---
title: 'People Operations Associate / Executive at Broccoli AI'
canonical: 'https://feeny.ai/job/people-operations-associate-executive-broccoli-ai-bengaluru-hd64w05367s6'
type: 'job'
last_seen: '2026-09-14'
---

# People Operations Associate / Executive at Broccoli AI

- **Company:** Broccoli AI
- **Location:** Bengaluru, India
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-14
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/broccoli/3119d604-1a72-464f-9ba3-252de06e449f

## Job description

## About Broccoli

At Broccoli, we're building AI teammates for the people who build and maintain our world. We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done. Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan. Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built. Today:

- Hundreds of contractors rely on Broccoli every day.
- We've grown to $15M+ ARR in under two years.
- We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.
- We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

## About the Role

We are looking for a hands-on, detail-oriented People Operations Associate/Executive to own the day-to-day operational backbone of our People function. This role blends operational execution (payroll coordination, travel, onboarding, office logistics) with process ownership (compliance, data integrity, vendor management) and forward-looking process improvement (AI-enabled automation and workflow design). You'll be the go-to person ensuring employees have a smooth, well-supported experience, from their first day to their last, while helping us build smarter, more scalable People systems.

## What You’ll Do

Payroll & Compliance Coordination

- Act as the internal point of contact for our third-party payroll provider, ensuring accurate and timely payroll processing each cycle
- Guide the team on timely payroll and Full & Final (F&F) settlement processes, including disbursements and vendor compliance requirements
- Manage exit processing, final settlements, and statutory closures (PF, gratuity, tax, and other compliance filings as applicable)
- Review and evaluate the performance of the third-party payroll vendor against process and compliance benchmarks

Employee Travel & Mobility

- Own end-to-end travel coordination for employees, with strong working knowledge of US visa processes (given frequent engineer travel to the USA)
- Coordinate travel logistics for developers/engineers for onboarding, client visits, and business trips
- Coordinate interview travel logistics for candidates, ensuring a smooth and professional candidate experience

Onboarding & Employee Lifecycle

- Manage onboarding of new hires — system access, documentation, and orientation into company processes
- Maintain accurate employee data across HRMS, payroll, and compliance systems, ensuring consistency and integrity at every touchpoint
- Maintain operational documentation and process consistency across all People-related systems and platforms

Office & Employee Experience

- Manage day-to-day office operations (lunch ordering, pantry stocking, and other workplace essentials)
- Plan and execute employee engagement activities that build culture and morale
- Serve as a point of contact for employee queries related to People operations

Process Governance & Cross-Functional Coordination

- Oversee process alignment, adherence, and exception management in coordination with Business HR, Finance, and Compliance teams
- Identify and flag process gaps, escalating and resolving exceptions in a timely manner

AI-Enabled Process Improvement (Strategic Focus Area)

- Identify opportunities to reimagine existing People Operations processes through an AI-first lens — reducing manual work, friction, and turnaround time
- Evaluate, pilot, and operationalize emerging AI tools, agents, and automation platforms with measurable operational impact
- Build and maintain scalable workflows/automations across payroll coordination, onboarding, travel, and data management
- Drive systems integration initiatives to reduce handoffs and improve process continuity across HRMS, payroll, and compliance tools
- Stay current with advancements in AI and automation, translating relevant innovations into practical, adoptable solutions for the People function

## What You’ll Bring

- 2–5 years of experience in HR/People Operations, HR Shared Services, or a similar generalist operations role
- Working knowledge of payroll cycles, statutory compliance (PF, ESI, gratuity, taxation basics), and F&F settlement processes
- Prior experience handling international travel coordination, especially US visa processes (B1/B2, H1B familiarity is a plus)
- Comfortable managing vendor relationships and holding third parties accountable to SLAs
- Strong organisational skills with the ability to juggle operational tasks (office logistics) alongside strategic process work
- Proficiency with HRMS platforms, spreadsheets, and general comfort with digital tools
- Genuine curiosity about AI tools and automation platforms (e.g., Zapier/Make, AI agents, workflow builders) and how they apply to HR operations — prior hands-on experimentation is a strong plus
- Excellent communication skills and a service-oriented mindset toward employees and candidates
- High attention to detail, especially around data integrity and documents

## Nice to Have

- Experience working directly with a third-party payroll vendor in a coordination/oversight capacity
- Exposure to HR tech stack integrations (HRMS, payroll, compliance tools)
- Prior experience building or contributing to process automation within an HR/Ops function

## About Broccoli AI

## Company Overview
- **One-liner**: Broccoli AI builds an AI-native operating system for home service businesses, using voice agents to automate customer service, scheduling, and revenue operations for plumbing, HVAC, and electrical contractors.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: AJ Jain (CEO) and Aditya Ketkar (CTO)

## Core Business
- **Primary industry/industries**: Home Services Technology, Artificial Intelligence, Customer Service Automation
- **Target customers**: B2B — plumbing, HVAC, and electrical contractors (from single-location operators to PE-backed roll-ups)
- **Mission or purpose statement**: "To democratize great customer service so every contractor, no matter their size, can give customers the experience they deserve."

## Products & Services
- **AI Voice Agents**: AI-powered phone agents that answer every call 24/7, book jobs in real time, and provide empathetic customer support for trades businesses. Type: AI Agent / SaaS.
- **Revenue Automation (Outbound & Follow-ups)**: Automated outbound calling and follow-up sequences to drive more revenue for contractors. Type: AI Agent / SaaS.
- **Operations Automation**: AI agents that handle scheduling, dispatch, and alerting for emergencies, integrated with systems like ServiceTitan. Type: AI Agent / SaaS.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Raised $25M+ in Series A funding led by Khosla Ventures, with participation from Y Combinator (Winter 2022 batch). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)
- **Notable Investors/Partners**: Khosla Ventures (lead, Series A), Y Combinator (W22 batch), Gustaf Alstromer (YC partner).
- **Growth Signals**: Grew from 0 to 800+ contractors in under 2 years; grew from $0 to millions in ARR in under a year; headcount grew 272.7% year-over-year to 31 employees; 22 active job postings (monthly job postings up 46.7%, yearly up 2,100%). [linkedin.com](https://www.linkedin.com/company/broccoli-com)

## Competitive Advantages
- **Deep vertical focus**: Built specifically for trades (plumbing, HVAC, electrical) rather than a generic AI voice agent, allowing for industry-specific workflows and integrations (e.g., ServiceTitan).
- **Founder-market fit**: Founders spent 9 years working together and went door-to-door meeting 100+ contractors to understand the market before building, leading to a product that truly fits the workflow.
- **Rapid traction**: Grew from 0 to 800+ contractors and from $0 to millions in ARR in under a year, indicating strong product-market fit.
- **Full-stack automation**: Unlike point solutions that only handle calls, Broccoli automates the entire front office (calls, scheduling, dispatch, follow-ups, marketing) in one platform.

## Strategic Focus
- **Scale the contractor base**: Continue onboarding plumbing, HVAC, and electrical businesses, targeting both single-location operators and large PE-backed roll-ups.
- **Deepen the operating system**: Expand automation beyond voice to cover the full workflow of home service businesses (scheduling, dispatch, marketing, operations).
- **Expand into new verticals**: The company is hiring for a "Strategy & Operations Lead, New Verticals," indicating plans to expand beyond the core trades.
- **Hire aggressively**: With 22 open positions and massive job posting growth, the company is in a major scaling phase across engineering, sales, marketing, and operations.

## Why Work Here
- **High-growth environment**: The company is growing extremely fast (272.7% headcount growth YoY, millions in ARR in under a year), offering employees the chance to have outsized impact in a rocket ship.
- **Founder-led with strong pedigree**: Founders AJ Jain and Aditya Ketkar have worked together for 9+ years, have backgrounds at Adobe and Microsoft, and are backed by top-tier investors (Khosla Ventures, Y Combinator). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
- **Culture of deep customer empathy**: The company was built by going door-to-door and meeting 100+ contractors, and that customer-first ethos permeates the engineering and product culture.
- **Work policy**: Hybrid/In-Office — the company has two offices in San Francisco (300 Brannan St) and roles are listed as "Hybrid" or "In-Office" on Built In. [builtin.com](https://builtin.com/company/broccoli-ai)
- **Notable perks**: Backed by top-tier VCs (Khosla, YC); opportunity to work on a high-impact AI product that directly helps small businesses; fast-paced environment with significant ownership.
- **Engineering culture**: Heavy emphasis on AI and full-stack engineering; the team is building a complex, real-time voice AI system integrated with legacy field service software. Open roles include Staff Software Engineer, Director of Engineering, and Senior Product Manager. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)

## Sources
1. [broccoli.com](https://www.broccoli.com/)
2. [linkedin.com](https://www.linkedin.com/company/broccoli-com)
3. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
4. [ycombinator.com - Jobs](https://www.ycombinator.com/companies/broccoli-ai/jobs)
5. [builtin.com](https://builtin.com/company/broccoli-ai)

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