---
title: 'Pastoral Care Coordinator at Mr Apple'
canonical: 'https://feeny.ai/job/pastoral-care-coordinator-mr-apple-whakatu-5b17vyajytv7'
type: 'job'
last_seen: '2026-09-08'
---

# Pastoral Care Coordinator at Mr Apple

- **Company:** Mr Apple
- **Location:** Whakatu, New Zealand
- **Posted:** 2026-09-07
- **Last confirmed live:** 2026-09-08
- **Apply:** https://job-boards.greenhouse.io/mrapple/jobs/5229528007

## Job description

.

## About Mr Apple

## Company Overview
- **One-liner**: Mr Apple is New Zealand’s largest integrated grower, packer, and exporter of apples, obsessed with delivering safe, crunchy, and delicious fruit to markets around the world.
- **Entity Type**: Private (Subsidiary of Scales Corporation, NZX: SCL)
- **Headquarters**: Whakatu, Hawke’s Bay, New Zealand
- **Founded**: 2001 (merger of two largest growers following deregulation)
- **Founders**: Not individually named; formed from Grocorp Pacific Limited and another grower

## Core Business
- Primary industry/industries: Agriculture (apple growing, packing, and export) / Food & Beverage
- Target customers: B2B (retailers, distributors in 60+ countries) and B2C (consumers via branded retail boxes)
- Mission or purpose statement: “Pure Perfection” – delivering the highest quality apples from New Zealand’s ideal growing conditions, backed by the **5 Point Promise** (safety, crunch, sweetness, juiciness, consistency)

## Products & Services
- **Mr Apple Fresh Apples**: A range of New Zealand-grown apple varieties (e.g., Royal Gala, Braeburn, Jazz, Envy) sold globally. Product is marketed with a 5 Point Promise that guarantees taste and quality.
- **Technology-Enabled Sorting**: World-leading scanning (external and internal) plus hand-checking to ensure every apple meets strict standards before packing.

## Market Standing
- **Valuation/Market Cap**: Not publicly available (Mr Apple is a wholly owned subsidiary; Scales Corporation Ltd has a market cap of approximately NZD ~350M as of mid-2025)
- **Key Metric**: Annual Revenue – not disclosed for Mr Apple alone; Scales Corp’s Horticulture segment (primarily Mr Apple) reported revenue of NZD ~200M in FY2025 (approximate). Total funding: NZ$6.0K (minimal, likely a historical figure; company is self-sustaining)
- **Notable Investors/Partners**: Scales Corporation (parent); RSE (Recognised Seasonal Employer) partnerships with Pacific governments; customers in 60+ countries
- **Growth Signals**: Headcount of 2,000+ staff; export volume accounts for ~25% of New Zealand’s total apple crop; continuous investment in automation (packhouse scanning, coolstore technology); 13.9% YoY LinkedIn headcount growth (65 office-based roles)

## Competitive Advantages
- **Scale & Integration**: As NZ’s largest integrated grower-packer-exporter, Mr Apple controls the entire supply chain from orchard to port.
- **Technology & Quality**: Proprietary scanning (inside/outside) combined with manual inspection ensures consistent premium quality—hard for smaller operators to match.
- **Brand Trust**: The **5 Point Promise** creates a strong consumer and retail brand, differentiating Mr Apple from commodity apple suppliers.
- **Geographic Moat**: Hawke’s Bay climate and soil are ideal for apple growing; existing orchard and processing infrastructure is difficult to replicate.

## Strategic Focus
- **Automation & Innovation**: Investing in world-leading packhouse technology, coolstore automation, and IT systems to improve efficiency and quality consistency.
- **Global Market Expansion**: Growing export presence (currently 60+ countries) and strengthening brand in key markets like Asia, Europe, and the Americas.
- **Sustainability & People**: Enhancing workforce via RSE programmes and Pacific partnerships; maintaining “Always Growing” culture while scaling operations.
- **Operational Excellence**: Upholding high health & safety standards, traceability, and environmental stewardship across orchards and packhouses.

## Why Work Here
- **Culture**: Values-driven environment (“We are one team”, “Always Growing”, “Embrace Diversity”, “Live the Standard”) with a strong focus on integrity, respect, and continuous improvement.
- **Work Style**: Predominantly on-site roles based in the Hawke’s Bay region (Whakatu, Hastings, CHB). Roles span orchards, packhouses, workshops, technology delivery, and head office functions.
- **Growth & Impact**: Opportunity to work in a world-leading agribusiness that exports a quarter of NZ’s apple crop. Career paths from hands-on technical roles to senior leadership (e.g., Head of Technology Delivery, Head of People & Culture).
- **Perks**: Being part of a close-knit, diverse team in a beautiful region; exposure to innovative agricultural technology; support for professional development through the “Always Growing” value.

## Sources
1. [mrapple.com – Overview & 5 Point Promise](https://www.mrapple.com/en)
2. [mrapple.com – Our Story & Leadership](https://www.mrapple.com/en/our-story)
3. [mrapple.com – Work With Us (Jobs)](https://www.mrapple.com/en/work-with-us)
4. [job-boards.greenhouse.io – Careers Page](http://job-boards.greenhouse.io/mrapple)
5. [nz.linkedin.com – Company Profile](https://nz.linkedin.com/company/mr-apple-new-zealand-ltd)

## Other roles at Mr Apple

- [Communications & Content Partner](https://feeny.ai/job/communications-content-partner-mr-apple-whakatu-afj4ytnkv01x) — Whakatu, New Zealand
- [Export Sales Executive](https://feeny.ai/job/export-sales-executive-mr-apple-whakatu-4eqzz3gkhcxv) — Whakatu, New Zealand
- [Orchard Foreman](https://feeny.ai/job/orchard-foreman-mr-apple-all-p9nfeswckxke) — All
- [Senior Leading Hand](https://feeny.ai/job/senior-leading-hand-mr-apple-all-33bc4pgkw2kb) — All