---
title: 'People Experience/ HR Generalist at Yotpo'
canonical: 'https://feeny.ai/job/people-experience-hr-generalist-yotpo-toronto-hv2jpq4n51gy'
type: 'job'
last_seen: '2026-09-04'
---

# People Experience/ HR Generalist at Yotpo

- **Company:** Yotpo
- **Location:** Toronto, Canada
- **Posted:** 2026-07-29
- **Last confirmed live:** 2026-09-04
- **Apply:** https://www.yotpo.com/careers/gid-8092535?gh_jid=8092535

## Job description

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

We're looking for an Employee Experience & HR Specialist to join our People team in Toronto.

In this role, you'll be at the heart of our Toronto office and a key member of our HR team, helping shape the day-to-day experience of employees across our two North American sites - Toronto and New York.

This is a hands-on, people-first role that combines office management, employee experience, and HR support. You'll keep our office running smoothly, create meaningful moments that bring our teams together, and serve as the first point of contact for employees on all things HR. You'll also own the employee experience budget for our North American sites, helping ensure every investment creates a workplace where people feel supported, connected, and excited to come to work.

If you love creating exceptional workplace experiences and want to grow your career in HR, come help us build an employee experience people genuinely love.

## What You'll Do

Employee Experience

- Own the employee experience budget for our North American sites (Toronto and New York), managing it thoughtfully throughout the year.
- Plan and execute events, happy hours, holiday parties, team offsites, and celebrations that build connection and culture.
- Create memorable moments across the employee lifecycle - from welcoming new hires to celebrating milestones, birthdays, and work anniversaries.
- Partner with the New York site to ensure a consistent, high-quality employee experience across both locations.

Office Management

- Manage the day-to-day operations of our Toronto office, including food and snack orders, office supplies, and equipment.
- Own the relationship with building management and external vendors, handling maintenance requests, deliveries, and facilities issues.
- Keep the office organized, welcoming, and well-stocked - a place people are excited to come to.
- Support workplace logistics such as seating, meeting rooms, visitor experience, and office event setup.

HR Support

- Act as the first line of support for employee questions on HR policies - PTO, parental and maternity leave, health insurance, benefits, and more.
- Assist the HR team with day-to-day operations, including onboarding and offboarding logistics, HRIS data upkeep, and documentation.
- Help communicate HR policies and programs clearly to employees, escalating more complex cases to the right HR partner when needed.
- Support HR projects and initiatives across the employee lifecycle as the team grows.

## What We're Looking For

- 1-2 years of experience in HR, office management, employee experience, hospitality, or a similar people-facing role.
- A natural people person - warm, approachable, and service-oriented, with strong communication skills.
- Highly organized and detail-oriented, able to juggle multiple priorities and follow through on every task.
- A proactive, hands-on attitude - you see what needs to be done and you do it; no task is too big or too small.
- Experience planning events or managing budgets is an advantage.
- Discretion and good judgment when handling sensitive employee information.
- Familiarity with HR systems (e.g., HiBob) and Google Workspace is an advantage.
- Preferred experience working in a SaaS/Tech environment
- Based in Toronto and able to work from the office - this is an on-site role (4 days in).

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo CA:

- Company sponsored RRSP matching.
- 100% coverage of additional benefits programme.
- Equity in options.
- Individualized career development, rewards and recognition.
- Wellness and philanthropic programming and events.
- We are working in a hybrid model, typically in office four days per week.

Yotpo’s employee-centric culture has consistently earned us coveted spots on [Built In’s](https://www.builtinnyc.com/companies/best-midsize-places-to-work-nyc-2021) Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color,  gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer,  a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Total Compensation based on experience: $ 65,000 - $ 85,000

We use AI throughout our interview process. Artificial Intelligence (AI) Disclosure If AI is used to screen, assess, or select applicants, employers must disclose this in the publicly advertised job posting. “AI” is broadly defined to mean “a machine-based system that, for explicit or implicit objectives, infers from the input it receives in order to generate outputs such as predictions, content, recommendations or decisions that can influence physical or virtual environments. #LI-Hybrid

## About Yotpo

## Company Overview
- **One-liner**: Yotpo is an eCommerce retention marketing platform that helps brands build trust and loyalty through AI-powered reviews, loyalty programs, referrals, and AI visibility tools.
- **Entity Type**: Private (Series F, last raised $230M in 2021 at a $1.4B valuation)
- **Headquarters**: New York, New York, United States
- **Founded**: 2011
- **Founders**: Tomer Tagrin and Omri Cohen

## Core Business
- **Primary industry/industries**: eCommerce marketing platform, customer retention, user-generated content, loyalty management
- **Target customers**: B2B – direct-to-consumer brands, retailers, and eCommerce merchants of all sizes (SMB to enterprise)
- **Mission or purpose statement**: “We help brands earn trust, build loyalty, and grow with confidence. Yotpo turns customer voice into proof, and everyday moments into long‑term relationships.”

## Products & Services
- **Reviews & UGC**: AI-driven review collection, display, and moderation; includes smart review prompts, multi-language support, and AI summaries of common themes.
- **Loyalty & Referrals**: Points-based and tiered loyalty programs, referral campaigns, and rewards to drive repeat purchases and advocacy.
- **AI Visibility (Yotpo Discover)**: Helps brands control how their products appear in AI engines (ChatGPT, Gemini, etc.) by optimizing on-site and off-site signals, tracking AI rankings, and surfacing recommendations.
- **SMS & Email Marketing**: Tools for sending personalized messages, milestone celebrations, and urgency campaigns integrated with the loyalty and reviews data.

## Market Standing
- **Valuation**: $1.4 billion (March 2021, Series F) per Forbes; no recent public valuation update.
- **Key Metric**: Annual revenue of approximately $100M (LinkedIn estimate as of 2025); total funding reported as $406M (Forbes) or $451M (LinkedIn) – conflicting reports.
- **Notable Investors/Partners**: Bessemer Venture Partners (led Series F), Blumberg Capital, Marker, Access Industries. 180+ integrations with platforms like Shopify, Salesforce, Klaviyo, and Adobe Commerce.
- **Growth Signals**: Named to Forbes Cloud 100 (2023); powers tens of thousands of brands globally; expanded to 6 office locations across North America, Europe, Asia-Pacific, and Israel; recently launched AI Visibility product to address AI-driven commerce trends.

## Competitive Advantages
- **Platform approach**: Integrates reviews, loyalty, referrals, and AI visibility into a single retention marketing platform, reducing the need for multiple point solutions.
- **Deep integration ecosystem**: 180+ pre-built integrations with leading eCommerce, marketing, and CRM tools.
- **AI-native capabilities**: From AI review summaries to controlling product rankings in AI engines, Yotpo positions itself as a leader for the AI era of eCommerce.
- **Proven scale**: Trusted by tens of thousands of ambitious brands including Steve Madden, Away, Rothy’s, Princess Polly, Brooklinen, and Moroccanoil.

## Strategic Focus
- **Current priorities**: Doubling down on AI-powered features (Yotpo Discover, AI summaries) to help brands maintain visibility and trust in an AI-driven shopping landscape; expanding global reach with local offices; strengthening platform integrations.
- **Direction for growth**: Becoming the central retention engine for eCommerce brands navigating the shift toward personalized, AI-influenced customer experiences.

## Why Work Here
- **Culture highlights**: Described as a “community of builders, operators, and creatives” focused on solving real problems for brands. Forbes ranked Yotpo among America’s Best Startup Employers (2021).
- **Remote/hybrid/office policy**: Global presence with offices in New York, Tel Aviv, London, Sydney, Sofia (Bulgaria), and Toronto. Roles span multiple locations; specific remote/hybrid policies vary by role and are not publicly detailed.
- **Notable perks or engineering culture**: Significant engineering presence (19% of workforce in technical roles) working on modern stacks (full-stack, backend, DevOps, platform). Recent job postings include Senior Full-Stack Engineer, DevSecOps Engineer, and Frontend Team Leader. Employee reviews on LinkedIn rate culture 3.5/5, work-life 3.5/5, compensation 3.1/5.

## Sources
1. [yotpo.com](https://www.yotpo.com/careers/) – Careers & Jobs page
2. [yotpo.com](https://www.yotpo.com/about/) – About Us page
3. [forbes.com](https://www.forbes.com/companies/yotpo/) – Forbes Company Overview & News (valuation, funding, employee count)
4. [linkedin.com](https://www.linkedin.com/company/yotpo) – LinkedIn Company Page (revenue, funding, headcount, employee breakdown, reviews)

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