---
title: 'People Operations Coordinator at Broccoli AI'
canonical: 'https://feeny.ai/job/people-operations-coordinator-broccoli-ai-san-francisco-hdkmvwjfatnk'
type: 'job'
last_seen: '2026-09-14'
---

# People Operations Coordinator at Broccoli AI

- **Company:** Broccoli AI
- **Location:** San Francisco, CA
- **Compensation:** $100k–$120k
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/broccoli/425a26fb-f3d9-4512-87da-30211e81c1df

## Job description

## About Broccoli 🥦

At Broccoli, we're building AI teammates for the people who build and maintain our world. We partner with plumbing, HVAC, and electrical contractors, the hardworking businesses that keep homes and communities running, and replace fragmented software and repetitive manual work with AI that actually gets the job done. Our AI teammates answer phones, book appointments, follow up with customers, recover missed revenue, and help contractors deliver exceptional customer experiences, all while integrating seamlessly with platforms like ServiceTitan. Before we wrote a single line of code, we visited more than 140 contractors to understand how these businesses truly operate. That firsthand experience shaped everything we've built. Today:

- Hundreds of contractors rely on Broccoli every day.
- We've grown to $15M+ ARR in under two years.
- We're trusted by everyone from independent contractors to some of the largest private equity backed operators in the home services industry.
- We're backed by Khosla Ventures and Y Combinator.

We're still just getting started.

## The Role

Broccoli is looking for a People Operations Coordinator to serve as the right hand to our Director of People. This person will be the glue that holds our day-to-day people operations together — owning the details that make our employees feel taken care of, while also handling core HR administrative work. This is a great fit for someone who thrives on variety, loves being the go-to person for questions, and wants to help build culture at a growing company.

## Key Responsibilities

- Own employee engagement and recognition programs — planning, coordinating, and executing initiatives that build culture and celebrate our team
- Lead the new hire onboarding experience end-to-end: preparing workspaces before day one, greeting new hires at the door, and making sure their first days feel welcoming and organized
- Manage new hire swag inventory and prep — ensuring swag is stocked, prepped ahead of new hire start dates, and sent out in time for arrival
- Help coordinate device and equipment setup for new employees, including ordering desks, monitors, and other workstation needs
- Own new hire checklist completion — tracking progress and following up directly with new hires on outstanding onboarding items
- Handle core HR administrative tasks, including sending offer letters and maintaining accurate employee records
- Run regular HR reports and pull data as needed to support the Director of People and leadership
- Serve as a point of contact for HR questions, escalating to the Director of People as needed
- Partner directly with the Director of People on ongoing HR projects and initiatives
- Act as a champion of in-office culture — keeping our SF office running smoothly and looking for ways to make it a great place to work
- Support general HR administrative needs as they come up — this role is a true catchall for People Ops

## What We're Looking For

- 1-3 years of experience in HR/People Operations
- Highly organized with strong attention to detail — able to juggle multiple projects simultaneously
- A warm, welcoming presence — someone who genuinely enjoys being the face of the office and making people feel taken care of
- Strong written and verbal communication skills
- Familiar with Rippling as an HRIS system, and comfortable using AI tools to build workflows and improve processes
- A proactive, solutions-oriented mindset — someone who spots what needs to get done and does it, rather than waiting to be asked
- Discretion and good judgment when handling sensitive employee information

Broccoli is an equal opportunity employer and complies with all applicable federal, state, and local employment laws. We celebrate diverse perspectives and believe great teams are built by people with different backgrounds, experiences, and ideas.

## About Broccoli AI

## Company Overview
- **One-liner**: Broccoli AI builds an AI-native operating system for home service businesses, using voice agents to automate customer service, scheduling, and revenue operations for plumbing, HVAC, and electrical contractors.
- **Entity Type**: Private (Series A)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2021
- **Founders**: AJ Jain (CEO) and Aditya Ketkar (CTO)

## Core Business
- **Primary industry/industries**: Home Services Technology, Artificial Intelligence, Customer Service Automation
- **Target customers**: B2B — plumbing, HVAC, and electrical contractors (from single-location operators to PE-backed roll-ups)
- **Mission or purpose statement**: "To democratize great customer service so every contractor, no matter their size, can give customers the experience they deserve."

## Products & Services
- **AI Voice Agents**: AI-powered phone agents that answer every call 24/7, book jobs in real time, and provide empathetic customer support for trades businesses. Type: AI Agent / SaaS.
- **Revenue Automation (Outbound & Follow-ups)**: Automated outbound calling and follow-up sequences to drive more revenue for contractors. Type: AI Agent / SaaS.
- **Operations Automation**: AI agents that handle scheduling, dispatch, and alerting for emergencies, integrated with systems like ServiceTitan. Type: AI Agent / SaaS.

## Market Standing
- **Valuation/Market Cap**: Not publicly disclosed.
- **Key Metric**: Raised $25M+ in Series A funding led by Khosla Ventures, with participation from Y Combinator (Winter 2022 batch). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)
- **Notable Investors/Partners**: Khosla Ventures (lead, Series A), Y Combinator (W22 batch), Gustaf Alstromer (YC partner).
- **Growth Signals**: Grew from 0 to 800+ contractors in under 2 years; grew from $0 to millions in ARR in under a year; headcount grew 272.7% year-over-year to 31 employees; 22 active job postings (monthly job postings up 46.7%, yearly up 2,100%). [linkedin.com](https://www.linkedin.com/company/broccoli-com)

## Competitive Advantages
- **Deep vertical focus**: Built specifically for trades (plumbing, HVAC, electrical) rather than a generic AI voice agent, allowing for industry-specific workflows and integrations (e.g., ServiceTitan).
- **Founder-market fit**: Founders spent 9 years working together and went door-to-door meeting 100+ contractors to understand the market before building, leading to a product that truly fits the workflow.
- **Rapid traction**: Grew from 0 to 800+ contractors and from $0 to millions in ARR in under a year, indicating strong product-market fit.
- **Full-stack automation**: Unlike point solutions that only handle calls, Broccoli automates the entire front office (calls, scheduling, dispatch, follow-ups, marketing) in one platform.

## Strategic Focus
- **Scale the contractor base**: Continue onboarding plumbing, HVAC, and electrical businesses, targeting both single-location operators and large PE-backed roll-ups.
- **Deepen the operating system**: Expand automation beyond voice to cover the full workflow of home service businesses (scheduling, dispatch, marketing, operations).
- **Expand into new verticals**: The company is hiring for a "Strategy & Operations Lead, New Verticals," indicating plans to expand beyond the core trades.
- **Hire aggressively**: With 22 open positions and massive job posting growth, the company is in a major scaling phase across engineering, sales, marketing, and operations.

## Why Work Here
- **High-growth environment**: The company is growing extremely fast (272.7% headcount growth YoY, millions in ARR in under a year), offering employees the chance to have outsized impact in a rocket ship.
- **Founder-led with strong pedigree**: Founders AJ Jain and Aditya Ketkar have worked together for 9+ years, have backgrounds at Adobe and Microsoft, and are backed by top-tier investors (Khosla Ventures, Y Combinator). [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
- **Culture of deep customer empathy**: The company was built by going door-to-door and meeting 100+ contractors, and that customer-first ethos permeates the engineering and product culture.
- **Work policy**: Hybrid/In-Office — the company has two offices in San Francisco (300 Brannan St) and roles are listed as "Hybrid" or "In-Office" on Built In. [builtin.com](https://builtin.com/company/broccoli-ai)
- **Notable perks**: Backed by top-tier VCs (Khosla, YC); opportunity to work on a high-impact AI product that directly helps small businesses; fast-paced environment with significant ownership.
- **Engineering culture**: Heavy emphasis on AI and full-stack engineering; the team is building a complex, real-time voice AI system integrated with legacy field service software. Open roles include Staff Software Engineer, Director of Engineering, and Senior Product Manager. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai/jobs)

## Sources
1. [broccoli.com](https://www.broccoli.com/)
2. [linkedin.com](https://www.linkedin.com/company/broccoli-com)
3. [ycombinator.com](https://www.ycombinator.com/companies/broccoli-ai)
4. [ycombinator.com - Jobs](https://www.ycombinator.com/companies/broccoli-ai/jobs)
5. [builtin.com](https://builtin.com/company/broccoli-ai)

## Other roles at Broccoli AI

- [People Operations Associate / Executive](https://feeny.ai/job/people-operations-associate-executive-broccoli-ai-bengaluru-hd64w05367s6) — Bengaluru, India
- [Webflow Designer (Contractor)](https://feeny.ai/job/webflow-designer-contractor-broccoli-ai-san-francisco-rqjpptvbfaxs) — San Francisco, CA
- [Office Manager (SF)](https://feeny.ai/job/office-manager-sf-broccoli-ai-san-francisco-zdx0kagdg281) — San Francisco, CA
- [Director of Technical Success](https://feeny.ai/job/director-of-technical-success-broccoli-ai-lehi-jx3vwews73k9) — Lehi, UT
- [Office Manager (Lehi, Utah)](https://feeny.ai/job/office-manager-lehi-utah-broccoli-ai-lehi-a2x3x6pbczz9) — Lehi, UT
- [AI Tech Support (Early Shift)](https://feeny.ai/job/ai-tech-support-early-shift-broccoli-ai-lehi-gjjht29nnr4m) — Lehi, UT
- [Executive Assistant](https://feeny.ai/job/executive-assistant-broccoli-ai-san-francisco-qtd34hqz4gv7) — San Francisco, CA
- [Chief of Staff](https://feeny.ai/job/chief-of-staff-broccoli-ai-san-francisco-qgadcs18hc7n) — San Francisco, CA
- [Customer Success Manager](https://feeny.ai/job/customer-success-manager-broccoli-ai-lehi-ka8rvb51svwq) — Lehi, UT
- [Founding Business Development Lead, Private Equity](https://feeny.ai/job/founding-business-development-lead-private-equity-broccoli-ai-san-francisco-w3fj3ffhy9jz) — San Francisco, CA