---
title: 'Partnerships Lead (f/m/x) at doinstruct'
canonical: 'https://feeny.ai/job/partnerships-lead-f-m-x-doinstruct-berlin-d9jztwyzd2mf'
type: 'job'
last_seen: '2026-09-12'
---

# Partnerships Lead (f/m/x) at doinstruct

- **Company:** doinstruct
- **Location:** Berlin, Germany
- **Employment:** full-time
- **Posted:** 2026-09-08
- **Last confirmed live:** 2026-09-12
- **Apply:** https://jobs.ashbyhq.com/doinstruct/ca6c5da8-a139-43ea-9eb9-393ccfd354fe

## Job description

Most partnerships roles are measured on how many logos get signed. This one is measured on revenue and credibility per partner. You'll own a deliberately small portfolio: a handful of integration partners, one or two strategic channel plays, and a network of industry experts that doesn't exist yet. doinstruct builds software that trains and enables frontline teams: the people in plants, logistics hubs, on construction sites and in food production who are hardest to reach with conventional L&D. Series A, 400+ customers, currently opening the US market. Our partners are consultancies and vendors in workplace safety and quality management, at home in the German Mittelstand, and they'll know inside ten minutes whether you understand their world. Partnerships here used to mean three motions at once, over a hundred partners, and too little time for any of them. We're resetting that and getting specific about each motion. What's left is a short list, and you run it. You're taking on a one-person function. No team, no SDRs warming up your first conversations, and no playbook for the expert network motion. Part of your first months is telling partners they're no longer a priority. If you want to continue an existing structure, you won't enjoy this. 🎯 What you'll own

- Own the handful of integration partners we've already decided to go deep on, end to end.
- Build a channel motion with strategic platform partners and get it to the point where their reps have a reason to bring us into the conversation.
- Build a network of vertical industry experts from zero: practitioners and operators from food, logistics, construction and manufacturing who refer business and vouch for us inside their industries.
- Decide which partnerships aren't worth your time, and have those conversations yourself.
- Work with GTM Engineering to turn partner activity into structured signal, so partner context sits in the deal rather than in your head or a spreadsheet.
- Keep partner battlecards, positioning and training content current without rewriting them by hand every quarter.
- Make partnerships a pipeline source that Sales, Marketing and Customer Experience rely on.

🙋 Who you are

- At least three years in a channel or partnerships motion in B2B SaaS, as the core job and not as a side responsibility inside marketing or customer success.
- You've taken a partnership from signature to first deal and can walk through the mechanics: which reps you enabled, what incentive they had, where the referral entered the funnel.
- You've carried a number yourself, in partnerships or earlier in sales.
- You've built relationships with senior stakeholders at much larger platform companies and sat through the slow quarters an integration-led channel motion involves.
- Ideally you worked in the Mittelstand, in logistics, in trade or in a production environment before you moved into tech.
- You use AI tools daily and have built something with them that takes work off your plate. Which tool doesn't matter.
- You're at home in a CRM (HubSpot or similar) and report partner-sourced pipeline as your own number.
- German at native or near-native level. Partner and expert conversations happen in German.

🤩 What's different here You inherit permission to keep the portfolio short. You decide where depth gets built, and you defend that focus when one more logo looks tempting. Whether the role ends up titled Senior Partnerships Manager or Partnerships Lead is something we decide during the process, based on what you bring. 🚀 Why doinstruct

- Series A, 400+ customers, under 2% churn. The partnerships you build sit on a product customers keep.
- You define this function while it's still malleable. The US expansion is underway. What we build in Europe will travel there as well.
- We use AI in the partner work itself, and GTM Engineering is being built as its own function.
- Direct line to My (VP Revenue) and Charlotte (CEO).

____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development.

Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.

We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.

_ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

## About doinstruct

## Company Overview
- **One-liner**: doinstruct is an AI-powered frontline operational excellence platform that automates multilingual training and compliance for deskless workers.
- **Entity Type**: Private (Series A, raised $18M in April 2025; total funding $33.8M)
- **Headquarters**: Berlin, Germany
- **Founded**: 2021
- **Founders**: Charlotte Rothert (CEO & Co-Founder), Mona Feder (Co-Founder & CPO), Thorsten Gross (Gründer), Daniel Marinkovic (Gründer)

## Core Business
- **Industry**: Software Development, focused on frontline workforce training, compliance, and operational excellence.
- **Target Customers**: B2B – primarily companies with deskless/frontline workers in manufacturing, logistics, food production, and other regulated industries. Serves both SMEs (up to 150 users) and enterprises.
- **Mission**: Empower the backbone of society – the frontline workforce – by making workplaces safer, more compliant, and more efficient.

## Products & Services
- **Manager (Web App)**: Control center for training automation, compliance tracking, certificates, and audit readiness. Role- and site-specific training pushed automatically.
- **App (Mobile-first)**: Delivers clear, multilingual training directly to frontline workers – no downloads, no passwords, instant access.
- **Genius (AI Engine)**: Instantly generates, translates, and updates trainings from SOPs, expert input, industry knowledge, and international standards. Powers the entire platform.
- **Doinstruct API**: Modern REST API for integration with existing HR, HSE, and employee apps.

## Market Standing
- **Valuation/Market Cap**: Not disclosed
- **Key Metrics**: Annual Revenue $5.7M (LinkedIn estimate); Total Funding $33.8M; 400+ customers; 75 employees (+26.1% YoY)
- **Notable Investors/Partners**: HV Capital (led Series A), Creandum, Spotify (participated in venture round), HTGF (alumni go to)
- **Growth Signals**: Expanded to 7 countries (Germany, UK, Italy, Ireland, Czechia, Kosovo, Netherlands); active US hiring (Founding Account Executive, Senior Account Executive – USA); 35+ languages supported; LinkedIn followers up 61.5% year-over-year.

## Competitive Advantages
- **AI-powered content generation and translation** (Genius) reduces manual effort for creating and updating training in 35+ languages.
- **Audit-ready compliance** (GFSI/IFS8 compliant) with 0% deviations reported by customers.
- **Mobile-first, password-free access** drives high adoption among deskless workers.
- **Multilingual by default** – platform available in 35+ languages, enabling global scale.
- **Transparent per-user pricing** with low deployment effort (start within 24 hours).

## Strategic Focus
- **US market expansion** – hiring founding sales roles on the East Coast.
- **Scaling AI capabilities** – Genius engine is central to product evolution.
- **Deepening enterprise integrations** via API and partnerships.
- **Customer success and retention** – growing Customer Experience and Customer Success teams.

## Why Work Here
- **Culture**: Office-first in Berlin (dog-friendly, collaborative environment) with hybrid options. Remote roles available within Germany and US East Coast.
- **Perks**: 50€ monthly voucher (Belonio), Babbel language learning subscription, JobBike leasing, Urban Sports Club/eGym membership, 20% bAV subsidy, and discounts on sustainable products.
- **Values**: Ownership, Honesty, Enabler, Appreciation – high autonomy and direct feedback.
- **Growth**: Fast-growing startup (26% headcount growth YoY) with clear progression opportunities. Teams are lean and impact-driven.
- **Engineering**: Modern tech stack, AI-first product, and a focus on building for the underserved frontline workforce.

## Sources
1. [doinstruct.com](https://www.doinstruct.com/)
2. [LinkedIn – doinstruct](https://www.linkedin.com/company/doinstruct/)
3. [CB Insights – doinstruct](https://www.cbinsights.com/company/doinstruct)
4. [Built In – doinstruct Software GmbH](https://builtin.com/company/doinstruct-software-gmbh)
5. [Ashby Careers – doinstruct](https://jobs.ashbyhq.com/doinstruct?action=apply)

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