---
title: 'Performance Marketer at Breakmark'
canonical: 'https://feeny.ai/job/performance-marketer-breakmark-in-latin-d38y3a4qx04y'
type: 'job'
last_seen: '2026-11-06'
---

# Performance Marketer at Breakmark

- **Company:** Breakmark
- **Location:** IN Latin, United States
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-11-04
- **Last confirmed live:** 2026-11-06
- **Apply:** https://jobs.ashbyhq.com/breakmark/33bb3bed-dfee-4a62-8c9e-927ade1f1c4c

## Job description

## About the job

Company Overview Our client is an early-stage, fast-growing beauty brand redefining the nail care category with high-performance skincare for nails. Founded by seasoned beauty and consumer leaders, including the former CEO of a global beauty brand and the founder of a category-defining DTC consumer brand, the company sells across its own DTC e-commerce channel, national retail partners in the US, TikTok Shop, and Amazon. It is now scaling an omnichannel acquisition model that connects direct-to-consumer digital channels with its national retail footprint.

## About the Role

Maybe you’ve been running paid media on autopilot and miss the rigor of real experimentation. Or maybe you’ve been testing creative inside a big agency and want to see your results move a brand’s numbers directly. In this role you won’t follow a generic media buying playbook. You’ll approach paid acquisition like a testing engineer: design the experiments, read the data, scale what works, and cut what doesn’t.

## What You Will Do

This is a hands-on role for a rigorous, data-obsessed media buyer who lives inside ad accounts and spreadsheets. Every platform behaves differently. The expectation stays the same: acquire customers efficiently and prove it with data. You will build, manage, and optimize paid acquisition campaigns across Meta, TikTok, Google/YouTube, and retail ad networks such as Target Roundel and Amazon Ads. You will run structured creative testing frameworks across hooks, formats (static vs. motion), landing pages, and value propositions to systematically find winning ad concepts. To drive in-store sales, you will design and monitor geo-targeted campaigns around key retail stores to lift foot traffic and register velocity. You will manage daily budget pacing, ROAS thresholds, blended MER, and first-order CAC in real-time tracking spreadsheets. Each week, you will give the Senior Graphic Designer and Content & Community Manager a data readout on creative fatigue, winning visual elements, and next-sprint asset requests. You will also use AI analysis tools and custom scripts to evaluate attribution models, track ad trends, and speed up weekly reporting.

## Why Join

You’ll join a fast-growing brand at an early stage, backed by founders with deep beauty and consumer experience. You’ll have real ownership of the paid acquisition engine across DTC, marketplaces, and national retail, and you’ll work closely with a small in-house growth team where your tests directly shape the business. The role is fully remote and works with a US-based team.

## Who You Are

- Performance Media Buying Track Record: 3–5+ years directly deploying and managing paid media budgets for consumer or e-commerce brands on Meta, TikTok, and Google.
- Testing Discipline: Demonstrated ability to manage structured creative testing frameworks and scale winning ad creative without degrading efficiency.
- Spreadsheet & Analytical Fluency: High comfort with CAC/LTV calculations, blended MER modeling, and third-party attribution platforms (Triple Whale, Northbeam, or GA4).
- Execution Autonomy: Independent problem-solver who monitors campaign efficiency proactively and makes swift optimization calls.
- Language & Alignment: Fluent English communication; full schedule alignment with US Eastern hours.

## Nice to Have

- Familiarity with marketplace advertising (Amazon Ads) or retail media networks (Target Roundel)
- Experience in beauty, personal care, or CPG, especially replenishable products
- Experience running geo-targeted campaigns to drive retail foot traffic
- Comfort writing scripts or using AI tools to automate reporting and analysis

📍 Remote, LATAM-based | Contractor | US Eastern hours | Part time

## About Breakmark

## Company Overview
- **One-liner**: Breakmark is a People Architecture firm that partners with fast-growing startups to design scalable HR strategy, global hiring infrastructure, and talent acquisition processes.
- **Entity Type**: Private (bootstrapped, no funding rounds disclosed)
- **Headquarters**: New York, United States (with team presence in Argentina, Spain, and Ecuador)
- **Founded**: 2025
- **Founders**: Angie Udry (Founder & CEO)

## Core Business
- **Primary industry/industries**: Human Resources Services, HR Technology & Advisory
- **Target customers**: B2B; early-stage to mid-growth startups and scaleups (primarily in technology, fintech, AI, SaaS, and marketplace sectors)
- **Mission or purpose statement**: To help companies build the people systems they need to scale — from first hire to global expansion.

## Products & Services
- **Fractional CHRO / HR Strategy & Advisory**: Senior-level HR thinking (organizational design, compensation frameworks, culture definition, performance management) delivered on a fractional basis.
- **Employer of Record (EOR)**: Allows startups to hire employees internationally without setting up a legal entity; handles payroll, taxes, benefits, and compliance.
- **Contractor of Record (COR)**: Compliant engagement of independent contractors across any jurisdiction, including contracts, payments, and risk mitigation.
- **Talent Acquisition (RPO & Executive Search)**: Full-cycle recruitment, sourcing strategy, executive headhunting, interview frameworks, and offer management for technical and leadership roles.
- **HR Compliance & Policy**: Labor law audits, policy design, and ongoing regulatory protection across jurisdictions.
- **People Operations**: Day-to-day HR support – onboarding, performance management, employee experience.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private, no reported funding)
- **Key Metric**: Total funding — none public; estimated employee headcount of 4 (per LinkedIn)
- **Notable Investors/Partners**: Not disclosed; clients are high-growth startups across LatAm, Europe, US, APAC, and MENA
- **Growth Signals**: LinkedIn following of 6,276 (as of mid-2026); monthly employee growth of +25%; active job postings for roles such as Talent Acquisition Consultant, CEO Office Associate, Engineering Manager, and Financial Controller

## Competitive Advantages
- **Startup-Native**: Built specifically for companies that are still figuring things out and moving fast, unlike traditional HR firms serving large enterprises.
- **Senior-Level Expertise**: Clients work directly with experienced HR professionals (no junior consultants) who have built people programs at high-growth companies.
- **Global Reach with Compliance**: EOR and COR services eliminate legal and administrative barriers to hiring globally, with fast setup (days, not weeks) and full misclassification risk protection.
- **People-First Philosophy**: Recommendations grounded in what is genuinely best for the team, not cookie-cutter solutions.
- **Agile & Scalable**: Adapts as fast as the startup pivots or scales headcount, offering flexible engagement models from fractional CHRO to full RPO.

## Strategic Focus
- **Current priorities**: Expanding global EOR/COR capabilities; deepening talent acquisition offerings for technical and leadership roles; building a remote-first team across the Americas and Europe to serve a diverse international clientele.
- **Direction for growth**: Scaling the People Architecture model to become the go-to HR partner for startups moving from first hire to hundreds of employees, with a particular focus on cross-border expansion.

## Why Work Here
- **Culture highlights**: Collaborative, entrepreneurial, and high-performance culture; opportunity to work directly with founders and executive teams of fast-growing startups.
- **Remote/hybrid/office policy**: Fully remote work environment (as stated in job postings for Talent Acquisition Consultant).
- **Notable perks or engineering culture**: Exposure to some of the fastest-growing startups globally; international and diverse client portfolio; significant professional growth and development opportunities; a chance to shape the people foundations of emerging tech companies.

## Sources
1. [breakmarkhr.com](https://www.breakmarkhr.com/) – Company services, team, and value proposition.
2. [linkedin.com](https://www.linkedin.com/company/breakmarkhr) – Company details, employee count, growth, and recent updates.
3. [tealhq.com](https://www.tealhq.com/job/talent-acquisition-consultant_7ea1a74581f12858fc3a18fcc6b03244a91dc) – Job posting with benefits and role description.
4. [linkedin.com](https://linkedin.com/in/angieudry) – Founder profile and background.
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/breakmark) – Active job postings.

## Other roles at Breakmark

- [Senior Graphic Designer (Brand & Performance Creative)](https://feeny.ai/job/senior-graphic-designer-brand-performance-creative-breakmark-in-latin-evvfdfwx5h2h) — IN Latin, United States
- [Content & Community Manager (Social Media & Brand Advocacy)](https://feeny.ai/job/content-community-manager-social-media-brand-advocacy-breakmark-in-latin-3ppq64v1mcv5) — IN Latin, United States
- [Lifecycle / CRM Marketer (Email, SMS & Retention)](https://feeny.ai/job/lifecycle-crm-marketer-email-sms-retention-breakmark-in-latin-pvq4zk85qa6f) — IN Latin, United States
- [Growth Marketing Manager](https://feeny.ai/job/growth-marketing-manager-breakmark-in-latin-qp5j2fa00ntj) — IN Latin, United States
- [Talent Acquisition Consultant](https://feeny.ai/job/talent-acquisition-consultant-breakmark-argentina-ke24x9pm753k) — Argentina
- [Forward Deploy Engineer](https://feeny.ai/job/forward-deploy-engineer-breakmark-bogota-7nvj1s73rys0) — Bogotá, Colombia
- [Forward Deploy Engineer Guatemala](https://feeny.ai/job/forward-deploy-engineer-guatemala-breakmark-new-york-btyxkdn00483) — New York, NY
- [Deployment Strategist](https://feeny.ai/job/deployment-strategist-breakmark-colombia-ep4v5f856x4q) — Colombia
- [Forward Deployed Engineer - MX](https://feeny.ai/job/forward-deployed-engineer-mx-breakmark-j92kqcmqmaqh)
- [Head de Despliegue de Infraestructura de Data Center](https://feeny.ai/job/head-de-despliegue-de-infraestructura-de-data-center-breakmark-colombia-shaawww0ebf4) — Colombia