---
title: 'Paid Social & Programmatic Analyst at SeatGeek'
canonical: 'https://feeny.ai/job/paid-social-programmatic-analyst-seatgeek-new-york-hca05w5tcbye'
type: 'job'
last_seen: '2026-09-10'
---

# Paid Social & Programmatic Analyst at SeatGeek

- **Company:** SeatGeek
- **Location:** New York, NY
- **Posted:** 2026-09-04
- **Last confirmed live:** 2026-09-10
- **Apply:** https://seatgeek.com/jobs/8180508?gh_jid=8180508

## Job description

SeatGeek believes live events are powerful experiences that unite humans. With our technological savvy and fan-first attitude we’re simplifying and modernizing the ticketing industry.

Social platforms are a critical component of SeatGeek's marketing strategy, because we need to meet live event fans where they are. As an Analyst on the Paid Social and Programmatic team, you'll play an integral role in growing a channel that spends eight figures annually across Meta, TikTok, Reddit and Snapchat. You'll bring the inherent excitement and uniqueness of live events to fans in a way that has a direct impact on SeatGeek's overall user and revenue growth.

You'll use both sides of your brain. You'll develop growth marketing strategies alongside designers, data scientists and engineers, then prove the value of those strategies through rigorous, hypothesis-led measurement. This is a channel where we run real incrementality studies rather than taking platform-reported numbers at face value, so you'll be involved in building for, and measuring, success.

## What you'll do

- Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
- Manage variable budgets to maximize scale while hitting ROAS targets, leaning in when performance beats target and pulling back when it doesn't
- Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
- Run our dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates to keep thousands of live events served accurately
- Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
- Contribute to incrementality and conversion lift studies with our Analytics team, helping design holdouts, interpret reads, and translate results into how we set budgets
- Partner with our Creative team on briefs and creative testing, and close the loop with performance results
- Work with Engineering on the internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
- Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs

## What you have

- Bachelor's degree
- 2+ years of hands-on experience running performance advertising, with meaningful time on Meta and at least one other major social platform
- Experience managing variable, performance-led budgets at scale, where spend flexes against a ROAS or efficiency target rather than being fixed upfront
- An analytical, data-driven background with a proven ability to pull insight and narrative out of large datasets
- Strong project and time management skills, so you can hold many campaigns and requests at once without dropping them
- Strong verbal and written communication. You're at ease explaining a complex strategy to people who don't live in the ad platforms
- Comfort with a data toolbox: spreadsheets plus a BI or analytics tool such as Looker or Hex
- Curiosity about measurement. You've asked whether a campaign was actually incremental, not just whether the platform reported a good number
- Interest in live entertainment and sports. Knowing who's hot right now is a genuine advantage in this job

## Perks

- Discretionary annual bonus
- Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
- A WFH stipend to support your home office setup
- Unlimited PTO
- Up to 16 weeks of fully-paid family leave
- 401(k) matching
- Student loan matching program
- Health, vision, dental, and life insurance
- Up to $25k towards family building, reproductive health services and Gender-affirming care
- $500 per year for wellness expenses
- Subscriptions to Headspace (meditation), Headspace Care (therapy), and One Medical
- $360 per quarter to spend on tickets to live events
- Annual subscription to Spotify, Apple Music, or Amazon music

The salary range for this role is $63,000 - $92,000 USD. In addition, you may receive a discretionary annual bonus based on individual and company performance. Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location.

SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!

To review our candidate privacy notice, [click here.](https://seatgeek.com/privacy/USApplicantNotice)

## About SeatGeek

## Company Overview
- **One-liner**: SeatGeek is a live entertainment ticketing platform that operates a consumer marketplace for buying and selling tickets and provides enterprise ticketing software for teams, venues, and shows.
- **Entity Type**: Private (Series E, last valuation ~$1 B in October 2022)
- **Headquarters**: New York City, New York, USA
- **Founded**: 2009
- **Founders**: Jack Groetzinger (CEO), Russell D’Souza (President, Supply), Eric Waller

## Core Business
- **Primary Industry**: Live entertainment ticketing (secondary marketplace and primary ticketing provider)
- **Target Customers**: B2C (fans buying/selling tickets), B2B (sports teams, arenas, theaters, Broadway, concert venues) – ranging from major professional leagues (NFL, NBA, NHL, English Premier League) to small venues
- **Mission / Purpose Statement**: “Start with fans” – building a more open, fan-first entertainment industry

## Products & Services
- **Consumer Marketplace (SeatGeek.com & mobile app)**: Secondary ticket marketplace for sports, concerts, and theatre events; features include Deal Score (ticket-rating technology), all-in pricing (fees included upfront), and ticket-swap/resale tools.
- **Enterprise Ticketing Platform**: Primary ticketing software for teams and venues, handling sales, access control, and analytics. Powers partners like AT&T Stadium, Rocket Arena, Liverpool F.C., and Jujamcyn Theaters.
- **Rally**: In-app event experience platform for concessions ordering, rideshare booking, stadium guides, and venue navigation (now includes Concourse Maps).
- **Other Features**: Smart Pricing (AI-powered listing tool), Parties (ticket sharing), Beyond the Seat (enhanced premium ticket listings).

## Market Standing
- **Valuation / Market Cap**: ~$1 billion as of Series E (October 2022); SPAC merger valued at $1.35 billion was terminated in 2022.
- **Key Metric**: Total funding – $238 M Series E (led by Accel) with participation from Wellington Management, Arctos Partners, and Ryan Smith (Qualtrics founder). Annual revenue is not publicly disclosed.
- **Notable Investors / Partners**: Accel, Wellington Management, Arctos Partners; enterprise clients include Dallas Cowboys, New Orleans Saints, Cleveland Cavaliers, Florida Panthers, Manchester City F.C., Liverpool F.C., and five Broadway theatres.
- **Growth Signals**: 825+ employees (PitchBook, 2026); average of 66 M+ tickets available daily in 2024; 46 M+ all-time app downloads; #1 TrustPilot rating among major ticketers (4.5/5 stars); expanded into NHL with Utah Mammoth (2024); launched AI-powered Smart Pricing, Concourse Maps (2025), and Beyond the Seat (2025).

## Competitive Advantages
- **All-in Pricing**: Early adopter of transparent, fee-inclusive pricing (aligned with FTC guidelines), driving consumer trust.
- **Top-Tier Customer Ratings**: 4.9 app store rating; #1 Net Promoter Score (NPS) among major ticketers; 3× Fast Company Most Innovative Company award.
- **Primary Ticketing Momentum**: Secured high-profile primary ticketing deals (NFL, NBA, NHL, English Premier League, Broadway), directly challenging Ticketmaster.
- **Vertical Integration**: Owns both the secondary marketplace and the primary enterprise platform, creating a unified fan and venue ecosystem.

## Strategic Focus
- **Grow Primary Ticketing**: Deepen partnerships with leagues and venues; expand internationally (especially in European football).
- **Enhance Fan Experience**: Continue investing in AI (Smart Pricing, venue navigation, personalization) and in-app features (concessions, rideshare, group sharing).
- **Price Transparency & Trust**: Leverage all-in pricing and high NPS to differentiate from competitors.
- **Workplace & Culture**: Flexible remote/hybrid model, company-wide hackathons 3–4 times per year, and a strong emphasis on “start with fans” values.

## Why Work Here
- **Remote/Hybrid Policy**: Flexible work environment – employees can work as many days in the office as they like or 100% remotely; WFH stipend provided.
- **Perks & Benefits**: Monthly ticket stipend for live events, 16 weeks parental leave, access to One Medical, Ginger.io, Headspace, 401k matching, high-quality health insurance, ample PTO.
- **Engineering & Culture**: Regular hackathons, virtual team events, and a culture built around connectedness and fan obsession. Hiring process includes application review, initial screen, technical/pairing rounds, and final interviews.
- **Growth Trajectory**: Private company with strong revenue growth (undisclosed), recent product launches (Concourse Maps, Beyond the Seat), and a large enterprise client base – good for professionals seeking high-impact roles in a scaling tech company.

## Sources
1. [seatgeek.com/about](https://seatgeek.com/about)
2. [seatgeek.com/jobs](https://seatgeek.com/jobs)
3. [wikipedia.org](https://en.wikipedia.org/wiki/SeatGeek)
4. [pitchbook.com](https://pitchbook.com/profiles/company/46779-22)

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