--- title: 'People Partner, GTM at Profound' canonical: 'https://feeny.ai/job/people-partner-gtm-profound-new-york-9zm15mnffz2b' type: 'job' last_seen: '2026-09-08' --- # People Partner, GTM at Profound - **Company:** [Profound](https://feeny.ai/companies/profound) - **Location:** New York, NY - **Employment:** full-time - **Work type:** onsite - **Posted:** 2026-08-11 - **Last confirmed live:** 2026-09-08 - **Apply:** https://jobs.ashbyhq.com/profound/f86141ec-6248-4ec9-b29a-181f492c06da ## Job description Profound is the marketing platform for the age of AI search. The way brands reach people is being rewritten — AI models like ChatGPT, Perplexity, and Google AI Mode are now the answer layer between companies and their customers. We built the platform marketers use to understand, measure, and win in that world: the analytics, intelligence, and agent automation that turn AI search from a threat into a competitive advantage. We went from 0 to a $1B valuation in 18 months. Revenue grew 100x last year. Our customers include 15% of the Fortune 500 like Walmart, Wayfair and U.S. Bank, and innovators like Ramp, MongoDB, and Figma. We are backed by Sequoia, Kleiner Perkins, LSVP, and Khosla Ventures — and we are moving fast enough that the people joining now are building the playbook everyone who comes after them will run. ## ABOUT THE ROLE We're looking for an exceptional People Partner to support our growing Go-to-Market organization, including Sales, Customer Success, Marketing, and GTM Operations, out of our NYC office. This is a high-visibility, cross-functional role: you'll work closely with GTM leadership to build the people strategy, programs, and policies that let the org scale sustainably, not just maintain what already exists. You'll act as a trusted advisor and thought partner to managers and employees across the full HR lifecycle, including employee relations, performance management, org design, coaching, and program design, while partnering closely with specialist teams (Compensation, Benefits, People Ops, Legal, Talent Acquisition) so the GTM org has the support it needs. This role suits someone who sees ambiguity as an opportunity to build rather than an obstacle, and who's energized by working shoulder to shoulder with commercial leaders in a fast-moving environment. ## WHAT YOU'LL DO - Partner with GTM leadership to translate business priorities into people strategies: org design, workforce planning, and talent development. - Act as the primary HR point of contact for GTM employees and managers, providing guidance on performance management, employee relations, coaching, and policy interpretation, and conducting investigations when issues arise. - Lead and support core HR cycles for your client group: performance reviews, compensation planning, promotion cycles, and engagement surveys. - Analyze people data and GTM-specific metrics (attrition, ramp time, quota attainment correlation, etc.) to identify trends and recommend proactive interventions. - Partner with Talent Acquisition on headcount planning, role scoping, and hiring strategy for GTM roles. - Support org changes, promotions, and role transitions specific to sales/GTM compensation structures (e.g., commission plans, quota-carrying roles). - Drive change management and communication for company-wide People initiatives within the GTM org. - Coach and develop frontline and senior GTM managers on leadership and people management skills. ## WHAT WE'RE LOOKING FOR - 5+ years of HR experience, with at least 2+ years supporting a Sales, Marketing, or broader GTM/commercial client group (experience with sales compensation structures is a strong plus). - Proven experience as an HRBP or similar strategic HR role, ideally in a high-growth, fast-paced environment (SaaS/tech background preferred). - Strong understanding of employee relations, performance management, and organizational design principles. - Comfort with data: able to build and interpret people analytics/dashboards and use them to influence decisions. - Excellent judgment and discretion when handling sensitive and confidential matters. - Strong communication and relationship-building skills; able to credibly influence senior commercial leaders. - Working knowledge of NY State and NYC employment law. - Bachelor's degree or equivalent experience. ## LOCATION This is an on-site role based in our NYC office, designed for builders who thrive on speed, iteration, and meaningful impact. For this role, the expected base salary range is $200,000 to $250,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring. ## #LI-PRO Note: All official communication from Profound will come from a @tryprofound.com email address. If you're contacted by anyone using a different domain, please disregard and report it as spam. ## About Profound ## Company Overview - **One-liner**: Profound is the full-stack marketing platform that helps brands understand, analyze, and optimize their visibility across AI-driven answer engines like ChatGPT, Perplexity, and Gemini. - **Entity Type**: Private (Series C, Unicorn) - **Headquarters**: New York, New York, United States (also offices in San Francisco, London, and Buenos Aires) - **Founded**: 2024 - **Founders**: James Cadwallader (CEO) and Dylan Babbs (CTO) ## Core Business - **Primary industries**: AI marketing intelligence, Answer Engine Optimization (AEO), brand visibility analytics - **Target customers**: B2B – enterprise marketing teams (e.g., Target, Walmart, Figma, MongoDB, Charlotte Tilbury, US Bank) - **Mission**: “To build the best technology so businesses can understand and control how they appear in AI answers.” ## Products & Services - **Answer Engine Insights**: Dashboard providing real-time visibility into how brands are mentioned and rated across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms. - **Agent Analytics**: Tracks how a brand’s website is crawled and interpreted by major AI models. - **Prompt Volumes**: Shows what millions of people are asking AI, enabling demand alignment. - **Profound Agents**: Autonomous AI workers that execute marketing functions (content creation, PR, brand sentiment, SEO/AEO) directly within the platform. - **Profound Ecosystem**: Includes training, certification, an agency marketplace, and Profound University for marketers. - **Integrations**: HubSpot, Google Workspace, Gamma, Parallel AI, Vercel (with more being added continuously). ## Market Standing - **Valuation/Market Cap**: $1 billion (unicorn as of Series C, February 2026) - **Key Metric**: Total funding raised $154.5 million across four rounds; $96M Series C led by Lightspeed Venture Partners (Feb 2026) - **Notable Investors/Partners**: Lightspeed Venture Partners, Sequoia Capital, Kleiner Perkins, Evantic, Saga Ventures, South Park Commons - **Growth Signals**: - 1B+ prompts analyzed daily, 30B+ citations analyzed daily - 1800+ customers worldwide - 169 employees (monthly headcount growth of +15.1%) - 88 open positions - Global footprint in 6 countries (US, UK, Argentina, India, Canada, Brazil) ## Competitive Advantages - **First-mover advantage** in the AI visibility / AEO category, with proprietary data on how AI models crawl and represent brands. - **Integrated platform** that moves from insight (analytics) to execution (Agents) in one system, replacing fragmented toolchains. - **Strong talent pool**: early hires from Yext, 6sense, Amazon, Attentive, and consulting firms. - **Rapid scaling**: raised from Seed to Series C and reached unicorn status in 18 months. ## Strategic Focus - **Platform expansion**: Building out the Profound Ecosystem (training, certification, agency marketplace) to create a new category of “Marketing Engineer.” - **Global reach**: Growing engineering and go-to-market teams across NYC, SF, London, and Buenos Aires. - **Product depth**: Enhancing Agents with deeper automation while keeping humans in control of strategy. - **Partnerships & integrations**: Deepening ties with major marketing and productivity tools. ## Why Work Here - **Compensation**: Strong base salary plus significant equity in a well-funded unicorn. - **Culture**: High-context, direct communication with a bias for action; “merit-driven, not tenure-driven” career acceleration. - **Work model**: In-office presence required in NYC, SF, London, or Buenos Aires; daily catered meals, late-night Uber reimbursement, fitness stipend, and flexible time off. - **Engineering focus**: Key roles include Agent Engineer, AI/ML Engineer, Design Engineer, Forward Deployed Engineer – competing for AI talent against companies like OpenAI and Anthropic. - **Growth**: Rapid scaling environment with visible impact; opportunity to define a new category. ## Sources 1. [tryprofound.com](https://www.tryprofound.com/) 2. [tryprofound.com/careers](https://www.tryprofound.com/careers) 3. [LinkedIn / Profound](https://www.linkedin.com/company/tryprofound) 4. [Fortune – Exclusive: Profound raises $96M](https://fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible/) 5. [tryprofound.com/blog – Series C announcement](https://www.tryprofound.com/blog/profound-raises-96m-series-c) ## Other roles at Profound - [Engagement Manager, Enterprise](https://feeny.ai/job/engagement-manager-enterprise-profound-san-francisco-qn21em94vm4p) — San Francisco, CA - [Sales Development Manager](https://feeny.ai/job/sales-development-manager-profound-new-york-zr4nkf5js5ed) — New York, NY - [Value Consultant](https://feeny.ai/job/value-consultant-profound-new-york-vpm4134rc8nf) — New York, NY - [Manager, Engagement Management, Strategic](https://feeny.ai/job/manager-engagement-management-strategic-profound-new-york-xzkxqrxh47cj) — New York, NY - [Associate People Partner](https://feeny.ai/job/associate-people-partner-profound-london-qssradmave2h) — London, United Kingdom - [Office Operations Manager](https://feeny.ai/job/office-operations-manager-profound-san-francisco-bawbzw8n1cxg) — San Francisco, CA - [Implementation Manager](https://feeny.ai/job/implementation-manager-profound-new-york-nk7gdgbebzws) — New York, NY - [Engagement Manager, Strategic](https://feeny.ai/job/engagement-manager-strategic-profound-new-york-x7g4hyc9wdgt) — New York, NY - [Engagement Manager, Pharma & Life Sciences](https://feeny.ai/job/engagement-manager-pharma-life-sciences-profound-new-york-eh1y1xtmvn5x) — New York, NY - [Member of Technical Staff, Head of Security](https://feeny.ai/job/member-of-technical-staff-head-of-security-profound-new-york-7mzq7mf82wb1) — New York, NY