---
title: 'Performance Marketing Analyst at Watershed Informatics'
canonical: 'https://feeny.ai/job/performance-marketing-analyst-watershed-informatics-cambridge-wagec58twmgf'
type: 'job'
last_seen: '2026-09-11'
---

# Performance Marketing Analyst at Watershed Informatics

- **Company:** Watershed Informatics
- **Location:** Cambridge, MA
- **Posted:** 2024-05-03
- **Last confirmed live:** 2026-09-11
- **Apply:** https://boards.greenhouse.io/watershed/jobs/5975769003?gh_jid=5975769003

## Job description

## About Watershed

Our vision is to become the leading biocomputing platform. The future of biology is in big data analysis, and we are on a mission to accelerate digital drug discovery with the Watershed Bio platform. Watershed enables scientists to conduct all essential analysis — from lab data to plot — with a single software platform.

We have attracted some of the best bioinformatics, engineering, and commercial talent, and we are growing! Join a team that’s intellectually curious with a bias for action. Headquartered in Cambridge, Massachusetts, we are a team of people committed to empowering scientists to change lives — aiming to bring transformational change to a $40 billion industry.

## About the Role

Watershed Bio is hiring a Performance Marketing Analyst to integrate and own reporting for all digital marketing activity for our growth stage biocomputing platform. You will assess & combine data from Watershed’s digital channels (including: website visitor behavior, gated content downloads, and PPC advertising metrics). You will understand how this data translates to our sales pipeline, analyze how we can optimize marketing spend to drive business growth, and advise & empower leadership to make data-driven decisions.

The right person will have a strong background in building reports and analyzing digital marketing activity across many fields. You should be a stickler for accountability and accuracy — and pride yourself on delivering actionable insights.

## Responsibilities

- Own marketing and sales reporting for leadership and our commercial team. Draw on data from Salesforce, Webflow, Google Ads, Google Analytics, and other sources.
- Serve as subject matter expert for all online marketing data sources. Be the backstop for accuracy and guarantee the validity of reports and metrics presented to leadership.
- Analyze cost-per-click, cost-per-lead, and click-through-rates and advise on how to optimize marketing performance.
- Collaborate cross-functionally to identify and deliver the best paid media opportunities to drive business growth.

Required Qualifications

- Bachelor’s Degree, preferably in Marketing, Business, Economics, or Data Science
- 3+ years of experience creating, delivering, and interpreting commercial reports drawing from Salesforce, Google AdWords, Google Analytics, Webflow, and other digital marketing data sources.
- Strong analytical and problem-solving skills with a demonstrated track record identifying and resolving inconsistencies in commercial data to drive B2B growth.
- A perfectionist approach and ownership mentality toward analysis and reporting metrics. You take the ramifications of data-guided decision-making seriously.
- Experience presenting reports to leadership in a team setting from a marketing, finance, or consulting perspective.

-

## About Watershed Informatics

## Company Overview
- **One-liner**: Watershed Informatics provides a unified, cloud-based platform for biological data analysis, discovery, and collaboration, enabling scientists to scale drug discovery and development pipelines.
- **Entity Type**: Private (Series A)
- **Headquarters**: Cambridge, Massachusetts, United States
- **Founded**: 2019
- **Founders**: Jonathan Wang and Mark Kalinich

## Core Business
- **Primary industry/industries**: Bioinformatics / Biotechnology Research
- **Target customers**: B2B – life sciences organizations (pharma, biotech, academic labs) of all sizes.
- **Mission or purpose statement**: Transform biomedical research by providing a complete, scalable solution for biological data analysis.

## Products & Services
- **Watershed Platform**: A SaaS platform that enables secure access, management, and analysis of all biological data types (genomics, proteomics, transcriptomics, etc.). Features include customizable AI tools, notebooks, collaborative workflows, and supercomputing infrastructure. [watershed.bio](https://watershed.bio/)
- **Cloud Data Lab**: An end-to-end bio-IT managed service for mission-critical bioinformatics analyses at reduced cost and complexity. [builtin.com](https://builtin.com/company/watershed-informatics)
- **Training & Support**: Onboarding training and hourly support from PhD-level bioinformaticians, with custom plans for startups and academia. [watershed.bio/faqs](https://watershed.bio/faqs)

## Market Standing
- **Valuation/Market Cap**: Not publicly available
- **Key Metric**: Total Funding $16.2M (Seed $1.7M in 2021, Series A $14.5M in 2023 led by Canvas Prime) | Annual Revenue $3.4M (LinkedIn estimate)
- **Notable Investors/Partners**: Canvas Prime (lead), 4 investors in Series A; Advisors: Frank Moss, Ph.D. (Harvard Medical School, MGH Cancer Center) and Michael Lawrence, Ph.D. (Jackson Laboratory). Clients include Revitope Oncology, SQZ Biotech, and Rarebase. [linkedin.com](https://www.linkedin.com/company/watershed-bio) | [watershed.bio/company](https://watershed.bio/company)
- **Growth Signals**: Active hiring (8+ open roles on Built In in engineering, bioinformatics, and marketing), expanding library of analysis workflows and automation features.

## Competitive Advantages
- End-to-end platform supporting all biological data types (multi-omics, imaging, etc.) in one environment.
- Security built by CEO with quantitative finance background.
- Scalable supercomputing infrastructure – processes hundreds of terabytes of data monthly.
- Dedicated bioinformatics support (training, custom workflows) for users of all skill levels.
- Integrations with tools like Benchling, RStudio, and Alphafold.

## Strategic Focus
- Continue building the platform to drive “a new era of scientific breakthroughs” through expanded workflows, automation, and AI capabilities.
- Deepen partnerships with both industry and academia to accelerate drug discovery.

## Why Work Here
- **Culture**: Close-knit, interdisciplinary team of experts in bioinformatics, engineering, and biology – described as “collaborative growth-forward environment.” [watershed.bio/company](https://watershed.bio/company)
- **Remote/Hybrid/Office**: Headquarters in Cambridge, MA (in-office for many roles). Employees located across the country – likely flexible for some positions.
- **Notable perks**: Opportunity to work at the intersection of biology and technology, direct impact on biomedical research, access to leading experts as advisors, and fast-growing startup environment.

## Sources
1. [watershed.bio](https://watershed.bio/)
2. [watershed.bio/company](https://watershed.bio/company)
3. [linkedin.com](https://www.linkedin.com/company/watershed-bio)
4. [builtin.com](https://builtin.com/company/watershed-informatics)
5. [watershed.bio/faqs](https://watershed.bio/faqs)

## Other roles at Watershed Informatics

- [Customer Success Engineer, Bioinformatics](https://feeny.ai/job/customer-success-engineer-bioinformatics-watershed-informatics-cambridge-96kvazwg6znk) — Cambridge, MA
- [Site Reliability Engineer](https://feeny.ai/job/site-reliability-engineer-watershed-informatics-cambridge-azkdhwden9h4) — Cambridge, MA
- [Senior Software Engineer, Product](https://feeny.ai/job/senior-software-engineer-product-watershed-informatics-boston-nwymtcfdr23d) — Boston, MA
- [Infrastructure Engineer](https://feeny.ai/job/infrastructure-engineer-watershed-informatics-cambridge-2h7xcm8xtya4) — Cambridge, MA
- [Software Engineer, UI](https://feeny.ai/job/software-engineer-ui-watershed-informatics-boston-mtrnde7n6w1y) — Boston, MA
- [Software Engineer](https://feeny.ai/job/software-engineer-watershed-informatics-boston-2mbb9jx7qzy8) — Boston, MA
- [High Performance Computing Engineer](https://feeny.ai/job/high-performance-computing-engineer-watershed-informatics-boston-r4k7m9wb5hsh) — Boston, MA
- [Performance Marketing Analyst](https://feeny.ai/job/performance-marketing-analyst-sharkninja-needham-ma-n38gphjjvdkh) — Needham MA, United States
- [Performance Marketing Analyst](https://feeny.ai/job/performance-marketing-analyst-cargurus-boston-massachusetts-41agkpdjnfpn) — Boston Massachusetts, United States