--- title: 'Partnerships Associate Principal at Via' canonical: 'https://feeny.ai/job/partnerships-associate-principal-via-new-york-sby4tetj91kz' type: 'job' last_seen: '2026-10-30' --- # Partnerships Associate Principal at Via - **Company:** Via - **Location:** New York, NY - **Posted:** 2026-10-29 - **Last confirmed live:** 2026-10-30 - **Apply:** https://job-boards.greenhouse.io/via/jobs/8923189002 ## Job description Position: Partnerships Associate Principal, Via Transportation, Inc. (New York City, NY) - Telecommuting permitted Duties: Conduct market research and analyze student transportation trends, customer needs, competitor offerings, and procurement patterns to support go-to-market recommendations for Via Student Transit. Conduct outreach interviews with school district, county, and nonprofit stakeholders to gather market intelligence and assess transportation needs, challenges, and purchasing considerations. Measure the effectiveness of outreach initiatives and recommend engagement approaches based on customer response data and market insights. Collect and analyze customer feedback and operational requirements from prospective educational organizations to evaluate product-market fit and inform marketing strategies. Analyze market conditions, competitive activity, and customer adoption trends and provide recommendations to improve product positioning and market competitiveness. Develop expertise in the student transportation market and analyze competitive offerings, customer needs, and industry trends to recommend positioning and differentiation strategies for Via Student Transit. Research customer preferences and market demand to develop data-driven messaging, positioning, and communication materials. Build targeted email outreach campaigns targeted at school districts and county departments to increase engagement and awareness amongst school districts and county departments. Analyze solicitation requirements, conduct market and customer research, and prepare Request for Proposal content tailored to organizational needs and procurement objectives. Develop Via Student Transit marketing materials, leveraging technical and emotional messaging. This includes building webinar content, writing blog posts/marketing handouts in collaboration with the Marketing team. Analyze marketing performance data and market research findings to develop recommendations regarding messaging, positioning, value proposition, and marketing initiatives. This involves data driven and story telling capabilities. Partner with internal teams to develop proposals, presentations, and communications materials that effectively communicate Via Student Transit’s capabilities and solutions. Salary: $64,834 to $87,500 Requirements: Bachelor’s Degree or higher (or foreign educational equivalent) in Marketing, Communications, or related field. Two years of experience in the offered position, or in a similar occupation, involving the development and use of business and sales analytics for strategic marketing planning and execution in the transportation or logistics industry. Experience utilizing Salesforce CRM or similar customer relationship management platforms. Telecommuting permitted. Contact: Sharon Lee, SVP, People Operations Via Transportation, Inc. 114 5th Avenue, 17th Floor New York, NY, 20022 (888) 501-7511 strategic-growth-us@ridewithvia.com Via is an equal opportunity employer. ## About Via ## Company Overview - **One-liner**: Via provides software and operations to build and optimize dynamic, shared public mobility networks for cities, transit agencies, schools, universities, healthcare providers, and corporations around the world. - **Entity Type**: Private (conflicting reports: some sources list a public stock symbol VIA on NYSE, but LinkedIn and Crunchbase classify it as privately held; total disclosed funding of $1.4B) - **Headquarters**: New York, New York, United States - **Founded**: 2012 - **Founders**: Daniel Ramot (CEO), Oren Shoval (CTO) ## Core Business - Primary industry/industries: Public transportation technology, mobility-as-a-service (MaaS), paratransit, student transit, microtransit, and transit planning software. - Target customers: B2G (transit agencies, cities), B2B (corporations, universities, healthcare providers), and B2C (riders). - Mission or purpose statement: “Using technology to transform transportation. Creating more livable cities that are efficient, highly connected, and help more people easily access education, healthcare, and employment opportunities.” ## Products & Services - **Microtransit**: On-demand, dynamic ride-sharing services for cities and transit agencies to fill gaps in fixed-route networks. - **Paratransit**: AI-powered paratransit software (including Eligibility Manager, AI Application Scanning, Caregiver App) to digitize approvals, reduce ride times, and increase efficiency. - **Student Transit**: Flexible, cost-effective school transportation with real-time visibility for districts and parents. - **Remix Planning & Scheduling**: Data-driven planning, scheduling, and predictive runtime tools to design and optimize transit networks. - **Citymapper**: Consumer mobility app for journey planning across all modes, plus MaaS+ for agencies to power multimodal trip discovery. - **Corporate & Campus Shuttles**: Managed shuttle services for employers and universities, using AI routing and scheduling. - **Health Transportation**: Integrated transportation for healthcare providers and payers to improve patient access. - **Via Intelligence**: A vertical AI platform that provides recommendations and automations to boost transit efficiency and service performance. ## Market Standing - **Valuation/Market Cap**: Not publicly disclosed; confidential valuation upon SPAC merger reports are conflicting (some indicate $3.5B at merger announcement in 2021, but current status unconfirmed). - **Key Metric**: Total funding of $1.4B across 12 rounds; annual revenue estimated at $434.3M (as of latest public data). - **Notable Investors/Partners**: Works with 700+ global partners including King County Metro (Seattle), Transport for London, Transport for NSW (Australia), Berliner Verkehrsbetriebe. Backed by investors undisclosed in the provided sources. - **Growth Signals**: Headcount growth of +10.1% YoY to 827 employees; operates in 29 countries; recent product expansions (AI Paratransit, Remix Planning, Citymapper integration). ## Competitive Advantages - **Vertical AI platform**: First AI platform purpose-built for public transit, offering predictive runtimes, ridership modeling, and automated planning across all service types. - **Full-stack offering**: Unique combination of software SaaS, managed operations, and consulting – allowing deep integration with partner agencies. - **Scale and trust**: 700+ partners globally including some of the largest transit agencies, providing real-world operational data and network effects. - **Multi-modal ecosystem**: Citymapper acquisition gives a consumer-facing mobility app that feeds insights back to the planning tools. ## Strategic Focus - Deepening AI capabilities across all product lines (e.g., AI Planning, AI Paratransit) to automate more decisions and reduce costs for partners. - Expanding student transit and health transportation verticals as high-growth adjacent markets. - Continued global expansion into new cities and countries, particularly in Europe and Asia-Pacific. - Integrating Citymapper’s rider experience data with Via’s operations platform to close the loop between planning, operations, and ridership. ## Why Work Here - **Mission-driven work**: Employees get to directly impact urban livability, equity, and sustainability through transportation technology. - **Hybrid workspace**: Flexible on-site/remote policy (typical time on-site is flexible); offices in New York, San Francisco, Washington DC, Chicago, Los Angeles, and international hubs. - **Compensation & benefits**: Competitive salaries, equity packages, 401(k), health/dental/vision insurance, FSA, life and disability insurance, fertility benefits, generous parental leave, and family medical leave. - **Professional development**: Learning opportunities via “Via-Versity”, customized development tracks, and exposure to cutting-edge AI and transit operations. - **Culture**: Values of “Smart, Human, Shared” – intellectual curiosity, focus on human impact, and collaboration across teams. - **Perks**: Free snacks and drinks, travel concierge services, company car (for certain roles), local volunteer opportunities, Employee Resource Groups. - **Inclusive hiring**: Committed to equal opportunity and diverse backgrounds; explicitly welcomes unconventional career paths. ## Sources 1. [Life at Via careers page](https://ridewithvia.com/careers/) 2. [Via public mobility solutions – product overview](https://ridewithvia.com/) 3. [Via open jobs listings](https://ridewithvia.com/careers/jobs) 4. [LinkedIn company profile for Via](https://www.linkedin.com/company/ridewithvia) 5. [Built In company profile and perks](https://builtin.com/company/via) ## Other roles at Via - [Senior/Principal Product Designer, Public Transit Operations (Multiple Roles)](https://feeny.ai/job/senior-principal-product-designer-public-transit-operations-multiple-roles-via-m69k4vs0y9xt) — New York, NY - [Driver Growth Marketing Principal](https://feeny.ai/job/driver-growth-marketing-principal-via-new-york-mwngphcgfx60) — New York, NY - [Staff Data Scientist](https://feeny.ai/job/staff-data-scientist-via-new-york-7brsge8y1j3c) — New York, NY - [Partner Delivery Engineer](https://feeny.ai/job/partner-delivery-engineer-via-tel-aviv-wt56ja8d8wav) — Tel Aviv, Israel - [Director of IT & Infrastructure](https://feeny.ai/job/director-of-it-infrastructure-via-new-york-ynq3bw65kph7) — New York, NY - [Field Operations Manager](https://feeny.ai/job/field-operations-manager-via-bristol-ej791dgjxbz2) — Bristol, United Kingdom - [Launch Associate Principal](https://feeny.ai/job/launch-associate-principal-via-new-york-m5qw9xhqk3yz) — New York, NY / San Francisco, CA - [Strategy & Operations - Launch](https://feeny.ai/job/strategy-operations-launch-via-new-york-0gfeatwe43tm) — New York, NY / San Francisco, CA - [General Manager of Launch](https://feeny.ai/job/general-manager-of-launch-via-new-york-3hstr61st0wp) — New York, NY / San Francisco, CA - [Field Operations Manager](https://feeny.ai/job/field-operations-manager-via-denton-5ndnfs52rgca) — Denton, TX / Frisco, TX