---
title: 'Paid Social Team Lead at Too Good To Go'
canonical: 'https://feeny.ai/job/paid-social-team-lead-too-good-to-go-berlin-gzhxhtf1fvg4'
type: 'job'
last_seen: '2026-09-09'
---

# Paid Social Team Lead at Too Good To Go

- **Company:** Too Good To Go
- **Location:** Berlin, Germany
- **Posted:** 2026-05-26
- **Last confirmed live:** 2026-09-09
- **Apply:** https://job-boards.greenhouse.io/toogoodtogo/jobs/7747995003

## Job description

🌏 Mission: At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together. 40% of all food produced is wasted. This has a significant impact on our planet - 10% of GHG emissions, to be exact.

💻 Product: Our solutions tackle food surplus holistically. Our B2C marketplace app connects businesses that have unsold, surplus food, with consumers who can buy it at ½ of the price. We also launched an AI-powered surplus food management solution to help retailers combat food waste.

📈 Scale: We’re growing fast: Our community of 118 million registered users and 246.000 active partners across 21 countries, have together already saved 517+ million meals from going to waste - avoiding over 1.397 million tonnes of CO2e!

⭐️ Impact: We are a certified B Corp social impact company. Too Good To Go was named in Fast Company's list of the World's Most Innovative Companies and World Changing Ideas. We are also TIME’s 100 Most Influential Companies. Most recently, we won Apple’s Cultural Impact Winner.

We’re looking for an exceptional Paid Social Team Lead to join the Global Performance Marketing team at Too Good To Go! You’ll play a critical role in accelerating the growth of quality new users to the Too Good To Go app.

## Your role and responsibilities

As the Paid Social Team Lead, you will be the driving force behind the performance and strategic growth of our global Paid Social channels, including Meta, TikTok, and Pinterest. You will be entrusted with developing a high-performing team and executing a full-funnel marketing strategy that spans from building brand awareness to driving conversions. Your success will be measured by the channel's growth and the professional development of your team.

Specifically, you will

- Own the Strategy & Performance: Take full ownership of the global Paid Social channel, developing and executing a long-term strategy to ensure continuous growth and success.
- Lead and Develop a Team: Mentor, guide, and foster the professional growth of your team members. Their success is your success, and you will be accountable for building a collaborative and skilled unit.
- Master the Full Funnel: Implement sophisticated, full-funnel strategies across all paid social platforms, creating tailored campaigns for awareness, consideration, and conversion objectives.
- Drive Insightful Measurement: Partner with the Data team to build and maintain a robust pipeline for incrementality testing (e.g., Geo-Lift, user-level split tests) to prove the true value of your team's efforts.
- Collaborate for Global Success: Work closely with both global and local marketing teams to devise cohesive, integrated plans and strategies that help us achieve our collective goals.
- Mentor your team on strategic project: You’ll mentor team members driving strategic projects such as creative strategy and campaign management automation
- Maximize Supply Saved Globally on a local level: You will design the right campaign structure to maximize the amount of bags saved in the context of a platform with uneven supply across the countries/cities

## Requirements

- Experience in managing paid social campaigns (Meta, TikTok), with a strong emphasis on a mobile-first or app-centric environment (either in-house or at an agency).
- Proven leadership capabilities experience in a team lead or mentorship role, showcasing your ability to guide and develop a team.
- experience in mobile marketing, demonstrating a deep understanding of the app ecosystem.
- Comprehensive understanding of full-funnel marketing strategies and the ability to execute campaigns that map to each stage of the user journey.
- Strong knowledge of the Meta and TikTok platform APIs and SDKs, with hands-on experience being a significant advantage.
- Familiarity with various marketing attribution models, incrementality testing (Geo-Lift and Meta User Split Test), and the principles of Media Mix Modeling (MMM).
- Familiarity with MMP/BI/measurement tools such as AppsFlyer, Looker, Firebase or equivalent.
- Strong analytical skills with the ability to extract insights and take action quickly.
- A test-and-learn mindset - always curious and pushing for better.
- Self-starter energy: autonomous, organised, and outcome-oriented.
- Excellent communication skills and a team-first mentality.
- Passionate about sustainability and excited by our mission.

## Our Values

- We Win Together
- We Raise the Bar
- We Keep It Simple
- We Build A Legacy
- We Care

## What we offer

- A rare opportunity to work in a social impact company (and a certified B Corporation!) where you can see real and tangible impact in your role.
- Working alongside an international community of users, partners, and 1,400+ colleagues across 21 countries that are on the same important mission.
- Personal and professional development opportunities in a fast-paced scale-up environment.
- An inclusive company culture where you can bring your authentic self to work.

How to apply

We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media to get a good overview of Too Good To Go.

Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

Job Ref: #LI-CT1

#LI-Hybrid

A Movement for Everyone We want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong. We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.

## About Too Good To Go

## Company Overview
- **One-liner**: A certified B Corp social impact company that connects consumers with surplus food from businesses to fight food waste.
- **Entity Type**: Private (social impact company, B Corp certified)
- **Headquarters**: Copenhagen, Denmark
- **Founded**: 2016
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Food waste reduction, food technology, sustainability
- **Target customers**: B2B (restaurants, bakeries, grocery stores, hotels, etc.) and B2C (consumers via mobile app)
- **Mission or purpose statement**: “To inspire and empower everyone to fight food waste together.”

## Products & Services
- **Surprise Bags**: Unsold surplus food from partner businesses sold at a discounted price via the Too Good To Go app; available for pickup during a set time window.
- **Too Good To Go Platform**: The core marketplace platform that connects businesses with consumers and manages listings, payments, and user engagement.
- **Too Good To Go Parcels**: A service for packaged surplus goods (e.g., grocery items) that can be ordered for delivery or pickup.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metric**: Over 500 million meals saved; 120 million registered users; 180,000 active business partners across 21 countries in Europe, North America, and Asia Pacific.
- **Notable Investors/Partners**: Not publicly available from provided sources
- **Growth Signals**: Expanded to 21 countries; saved 500+ million meals (equivalent to 1.3M tonnes of CO₂e avoided); continued hiring across Sales, Product, Marketing, and Operations globally.

## Competitive Advantages
- **First-mover & network effects**: Largest user base and partner network in the food waste space, creating a defensible marketplace.
- **Mission-driven brand**: Strong consumer trust and brand affinity built around measurable environmental impact.
- **B Corp certification**: Reinforces commitment to social and environmental responsibility, differentiating from traditional food delivery apps.
- **Data & scale**: 120M users and 180K partners provide unique insights into food surplus patterns and consumer behavior.

## Strategic Focus
- **Global expansion**: Entering new countries and deepening presence in existing markets (e.g., recent entry into Asia Pacific).
- **Partnership growth**: Onboarding more businesses across retail, hospitality, and manufacturing to increase surplus meal availability.
- **Regulatory & educational initiatives**: Engaging in policy advocacy to reduce household food waste and launching education programs to inspire the next generation.
- **Product innovation**: Expanding offerings (e.g., Too Good To Go Parcels) and improving app experience.

## Why Work Here
- **Mission & impact**: Direct, measurable contribution to fighting climate change and reducing food waste.
- **Hybrid working**: Flexible work from home and office (offices in Copenhagen, London, Berlin, Amsterdam, New York, Paris, etc.).
- **Inclusive culture**: Employee Resource Groups including “Women in the workplace,” “P.R.I.D.E,” and “Global Majority Voices.”
- **Benefits**: Parental leave beyond local legislation, health insurance, pension plans, free meal vouchers from partners, social events, and fully-equipped kitchens.
- **Learning & development**: Extensive L&D opportunities for all employees.
- **Volunteer time**: Paid volunteer time through the “Shareback” program.

## Sources
1. [Careers at Too Good To Go](https://www.toogoodtogo.com/en-us/careers)
2. [About Us - Too Good To Go](https://www.toogoodtogo.com/en-us/about-us)
3. [Jobs at Too Good To Go - Greenhouse](http://job-boards.greenhouse.io/toogoodtogo)
4. [Too Good To Go - LinkedIn](https://www.linkedin.com/company/too-good-to-go)

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