---
title: 'Performance/Growth Marketing Manager at Dolls Kill'
canonical: 'https://feeny.ai/job/performance-growth-marketing-manager-dolls-kill-oakland-7bhjxvfej5x4'
type: 'job'
last_seen: '2026-09-11'
---

# Performance/Growth Marketing Manager at Dolls Kill

- **Company:** Dolls Kill
- **Location:** Oakland, CA
- **Compensation:** $120k–$163k
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2025-08-26
- **Last confirmed live:** 2026-09-11
- **Apply:** https://jobs.lever.co/dollskill/d26d7946-4385-4fd8-92f4-4a414cbd38a1

## Job description

Dolls Kill is a global fashion brand that empowers everyone to celebrate their individuality. We currently have over 10 million social media followers including some of the most influential personalities in music, art, pop culture and fashion. We’re also backed by strong consumer-focused investors who share in our vision of building one of the world’s next great consumer brands.

Our team is growing quickly and we are hiring across many functions. We are looking for team members who are equally passionate about what we do and excited about joining the Dolls Kill crew.

Applicant and Candidate Privacy Notice

## About the Role

Our Performance Marketing Manager role represents a unique opportunity to leverage your digital marketing expertise  to have an outsized impact at one of the most dynamic DTC brands on the planet.   In this role you will drive real incremental growth through hands-on performance marketing channel management.  Your deep experience in Google Ads, Meta, Tiktok and other emerging channels will come to life in smart campaign structures and inspiring ad units.  You’ll have the opportunity to partner with a diverse team of creatives and merchandisers, working in concert to create exciting ads that drive real results.

## Responsibilities

- Create and optimize campaigns and ads hands on in platforms, including Meta, Google, and Tiktok.  Analyze data and take action to drive performance.
- Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching and creative testing.
- Assist in developing performance media budgets across channels in order to optimize overall incremental profitable sales.
- Collaborate cross functionally; use well structured data and visualizations to assist the the merchandising and creative teams in better understanding our customer, outstanding opportunities,  and what drives results in performance channels.
- Assist in improving full funnel reporting and attribution.
- Monitor the DTC landscape for new trends; Evaluate, recommend and execute entering new performance marketing channels.
- Support brand marketing activities with thoughtful measurement and data-driven recommendations.

## Requirements

- At least 4  years of experience in DTC ecommerce advertising with hands on experience in at least two of Google Ads, Tiktok and Meta.  Experience with Snapchat is a plus.
- Deep hands on expertise expertise in Google Ad ecommerce campaign optimization. An entrepreneurial mindset with DTC P&L understanding.
- Proven experience taking data driven approaches to marketing and media buying.
- Willingness to roll up sleeves with extreme attention to detail and willingness to be hands-on in driving results.
- Ability to handle multiple tasks, priorities, and deadlines.
- Excellent interpersonal skills and willingness to work in collaboration with cross-functional teams.

Brief cover letter required

## About Dolls Kill

## Company Overview
- **One-liner**: An online fashion brand that boldly empowers young women to celebrate their individuality through punk, goth, kawaii, streetwear, and festival fashion.
- **Entity Type**: Private (Series B, total funding $91.6M)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2011 (per Wikipedia; LinkedIn reports 2012)
- **Founders**: Shoddy Lynn (CCO) and Bobby Farahi (CEO)

## Core Business
- **Industry**: Retail, apparel, e-commerce
- **Target Customers**: B2C – young women seeking alternative, bold, and expressive fashion
- **Mission**: “Empower young women to celebrate their individuality” with a rebellious, inclusive spirit

## Products & Services
- **Online Store**: Full line of clothing (tops, bottoms, dresses, swimwear, outerwear, lingerie), shoes, accessories (bags, belts, jewelry, hats), beauty items, and decor.
- **Delia’s (sub-label)**: Licensed and relaunched 1990s-throwback brand (since 2018).
- **Six “Doll” Collections**: Coco (frilly kawaii), Mercy (haute goth), Willow (laid-back festival), Darby (punk-rock), plus others – each represented by a model persona that defines the collection’s style.

## Market Standing
- **Valuation**: Not publicly disclosed
- **Key Metric**: Annual revenue of ~$50.2M (LinkedIn estimate, fiscal year end Dec 31)
- **Total Funding**: $91.6M across 5 rounds
  - Debt Financing (2013): $30M
  - Convertible Note (2017): $5M
  - Series A (2014): $5M – led by Maveron
  - Series B (Dec 2018): $10.7M – led by Angel Capital Management
  - Series B (Dec 2019): $40M – led by Sequoia Capital
- **Notable Investors**: Sequoia Capital, Maveron, Angel Capital Management
- **Growth Signals**: Named “The Fastest Growing Retailer in the US” by Inc. magazine (2014); over 2 million Instagram followers; opened physical stores in Los Angeles, Miami, and Las Vegas (AREA15); workforce of 93 employees with offices in San Francisco (HQ), Los Angeles, San Bernardino, and Oakland.

## Competitive Advantages
- **Cult following**: Strong brand loyalty among DJs, celebrities, and alternative fashion communities.
- **Social media marketing**: Turns customers into brand ambassadors by featuring user-generated content on product pages.
- **Unique aesthetic**: Blends multiple subcultures (punk, goth, kawaii, festival) not commonly found in mainstream fast fashion.
- **Exclusive licensing**: Revived Delia’s, tapping into 90s nostalgia and cross-generational appeal.

## Strategic Focus
- **Retail expansion**: Growing brick-and-mortar presence (Las Vegas AREA15, Los Angeles, Miami) to complement e-commerce.
- **Brand partnerships & collaborations**: Continuing to license and develop sub-brands like Delia’s.
- **Digital marketing**: Deepening influencer and social media-driven growth with a focus on phone-first content creation.

## Why Work Here
- **Culture**: Described as a team of “retail leaders, scrappy hackers, creative marketers and fashion trendsetters”
- **Work Environment**: HQ in Oakland, CA; roles listed as in-office or hybrid; pet-friendly office; employee discount
- **Perks**: Dental insurance, generous PTO, paid holidays, paid sick days
- **Employee rating**: 2.8/5 on LinkedIn (208 reviews) – work-life balance 3.1, compensation 2.7, culture 2.9, career 2.8
- **Recent job openings**: Performance/Growth Marketing Manager (Hybrid, Oakland) and Paid Media Manager (In-Office, Oakland)

## Sources
1. [linkedin.com](https://www.linkedin.com/company/dolls-kill)
2. [wikipedia.org](https://en.wikipedia.org/wiki/Dolls_Kill)
3. [builtin.com](https://builtin.com/company/dolls-kill)
4. [jobs.lever.co](https://jobs.lever.co/dollskill)
5. [dollskill.com (help page)](https://help.dollskill.com/everything-else/work-at-dollskill)

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