---
title: 'PERFORMANCE MARKETER (Paid Search Focus / B2B exp) at The Global Talent Co.'
canonical: 'https://feeny.ai/job/performance-marketer-paid-search-focus-b2b-exp-the-global-talent-co-latin-ca4y5hsk4ztn'
type: 'job'
last_seen: '2026-09-09'
---

# PERFORMANCE MARKETER (Paid Search Focus / B2B exp) at The Global Talent Co.

- **Company:** The Global Talent Co.
- **Location:** Latin America
- **Employment:** full-time
- **Work type:** remote
- **Posted:** 2026-06-25
- **Last confirmed live:** 2026-09-09
- **Apply:** https://jobs.ashbyhq.com/the-global-talent-co/06aa949c-677b-4985-9a09-50334beb139c/application

**Skills:** Google Ads, Paid Search, Meta Ads, LinkedIn Ads, Keyword Research, Search Intent Optimization, Bidding Strategies, Conversion Optimization, Google Analytics, Looker Studio, Mixpanel, Reddit Ads, X Ads, TikTok Ads, A/B Testing, Campaign Management, Data Analysis, Talent Staffing Marketing, Recruitment Marketing, Talent Acquisition Marketing

> The Performance Marketer will manage and optimize Google Ads (Paid Search) campaigns to scale candidate acquisition for The Global Talent Co. The role involves owning the full-funnel paid media lifecycle, including targeting, creative briefing, testing, and optimization across multiple international markets, while c...

## Job description

PERFORMANCE MARKETER (PAID SEARCH FOCUS - B2B EXP)

Part-Time / Full-Time

Check out The Global Talent Co.'s talent network: The Global Talent Co. Network https://www.globaltalent.co/network?utm_source=chatgpt.com

## YOUR ROLE

We're looking for a sharp, data-driven Performance Marketer to join our in-house team at The Global Talent Co.

This is a part-time or full-time internal role focused primarily on Google Ads (Paid Search) while also supporting broader paid media efforts across Meta, LinkedIn, and emerging advertising platforms.

Your mission will be to scale our candidate acquisition engine by building and optimizing full-funnel paid campaigns that attract and convert top-tier marketing talent from around the world.

We're particularly interested in candidates who have experience running B2B paid media campaigns across multiple international markets and regions.

## RESPONSIBILITIES

- Plan, manage, and optimize Google Ads (Paid Search) campaigns while supporting paid media initiatives across Meta and LinkedIn.
- Own keyword strategy, bidding strategies, and search intent optimization to drive high-quality candidate acquisition.
- Test and experiment with emerging advertising platforms such as Reddit, X (Twitter), and TikTok.
- Own the complete lifecycle of paid campaigns, including targeting, creative briefing, testing, optimization, reporting, and ongoing improvements.
- Partner closely with the Creative and Content teams to develop and continuously improve high-performing ad creatives.
- Monitor and optimize performance using KPIs such as CPL, CPA, and ROAS.
- Analyze campaign performance and transform data into actionable recommendations.
- Stay up to date on platform updates, algorithm changes, advertising trends, and industry best practices.
- Continuously A/B test headlines, creatives, landing pages, audiences, and calls-to-action to maximize conversion rates.
- Build and maintain performance dashboards and communicate campaign insights to leadership.

## REQUIREMENTS

- 3–6 years of hands-on experience managing Google Ads (Paid Search) campaigns, with additional experience across Meta and/or LinkedIn Ads.
- Strong understanding of keyword research, search intent, bidding strategies, match types, and conversion optimization.
- Proven success improving campaign performance while reducing acquisition costs.
- Strong analytical mindset with experience using Google Analytics, Looker Studio, Mixpanel, or similar reporting tools.
- Comfortable managing and scaling paid advertising budgets across multiple channels.
- Experience collaborating with creative teams to develop high-converting advertising assets.
- Familiarity with emerging advertising platforms such as Reddit Ads, X Ads (Twitter), or TikTok Ads.
- Highly autonomous, organized, and comfortable working in a remote-first environment.
- Proven experience running B2B paid media campaigns, with a strong emphasis on lead generation and performance marketing.
- Experience managing and optimizing campaigns across multiple international markets, regions, or global audiences. Candidates who have only managed campaigns within a single country are less likely to be a fit for this role.

## HIGHLY PREFERRED

- Experience working for a Talent Staffing, Recruitment, Talent Acquisition, HR Tech, Employer Branding, Workforce Solutions, or Remote Hiring company. This remains one of the strongest indicators of success for this position.
- Experience marketing to marketers or other professional B2B audiences.
- Experience in Recruitment Marketing or Talent Acquisition Marketing.
- Experience scaling campaigns across North America, Europe, APAC, LATAM, or multiple regions simultaneously.
- Experience building candidate acquisition funnels or talent attraction campaigns.

## NICE TO HAVE

- Experience with landing page testing and conversion rate optimization (CRO).
- Experience working with marketing automation platforms and CRM integrations.
- Experience leveraging first-party data and audience segmentation strategies.
- Familiarity with attribution modeling and multi-touch reporting.

## ABOUT US

At The Global Talent Co., we provide incredible opportunities for the top 5% of global marketers. Join our team and become our employee, gaining access to competitive salaries, long-term career opportunities, and the chance to work with some of the most innovative companies across Europe and the United States.

As your employer, we match exceptional marketing talent with high-growth businesses looking for long-term strategic hires. Our mission is to remove geographical barriers and connect world-class marketers with leading global companies through remote work.

If you're passionate about performance marketing and want to make a measurable impact while working alongside an ambitious international team, we'd love to hear from you. 🚀

## About The Global Talent Co.

## Company Overview
- **One-liner**: The Global Talent Co. connects innovative US and EU tech companies with pre-vetted, AI-powered marketing and tech professionals from Latin America, South Africa, and other global regions, serving as an Employer of Record.
- **Entity Type**: Private (Bootstrapped)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2020
- **Founders**: Roman Kirsch (Founder & Investor), Brett Stapper (Co-Founder & Investor)

## Core Business
- Primary industry/industries: Marketing Services, HR Tech, Talent Marketplace
- Target customers: B2B — US and EU tech startups, SaaS companies, consumer businesses, and agencies seeking remote marketing and tech talent
- Mission or purpose statement: "Our mission is to solve this by creating jobs, unlocking opportunities, and building careers that change lives." The company envisions a world where talent is global, intelligent, and unstoppable, aiming to place 3,333 AI-powered marketing professionals into global opportunities by 2027.

## Products & Services
- **Global Talent Marketplace & Employer of Record (EOR)**: A platform that finds, vets, hires, pays, and manages remote professionals. The company acts as the legal employer, handling payroll, compliance, local benefits, taxes, and HR administration in over 30 countries.
- **AI-Powered Matching & Vetting**: An AI-driven system that assesses candidates through automated assessments and manual interviews, connecting companies with the top 1% of talent from a network of 450,000+ pre-vetted professionals.
- **Proprietary AI Training (MIRA AI)**: All marketing professionals hired through the platform receive extensive training in leading AI platforms (ChatGPT, Claude) and work alongside "MIRA AI," the company's proprietary AI-driven marketing assistant, designed to amplify their expertise.

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Over 450,000 pre-vetted professionals in their talent network; 200 total employees (per Built In); 18 employees on LinkedIn (likely core team); 188 active job postings.
- **Notable Investors/Partners**: Not publicly disclosed (appears bootstrapped). Partners include US and EU tech startups.
- **Growth Signals**: High job posting growth (+12.6% monthly, +144.2% quarterly); expanding into new regions (South Africa, Latin America, Europe); strong LinkedIn follower growth (+52.2% yearly); operating in 8 countries.

## Competitive Advantages
- **AI-Centric Model**: Differentiates by explicitly training all marketing talent on AI tools (ChatGPT, Claude) and providing its own proprietary AI assistant (MIRA AI), creating a "next-generation AI-powered marketing workforce."
- **Risk Mitigation for Clients**: Offers a unique "talent guarantee" with unlimited free replacements and 30-day off-boarding notice, reducing hiring risk for startups.
- **Cost Arbitrage**: Clients save 50-70% compared to local US/EU hires while accessing top-tier talent from Latin America and South Africa.
- **Community Building**: Creates in-person and virtual marketing communities in every country of operation, with events, certification courses, and workshops to retain and upskill talent.

## Strategic Focus
- **Scaling the AI-Powered Workforce**: The company's stated ambition is to place 3,333 AI-powered marketing professionals by 2027, signaling a focus on volume and AI integration.
- **Geographic Expansion**: Currently operating in 8 countries (South Africa, Argentina, Colombia, Nigeria, Mexico, Ukraine, Germany, US) with plans to grow further.
- **Deepening the Talent Pool**: Growing the network from 400,000+ to 450,000+ pre-vetted professionals, with a focus on marketing, design, customer success, and finance roles.
- **Product-Led Growth**: Investing in AI-powered matching technology and a seamless EOR platform to reduce friction for both clients and candidates.

## Why Work Here
- **Remote-First Culture**: The company is fully remote with employees across 8 countries and 6+ locations. Offices exist in San Francisco, Mexico, Germany, Romania, South Africa, and Argentina, but the default is remote work.
- **Career Growth & AI Training**: The company heavily invests in upskilling its talent with AI certifications and access to proprietary AI tools, positioning workers for "future-proof" careers.
- **Global Community**: Emphasis on building local communities through in-person events and workshops, providing a sense of belonging for remote workers.
- **Competitive Compensation**: The company promises "the same compensation as your peers" in global tech roles, with a focus on high-impact, higher-paying roles compared to local market rates.
- **High Hiring Activity**: With 188 active job postings and rapid quarterly growth (+144.2%), the company is aggressively hiring, indicating strong momentum and opportunity for internal mobility.

## Sources
1. [globaltalent.co](https://globaltalent.co/about/)
2. [linkedin.com](https://www.linkedin.com/company/the-global-talent-co)
3. [builtin.com](https://builtin.com/company/the-global-talent-co)
4. [globaltalent.co](https://globaltalent.co/how-it-works/)
5. [jobs.ashbyhq.com](https://jobs.ashbyhq.com/the-global-talent-co)

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