---
title: 'Paid Social Media Manager at Zinnia'
canonical: 'https://feeny.ai/job/paid-social-media-manager-zinnia-united-states-tjgq74aq3jj9'
type: 'job'
last_seen: '2026-09-08'
---

# Paid Social Media Manager at Zinnia

- **Company:** Zinnia
- **Location:** United States
- **Work type:** remote
- **Posted:** 2026-08-28
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/zinnia/jobs/4709341006

## Job description

## WHO WE ARE:

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

Policygenius, Zinnia brand, transforms the insurance journey for consumers by providing a one-stop platform where consumers can compare options from top insurance carriers, get unbiased expert advice, buy policies, and manage their insurance portfolio, in one seamless, integrated experience. Our proprietary technology platform integrates with the leading life, disability, and home & auto insurance carriers and delivers an exceptional digital experience for both consumers and insurance carriers.

## WHO YOU ARE:

We're looking for a creative, data-driven Social Media Manager to take full ownership of Policygenius' social media presence across organic, paid, and influencer marketing channels. This is an exciting opportunity for someone who is passionate about social media and eager to shape the voice, strategy, and growth of our brand.

This role is both strategic and hands-on. You'll be responsible for developing the overall social media vision while also creating content, launching campaigns, managing influencer relationships, engaging with our community, and analyzing performance. If you enjoy building programs from the ground up and driving measurable business results, this role offers the autonomy and visibility to make a significant impact.

As part of the marketing team, you'll lead social media strategy while collaborating cross-functionally with external creative agencies, content, sales, legal, and analytics.

## WHAT YOU’LL DO:

Paid Social Media Advertising

- Plan, launch, manage, and optimize paid social campaigns.
- Monitor performance and optimize targeting, budgets, and creative.
- Conduct creative A/B tests and incrementality testing.

Influencer Marketing

- Develop and execute influencer marketing campaigns.
- Identify, recruit, negotiate, and manage influencer relationships.

Analytics & Reporting

- Measure KPIs including engagement, reach, traffic, leads, customer acquisition, and ROAS.
- Develop reports and recommendations for leadership.

Social Media Strategy & Ownership

- Own the company's social media strategy and execution across all major platforms.
- Develop and execute a comprehensive social media roadmap aligned with business and marketing objectives.
- Identify opportunities to grow brand awareness, engagement, customer acquisition, and advocacy.
- Serve as the internal subject matter expert on social media trends and best practices.
- Continuously evaluate new channels, content formats, and technologies.

Organic Social Media

- Own the content calendar across major social platforms.
- Create engaging written, visual, and video content.
- Collaborate with internal stakeholders on campaigns and launches.
- Manage community engagement and brand conversations.

Cross-Functional Collaboration

- Partner with external creative agencies, content, legal, and analytics teams.
- Ensure messaging aligns with broader marketing initiatives and regulatory requirements.

## WHAT YOU’LL NEED:

- Bachelor's degree or equivalent experience.
- Minimum of 5 years of professional social media marketing experience.
- Experience managing paid social medica advertising campaigns and influencer marketing.
- Strong copywriting, analytical, organizational, and project management skills.

## BONUS POINTS:

- Insurance, financial services, or other regulated industry experience preferred.
- Previous experience scaling an influencer marketing program from the ground-up.
- Experience with legal/compliance creative and copy review.

WHAT’S IN IT FOR YOU?

Zinnia offers excellent career progression and competitive compensation with the goal of retaining and growing talented team members. The salary range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid in certain Company locations. The salary range for this position is $85,000 - $100,000. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive salaries that align with the individual’s skills, education, experience, training, and geographic location. The range may vary above or below the stated amounts. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at [www.zinnia.com](https://urldefense.com/v3/__http:/www.zinnia.com__;!!LnL378l3bFMl!Yz5FoZSzLHvwqHGzWe0WMu1A06HmV41gX7iilu908o3p91YdW1KgWN16zODTkPlFdFUHsVPA32Nq72KmOTOHMsZJ_2C8$) for more information. Apply by completing the online application on the careers section of our website. We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability.

Notice for California residents: Information about how we collect and use your personal information can be found [here](https://zinnia.com/wp-content/uploads/2023/12/CPRA-notice.pdf)

## About Zinnia

## Company Overview
- **One-liner**: Zinnia provides a cloud-native enterprise platform that simplifies the buying, selling, and administration of life insurance and annuity products for carriers, distributors, and agents.
- **Entity Type**: Private (backed by Eldridge Industries, with funding from KKR and Vista Credit Partners)
- **Headquarters**: Greenwich, Connecticut, United States
- **Founded**: 2005
- **Founders**: Not publicly available (the company was formed through the acquisition and combination of multiple entities including Ebix's life and annuity division)

## Core Business
- Primary industry/industries: Insurance Technology (InsurTech), Enterprise Software, Life & Annuity Administration
- Target customers: B2B – Life and annuity carriers, insurance distributors, broker-dealers, and agents
- Mission or purpose statement: "We simplify insurance. We make it faster, easier, and more human for everyone it touches."

## Products & Services
- **Zinnia Platform (The Modern Distribution Hub)**: A unified, cloud-native marketplace that integrates education, product matching, digital order entry, and policy servicing into a single experience for agents and advisors.
- **Zinnia Market Connect**: A connectivity solution that standardizes operations and accelerates growth across the insurance value chain.
- **Zinnia Now**: A set of modern digital tools to enhance and/or convert legacy systems for a transformed customer experience.
- **Zinnia Launch**: A fast-track solution to accelerate product design, deployment, and distribution to market.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company)
- **Key Metric**: Annual Revenue of $165.0M (LinkedIn estimate); Total Funding of $300.0M (Debt Financing, Oct 2024)
- **Notable Investors/Partners**: Parent company is Eldridge Industries. Backed by funds managed by KKR and Vista Credit Partners. [linkedin.com](https://www.linkedin.com/company/zinniatm)
- **Growth Signals**:
    - Over $180 billion in assets under administration.
    - Serves 100+ carrier clients, 2,500+ distributors and partners, and over 2 million policyholders.
    - Processes over 50% of U.S. annuity digital sales through broker-dealers via DTCC.
    - Headcount grew 20.8% year-over-year to 1,625 employees.
    - Has acquired multiple companies to scale, including PolicyGenius (2023), Breathe Life (2022), Convergent Financial Technologies (2020), and Life.io (2019).
    - Recently completed the acquisition of Ebix’s life and annuity division (announced 2025).

## Competitive Advantages
- **Market Dominance**: Processes a majority of digital annuity sales in the U.S., giving it a powerful network effect and deep integration with the DTCC.
- **Scale & Trust**: Supports over $180B in assets under administration and is trusted by top carriers and banks, creating a high barrier to entry for competitors.
- **End-to-End Platform**: Offers a unified, modular, cloud-native platform that covers the entire policy lifecycle (design, distribution, administration, servicing), reducing complexity for clients.
- **Proven Acquisition Integration**: Has a strong track record of acquiring and integrating complementary businesses (PolicyGenius, Breathe Life) to expand capabilities and market reach.

## Strategic Focus
- **Platform Consolidation**: Continuing to integrate acquired assets (especially the Ebix L&A business) into a single, cohesive platform.
- **Modernization of Legacy Systems**: Helping carriers convert from outdated legacy systems to modern, cloud-native digital tools.
- **Expanding Distribution**: Leveraging the "Modern Distribution Hub" to connect more carriers, distributors, and agents in a single marketplace.
- **Innovation with AI**: Actively hiring for AI and ML roles, indicating a focus on embedding intelligence into their platform for better product matching and servicing.

## Why Work Here
- **Impact at Scale**: Employees see the direct impact of their work on the financial security of millions of policyholders and retirees. As stated on their careers page, "as an engineer, your code ensures retirees can trust their income for decades." [zinnia.com](https://zinnia.com/en/careers)
- **Growth & Learning**: The company emphasizes mentorship, stretch projects, and a culture of curiosity. The rapid headcount growth and acquisition history provide opportunities for career advancement.
- **Culture**: Values are "Be Bold, Team Up, Deliver Value." The careers page highlights a collaborative, non-ego-driven environment where "every voice is heard."
- **Work Policy**: Hybrid and remote options available depending on the role and location (e.g., Alpharetta, GA is hybrid; some US roles are remote; major office hubs in Noida and Gurugram, India).
- **Compensation & Benefits**: Glassdoor reviews rate compensation and benefits at 3.9/5, with employees noting "excellent benefits" and "competitive pay" as pros. [glassdoor.com](https://www.glassdoor.com/Reviews/Zinnia-Reviews-E7684629.htm)
- **Employee Sentiment**: Glassdoor rating of 3.7/5, with 71% of employees willing to recommend to a friend. Pros include great people and culture. Cons mentioned include work-life balance concerns and recent layoffs/restructuring.

## Sources
1. [zinnia.com](https://zinnia.com/en)
2. [zinnia.com - Careers](https://zinnia.com/en/careers)
3. [linkedin.com](https://www.linkedin.com/company/zinniatm)
4. [glassdoor.com](https://www.glassdoor.com/Reviews/Zinnia-Reviews-E7684629.htm)
5. [job-boards.greenhouse.io](https://job-boards.greenhouse.io/zinnia)

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