---
title: 'Paid Social Specialist at Xero'
canonical: 'https://feeny.ai/job/paid-social-specialist-xero-auckland-y5g3d60s3bt2'
type: 'job'
last_seen: '2026-09-19'
---

# Paid Social Specialist at Xero

- **Company:** [Xero](https://feeny.ai/companies/xero)
- **Location:** Auckland, New Zealand
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-16
- **Last confirmed live:** 2026-09-19
- **Apply:** https://jobs.ashbyhq.com/xero/c013357e-56cb-494d-8ad3-21293f6a90df

## Job description

## The role / impact

As a Paid Social Specialist, you will shape and execute paid social strategies that directly connect small businesses, accountants and bookkeepers with Xero’s platform. You will plan, launch, and optimise full funnel campaigns across key platforms to drive scalable growth and measurable return on investment. By managing budget allocation, audience targeting, and campaign testing, your work directly influences how global audiences discover Xero. You will turn campaign data into actionable insights, refining customer journeys and helping small businesses thrive around the world. The team & how they connect You will join a collaborative performance digital team that sits at the intersection of marketing, data, and creative design. The team works closely with data science, creative optimisation, and brand specialists to deliver cohesive paid social strategies. Together, they share ideas openly, experiment with new ideas, and support each other to reach common goals. Initially, the role will focus on:

- Launching and managing high-performing campaigns across Meta, TikTok, Reddit and LinkedIn using platform-native tools and analytics software
- Executing a creative and audience testing roadmap in partnership with data science and creative optimisation specialists
- Leveraging customer data platforms to build targeted audience segments and improve campaign incrementality
- Working with our media partners to identify opportunities for growth, new products and testing betas.

Where and how you can work We offer a flexible hybrid working environment that balances working from home with regular collaborative time in our modern office space. You can join your team on designated boost days to connect, brainstorm, and build relationships in person, while enjoying the flexibility to work remotely throughout the week. Here are some of the things we are looking for:

- You bring hands-on experience planning, launching, and optimising paid social campaigns within a digital performance or SaaS environment
- A background using ad management tools across channels such as LinkedIn, Meta, and TikTok to drive customer acquisition
- Proven expertise in audience segmentation, budget management, and continuous A/B testing strategies
- Strong analytical capabilities with the confidence to evaluate campaign metrics, interpret performance data, and refine campaign strategies
- Collaborative communication skills to build cross-functional relationships with data, creative, and partner marketing teams
- Familiarity with tracking solutions, conversion funnels, and performance reporting frameworks

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.

## About Xero

## Company Overview
- **One-liner**: Xero provides cloud-based accounting and financial management software for small businesses, serving over 4.9 million customers worldwide.
- **Entity Type**: Public (ASX: XRO, S&P/ASX 200 component)
- **Headquarters**: Wellington, New Zealand
- **Founded**: July 6, 2006
- **Founders**: Rod Drury, Hamish Edwards

## Core Business
- **Primary industry**: Cloud accounting software (SaaS)
- **Target customers**: Small businesses, accountants, and bookkeepers (B2B)
- **Mission**: To make life better for small businesses globally by automating routine tasks and delivering actionable insights.

## Products & Services
- **Xero Accounting Software**: Cloud-based platform for invoicing, bank reconciliation, expense tracking, payroll, and financial reporting. Sold by subscription (Starter, Standard, Premium tiers).
- **JAX – AI Finance Partner**: An AI-powered assistant integrated into Xero that automates routine tasks and provides insights to help businesses grow.
- **Xero Ecosystem**: Over 1,000 third-party app integrations via the Xero App Store, covering payments, inventory, CRM, and more.
- **Xero for Nonprofits**: Discounted subscriptions (25% off) for eligible nonprofit and community organisations.
- **Xero for Purpose**: Social impact initiatives including financial literacy programmes (Unlock Your Numbers), sustainability tools (Sumday carbon app), and the Xero Beautiful Business Fund (NZ$750,000+ in funding annually).

## Market Standing
- **Valuation/Market Cap**: Not disclosed in provided sources (publicly traded with market cap available on ASX; latest data not included in search results).
- **Key Metric**: Annual Revenue NZ$2.103 billion (FY2025); Net income NZ$227.8 million (FY2025).
- **Notable Investors/Partners**: Board Chair David Thodey; CEO Sukhinder Singh Cassidy. In June 2025, Xero announced an agreement to acquire Melio, a New York-based payments provider, for $2.5 billion.
- **Growth Signals**: Achieved Rule of 40 outcomes of 41.0% (May 2024) and 43.9% (Nov 2024). Customer base grew to 4.9 million. Headcount of 4,610 employees (2025). Expanding globally with offices in New Zealand, Australia, UK, US, Canada, South Africa, and Singapore.

## Competitive Advantages
- **Market leader** in cloud accounting across New Zealand, Australia, and the UK.
- **AI-first approach** with JAX, embedded directly into the core product to reduce manual work.
- **Extensive integration ecosystem** (1,000+ apps) creating high switching costs for customers.
- **Strong brand trust** built over 19 years with a focus on small business success.

## Strategic Focus
- **AI and automation**: Deepening AI capabilities (JAX) to deliver predictive insights and automate finance workflows.
- **Payments expansion**: Acquisition of Melio to strengthen payments capabilities for small businesses.
- **Sustainability**: Reducing carbon emissions (72% reduction in scope 1 & 2), offering free carbon accounting tools, and supporting small business sustainability.
- **Social impact**: Scaling programmes like the Beautiful Business Fund and financial literacy initiatives.

## Why Work Here
- **Culture**: Values-driven, human-centric organisation with a focus on making a tangible impact on small businesses globally.
- **Flexibility**: Emphasises a flexible environment and time for what matters most (remote/hybrid policy not explicitly stated but implied).
- **Perks & benefits**:
  - One paid day off per year for volunteering (Community Connect programme).
  - Free access to Sumday carbon accounting app for employees.
  - Financial literacy resources and mentorship programmes.
- **Engineering & innovation**: Dedicated Engineering and Data & AI teams (open roles visible on careers page). Global collaboration across 7+ countries.
- **Diversity & inclusion**: Indigenous inclusion initiatives (te ao Māori in NZ, Reconciliation Action Plan in Australia), support for Indigenous communities.
- **Sustainability focus**: Employees can contribute to environmental goals through company-wide initiatives.

## Sources
1. [Wikipedia – Xero](https://en.wikipedia.org/wiki/Xero)
2. [Xero About Page](https://www.xero.com/au/about/)
3. [Xero Careers – Inside Xero](https://careers.xero.com/inside-xero/)
4. [Xero Careers – Teams](https://careers.xero.com/)
5. [Xero Homepage](https://www.xero.com/)

## Other roles at Xero

- [Senior AB Journey Manager - Onboarding](https://feeny.ai/job/senior-ab-journey-manager-onboarding-xero-san-mateo-f1eamh70fgx5) — San Mateo, CA
- [Marketing Manager, North America](https://feeny.ai/job/marketing-manager-north-america-xero-denver-e5306hbahke3) — Denver, CO
- [Lead Engineer (Accounting Core Team)](https://feeny.ai/job/lead-engineer-accounting-core-team-xero-vancouver-166dm2s9yxbk) — Vancouver, Canada
- [Senior/Applied Scientist - AI Products](https://feeny.ai/job/senior-applied-scientist-ai-products-xero-melbourne-kwwa3xcj3n0r) — Melbourne, Australia
- [Senior Account Executive](https://feeny.ai/job/senior-account-executive-xero-san-mateo-m0t8f26txf5q) — San Mateo, CA
- [Paid Social Specialist](https://feeny.ai/job/paid-social-specialist-xero-wellington-j8czp8heb6sn) — Wellington, New Zealand
- [Paid Social Specialist](https://feeny.ai/job/paid-social-specialist-xero-brisbane-8v2tb12v3t36) — Brisbane, Australia
- [Paid Social Specialist](https://feeny.ai/job/paid-social-specialist-xero-sydney-8nxjxhgaa8cg) — Sydney, Australia
- [Paid Social Specialist](https://feeny.ai/job/paid-social-specialist-xero-melbourne-9hg51nh8039n) — Melbourne, Australia
- [Senior Data Engineer - Performance Insights](https://feeny.ai/job/senior-data-engineer-performance-insights-xero-auckland-72c58ckpf7je) — Auckland, New Zealand