---
title: 'Partnership Effectiveness Manager at Right Formula LTD'
canonical: 'https://feeny.ai/job/partnership-effectiveness-manager-right-formula-ltd-london-5r4qby5ed718'
type: 'job'
last_seen: '2026-10-14'
---

# Partnership Effectiveness Manager at Right Formula LTD

- **Company:** Right Formula LTD
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-06
- **Last confirmed live:** 2026-10-14
- **Apply:** https://jobs.lever.co/rightformula/f1382251-9c7e-4586-95f9-b5c4e725f5be

## Job description

## About Right Formula

At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility that we call the Right Formula. Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies. With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.

## Role Overview

As the Partnership Effectiveness Manager, your core workstreams will be to lead the development and delivery of comprehensive measurement and reporting frameworks to evaluate the effectiveness and value of our clients’ sport partnerships. Working closely with internal teams, external partners, and data providers, you will design and manage the tools, methodologies, and analyses that demonstrate partnership performance, value creation, and return on investment. Additional workstreams will support the Partnership Effectiveness Lead on projects such as partnership contract renewal projects and new business pitching. You are analytically minded, commercially astute, and thrive on turning data into clear, actionable insights. Naturally curious, you understand the nuances of partnership performance, sponsorship measurement, and marketing ROI. You can bring structure to complex data environments and align diverse stakeholders around clear definitions of success. You are equally comfortable analysing research outputs, facilitating workshops, and presenting concise, strategic recommendations to senior stakeholders. As a collaborator, you excel in connecting the dots across teams and partners, ensuring measurement frameworks not only capture impact but also drive continuous improvement. If you are passionate about evidence-based strategy and want to help leading brands quantify and optimise the value of their partnerships, this is the role for you.

## Key Responsibilities

Leading working sessions with key stakeholders to align on partnership objectives, success metrics, and performance outcomes. Defining and mapping partnership value, including ROI models, measurement definitions, and relevant KPIs. Reviewing, auditing, and integrating existing data sources (e.g., media valuation, brand tracking and consumer research, and rights holder reporting). Identifying measurement gaps and recommending new approaches or data sources to address them. Then coordinating additional research initiatives as required to strengthen analysis and insight quality. Developing and presenting concise measurement frameworks and early insights to inform business planning and strategy. Acting as the central hub for all partnership performance data collection, validation, and analysis. Analysing consolidated data to measure partnership impact and effectiveness from visibility and engagement to brand equity and commercial outcomes. Identifying opportunities to optimise partnership performance through benchmarking, insights, and strategic recommendations. Producing detailed effectiveness and ROI reports highlighting inputs, outputs, and outcomes across partnership portfolios. Creating and delivering executive summaries and presentations for senior stakeholders, distilling complex data into clear, actionable insights for future investment decisions.

## Skills & Experience Required

Proven experience in partnership evaluation, sponsorship analytics, or marketing effectiveness. Strong understanding of sponsorship measurement frameworks, ROI modelling, and performance reporting. Experience using data from Nielsen, Kantar, YouGov, or equivalent brand research and media valuation sources. Ability to interpret data and translate it into strategic recommendations. Excellent communication and presentation skills, with experience engaging senior stakeholders. High proficiency in Excel, PowerPoint, and data visualisation tools (Tableau, Power BI, etc.). Exceptional project management and organisational skills. Experience developing or managing research projects, including both quantitative and qualitative methods. Collaborative and proactive, with the ability to influence across teams and organisations. Experience within sports marketing, sponsorship, or brand partnership environments would be advantageous. Experience measuring B2B marketing performance/measurement would be advantageous, particularly using CRM platforms (e.g. HubSpot, Salesforce) to track pipeline influence, attribution and lead progression. Familiarity with econometric analysis or marketing mix modelling would be advantageous. Consultancy or agency experience working with large brands and data-driven projects would be advantageous.

## Role Structure & Benefits

Hybrid working Flexible hours with core working hours between 10am – 4pm Discretionary bonus scheme Gym & Retail Discounts Enhanced Employer Pension contribution Mental Wellbeing Day & Volunteer Day in addition to annual leave Sabbatical Leave in conjunction with long-service Employee Assistance Programme After successfully passing probation: Private Healthcare £500 per annum individual training budget Cycle to work scheme Payroll giving Season Ticket Loan Work From Anywhere Allowance

## About Right Formula LTD

## Company Overview
- **One-liner**: Right Formula LTD is an award-winning, integrated global sports marketing agency that helps brands maximise the value of their partnerships with sporting teams and championships, with a leadership position in Formula 1.
- **Entity Type**: Private limited company (UK registered)
- **Headquarters**: London, United Kingdom (5 Riverlight Quay, Nine Elms Lane, London, SW11 8DX), with offices in the US and partners worldwide
- **Founded**: 22 July 2009 (UK incorporation date)
- **Founders**: Robin Fenwick (Founder & CEO)

## Core Business
- **Primary industry**: Sports marketing and sponsorship agency services
- **Target customers**: B2B — global brands seeking sports partnerships, hospitality and event activations; key clients include NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, and NTT Data (via The Open)
- **Mission or purpose statement**: "To push the limits of sports marketing" — the agency describes itself as combining "expertise, ingenuity and agility" to help brands accelerate growth through the power of sport.

## Products & Services
- **Partnership Strategy & Identification**: Full-service identification and negotiation of sports partnerships, taking brands "from partnership identification through to the delivery of fully integrated marketing strategies."
- **Integrated Marketing Campaign Design & Delivery**: 360-degree planning and activation of partnership marketing, including creative, strategy, and on-the-ground delivery.
- **Events & Hospitality**: Management of premium hospitality and event experiences tied to major sporting properties (e.g., The Open golf championship, Formula 1 weekends).
- **Formula 1 Specialism**: Dedicated expertise in F1 team and championship partnerships, including client work for Cash App Racing Bulls F1 Team.
- **Global/Regional Delivery**: UK + US-based delivery with worldwide partner network, enabling locally-aware regional campaigns.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (private company, small/medium size)
- **Key Metric**: Total Funding / Revenue — Not publicly available; no venture funding disclosed
- **Notable Investors/Partners**: NEFT Vodka, Visa, Cash App Racing Bulls F1 Team, NTT Data (The Open); UK Companies House lists company number 06969725, with last accounts filed up to 31 December 2024
- **Growth Signals**:
  - Established dual-market presence with UK and US offices
  - Active job postings across multiple functions (Account, Creative, Technology) — signals investment in expanding the team
  - Named an "award-winning" agency, with a stated leadership position in Formula 1 marketing
  - Broadening portfolio beyond F1 into events/hospitality (e.g., The Open)

## Competitive Advantages
- **Formula 1 leadership**: Described as "the leading agency in Formula 1," with deep relationships and domain expertise in one of the most valuable global sports properties.
- **360-degree integration**: Unlike niche sponsorship brokers, Right Formula offers the full chain — from partnership identification to creative strategy to hospitality delivery.
- **Independence & agility**: Independently-owned and entrepreneurial, allowing faster decisions and custom solutions compared to large network agencies.
- **Global-local delivery model**: UK headquarters plus US offices and worldwide partners give clients regional insight with global reach.

## Strategic Focus
- **Scale the Formula 1 franchise**: Deepen existing F1 client work while expanding into adjacent premium sports (Golf/The Open, hospitality).
- **Diversify services and clients**: Hiring across Product Design and Technology roles suggests investment in digital/creative product capabilities alongside traditional account management.
- **US market expansion**: The Managing Director, US (Ashlee Huffman) and remote US-based roles signal strategic priority on growing North American business.

## Why Work Here
- **Culture**: The agency describes itself as an "entrepreneurial, independently-owned agency in Sport" where employees bring "the world's biggest brands into the heart of the most thrilling sports."
- **Work model**: Hybrid roles available for most positions in London; some US-based roles are offered as Remote.
- **Current openings (at time of research)**: Account Director, Account Manager, Senior Account Manager, Senior Account Director (F1 hospitality), Product Designer, Creative Coordinator (12-month fixed term), and Account Manager roles in Hospitality & Events (F1).
- **Impact**: Opportunity to work directly on high-profile global sports partnerships (Formula 1, The Open) with major brands like Visa and NEFT Vodka.
- **Team environment**: Small, leadership-accessible structure with a visible Leadership Team and Board, promoting direct client ownership and cross-functional collaboration.
- **Location perks**: London office in Nine Elms/Vauxhall area, near the US embassy; US office presence offers transatlantic career mobility.

## Sources
1. [rightformula.com](https://www.rightformula.com/)
2. [jobs.lever.co/rightformula](https://jobs.lever.co/rightformula)
3. [rightformula.com/careers/](https://www.rightformula.com/careers/)
4. [rightformula.com/about/](https://www.rightformula.com/about/)
5. [Companies House - GOV.UK](https://find-and-update.company-information.service.gov.uk/company/06969725)

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