--- title: 'Performance Creative Strategist at inBeat Agency' canonical: 'https://feeny.ai/job/performance-creative-strategist-inbeat-agency-montreal-702z4qb9062e' type: 'job' last_seen: '2026-09-12' --- # Performance Creative Strategist at inBeat Agency - **Company:** inBeat Agency - **Location:** Montréal, Canada - **Employment:** full-time - **Work type:** remote - **Posted:** 2026-08-06 - **Last confirmed live:** 2026-09-12 - **Apply:** https://jobs.ashbyhq.com/inbeat-agency/8f32d350-bb26-4ecd-813d-1996eed35e56 ## Job description ## About us We’re a tight-knit team of creative, data-driven people, continuously building services & partnering with the world’s largest brands. We value great work with talented, innovative & driven people, making meaningful connections with like-minded creatives along the way! ## Role We’re looking for a Performance Creative Strategist (all seniorities, from junior to senior) with performance creative experience to own the creative direction and performance strategy across client accounts. ## What You’ll Do - Lead the creative strategy and messaging across multiple paid social accounts — from brief through execution. - Conduct performance driven research, and continuously optimize messaging and briefing based on data from the ad platforms & competitor monitoring - Develop high-converting creative concepts grounded in consumer insight and platform behavior. - Write (and guide) strong copy and frameworks that influence perception and drive performance. - Collaborate across design, editing, and media buying to ensure end-to-end creative alignment. - Mentor and support junior creatives, helping them elevate execution and develop strategic thinking. - Present creative ideas and directions to clients and internal teams with clarity and conviction. - Translate performance data and qualitative feedback into actionable creative improvements. - Stay ahead of emerging trends, cultural shifts, and creative formats that move the needle. ## What we’re looking for - Exceptional writing ability, ideally in short-form, digital-first content with a portfolio that shows the same. - A strategic and creative mindset — equal parts intuitive and data-informed. - Deep understanding of consumer behavior, platform algorithms, and brand storytelling. - A track record of developing performance-first creative that drives real business results and a knack for interpreting performance data to inform creative pivots. - Confident leadership and communication skills, with the ability to inspire creative teams. - Passion for mentoring and uplifting others — and making the work better together. - Curiosity, initiative, and a genuine love for shaping ideas that make people stop and feel something. Must haves - Fluency in written and spoken English is required. - Experience with performance creative and a data-driven creative approach. - A strong portfolio that showcases your thinking, copywriting, and performance creativity across short-form and visual-first content. - Comfort with interpreting performance data to inform creative pivots (experience with MotionApp is a plus). - Experience collaborating across teams and disciplines in a fast-paced environment. ## Why us - Unlimited Time Off & Sick Days - Flexible working hours - Insurance (Covered in full by the employer) - RVER (QC) | RRSP (ONT) - Company laptop - 1000$ allocation for health, wellness, and home office setup (per year) - Open to covering WeWork 1–2 days per week - Fully remote (with the possibility to work from anywhere) - High opportunity for growth! ## About inBeat Agency ## Company Overview - **One-liner**: inBeat is a creative growth agency that blends performance creative, paid social, and creator marketing to launch campaigns that drive results for brands. - **Entity Type**: Private (self-employed / bootstrapped; no disclosed funding rounds) - **Headquarters**: Montreal, Canada (also offices in Quebec, Canada and New York, USA) - **Founded**: 2018 - **Founders**: Daniel Cruz (Co-Founder & CCO) – other founders not publicly named ## Core Business - **Primary industry/industries**: Advertising Services, Digital Marketing, Influencer Marketing, Performance Marketing - **Target customers**: B2B – primarily mid-market to enterprise brands in mobile apps, consumer packaged goods, healthcare, and D2C. Notable clients include HelloFresh, Bumble, YouTube. - **Mission or purpose statement**: “We grow brands through data-driven creative designed to perform & scale across channels.” ## Products & Services - **Performance Creative**: High-volume production of static ads, motion, VSLs, and UGC designed to convert under real spend, iterated based on performance signals. - **Influencer Marketing**: Full-program management covering sourcing, vetting, whitelisting, darkposting, and campaign execution from nano to macro creators. - **UGC (User-Generated Content)**: Rapid, low-fi content production optimized for feeds and testing in paid and organic channels. - **Paid Media**: Cross-channel media planning and management across social, CTV, search, and emerging channels; profitability modeling and performance planning. - **Strategy & Research**: Qualitative research, market audits, CRO, influencer focus groups, and messaging testing. - **Branding & Identity**: Performance-friendly brand strategy, identity design, and digital touchpoint optimization. - **Growth Services**: CRO, funnel optimization, user acquisition, and organic search. ## Market Standing - **Valuation**: Not disclosed (private, no reported funding) - **Key Metric**: $20M+ in paid media managed; 300+ assets shipped per month; 86 employees (as of mid-2026) - **Notable Investors/Partners**: None disclosed (self-funded). Partners include major platforms (TikTok, Meta, Google). - **Growth Signals**: - Headcount growth of +38.7% YoY (from ~62 to 86 employees) with 25+ countries represented in the team. - Listed case studies show 300% increase in ROAS, 70% reduction in CPA, 33% growth in MoM profit margin. - Active hiring across multiple roles (Senior Account Manager, Head of Operations, Influencer Managers, Creative Strategists) as of early 2026. ## Competitive Advantages - **Data-driven creative flywheel**: Every creative decision is backed by performance signals (stop rate, click rate, conversion) – not gut feel. - **Full-funnel integration**: Strategy, creative, influencer, and media are managed under one roof, allowing seamless attribution and rapid iteration. - **Speed and scale**: 300+ assets shipped per month with fast turnaround – built for testing and optimization. - **Creator-first approach**: UGC and influencer marketing are core offerings, with deep expertise in sourcing and managing creator relationships across tiers. ## Strategic Focus - **Scaling operations**: Hiring a Head of Operations to systematize processes and support global growth. - **Expanding into new geographies**: Team spans 25 countries; actively hiring in Canada, LATAM, South Africa, and Europe. - **Deepening measurement & attribution**: Building proprietary reporting layers to link media, CRO, search, and attribution data. - **Maintaining performance culture**: Emphasis on hiring “nerds” who thrive on data and results; recent posts stress a culture of accountability and continuous improvement. ## Why Work Here - **Culture**: Rated 4.2/5.0 on employer review sites, with strong scores for work-life balance (4.1) and culture (4.1). Described as a “small, close-knit team of creatives.” - **Remote/Hybrid**: Fully remote with team distributed across 25+ countries. Flexible working environment. - **Notable perks**: Autonomy in roles (e.g., “full ownership from day one”), opportunities to work with major consumer brands, rapid career growth in a scaling agency. - **Engineering/creative culture**: Emphasis on data-driven decision making; tools include Figma, Klaviyo, Google Analytics, HubSpot, and a wide modern tech stack. Strong investment in continuous learning and iteration. ## Sources 1. [inbeat.agency](https://inbeat.agency/) 2. [inbeat.agency/services](https://inbeat.agency/services) 3. [LinkedIn – inBeat Agency](https://mx.linkedin.com/company/inbeat-agency) 4. [Datanyze – inBeat Agency Profile](https://www.datanyze.com/companies/inbeat-agency/547184615) 5. [Jobs.ashbyhq.com – inBeat Agency Careers](https://jobs.ashbyhq.com/inbeat-agency) 6. 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