--- title: 'Performance Marketing Analyst at Zuora' canonical: 'https://feeny.ai/job/performance-marketing-analyst-zuora-bengaluru-40h78j7g1bpm' type: 'job' last_seen: '2026-11-08' --- # Performance Marketing Analyst at Zuora - **Company:** Zuora - **Location:** Bengaluru, India - **Posted:** 2026-11-03 - **Last confirmed live:** 2026-11-08 - **Apply:** https://boards.greenhouse.io/zuora/jobs/8312134?gh_jid=8312134 ## Job description ## About Zuora At Zuora, we help businesses grow smarter and adapt faster. Our platform powers modern business models — from subscriptions and usage-based pricing to AI-driven and outcome-based offerings — helping companies launch new products, automate complex billing, and unlock predictable, recurring revenue. We’ve led the Subscription Economy for more than a decade. Now we’re evolving again by building the definitive platform for quote to cash and helping companies monetize their products and services with an adaptable, AI-ready foundation. The Opportunity We’re at the forefront of Total Monetization. The B2B SaaS world is undergoing change with different monetization models at play. Our Usage Solution is driving the next wave of growth. You’ll tackle exciting challenges generating leads through paid campaigns in a new and upcoming category like usage based pricing. This is a hybrid position, so you’ll work both remotely and in the office. ## What you’ll do Strategic Planning & Campaign Management: - Develop and execute comprehensive paid marketing strategies focused on building a steady pipeline. - Create and optimize campaigns across LinkedIn Ads, Google Ads, and other relevant platforms to drive qualified demo requests. - Optimize PPC landing pages to increase conversion rate. - Run various experiments across landing pages and other assets that help us get the best ROI. - Manage campaign budgets and continuously improve efficiency across reach, engagement, conversion, cost, and pipeline outcomes. - Build repeatable campaign processes that make it easier to launch, learn, and scale programs across markets and segments. Performance & Analytics: - Track and analyze campaign metrics across the full funnel, from awareness to demo requests to closed deals. - Create and maintain dashboards to monitor key metrics like CAC, CPL, pipeline influence, and ROI across channels. - Implement attribution modeling to understand the impact of paid campaigns on pipeline and revenue. - Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads. - Define hypotheses, success metrics, test designs, and learning plans before launching experiments. - Document results and translate learning into improved campaign standards, landing-page recommendations, and repeatable growth practices. ## About You Your experience: - 3-5 years of experience in B2B SaaS paid marketing, with demonstrated success in demand generation. - Proven track record of managing and optimizing campaigns across LinkedIn Ads, Google Ads, and other B2B platforms. - Strong experience with marketing analytics tools (Google Analytics, LinkedIn Campaign Manager, Google Ads). - Understanding of B2B SaaS funnel dynamics, attribution, conversion optimization, audience strategy, and budget allocation. - Strong project management skills and the ability to manage multiple campaigns, stakeholders, priorities, and deadlines. - Data-driven approach with strong analytical and problem-solving abilities. Nice to haves: - Experience with marketing automation tools and CRM (Salesforce, Marketo, Demandbase). - Prior experience in companies selling billing, pricing, or financial software. - Ability to design adverts using Figma. ## About the Team How You’ll Work: - You start with the business outcome and build the measurement plan backward from it. - You are comfortable owning details while keeping sight of the broader pipeline and revenue objective. - You make performance visible through clear reporting, honest analysis, and specific next steps. - You work collaboratively with Sales and cross-functional partners, using shared definitions and feedback loops to improve outcomes. - You bring structure to ambiguous problems and create repeatable processes where the team needs scale. - You test thoughtfully, learn quickly, and distinguish between signal, noise, and a promising next experiment. ## Benefits Zuora offers a comprehensive total rewards package designed to support ZEOs’ wellbeing, growth, and flexibility. While specific offerings may vary by country, we typically provide: - Competitive compensation, variable bonus and performance-based reward opportunities, and retirement programs - Medical, dental, and vision insurance - Generous, flexible time off, plus paid holidays, wellness days, and a company-wide year-end break - Paid parental leave (including fully paid leave for eligible ZEOs, subject to local policy) - Learning & development stipend to support ongoing growth - Opportunities to volunteer and give back, including charitable donation matching where available - Mental wellbeing resources and support *Benefits may vary by location; details will be shared during the interview process #ZEOLife at Zuora ZEOs (our employees) are empowered to take ownership, challenge the status quo, and make a real impact. We: - Collaborate deeply across teams and regions - Learn constantly and iterate often - Build an inclusive, high-performance culture where people feel inspired, connected, and valued Our Commitment to an Inclusive Workplace Think, be and do you. At Zuora, different perspectives, experiences, and contributions matter — everyone counts. Zuora is proud to be an Equal Opportunity Employer committed to creating an inclusive environment for all. We do not discriminate on the basis of, and consider individuals seeking employment with Zuora without regard to, race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We encourage candidates from all backgrounds to apply. Applicants in need of special assistance or accommodation during the interview process or in accessing our website may contact us by sending an email to assistance@zuora.com (or local equivalent, where applicable). ## About Zuora ## Company Overview - **One-liner**: Zuora provides a cloud-based monetization platform that enables companies to launch, manage, and grow subscription, usage, and hybrid recurring revenue models through an integrated quote-to-cash and revenue recognition system. - **Entity Type**: Public (NYSE: ZUO) - **Headquarters**: Redwood City, California, USA - **Founded**: 2007 - **Founders**: Tien Tzuo (CEO), K.V. Rao, Cheng Zou ## Core Business - Primary industry/industries: Financial Technology (FinTech), Subscription Management, Recurring Billing, Revenue Automation - Target customers: B2B; primarily mid-market to enterprise companies across industries (tech, media, manufacturing, automotive, industrial) that operate subscription, usage-based, or hybrid pricing models. Key customers include BMC Software, Box, Caterpillar, General Motors, Schneider Electric, Siemens, and Zoom. - Mission or purpose statement: To enable the world’s best companies to win in the Subscription Economy® by helping them build, manage, and grow direct, digital subscriber relationships. ## Products & Services - **Zuora Billing**: A flexible billing engine supporting any mix of recurring, usage-based, or one-time pricing models with a comprehensive product catalog, automated invoicing, and dunning management. - **Zuora Revenue**: An automated revenue recognition solution that handles complex ASC 606/IFRS 15 compliance, contract modifications, and audit-ready reporting and disclosures. - **Zuora Collections**: An AI-powered receivables management solution that automates the full collections journey to accelerate cash recovery while maintaining customer relationships. - **Zuora Payments**: A global payment management platform with flexible provider options, built-in fraud protection, and a partner network to boost payment success rates and reduce churn. - **Zuora CPQ**: A configure-price-quote tool built for recurring revenue and complex enterprise deals, ensuring seamless flow from quote to billing and revenue recognition. - **Zuora Central Platform**: The core integration and extensibility layer with APIs, webhooks, event-driven syncs, ERP/CRM connectors, and low-code workflows. - **Zuora AI Paywalls**: An AI-powered tool to deliver personalized paywalls, trials, freemium offers, and bundles with no coding required. - **Zephr**: A subscription experience platform (acquired) for managing subscriber access, identity, and experiences. ## Market Standing - **Valuation/Market Cap**: Market cap of approximately $1.5–$2.0 billion (as of mid-2025, fluctuates with market). - **Key Metric**: Annual Recurring Revenue (ARR) not publicly disclosed in recent filings; total revenue for FY2025 (ending Jan 31, 2025) was approximately $460 million. - **Notable Investors/Partners**: Major institutional investors include BlackRock, Vanguard, and others. Key technology partners include Salesforce, NetSuite, SAP, Workday, and major payment gateways. - **Growth Signals**: Named a Leader in the 2025 Gartner® Magic Quadrant™ for Recurring Billing Applications; ranked #1 in the ISG Research Subscription Management Buyers Guide; recognized as a Leader in the 2025 Forrester Wave™ for Recurring Billing Solutions; ranked #1 in Product and Strategy in Automated Revenue Management; serves over 1,000 companies worldwide; expanding AI capabilities across the platform. ## Competitive Advantages - **Pioneer and market definer**: Coined the term "Subscription Economy®" and has 15+ years of domain expertise in recurring revenue business models. - **End-to-end platform**: Only vendor offering a fully integrated quote-to-cash and revenue recognition solution in a single system, reducing integration complexity. - **Audit-ready by design**: No Zuora public customer has ever failed a revenue audit, a powerful trust signal for public companies and regulated industries. - **AI-first innovation**: Embedded AI across the platform for predictive collections, revenue insights, and automated paywalls, with a human-in-the-loop governance model. - **Deep enterprise capabilities**: Supports multi-entity, multi-currency, global tax compliance, and complex pricing models (usage, hybrid, AI tokens) that competitors struggle with. - **ERP-agnostic architecture**: Designed to integrate without requiring a re-platforming of existing ERP systems. ## Strategic Focus - **AI monetization**: Helping customers launch and manage AI-driven pricing models (e.g., token-based usage) with end-to-end metering, billing, and revenue recognition. - **Expanding AI platform capabilities**: Building AI tools specifically for finance teams (CFOs, Controllers) to automate manual reconciliation, forecasting, and compliance work. - **Global expansion**: Deepening presence in EMEA and APAC with local offices and compliance support. - **Partner ecosystem growth**: Strengthening integrations with major ERP, CRM, and payment platforms to reduce implementation friction. - **Customer time-to-value**: Using AI to accelerate implementation and migration cycles, including automated contract-to-catalog translation and data mapping. ## Why Work Here - **Culture**: Emphasizes a "people first" culture where employees (called "ZEOs") are empowered to take initiative and own outcomes. Core values include "Subscriber Obsessed," "Own Our Outcomes," "Catalyze What's Next," "Build Trust," and "Better Together." - **Flexible work**: Distributed workforce with flexible work arrangements; offices in Redwood City (HQ), Atlanta, Boston, Frisco, New York, Costa Rica, London, Stockholm, Paris, Munich, Milan, Zurich, Beijing, Tokyo, Sydney, and Chennai. - **Remote options**: Many roles are remote-friendly, especially in engineering, customer success, and sales. - **Engineering culture**: Focus on building AI-driven financial software; roles include AI Engineers, Solutions Architects, and Product Managers working on cutting-edge monetization technology. - **Award-winning workplace**: Recognized as a great place to work with a strong sense of community and mission-driven work. - **Growth opportunities**: As a public company with expanding product lines and global footprint, there are opportunities to work on high-impact problems at scale. ## Sources 1. [zuora.com](https://www.zuora.com/) 2. [zuora.com/about](https://www.zuora.com/about/) 3. [zuora.com/careers](https://www.zuora.com/careers/) 4. [linkedin.com/company/zuora](https://www.linkedin.com/company/zuora) 5. 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