---
title: 'Performance Marketing Analyst at Martell Ventures'
canonical: 'https://feeny.ai/job/performance-marketing-analyst-martell-ventures-kelowna-4zct41wzey9p'
type: 'job'
last_seen: '2026-10-19'
---

# Performance Marketing Analyst at Martell Ventures

- **Company:** Martell Ventures
- **Location:** Kelowna, Canada
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-10-19
- **Apply:** https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5435680008

## Job description

Location: In-Office

Compensation: $90,000–$110,000 CAD base

## About Martell Group

The Martell Group exists to build people, brands, and ventures that create meaningful impact. Across our four companies, we combine audience, operators, and execution to launch scalable products and empower ambitious leaders in Media, B2B SaaS, and AI.

Founded by serial entrepreneur and investor Dan Martell (investor in Udemy, Intercom, and Unbounce), we’re building a company that values leadership, growth, and simplicity, and we’re looking for people who live those values too.

Our goal is to attract world-class talent and align people where their impact is greatest. When you apply to Martell Group, you’ll automatically be considered for all open roles across our companies, not just the one you applied for.

## About the Role

We are looking for a Performance Marketing Analyst who turns messy growth data into clear decisions for leadership, media, and revenue.

This is not a passive reporting seat. You own how we measure paid, organic, email, and CRM performance end to end, from clean tracking and attribution to daily/weekly insights that change what we spend, what we publish, and what we sell. You will sit at the intersection of growth, media, and revenue, and you will be expected to both analyze and improve the measurement system itself (HubSpot, UTMs, funnel tagging, dashboard hygiene).

If you're a market data analyst that love digging into numbers, spotting what’s broken in the data, and translating insights into actions the team can run the same day, this role is for you.

## What You’ll Own

Performance Reporting & Insights

- Build and run daily/weekly performance reporting for paid ads, email, organic, and funnel conversion (spend, CPL/CPDM, ROAS, leads, calls booked, attributed revenue, closed-won).
- Surface trends, anomalies, and recommendations, not just snapshots, so leaders can act fast.
- Partner with Growth, Media, and Revenue to explain why numbers moved and what to do next.

Measurement, Attribution & Data Hygiene

- Own attribution and tracking hygiene across HubSpot, ads platforms, UTMs, Bitly/link systems, and landing pages.
- Design and maintain tagging structures so we can answer: where did this lead come from, what content drove it, and what closed won.
- Clean up CRM ownership, lifecycle stages, and reporting gaps that block accurate revenue attribution.
- Build durable dashboards and views others can use, not one-off spreadsheets that only you understand.

Cross-Functional Performance Support

- Support demand gen / paid and organic teams with experiment readouts and channel performance.
- Help media understand which content and CTAs drive qualified pipeline and revenue.
- Ad-hoc analysis for leadership (book launch, campaign pushes, channel bets) with clear recommendations.

Required

- 3+ years in performance analytics, marketing analytics, growth analytics, or a closely related data/insights role.
- Proven experience turning multi-channel marketing and CRM data into leadership-ready insights.
- Hands-on HubSpot (or equivalent CRM) reporting experience, workflows, properties, attribution, and data cleanup, not just exporting CSVs.
- Strong Excel/Google Sheets; comfort with BI/dashboards (Looker, Tableau, Power BI, HubSpot reporting, or similar).
- Ability to diagnose broken tracking (UTMs, pixels, form tagging, source/medium gaps) and fix it with operators.
- Clear written communication. You can ship a daily performance update leaders actually read.
- Comfortable in a high-pace, in-person environment where numbers drive decisions the same day.
- Ability to work in-person in Kelowna, BC. Canada work authorization required.

## Preferred

- Experience in high-growth startups, creator/media brands, coaching/education, or B2B SaaS.
- Paid media analytics (Meta, Google, etc.) including spend, CPL, ROAS, and funnel quality.
- Email marketing performance analysis (open, click, CTR, acquisition source mix).
- SQL or light scripting for deeper pulls.
- Prior ownership of a measurement system you built or rebuilt from fragmented tools.

## Why This Role Matters

Accurate measurement is how we scale paid, content, and revenue without guessing. The person in this seat makes the whole company smarter, every day.

## About Martell Ventures

## Company Overview
- **One-liner**: Martell Ventures is an AI-first venture studio that co-founds new AI-native software companies with experienced operators, providing distribution, playbooks, infrastructure, and capital.
- **Entity Type**: Private (Venture Studio – not a fund or accelerator)
- **Headquarters**: Kelowna, British Columbia, Canada
- **Founded**: Not publicly available (studio launched in recent years; 15 companies built in 13 months as of mid-2025)
- **Founders**: Dan Martell (Founder & CEO of Martell Media / Martell Ventures); Roddy Awad (Managing Partner)

## Core Business
- **Primary industry**: AI Venture Studio – incubating and co-founding B2B SaaS companies for SMBs
- **Target customers**: Experienced operators (founders, CEOs, CTOs, founding engineers) who want to build AI-first products for small and mid-size businesses
- **Mission / Purpose**: “Become the global leader in AI-powered SMB innovation.” [ventures.danmartell.com](https://ventures.danmartell.com/)

## Products & Services
- **Venture Studio (Co-founding Partnership)**: Martell Ventures co-founds ventures with operators who have already achieved $100K MRR and a tech team. The studio provides equity partnership, a proprietary AI infrastructure stack (23 apps, 26 APIs, 91,000+ lines of automation), 350+ documented growth playbooks, and access to a 10M+ owned audience across social channels. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI Infrastructure (The Stack)**: An internal “AI OS” that includes tools like an AI CTO activated by voice, designed to accelerate product development from day one. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Distribution Layer**: Ventures gain access to Dan Martell’s 10M+ followers across YouTube, Instagram, TikTok, Facebook, and LinkedIn for co-creation and go-to-market. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Playbooks**: 350+ playbooks documented across 20 years of operating SaaS companies (three exits, 70+ angel investments including Intercom, Udemy, xAI). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Market Standing
- **Valuation / Market Cap**: Not disclosed (studio targets $25 billion in enterprise value across its portfolio in the long term) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Key Metric**: Total ventures launched – 15 companies in 13 months (as of mid-2025) [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Notable Investors / Partners**: Not a fund; Martell Ventures is operator-partnered. Dan Martell has personally invested in Intercom, Udemy, and xAI. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Growth Signals**: Rapid studio output (15 ventures in 13 months); minimum traction requirement of $100K MRR for co-founders; global founder applications accepted (not limited to Canada). [ventures.danmartell.com](https://ventures.danmartell.com/)

## Competitive Advantages
- **Operator co-founders, not advisors**: Martell Ventures takes equity and works alongside founders long-term, unlike accelerators that offer only a 3-month program and demo day. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **AI-first infrastructure from day one**: All ventures are built on a custom AI stack (voice-activated AI CTO, 23 apps, 26 APIs) rather than bolting AI onto existing products. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Owned audience of 10M+**: Distribution is built into the studio model, not purchased as ads. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **350+ documented playbooks**: Based on 20 years of operating SaaS companies and coaching hundreds of founders to $1M–$50M ARR. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Strategic Focus
- **Current priorities**: Continue co-founding AI-native SMB software companies at high velocity. Focus on operators who have already achieved product-market fit ($100K MRR) and are ready to rebuild from AI-first principles. [ventures.danmartell.com](https://ventures.danmartell.com/)
- **Direction**: Scale the studio model globally, expand the AI OS, and deepen the playbook library. [ventures.danmartell.com](https://ventures.danmartell.com/)

## Why Work Here
- **Culture**: High-performance, no politics, direct communication. “Move fast, make decisions, own the outcome. No red tape.” [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Remote / Hybrid Policy**: Some roles are fully remote (e.g., Performance Marketing Manager, Marketing Virtual Assistant in LATAM); others require in-studio presence in Kelowna, BC (e.g., Automation & AI Engineer, Business Lead, Shortform Creative Lead). [danmartell.com/careers](https://www.danmartell.com/careers/) and [greenhouse.io](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)
- **Perks**: Health benefits (full coverage), unlimited PTO, annual stipend for learning and growth, paid test project during hiring, real ownership and upside (equity + cash) for co-founders. [danmartell.com/careers](https://www.danmartell.com/careers/)
- **Engineering Culture**: AI-first engineering mindset; founding engineers work with LLMs, agents, and modern AI tooling to ship products inside 60 days. [danmartell.com/careers](https://www.danmartell.com/careers/)

## Sources
1. [ventures.danmartell.com](https://ventures.danmartell.com/)
2. [danmartell.com/cofounder](https://www.danmartell.com/cofounder/)
3. [danmartell.com/about](https://www.danmartell.com/about/)
4. [danmartell.com/careers](https://www.danmartell.com/careers/)
5. [greenhouse.io - Jobs at Martell Ventures](https://job-boards.greenhouse.io/martellgrowthsolutions/jobs/5200003008)

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