---
title: 'Partner Marketing Lead at AtoB'
canonical: 'https://feeny.ai/job/partner-marketing-lead-atob-san-francisco-9paqv9tv4an6'
type: 'job'
last_seen: '2026-09-12'
---

# Partner Marketing Lead at AtoB

- **Company:** AtoB
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-12-16
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/atob/25cb8f21-95fa-42bc-86da-62ca6fa7680b

## Job description

## Our mission

The trucking and logistics industry provides the backbone of the economy. But the payments infrastructure on which it runs is broken. For the hard-working men and women of this sector, the existing suite of payment tools is outdated, difficult to use, prone to fraud, and saddled with shady fee structures. The incumbent players in this space often overlook the economic and practical needs of this user base. We're changing that.[AtoB](https://atob.com/) is building Stripe for Transportation — modernizing the payments infrastructure for trucking and logistics. Supply chains rely on the timely movement of capital to function efficiently. Our end game is a world in which that capital movement occurs fairly, smoothly, and without delay. As we pursue that end game, we aim to center our customers in every way — offering them world-class customer experience and building products that work with and around the unique constraints of their daily lives. We build for fleet managers in the office and drivers on the road. We strive for products that are efficient, satisfying, and useful. Our customers enable our modern economy — they deserve it. Our history and background Our founding team has backgrounds in payments, working on autonomous vehicles at Cruise Automation, leading ops and growth for Uber, and building apps that were featured on the Apple app store. We have staff and senior engineers from Google, Uber, Meta, Shopify, Stripe, Chime, and other leading technology companies. We have raised $125 million+ from investors such as General Catalyst, Elad Gil, Bloomberg Beta, Y Combinator, XYZ; founders and CEOs of companies such as Google (Eric Schmidt), Salesforce (Marc Benioff), Coinbase (Brian Armstrong), DoorDash (Tony Xu), Instacart, Gusto; strategic investors like Mastercard, Flexport and Samsara. We were named to Forbes annual[Next Billion-Dollar Startup List](https://www.forbes.com/sites/amyfeldman/2022/08/16/next-billion-dollar-startups-2022/?sh=4899e6d55308), and have just recently been selected to join the[World Economic Forum](https://www.linkedin.com/company/world-economic-forum/) as a Global Innovator.

## Overview

Own and scale marketing partnerships & partner campaigns across local merchants, brokerages, factoring companies, and strategic platforms. Build and execute market strategies for partner-branded fuel card and payments programs, with a focus on driving revenue, wallet share, and partner program growth. This role sits at the intersection of GTM strategy and partner enablement.

What You’ll Do:

- Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns
- Plan and execute co-branded events with partners (webinars, lunch-and-learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment
- Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co-host events on AtoB's behalf
- Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co-marketing opportunities that position AtoB as a category leader
- Develop and execute multi-channel campaigns (email, SMS, landing pages, in-app) to grow partner revenue
- Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention
- Create and refine partner-specific messaging, content, and copy with strong conversion focus
- Collaborate with Partner Success, Sales, Product, and Design to align on partner goals
- Analyze campaign performance and partner-level metrics; distill data into actionable recommendations
- Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement
- Serve as marketing owner and point of accountability for partner launches and expansions

Your Experience:

- 5–7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms)
- Hands-on experience with building and scaling partner campaigns
- Experience running multi-channel campaigns (email, SMS, landing pages, content)
- Excellent copywriting and content creation skills adaptable to different partner audiences
- Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets
- Data-driven decision maker who ties marketing efforts to revenue outcomes
- Strategic thinker who can define GTM strategy and execute with precision

Who We’re Looking For:

- GTM-oriented marketer who thrives in partner-driven growth environments
- Self-starter comfortable leading initiatives end-to-end
- Balances creativity with analytical rigor — storytelling meets performance optimization
- Strong cross-functional collaborator with clear communication
- Comfortable moving fast, testing often, and iterating on results

## About AtoB

## Company Overview
- **One-liner**: AtoB is building a modern financial platform for the US trucking and logistics industry, offering fuel cards, instant payments, and spend management tools to replace outdated financial infrastructure.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2019
- **Founders**: Vignan Velivela, Harshita Arora

## Core Business
- **Primary industry/industries**: Fintech, Transportation & Logistics, Payments
- **Target customers**: B2B — Fleet operators (from single-vehicle owner-operators to large enterprises), freight brokers, and factoring companies.
- **Mission or purpose statement**: To transform and elevate the financial infrastructure of the trucking industry, empowering drivers and fleet managers to focus on keeping goods moving.

## Products & Services
- **AtoB Fleet Card**: A zero-fee fuel card accepted at over 30,000 fuel locations nationwide, offering average discounts of 42¢/gallon (up to $2.00/gallon at select locations). Includes telematics integration for fraud prevention (GPS and fuel-level validation) and a $250,000 fraud prevention guarantee.
- **Business Expense Card**: A card for fleet owners and managers offering cash back on purchases and working capital for larger expenses.
- **Instant Payments**: A system for paying drivers instantly (24/7/365) via SMS, email, or Instant ACH (RTP), including automated driver payroll calculation.
- **Fleet Credit Solutions**: Weekly credit for fuel and on-demand credit for parts, towing, and fleet insurance with flexible repayment terms.
- **Spend Management Dashboard**: A platform to view all business finances in one place, with powerful spend controls and insights.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed; Forbes named AtoB to its "Next Billion-Dollar Startup" list in 2022.
- **Key Metric**: Total Funding — $130 million raised (as of September 2024, per Y Combinator).
- **Notable Investors/Partners**: Y Combinator (Summer 2020 batch), Mastercard (open-loop network partner), and other institutional investors. Trusted by 35,000+ fleets and 45+ partners.
- **Growth Signals**: Expanded network to over 30,000 fuel locations nationwide; partnered with Mastercard for open-loop network; recognized by the World Economic Forum as a Global Innovator; team size of approximately 75 employees (as of latest data).

## Competitive Advantages
- **Purpose-built for trucking**: Unlike generic corporate cards, AtoB’s entire platform is designed specifically for fleet operations, including fuel discounts, telematics-based fraud prevention, and instant driver payroll.
- **Massive fuel discount network**: Average savings of 42¢/gallon (up to $2.00/gallon) at thousands of truck stops, with a network of 30,000+ locations.
- **Fraud prevention guarantee**: A $250,000 guarantee when telematics is connected, using GPS and fuel-level validation to block unauthorized transactions.
- **Open-loop network**: Partnership with Mastercard allows acceptance anywhere Mastercard is accepted, unlike closed-loop fuel card networks.

## Strategic Focus
- **Expand financial services**: Moving beyond fuel cards into a full financial platform for transportation, including instant payments, credit solutions, and driver payroll.
- **Scale the network**: Continuing to grow the fuel discount network and partner ecosystem (45+ partners currently).
- **Deepen telematics integration**: Using vehicle data to prevent fraud and optimize spend management, creating a sticky product for fleets.
- **Target all fleet sizes**: Serving from single-vehicle owner-operators to large enterprises with thousands of vehicles.

## Why Work Here
- **Culture**: Described as high-ownership, meritocratic ("the best ideas win — regardless of title"), with values of curiosity, speed, and accountability. The team is described as smart, supportive, and excited to solve hard problems in a massive industry.
- **Work model**: Hybrid — with HQ in San Francisco, local offices, and remote options available.
- **Benefits**: Competitive pay, equity packages, medical/dental/vision insurance, 401(k) with company matching, flexible PTO, life insurance, paid parental leave, commuter benefits, wellness benefits, 10 company holidays plus a winter shutdown.
- **Engineering culture**: Building modern fintech infrastructure for a legacy industry; opportunity to work on products that directly impact the backbone of the US economy.
- **Team size**: Approximately 75 employees (Y Combinator data), offering a startup environment with significant growth trajectory.

## Sources
1. [atob.com](https://www.atob.com/)
2. [atob.com/careers](https://www.atob.com/careers)
3. [atob.com/about-us](https://www.atob.com/about-us)
4. [jobs.ashbyhq.com/atob](https://jobs.ashbyhq.com/atob)
5. [ycombinator.com/companies/atob](https://www.ycombinator.com/companies/atob)

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