social platforms to drive lead generation, brand awareness and engagement.

Responsibilities of the Role:

Campaign management

- Develop, plan, set-up, and optimise paid social media campaigns across key platforms, including Meta, LinkedIn, X, and others such as YouTube and Reddit
- Monitor and adjust targeting, bids, ad creatives, and landing pages to maximise ROI.
- Conduct A/B testing on ad creatives and targeting options to improve performance.
- Work closely with the media strategy team to deliver paid social campaigns that will meet preset client/agency objectives and engage target audiences to achieve KPIs

Performance Analytics and Insights Define campaign KPIs and benchmarks for paid social media campaigns with allotted budget. Translate complex campaign performance data into clear, actionable insights for stakeholders through visually engaging presentation decks

- Present campaign strategies and performance updates to both internal stakeholders and external clients with confidence and clarity
- Stay updated on industry trends, algorithm changes, and best practices to maintain competitive advantage

Collaboration and Integration

- Collaborate with cross-functional teams, bringing a proactive approach to communication and problem-solving
- Work within the B2B marketing team to align social media strategies with broader digital marketing and business objectives
- Collaborate with media leads, content leads, sales, and other marketing team members to ensure cohesive and effective campaign execution

## Experience Required for the Role

Proven experience in a paid social media role, with a primary focus on managing paid campaigns from strategic ideation and setup through to execution, optimization, and reporting. Agency experience a plus

- A track record of using data analysis to drive campaign optimisations, translate complex performance data into actionable insights, and present findings with confidence to stakeholders and clients.
- Demonstrable experience managing multiple projects simultaneously in a fast-paced environment, showing strong organisational skills, attention to detail, and the ability to meet deadlines.
- Experience working collaboratively with cross-functional teams, including media strategy, content, and sales, to deliver cohesive and successful campaigns.

## Skills Required for the Role

- Platform Expertise: Deep, technical knowledge of paid advertising on key social media platforms, specifically Meta Business Suite, LinkedIn Ads, X (formerly Twitter), and YouTube.
- Data & Analytics Proficiency: Advanced proficiency in Excel and Google Sheets, including the ability to create complex formulas, pivot tables, and data visualisations for performance reporting.
- Content & Copywriting: Expertise in social media content curation and creation, including strong writing and editing skills tailored for different platforms and target audiences.
- Proactive Industry Knowledge: A commitment to and curiosity for staying current on industry trends, algorithm changes, and emerging best practices in social media marketing.
- Ability to work for a global company on a team that spans multiple time zones (occasional calls before or after normal work hours)

The expected base salary for this position is between $105k - $125k + bonus. It is not typical for offers to be made at or near the top of the range. Rather, salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered

#LI-Hybrid

Working Arrangements

The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required.

AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.

## What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.

We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.

You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.

## About The Economist Group

## Company Overview
- **One-liner**: The Economist Group is a global media and information-services company dedicated to providing independent analysis, intelligence, and influence to individuals, businesses, and governments.
- **Entity Type**: Private (ownership structure prevents any individual or organization from holding a majority shareholding; has an indicative share value of £31.50)
- **Headquarters**: London, United Kingdom
- **Founded**: 1843
- **Founders**: James Wilson

## Core Business
- **Primary industry/industries**: Media & Publishing, Information Services, Business Intelligence, Executive Education, Events & Thought Leadership
- **Target customers**: B2B (enterprise clients, governments, institutions) and B2C (high-value subscribers, business leaders, decision-makers, and globally-minded individuals)
- **Mission or purpose statement**: "Dedicated to the pursuit of progress for individuals, organisations and the world."

## Products & Services
- **The Economist**: The flagship weekly newspaper and digital platform offering independent journalism covering global news, politics, finance, science, and culture. Available in print, online, app, podcasts, films, and social media.
- **Economist Enterprise** (launched 2026): Combines research, thought leadership, events, and partnerships to help organizations navigate complexity. Integrates capabilities previously delivered through Economist Intelligence and Economist Impact.
- **Economist Intelligence (EIU)**: A leader in country analysis, macroeconomic forecasting, and geopolitical risk data that empowers strategic decision-making for businesses and governments.
- **Economist Impact**: Helps organizations achieve strategic influence and reputational leadership through premium audience access, targeted advertising, branded content, independent research, and industry-leading events.
- **Economist Education**: Offers online executive courses led by expert practitioners and guided by The Economist's journalists, helping current and future leaders develop skills to navigate global shifts.
- **EuroFinance**: Provides expertise on treasury, cash management, and finance for corporations.

## Market Standing
- **Valuation/Market Cap**: Not publicly listed; indicative share value of £31.50 (2024 & 2025). Private ownership structure with no majority shareholder.
- **Key Metric**: £368.5 million revenue (FY2025, up from £359.5m in FY2024); £48.1m operating profit; 1.25 million subscriptions; 85% of new subscriptions are digital-only.
- **Notable Investors/Partners**: Ownership structure is private and designed to protect editorial independence. Trustees protect the independence of the company and editorial. No majority shareholder permitted.
- **Growth Signals**: Revenue grew 2.5% year-over-year; 6% subscription revenue growth at constant currency; operating profit increased to £48.1m; launched Economist Enterprise brand in 2026; 34% reduction in annual greenhouse-gas emissions since 2020 while growing the business; net cash of £37.7m; 1,540 colleagues across 26 countries.

## Competitive Advantages
- **Unmatched Editorial Independence**: Constitution prevents any individual or organization from gaining a majority shareholding. The editor is appointed by independent trustees, free from commercial, political, or proprietorial influence. This independence is a core brand asset and trust signal.
- **179-Year Heritage & Brand Trust**: Founded in 1843, The Economist is one of the world's most respected and recognizable media brands, known for rigorous, fact-based analysis and a distinctive global perspective.
- **Integrated B2B Ecosystem**: The Group uniquely combines premium journalism, data-driven intelligence (EIU), strategic advisory (Economist Impact), and executive education under one roof, creating a powerful cross-sell and integrated client offering.
- **High-Value, Loyal Audience**: 1.25 million subscribers, predominantly high-income, influential decision-makers in business, government, and finance. The digital transition is strong (85% of new subs are digital-only).
- **Anonymous Journalism**: The "no by-lines" policy reinforces a collective institutional voice and consistency of view, differentiating it from personality-driven media.

## Strategic Focus
- **Digital & Subscription Growth**: Continuing the shift to digital subscriptions (85% of new subscriptions are digital-only) and growing the subscriber base globally.
- **AI & Product Innovation**: Actively hiring for AI roles (Lead AI Engineer, Senior AI Engineer, Senior Product Manager - Gen AI) and building an AI Lab to integrate generative AI and conversational platforms into products.
- **Expanding B2B Enterprise Solutions**: The launch of Economist Enterprise in 2026 signals a strategic push to bundle research, advisory, events, and education for large organizations.
- **Global Reach & Local Insight**: Maintaining offices in 14 countries and serving a global readership, while deepening local expertise in key markets like North America (largest market), China, and Asia-Pacific.
- **Sustainability & Impact**: Committed to reducing greenhouse-gas emissions (34% reduction since 2020) and embedding inclusivity and belonging in organizational design.

## Why Work Here
- **Purpose-Driven Mission**: Employees work for a company whose purpose is "the pursuit of progress," producing independent journalism and analysis that informs global leaders and shapes policy.
- **Intellectual Rigor & Quality**: The culture values excellence, integrity, and openness. Employees are surrounded by passionate, curious colleagues and work on high-impact, intellectually demanding content and products.
- **Diverse, Global Environment**: 1,540 colleagues across 26 countries; 52% of colleagues are women; 40% of the global top pay quartile are women. The company is committed to belonging and inclusion.
- **Flexible Working**: Hybrid-working policy (most full-time colleagues expected in office a minimum of three days a week) with the ability to work from a location of choice for up to five weeks a year. Editorial roles have different flexibility.
- **High Engagement**: Employee engagement score of 7.6 out of 10 (above sector benchmark) with 84% participation in the annual "Your Voice" survey.
- **Career Development**: Offers a Talent Network for future opportunities, clear career paths across product, technology, data, marketing, sales, and editorial (including paid journalism internships and fellowships in the UK and US).
- **Strong Financial Health**: Profitable, growing, and debt-light (£37.7m net cash), providing stability and resources for innovation.

## Sources
1. [economistgroup.com - Careers](https://www.economistgroup.com/careers)
2. [economistgroup.com - About Us](https://www.economistgroup.com/about-us)
3. [economistgroup.com - Homepage](https://www.economistgroup.com/)
4. [Greenhouse - Jobs at The Economist Group](http://job-boards.eu.greenhouse.io/theeconomistgroup)
5. [economistgroup.com - Annual Report 2025 (PDF)](https://www.economistgroup.com/pdfs/reports/TEG_Annual_Report_2025.pdf)

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