---
title: 'People Operations Generalist at Nooks'
canonical: 'https://feeny.ai/job/people-operations-generalist-nooks-san-francisco-svwfjmcercd6'
type: 'job'
last_seen: '2026-10-15'
---

# People Operations Generalist at Nooks

- **Company:** Nooks
- **Location:** San Francisco, CA
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-15
- **Apply:** https://jobs.ashbyhq.com/nooks/0f7d0300-525a-4dff-a9d5-28fd24c3baa0

## Job description

About [Nooks.ai](http://Nooks.ai): Nooks is an applied AI lab building the Agent Workspace for GTM. We design AI agents that operate across the full sales action set, from account strategy to prospect research and outreach. Building 0→1 has never been easier, but selling at the speed of the market remains the last frontier for AI. Our mission is to 10x every seller by automating the busywork so they can focus on what humans do best: closing deals.

Today, over 1,500 customers run on Nooks, including Notion, HubSpot, Cursor, and Rippling. We’ve raised $70M+ from top VCs like Kleiner Perkins, which made its first sales-tech investment in over a decade with us. Since then, we’ve tripled ARR each year for 3 years running and grown a high-caliber team turning the art of sales into a scalable science.

About the role: Location: Hybrid / 3 days Onsite – San Francisco, CA We’re looking for a detail-oriented and ambitious People Operations Generalist to to help build and run the People infrastructure that supports our team as we scale. You’ll own and support many of the operational programs employees interact with throughout their time at Nooks - including HRIS, onboarding, benefits, leaves, immigration, Total Rewards administration, and employee lifecycle operations. This role is a great fit for someone who loves making complicated things simple. You’re highly organized, operationally rigorous, and genuinely care about creating a great employee experience. You notice when something doesn’t work, dig into why, and build a better process rather than accepting unnecessary friction. As Nooks scales, you’ll help us make sure our People operations scale with it - without losing the speed, thoughtfulness, and employee experience that matter to us. What you'll do:

- Own and develop core people operations processes, including onboarding, offboarding, benefits, compliance, and employee lifecycle management.
- Serve as a trusted resource for employees and managers navigating People programs, policies, and systems.
- Help own our HRIS and broader People tech stack, including system configuration, employee data, workflows, integrations, reporting, and troubleshooting.
- Own the operational side of onboarding and ensure every new hire has a smooth experience from signed offer through their first weeks at Nooks.
- Administer benefits programs and support employees with enrollment, eligibility, qualifying life events, and benefits questions.
- Manage employee leaves and accommodations in partnership with employees, managers, vendors, and Legal as needed.
- Own the operational coordination of our immigration program in partnership with external immigration counsel.
- Point of contact for employee questions and matters related to benefits, onboarding, immigration, leaves of absence, and time off.
- Ensure compliance with local, state, and federal labor laws - and stay ahead of changes that impact our business and people.
- Other People or general operations responsibilities as required by the People team on an ad-hoc basis.

We're looking for someone who has:

- 3+ years of practical experience in a People or HR-related role - ideally in a high-growth startup environment.
- Detail-oriented and data-driven mindset - ability to identify potential areas of improvement in our operational cadence.
- Strong project management skills and the ability to manage multiple recurring processes, deadlines, and employee needs simultaneously.
- Experience owning or significantly contributing to employee onboarding and lifecycle operations.
- Working knowledge of employee leaves and core employment compliance requirements.
- Experience administering employee benefits and partnering with benefits brokers and vendors.
- System-mindset - look for ways to simplify, automate, document, and improve processes
- Proactivity in problem-solving - you don’t just spot gaps; you fill them.

Nice to haves:

- Knowledge of HR compliance and regulations.
- Direct involvement in scaling startups from early-stage to larger organizational structures.
- Experience with HRIS systems, people analytics tools, and large datasets.

You might be a great fit if: You care about both sides of People Operations: operational rigor and employee experience. You want the data to be right, the process to be scalable, and the employee on the other end to feel supported. You’re excited to join a small People team where you’ll have real ownership, broad exposure, and the opportunity to build systems that will support the next stage of Nooks’ growth!

## Equal Employment Opportunity Statement

Nooks is an equal opportunity employer committed to fostering a diverse and inclusive workforce. We believe in providing equal employment opportunities to all individuals regardless of race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by law. Nooks does not discriminate in hiring, promotion, compensation, or any other employment practices, and we are committed to ensuring a workplace that is free from discrimination, harassment, and retaliation. We encourage individuals from all backgrounds to apply and join our team.

## About Nooks

## Company Overview
- **One-liner**: Nooks is an AI-powered sales platform that automates prospecting, dialing, sequencing, and coaching to help outbound sales teams dramatically increase pipeline.
- **Entity Type**: Private (Series B)
- **Headquarters**: San Francisco, California, USA
- **Founded**: 2020
- **Founders**: Three co-founders from Stanford – Rohan (CEO), Nikhil (CPO), Dan (CTO) – first names referenced on the careers page; full names not publicly disclosed.

## Core Business
- **Primary industry**: AI-powered sales automation (Sales Tech)
- **Target customers**: B2B, from SMB to Enterprise; focused on Sales Development Representatives (SDRs) and Business Development Representatives (BDRs)
- **Mission**: Democratize growth and turn every company into a 10x sales engine (careers page)

## Products & Services
- **AI Dialer**: Parallel dialing that triples connects per day; automatically detects live answers, skips phone trees and bad numbers so reps focus on conversations.
- **AI Sequencing**: Multi-channel sequences (calls, emails, social) that auto-update based on account activity and intent signals; AI personalization crafts hyper-personalized openers.
- **AI Coaching**: Analyzes call transcripts to score performance, flag coaching moments, and automate feedback loops – acts as a 24/7 coach.
- **List-building**: Build targeted lists using firmographics, first-party data, and live buying signals (not just static filters).
- **AI Signals & Research**: Unmatched insight from CRM, call transcripts, social media, and the web; surfaces what matters to each account.
- **Virtual Salesfloor**: Real-time collaboration environment where sales teams work together while prospecting; managers can listen in, see transcripts, and give live feedback.

## Market Standing
- **Valuation**: Not disclosed
- **Key Metric**: $70M total funding raised; $43M Series B announced approximately 2 years ago (CB Insights)
- **Notable Investors/Partners**: Backed by leading venture capital firms (specific names not listed in provided sources); integrations with common sales tools (CRM, etc.)
- **Growth Signals**: 4X year-over-year growth; 1,000+ customers globally; 200+ person team; named among America’s best startup workplaces (Built In)

## Competitive Advantages
- **Human-in-the-loop feedback**: AI agents learn from every prospect and rep interaction, becoming more autonomous and aligned with each team’s preferences.
- **Deep data unification**: Combines CRM, call transcripts, social, and web signals into one intelligence layer – eliminates silos.
- **Parallel dialer + virtual salesfloor**: Unique combination that lets reps triple outreach volume while managers coach in real time.
- **Applied AI lab approach**: Built on frontier models with structured reasoning, designed to capture and scale top-performer judgment.

## Strategic Focus
- Build AI agents that work alongside GTM teams – accelerating research, surfacing strategic moves, and executing busywork.
- Continue expanding the product suite (Sequencing, Coaching, Dialer) and scaling the customer base (currently 1,000+ customers, targeting broader enterprise adoption).
- Maintain a 4X YoY growth trajectory while deepening the platform’s autonomous capabilities.

## Why Work Here
- **Culture**: Core values include “Extreme ownership,” “Ask why,” “Be a good person,” “Do more with less,” and “Earn customer love.” Emphasizes high integrity, speed, and ruthless prioritization.
- **Work model**: Hybrid (San Francisco HQ; some in-office presence expected per Built In). Office provides catered lunch, dinner, snacks, and drinks.
- **Benefits**: Unlimited PTO, equity incentive plan, comprehensive health (medical/dental/vision), 12-week birthing / 8-week non-birthing parental leave, commuter subsidies, work-from-home stipend, annual company offsite.
- **Engineering culture**: Real-time building for real customers; “give every rep a dedicated 24/7 coach” mentality; fast iteration with high ownership; early employees can shape the platform’s core agents.

## Sources
1. [nooks.ai](https://www.nooks.ai/)
2. [nooks.ai/careers](https://www.nooks.ai/careers)
3. [builtin.com](https://builtin.com/company/nooks)
4. [cbinsights.com](https://www.cbinsights.com/company/nooks)
5. [linkedin.com](https://www.linkedin.com/company/nooksapp)

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