---
title: 'People Advisor at Swap'
canonical: 'https://feeny.ai/job/people-advisor-swap-london-xtkb9n2ne8cj'
type: 'job'
last_seen: '2026-10-15'
---

# People Advisor at Swap

- **Company:** Swap
- **Location:** London, United Kingdom
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-10-15
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/swap/ee0d9ffb-69be-4c0e-bb91-ec16850cc331

## Job description

## About Swap

Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralises global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works.

## About the role

In the People Advisor role, you’ll work closely with the HRBP and wider People team to deliver a proactive, high-quality People service across Swap. You’ll act as a trusted advisor to managers and employees, providing practical guidance and support across employee relations, performance management, manager coaching and the wider employee lifecycle. Combining hands-on HR expertise with a solutions-focused approach, you’ll help managers navigate complex people matters confidently, ensure consistent and compliant People practices across our global teams, and drive continuous improvement through data, technology and automation as Swap continues to scale.

## Key Responsibilities

Employee Relations

- Support and, where appropriate, lead employee relations matters, including disciplinary, grievance, capability, performance, absence management, flexible working and family leave. Use sound judgement and discretion, and escalate complex or high-risk cases to the HRBP.
- Own probation and absence management end to end, giving managers and employees practical, timely advice and escalating more complex matters.

Manager Coaching & Capability

- Coach and support managers to handle people issues confidently and consistently, including performance management, calibration, capability development and challenging conversations.
- Partner with People Managers to provide 1:1 coaching, support and guidance on employee relations issues, in support of the HRBP.

Employee Lifecycle & People Operations

- Act as the day-to-day point of contact for employees and managers on HR questions across the employee lifecycle, including onboarding, policy interpretation, benefits and performance management, working alongside the People Operations team.
- Lead on family leave and flexible working requests.
- Maintain accurate employee records and HR systems, and help build out People processes and documentation.
- Help coordinate and run core HR cycles, including performance reviews, compensation planning and engagement surveys.

Compliance

- Help ensure compliance with employment law and best practice across the UK, Europe and the US, in consultation with the HRBP and external counsel as needed.

Continuous Improvement

- Work with the People Operations team to drive continuous improvement across the People function. Identify opportunities to simplify processes and improve workflows, and use AI and automation to create efficiency and free up time for more strategic partnering.

## Requirements

- CIPD Level 3 (or equivalent qualification or experience).
- 3–5 years’ HR generalist or advisory experience, ideally in a fast-paced, high-growth environment.
- Confident and knowledgeable enough to manage employee relations issues independently, with sound judgement on when to escalate.
- A proactive, solutions-oriented approach and a track record of taking initiative.
- Exposure to multi-jurisdiction employment matters is an advantage, given Swap Commerce’s footprint across the UK, Ireland, the Netherlands, the US, Israel, Spain and Canada.
- Strong technical capability and data literacy, and comfort using data and technology to inform decisions and drive efficiency.

## What we offer

💰 Competitive base salary: Pay that reflects your experience and the impact you’ll have, reviewed regularly as you grow with us. 📈 Stock options: Own a piece of what we’re building. As a high-growth scale-up, you’ll share in the upside as the company grows. 🏖️ Generous PTO: Competitive annual leave, with public holidays on top, plus your birthday off so you can celebrate properly. 🏥 Private healthcare: Comprehensive private medical cover, so you can get the care you need quickly. 🏦 Pension contributions: Company contributions to help you build long-term financial security. 🧘 Wellness benefits: Support for your physical health and wellbeing, so you can look after yourself in the way that works for you. 💚 Mental health support: Access to mental health resources and support, because looking after your mind matters as much as your body. 👶 Enhanced maternity and paternity leave: Extra support when you’re growing your family, so you can focus on what matters most. 🏡 Flexible working: Choose how and where you do your best work, with the trust and autonomy to manage your own time. ✈️ Work abroad for 4 weeks a year: Take your laptop somewhere new for up to four weeks each year, whether that’s family, travel, or a change of scenery. 🎉 Quarterly team offsite budget: A dedicated budget each quarter for your team to get together, connect, and have fun. 🥞 Breakfast Mondays: Start the week with a good meal and good company.

Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.

## About Swap

## Company Overview
- **One-liner**: Swap provides an AI-led, agentic storefront platform that guides shoppers from product discovery to virtual try-on and checkout in a single, seamless journey.
- **Entity Type**: Private (Series C)
- **Headquarters**: London, United Kingdom
- **Founded**: 2022
- **Founders**: Sam Atkinson (Co-Founder & CEO), Zach Bailet (Co-Founder)

## Core Business
- **Primary industry**: Agentic Commerce / Ecommerce Solutions / Software Development
- **Target customers**: B2B, serving 700+ global retail and ecommerce brands
- **Mission or purpose**: To replace static ecommerce websites with an AI-powered, conversational storefront that revolutionizes how consumers shop, from discovery to delivery.

## Products & Services
- **Agentic Storefront**: An AI-led storefront that replaces static websites. It guides shoppers through product discovery, outfit building, and checkout using chat or voice, and includes virtual try-on (VTO) to reduce returns.
- **Unified Commerce OS**: A backend platform that powers the full journey from discovery to checkout, fulfillment, and delivery, unifying logistics, returns, payments, and tax on a global scale.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed
- **Key Metric**: Total Funding of $170M (Series C led by ICONIQ and DST Global)
- **Notable Investors/Partners**: ICONIQ Capital, DST Global, Cherry Ventures, QED Investors
- **Growth Signals**: Trusted by 700+ brands; 250+ employees across 5 global hubs; named a Fast Company Top 10 Most Innovative Company and LinkedIn’s Top 5 Startups of 2025; 108.5% yearly headcount growth.

## Competitive Advantages
- **First-mover in agentic commerce**: Replaces static storefronts with an AI agent that captures real-time customer intent and keystroke-level first-party data.
- **Proven performance metrics**: Claims 2x conversion rates, 3x time on site, and up to 20% reduction in returns via virtual try-on.
- **End-to-end platform**: Unifies logistics, returns, payments, and tax globally, simplifying cross-border operations for brands.

## Strategic Focus
- **Global expansion**: Scaling across the U.S. and Europe with new hubs in New York, Austin, Amsterdam, and Tel Aviv.
- **Platform deepening**: Continuing to build the "agentic commerce OS" to handle the entire commerce lifecycle, from discovery to delivery.
- **Data and AI leadership**: Leveraging first-party data to personalize shopping and reduce friction, with a focus on AI-led innovation.

## Why Work Here
- **Culture**: Described as fast-paced, ownership-driven, and collaborative. Values include "Build it. Own it.", "Act fast", "Progress through innovation", and "Win together."
- **Work Environment**: Hybrid/flexible work model with hubs in London, New York City, Austin, Amsterdam, and Tel Aviv.
- **Notable Perks**: Competitive salary and equity, generous annual leave, pension contributions, enhanced parental leave, health & wellness benefits, birthday leave, weekly team breakfasts, and regular team socials.
- **Engineering Culture**: Practical interview process with a focus on real-world problem-solving; "Ideas ship, responsibility comes early, and everyone shapes the platform."
- **Growth Trajectory**: Rapidly scaling company (108% YoY headcount growth) backed by top-tier investors, offering significant ownership and impact.

## Sources
1. [swap-commerce.com](https://www.swap-commerce.com/)
2. [swap-commerce.com/careers](https://www.swap-commerce.com/careers)
3. [LinkedIn - Swap](https://uk.linkedin.com/company/sw-ap)
4. [Companies House - Swap Commerce Ltd](https://find-and-update.company-information.service.gov.uk/company/13674425)
5. [Tracxn - Swap Profile](https://tracxn.com/d/companies/swap/__dQoqpXzzF0ONkZ4zLUsbWuCfW2kLFSxRv5Dg5xBLN0k)

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