---
title: 'Performance Creative Manager at Vesync'
canonical: 'https://feeny.ai/job/performance-creative-manager-vesync-tustin-akwjjr6934mf'
type: 'job'
last_seen: '2026-10-18'
---

# Performance Creative Manager at Vesync

- **Company:** Vesync
- **Location:** Tustin, CA
- **Employment:** full-time
- **Work type:** onsite
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-18
- **Apply:** https://jobs.lever.co/vesync/7eb5993f-2986-4a15-85cc-4838d37d2356

## Job description

The Company VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn't be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night. We're a young and energetic company, we've had tremendous success, and we are constantly growing our team. As we garner more industry attention — just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot — we also need driven and talented people to join our team. That brings us to you, and what you'll be joining. Our teams are smart and diligent and take ownership of their work — they're confident in their work but know how to collaborate with open ears and a spirit of learning. If you're down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you. Check out our other brands: levoit.com | cosori.com | etekcity.com The Opportunity A new ecosystem at the intersection of wellness and technology, with a connected product, hardware and software, built to help people take an active role in their own health rather than simply measure it. The Creative Strategist owns the concepts behind the advertising that brings people to it. Your job is to build the pipeline: the angles, the hooks, and the concepts that fill our paid channels, and the system that keeps producing them week after week. The platforms now match ads to people on the creative itself rather than on who we target, so the work is genuinely different concepts at volume, not variations of the same one. We are pre-launch, and the brand, the positioning, and the claims we can make are all still being built. You'll start from a CAC target, a hypothesis, and a testing roadmap rather than from an account with history. It's a hands-on role.

## Key Responsibilities

Concept & Pipeline Own the Concept Pipeline: Generate genuinely distinct concepts, hooks, and angles at the volume and variety the platforms reward. Near-identical ads get treated as one, so diversity is the job, not output alone. Write the Briefs: Customer insight, hook, format, shot list, testing variable, and the hypothesis behind each one. Enough direction that production isn't guessing. Build the System: Brief templates, concept taxonomy, naming and tagging conventions, and the intake process that keeps a weekly cadence moving. Most of this gets built before the first dollar is spent. Production & Partners Keep the Pipeline Fed: Work with internal graphics and video, agency partners, and creators to get concepts made. Sequence production so the calendar stays ahead of fatigue. Brief the Creators: Partner with Creator Partnerships on angles and creator briefs, and confirm paid usage rights are covered before the work gets made. Work Inside the Claims Line: Claim-bearing creative goes through medical, regulatory, and legal review. Build a library of approved hooks and language so the pipeline keeps moving rather than queuing. Testing & Reuse Read the Numbers: Hook rate, hold rate, CTR, CVR, CPA. Find the winners, diagnose the losers, kill fast, and iterate on what works. Stay Ahead of Fatigue: Concepts decay quickly. Keep the refresh cadence ahead of the decline rather than reacting to it. Make Assets Work Twice: Carry winning hooks and assets into lifecycle, email, on-site, and organic social. You supply the raw material, those owners decide what fits their channel.

## Qualifications

We are seeking a performance-minded creative who can build a concept pipeline from nothing and is comfortable being measured on what it produces. Education: Bachelor's degree required. Experience: 4+ years in performance creative, direct response, or paid social for consumer (B2C) brands, with hands-on direct-to-consumer (DTC) experience. Titles vary in this space. What matters is that you have run the loop: research, hypothesis, brief, production, test, iterate. Platform Fluency: Deep working knowledge of how creative performs on Meta and why. This starts on Meta and expands across channels, so full-channel experience is a plus. Angles, Not Variations: Can show concepts you personally wrote, the brief behind each, and what the numbers did. Knows the difference between a new angle and a new edit. Comfortable with Ambiguity: Can build while the brand, the positioning, and the claims framework are still being settled. Starts from a CAC target and a hypothesis rather than waiting for an account with history. Claims & Regulatory Fluency: Experience in health, wellness, medical device, supplements, or a similarly regulated space. Knows how to write a strong hook that survives review. Analytical: Reads creative performance honestly and uses it to decide what gets made next. Comfortable killing their own ideas. Cross-Functional Collaboration: Partners closely with media buying, creator partnerships, brand and creative, product, and lifecycle. Nice to Have: Light production ability. Low or mid-fidelity mockups, simple graphics, or rough cuts that get a concept tested faster. Comfort on camera for native short-form is a bonus. This is not the job, it is speed.

Location: Tustin, CA Starting Salary: 150K

## Perks and Benefits

100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents! 401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting Generous PTO policy + paid holidays Life Insurance Voluntary Life Insurance Disability Insurance Critical Illness Coverage Accident Insurance Healthcare FSA Dependent Care FSA Travel Assistance Program Employee Assistance Program (EAP) Fully stocked kitchen

## About Vesync

## Company Overview
- **One-liner**: VeSync is a global smart home appliance company that designs, develops, and sells small home appliances and consumer electronics under the brands Etekcity, Cosori, and Levoit, all connected via the VeSync smart home app.
- **Entity Type**: Public (Stock Symbol: 02148 on the Hong Kong Stock Exchange)
- **Headquarters**: Tustin, California, United States (with an additional office in Anaheim, CA and global offices in Asia, Europe, and North America)
- **Founded**: 2011
- **Founders**: Not publicly disclosed

## Core Business
- **Primary Industry**: Appliances, Electrical, and Electronics Manufacturing; Smart Home; Consumer Electronics
- **Target Customers**: B2C (direct to consumer via e-commerce), with growing B2B and physical retail presence
- **Mission Statement**: "To create connected lifestyles with smarter products, making life better at home and beyond."

## Products & Services
VeSync operates a family of distinct brands, all integrated with the VeSync smart home app:
- **[Etekcity]**: Home improvement, consumer electronics, and outdoor equipment. The original brand.
- **[Cosori]**: Premium small kitchen appliances, notably smart air fryers and smart ovens.
- **[Levoit]**: Home environment products, including smart air purifiers, humidifiers, and smart diffusers (e.g., the Levoit Halo Smart Diffuser, a CES Innovation Award winner).
- **[Pawsync]**: Pet-related smart products.
- **[VeSync App]**: A proprietary IoT platform that connects and controls all VeSync-branded smart devices from a single interface, providing a centralized smart home experience.

## Market Standing
- **Valuation/Market Cap**: Not publicly available as a precise figure; the company was taken private in a recent transaction by Victory III Co. [cbinsights.com](https://www.cbinsights.com/company/vesync)
- **Key Metric**: Over 2 million active devices were connected to the VeSync app as of March 31, 2021 [vesync.com](https://www.vesync.com/about). The company had 175 employees as of the latest data, with 27.1% yearly headcount growth [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Notable Investors/Partners**: Victory III Co. (lead investor in take-private transaction) [cbinsights.com](https://www.cbinsights.com/company/vesync). Former employees and talent have come from Dyson, SharkNinja, TP-Link, Huawei, and Yamaha [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Growth Signals**: 27.1% year-over-year employee growth (adding ~60 people), active job postings increased by 12% yearly, a take-private transaction, and plans to expand from e-commerce into physical retail storefronts [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about). The company has 127 patents, 152 trademarks, and 15+ product design awards [vesync.com](https://www.vesync.com/about).

## Competitive Advantages
- **Multi-Brand IoT Platform**: Unlike many single-brand appliance companies, VeSync owns and operates a unified smart home app across four distinct, high-growth brands, creating a sticky ecosystem.
- **Proven E-Commerce Dominance**: The company started as an Amazon-native brand and has built deep expertise in online retail, SEO, and digital marketing for small home appliances.
- **Design & IP Moats**: With over 127 patents and 15+ design awards (including CES Innovation Awards), the company has a defensible portfolio of product designs and technologies.
- **Global Supply Chain**: Offices in Asia (Shenzhen, Singapore), Europe (UK, Germany, Spain), and North America provide a robust, vertically integrated supply chain and distribution network.

## Strategic Focus
- **Physical Retail Expansion**: Plans to expand from e-commerce dominance into physical retail storefronts, diversifying distribution channels [vesync.com](https://www.vesync.com/about) [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Continued IoT Integration**: Deepening the connectivity and intelligence of the VeSync app, creating a more comprehensive "connected lifestyle" platform.
- **Global Geographical Expansion**: The company already sells in 8+ countries and continues to grow its presence in Europe and Asia.
- **Product Category Expansion**: Likely to continue launching new product categories under existing brands (e.g., further expansion into health, kitchen, and home environment).

## Why Work Here
- **High Growth Environment**: 27.1% yearly headcount growth signals an expanding company with career advancement opportunities.
- **Startup Culture with Stability**: Described as having a "casual, start-up like work environment" with "flexible work schedules" while being a publicly traded company with strong global infrastructure [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs) [vesync.com](https://www.vesync.com/about).
- **On-Site Roles in Tustin, CA**: Current job postings are predominantly on-site in Tustin, California. Roles include Creative Director, Sr. Graphic Designer, Product Design Engineer, and Marketing roles [jobs.lever.co](https://jobs.lever.co/vesync).
- **Global Team**: Workforce distributed across 11 countries (US, China, Singapore, UK, Germany, Spain, Hong Kong, Italy, France, Japan), offering a multicultural work environment.
- **Recent Open Roles**: Active postings include positions like Consumer & UX Researcher, Integrated Marketing Manager, Senior Product Designer, and Registered Dietitian, indicating growth in R&D, marketing, and health-focused product lines [linkedin.com](https://www.linkedin.com/company/vesyncus/jobs).
- **Product Impact**: Opportunity to work on products that are used daily by millions, with a tangible impact on user experience in smart home, cooking, and air quality.

## Sources
1. [vesync.com - Company Homepage](https://www.vesync.com/)
2. [vesync.com - About Us](https://www.vesync.com/about)
3. [lever.co - Vesync Careers](https://jobs.lever.co/vesync)
4. [linkedin.com - VeSync Company Page](https://www.linkedin.com/company/vesyncus/jobs)
5. [cbinsights.com - VeSync Company Profile](https://www.cbinsights.com/company/vesync)

## Other roles at Vesync

- [Director of Growth Marketing (Levoit & Cosori)](https://feeny.ai/job/director-of-growth-marketing-levoit-cosori-vesync-tustin-feyg2t12m34z) — Tustin, CA
- [Director of Growth Marketing](https://feeny.ai/job/director-of-growth-marketing-vesync-tustin-6g664qny8pey) — Tustin, CA
- [Manager of Creative Design](https://feeny.ai/job/manager-of-creative-design-vesync-tustin-2ap936wzq4g9) — Tustin, CA
- [Social Media Manager (Cosori)](https://feeny.ai/job/social-media-manager-cosori-vesync-tustin-as8jhnmeyyqb) — Tustin, CA
- [Test Technician](https://feeny.ai/job/test-technician-vesync-anaheim-c4twh3nrm0a4) — Anaheim, CA
- [Lead IT & Privacy Auditor - U.S. Privacy and Data Security Audit](https://feeny.ai/job/lead-it-privacy-auditor-u-s-privacy-and-data-security-audit-vesync-tustin-19tqx5q23egz) — Tustin, CA
- [Art Director](https://feeny.ai/job/art-director-vesync-tustin-rap2xaqg20yx) — Tustin, CA
- [Senior Product Designer](https://feeny.ai/job/senior-product-designer-vesync-tustin-kxmk5x3azn5c) — Tustin, CA
- [Creative Director](https://feeny.ai/job/creative-director-vesync-tustin-c20bz4n7g6pm) — Tustin, CA
- [Sr. Product Manager - Recommendation Systems](https://feeny.ai/job/sr-product-manager-recommendation-systems-vesync-tustin-ghjypp7p6qee) — Tustin, CA