---
title: 'Partnerships Lead at Reacher'
canonical: 'https://feeny.ai/job/partnerships-lead-reacher-remote-ez89dan23n85'
type: 'job'
last_seen: '2026-10-15'
---

# Partnerships Lead at Reacher

- **Company:** Reacher
- **Location:** Remote
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-04-20
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/reacher/eb598044-fa90-478d-95bf-6b067bf5f69c

## Job description

Partnerships Lead Location: Remote (US preferred) Employment Type: Full-time

## About the Role

We are looking for a Partnerships Lead to own three of the highest-leverage relationships at Reacher: our top strategic accounts, the TikTok ecosystem (TikTok Shop US/UK partnerships, category teams, and the TSP network), and our agency partner ecosystem (holding companies, TSPs, and creator agencies). This role reports directly to the co-founder running GTM and works closely with the CEO.

## Key Responsibilities

TikTok Ecosystem Partnerships

- Own the day-to-day relationship with TikTok Shop's US and UK partnership, category, and TSP teams
- Drive Reacher's TikTok Shop Partner (TSP) certification end-to-end and maintain our positioning in the unified TSP ecosystem
- Plan and execute joint webinars, trainings, and category enablement sessions for TikTok's seller and TSP teams
- Represent Reacher in TikTok partner groups (Lark, Slack), events, and city-tour activations
- Surface platform-level signals (new permissions, beta programs, category opportunities) back to Product and GTM

Strategic Account Management

- Own the relationship with our top 20–30 strategic accounts: holding companies (Omnicom/Flywheel, Publicis, Dentsu), enterprise brands (ABH, ColourPop, SKIN1004, Pandora-tier), and high-GMV Reacher Plus clients
- Run a structured cadence (weekly to monthly depending on tier) with each account's executive sponsor
- Move strategic accounts from product user to executive partner through QBRs, joint goal-setting, and expansion planning
- Own renewal and expansion conversations for the strategic tier in partnership with sales and Reacher Plus delivery
- Convert at-risk strategic accounts into wins through escalation, executive relationships, and product partnership

Agency & TSP Partnerships

- Build and maintain co-sell and co-marketing relationships with TSPs and creator agencies
- Run a referral motion that turns agency partners into a consistent source of net new brand pipeline
- Negotiate co-marketing programs: joint case studies, webinars, event presence, content swaps
- Activate dormant agency relationships and identify new TSPs to onboard

Cross-Functional Leadership

- Partner with Sales on enterprise pipeline and deal strategy
- Partner with Reacher Plus delivery on strategic account health and executive relationships
- Partner with Product on platform-level requests from TikTok and top accounts
- Report partnership pipeline, account health, and ecosystem signals to the founders weekly

Ideal Candidate Profile Required

- 3–6+ years in partnerships, strategic accounts, or business development at a SaaS, commerce, or creator economy platform
- Track record managing 20+ strategic accounts simultaneously with executive-level relationships
- Demonstrated experience closing co-marketing and co-sell deals, not just maintaining relationships
- Strong written communicator who can run a cadence, log outcomes, and drive accountability without prompting
- Comfortable in a fast-moving startup environment with no existing playbook
- Strong execution capability (not strategy-only)

## Preferred

- Existing relationships inside TikTok Shop (US or UK partnership orgs, category teams, or partner ecosystem)
- Prior experience at a TikTok Shop Partner (TSP), creator agency, or holding company in the social commerce space
- Experience taking a SaaS company through a platform partner certification (TSP, Shopify Plus, Meta Business Partner, Amazon Ads Partner, etc.)
- Working knowledge of the creator economy, affiliate marketing, or social commerce business models

This Role Is Not For You If

- You expect to inherit a playbook — there isn't one yet, and building it is part of the job
- You prefer relationship-building over closing concrete co-sell, co-marketing, or expansion outcomes
- You can't context-switch between an enterprise QBR in the morning and a tactical webinar plan in the afternoon

## About Reacher

## Company Overview
- **One-liner**: Reacher is an AI-powered platform that automates creator marketing for TikTok Shop and beyond, combining creator discovery, outreach, CRM, sample management, and campaign analytics in one tool.
- **Entity Type**: Private (Pre-Seed stage; Y Combinator Summer 2025 batch)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Jerry Qian (Co-Founder & CEO) and Bora Mutluoglu (Co-Founder & CRO)

## Core Business
- **Industry**: Creator marketing / influencer marketing software; e-commerce enablement
- **Target Customers**: B2B – brands and agencies selling on TikTok Shop, Amazon, and Shopify who want to partner with creators on TikTok, Instagram, YouTube, and X.
- **Mission**: “We automate creator marketing for the world’s largest brands” – making marketing teams 10x more productive by handling manual creator workflows.

## Products & Services
- **AI Creator Discovery**: AI analyzes millions of creator profiles to find matches based on content style, audience demographics, and brand values.
- **Automated Outreach**: Sends personalized bulk DMs, collab invites, emails, and sample requests to thousands of creators daily.
- **Creator CRM**: Manages creator relationships, tracks messages, samples, and GMV in one place; group and segment creators.
- **Campaign Management**: Runs retainers, challenges, contests, and tracks GMV per campaign with real-time analytics.
- **Creative Agent**: Analyzes top-performing videos and auto-generates creative briefs and scripts.
- **Social Intelligence**: Monitors viral trends, competitor strategies, and tracks top-performing brands, products, and videos on TikTok Shop.
- **Multi-Platform Integration**: Currently dominates TikTok Shop; building to support Amazon, Shopify, Instagram, YouTube, and X.

## Market Standing
- **Valuation / Market Cap**: Not publicly disclosed
- **Key Metric**: $500,000 in total Pre-Seed funding (led by Y Combinator, October 2025)
- **Notable Investors**: Y Combinator (lead), plus 3 other investors in the Pre-Seed round
- **Growth Signals**:
  - Trusted by 1,000+ brands
  - Headcount grew ~82% YoY (from ~10 to 18 employees)
  - 19 active job postings (as of mid-2025)
  - Expanding from TikTok Shop to multiple platforms; official TikTok Shop Partner and TAP Agency
  - Globally available in 10 markets with employees in the US, Germany, UK, Turkey, and India

## Competitive Advantages
- **AI-first creator discovery** that matches based on actual video content and audience demographics, not just keywords
- **End-to-end automation** of the entire TikTok Shop affiliate workflow – from discovery to payment tracking – in one platform
- **Official TikTok Shop Partner** status, ensuring compliance and native integrations
- **Unified multi-platform vision** – building the universal layer for all creator-brand collaborations
- **YC-backed** with a strong founding team from Meta, Berkeley, and NASA

## Strategic Focus
- Dominate the TikTok Shop affiliate market while building the universal creator collaboration platform that works across Amazon, Shopify, Instagram, YouTube, and X.
- Continue to invest in AI capabilities for creative intelligence and campaign optimization.
- Scale the go-to-market team and customer success function to support a growing brand base.

## Why Work Here
- **Early-stage startup** with Y Combinator backing and strong product-market fit in a fast-growing creator economy
- **Distributed / remote-friendly** team with employees across multiple countries; hub in San Francisco
- **Engineering culture**: building AI-powered marketing automation; roles include full-stack software engineering, AI, and founding account executives
- **Active hiring** with 19 open positions across engineering, customer success, partnerships, and GTM
- **Compensation**: salary ranges visible on YC jobs (e.g., $115K–$200K for Senior Software Engineer)
- **Growth trajectory**: 82% headcount growth YoY and expanding into new platforms

## Sources
1. [reacherapp.com](https://www.reacherapp.com/)
2. [linkedin.com/company/reacherapp](https://www.linkedin.com/company/reacherapp)
3. [ycombinator.com/companies/reacher](https://www.ycombinator.com/companies/reacher)
4. [ycombinator.com/companies/reacher/jobs](https://www.ycombinator.com/companies/reacher/jobs)
5. [jobs.ashbyhq.com/reacher](https://jobs.ashbyhq.com/reacher)

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