--- title: 'Partner Demand Specialist at NRI North America' canonical: 'https://feeny.ai/job/partner-demand-specialist-nri-north-america-remote-maerxsnp6n6z' type: 'job' last_seen: '2026-09-16' --- # Partner Demand Specialist at NRI North America - **Company:** NRI North America - **Location:** Remote - **Compensation:** $65k–$80k - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-02-11 - **Last confirmed live:** 2026-09-16 - **Apply:** https://jobs.lever.co/corebts/c7691f77-9793-4b35-a9ab-2d2cffa564f6 ## Job description The Partner Demand Specialist is responsible for driving demand generation initiatives in collaboration with strategic partners to increase awareness, pipeline growth, and revenue impact. This role works cross-functionally with Partner Marketing, Sales, Product, and Marketing Operations to execute integrated campaigns, translate insights into compelling narratives, and optimize performance across channels. ## Responsibilities - Collaborate with sales and partner marketing to refine messaging, improve conversion rates, and elevate lead quality. - Engage with partner channel teams to facilitate warm leads and generate competitive advantage via targeted outreach. - Coordinate with vendor channel managers to align on quarterly targets, funding opportunities, training needs, and programs. - Support go-to-market execution by helping sales and partner marketing leverage vendor programs, incentives, and co-op funds to accelerate deals. - Prioritize quality over quantity, ensuring demand efforts drive meaningful pipeline impact. - Conduct outbound prospecting activities to identify potential customers for our cloud consulting services that may include Microsoft, Cisco, and Pure Storage. - Use our CRM and other sales tools to document and track prospecting activities, lead qualifications, and progress through the sales funnel. - Achieve and exceed monthly and quarterly targets for qualified appointments and revenue generated from those appointments. - Build and manage outbound email campaigns, sequences, and cadences to increase sales efficiency and effectiveness. Required Knowledge, Skills, and Abilities - Bachelor’s degree in marketing, Business, Communications, or a related field - 3 – 5 years of experience in demand generation, partner marketing, channel marketing, or campaign management. - Experience working cross-functionally with Sales, Product, and Marketing teams. - Strong analytical skills with the ability to interpret campaign performance and optimize results. - Excellent project management, communication, and organizational skills. - Ability to review and provide input on campaign creative, content, and messaging to ensure brand alignment. - Strong focus on efficiency, quality, and adherence to brand and project standards. - Comfortable managing changing priorities, new technologies, and evolving marketing strategies. - Experience with Cisco and Microsoft technologies. - Familiarity with planning, executing, and promoting events, webinars, or trade shows as part of campaigns ## Benefits You'll love working at NRI not just for the usual benefits, but for our environment and culture! You'll work with a great group of people in a highly collaborative team and results oriented atmosphere. You'll have the opportunity to work in a dynamic and extremely positive environment where there is always the opportunity to challenge your skills and really move the needle. You’ll work with large, sophisticated, and progressive clients throughout North America. We provide a comprehensive benefits program including: Health, Vision, and Dental Insurance, Life Insurance, Health/Dependent Care Flexible Spending, 401(k) Plan, Short-Term and Long-Term Disability Coverage, Generous Vacation and Flex Time Off Programs, Company Paid Holidays, and Training and Development Opportunities. Notices The above description is intended to describe the general nature and level of work performed by individuals assigned to this position. This is not intended to be an exhaustive list of all responsibilities, duties, knowledge, skills, or experience required of individuals in this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties and responsibilities. NRI North America is proud to be an Equal Opportunity/Affirmative Action employer. NRI North America will accept applications on an ongoing basis. NRI North America will consider qualified candidates with criminal histories in a manner consistent with The Los Angeles Fair Chance Initiative for Hiring Ordinance. If you require reasonable accommodation in completing an application, interviewing, or otherwise ## About NRI North America ## Company Overview - **One-liner**: NRI North America is a business and technology solutions consultancy that guides clients from insight to execution, designing and delivering solutions to fuel growth, profitability, and innovation. - **Entity Type**: Private (Part of the global Nomura Research Institute, Ltd.) - **Headquarters**: New York, New York, United States (with additional offices in Indianapolis, IN [HQ for some operations]; Appleton, WI; Cleveland, OH; Dallas, TX; and Philadelphia, PA) - **Founded**: NRI (global parent) founded in 1965; the North America entity formed through the 2021 acquisition and subsequent rebrand of Core BTS to NRI in April 2025. - **Founders**: NRI (global) was founded by the Nomura Group. The North American leadership team is led by CEO Toshitaka Oiwa. ## Core Business - **Primary Industry/Industries**: IT Services and IT Consulting - **Target Customers**: B2B, Enterprise, and Mid-market clients across North America. - **Mission/Purpose**: To design and deliver solutions that fuel growth, grow profitability, and deliver innovation with impact for their clients, guiding them from strategy to execution. ## Products & Services NRI North America offers a comprehensive portfolio of integrated solutions: - **Strategize & Advise**: In-depth market analysis, tailored advisory, and data-driven insights to help clients define their digital roadmap. - **Build & Transform**: Precision transformations through intelligent data, AI, and modern application integrations. This includes custom software development, cloud migration, and digital platform engineering. - **Protect & Manage**: Robust cybersecurity, IT governance, and managed services ensuring business resiliency and ongoing operational support. ## Market Standing - **Valuation/Market Cap**: Not publicly available as a private entity. The global NRI parent company reports annual sales above US $4.8 billion (as of 2025). - **Key Metric**: Annual revenue of **$100M-$500M** (based on LinkedIn estimates for the North American entity). - **Notable Investors/Partners**: NRI North America is a wholly-owned subsidiary of **Nomura Research Institute, Ltd.**, a publicly-traded global leader in consulting and IT solutions (TSE: 4307). Key partners include Microsoft, Salesforce, and other major enterprise technology vendors. - **Growth Signals**: - **Rebrand from Core BTS to NRI** (April 2025) to unify operations and expand service capabilities. - **Headcount growth**: 319 employees (+27.9% year-over-year), adding 81 people. - **LinkedIn follower growth**: +119.2% year-over-year, indicating strong brand momentum. - **Award wins in 2025**: CRN Managed Service Provider 500 – Elite 150, CRN Solution Provider 500 (#131 and #171), Best Places to Work in Technology, Best Places to Work in Consulting, and Best Remote and Hybrid Workplace in America. ## Competitive Advantages - **Global Backing, Local Expertise**: Combines the resources, stability, and brand of a global $4.8B firm (NRI) with the agility and client focus of a North American consultancy. - **End-to-End Approach**: Services span the entire digital journey—from strategy and advisory to building, transforming, and managing critical systems—creating stickiness and long-term client relationships. - **Deep Technical Craftsmanship**: High caliber of engineering talent, with a focus on cutting-edge technologies including AI, intelligent data, and modern cloud applications. - **Proven Track Record**: A history of successful acquisitions (Skyline Technologies, Aptera Software, Blue Chip Consulting Group) demonstrating a strategic ability to integrate top talent and expand capabilities. ## Strategic Focus - **United Brand Identity**: Operating more seamlessly with sister companies (NRI America, NRI ITSA) to deliver integrated solutions across the globe. - **AI-Driven Insights**: Expanding capabilities in emerging technologies like artificial intelligence and data analytics to deliver next-generation solutions. - **Client Growth & Innovation**: Deepening investment in capability areas that matter most to clients, such as cybersecurity, cloud transformation, and intelligent automation. - **Talent Expansion**: Continuing to grow the North American team, with a focus on attracting top-tier consultants, engineers, and solution architects. ## Why Work Here - **Remote-First & Flexible Culture**: NRI emphasizes a remote-first culture with flexible schedules, prioritizing individual needs over rigid structures. - **Comprehensive Benefits**: A robust rewards package from day one includes medical/dental/vision (with a $0 premium option), 401(k) with company match, life insurance, and short- & long-term disability. - **Generous Time Off**: Flexible time off, caregiver leave, volunteer time off, and additional leave (bereavement, military, jury duty, FMLA). - **Wellness & Support**: Counseling services, fertility benefits, and mental health resources. Up to $3,000 employee referral bonuses. - **Learning & Development**: Professional development funding, certification reimbursement, and access to platforms like LinkedIn Learning to stay ahead of industry trends. - **Award-Winning Environment**: Recognized in 2025 as a Best Place to Work in both Technology and Consulting, as well as a Best Remote and Hybrid Workplace. - **Inclusive & Supportive**: Proudly an Equal Opportunity Employer, committed to diversity, equity, and inclusion with a reasonable accommodation policy for applicants with disabilities. ## Sources 1. [nri-na.com](https://nri-na.com/about/) 2. [nri-na.com](https://nri-na.com/careers/) 3. [nri-na.com](https://nri-na.com/news/core-bts-rebrands-as-nri-expanding-capabilities-to-drive-digital-transformation/) 4. [linkedin.com](https://linkedin.com/company/nri-na) 5. 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