---
title: 'Performance Marketing Director at Scopely'
canonical: 'https://feeny.ai/job/performance-marketing-director-scopely-barcelona-2wkx3f28jky4'
type: 'job'
last_seen: '2026-09-06'
---

# Performance Marketing Director at Scopely

- **Company:** Scopely
- **Location:** Barcelona, Spain
- **Posted:** 2026-07-09
- **Last confirmed live:** 2026-09-06
- **Apply:** https://job-boards.greenhouse.io/scopely/jobs/5282076008?gh_jid=5282076008

## Job description

Scopely is looking for a highly motivated Director of Performance Marketing for a new, unannounced casual mobile game to join our Performance Marketing Team in Barcelona on a Hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people worldwide daily.

The Performance Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US.  The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

## What You’ll Do

You will lead the Performance Marketing team based in Barcelona for a new casual mobile game launching. This role works cross-functionally with Product, Finance, Analytics, Growth Marketing and Data Engineering and is part of the Performance Marketing team at Scopely.

- Work closely with the global game team and lead the performance marketing team for a new, unannounced title based on an IP
- You will lead performance marketing efforts for this title, driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
- Develop UA strategy, methodology and processes to deliver on each game’s performance targets and improve team’s capabilities
- Bring leading analysis and insight to acquisition funnel measurement, including helping to define & set goals for key performance indicators on each game, and working with Analytics on implementing improved Business Intelligence and Data Science predictions
- Mentor the performance marketing managers to identify gaps and inefficiencies in campaign creation, analysis and optimization
- Serve as key team leader offering feedback, guidance & coaching, and industry mentorship to Scopely’s Barcelona-based UA team
- Drive relentless culture of experimentation on all key existing UA channels (ex.: Facebook, Google, mobile ad networks, ad exchanges, offerwall) while also ideating and establishing new user acquisition funnels
- Partner with Product, Strategic Marketing, Finance, Analytics, Marketing Creative, and Data Engineering teams to align the UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals
- Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making
- Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems
- Manage and optimize multi-million-dollar marketing budgets with a focus on ROI and long-term player value

## What We’re Looking For

- Fluent in English
- 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
- 4+ years of people management experience, with a track record of building and leading high-performing teams
- Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
- Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.)
- Demonstrated expertise in launching, and scaling new products
- Strong leadership, communication, and stakeholder management skills
- Demonstrated ability to effectively manage and optimize a multi-million dollar acquisition budgets across multiple channels
- Demonstrated ability to drive major incremental volume & returns from improvements in automation, marketing tech stack, fraud prevention, or analytics
- Preference (but not required) for experience with match-3, puzzle or other casual mobile games

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that!   We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!

## About Scopely

Scopely is a leading video game and global interactive entertainment company, home to many of the world’s most beloved and enduring experiences, including two of the most successful mobile games of all-time “MONOPOLY GO!” and “Pokémon GO,” along with “Stumble Guys,” “Star Trek™ Fleet Command,” “MARVEL Strike Force,” “WWE Champions,” the Scrabble® franchise, “Yahtzee® With Buddies,” and many others. Across mobile, web, PC, and console, Scopely creates, develops, publishes, and live-operates one of the most diversified and award-winning portfolios in the games industry — bringing hundreds of millions of players together through a shared love of play.

Founded in 2011, Scopely is powered by its exceptional team — including thousands of world-class gamemakers around the globe, a distinctive tenet-driven culture, and its proprietary technology platform, Playgami. Together, these strengths have fueled Scopely’s position as the #1 mobile games company in the U.S. and #2 globally, generating more than $10 billion in lifetime revenue. Whether building global sensations like “MONOPOLY GO!” from the ground up, or expanding through strategic acquisitions, including the FoxNext, GSN, and Scopely Explore games businesses — Scopely consistently delivers experiences players love today and return to for years to come.

Recognized multiple times as one of the "100 Most Influential Companies in the World" by TIME magazine and one of Fast Company's "World's Most Innovative Companies" and “Best Workplaces for Innovators,” Scopely believes that video games can be a force for good — creating meaningful connections, vibrant communities, and making life better through play.

Scopely has global operations and partners across four continents in more than a dozen countries worldwide. For more information, visit: https://www.scopely.com/.

Notice to Candidates: Scopely will never request payment or financial information during the application or hiring process. Please apply only through our official [website](http://scopely.com) and verify that all Talent Partner communications come from an email address ending in @[scopely.com](http://scopely.com).

Should you have any questions or encounter any fraudulent requests/emails/websites, please immediately contact recruiting@scopely.com. Our job applicant privacy policies are available here: [California Privacy Notice](https://www.scopely.com/en/job-applicant-privacy-notice-for-ca-residents) and [EEA/UK Privacy Notice](https://www.scopely.com/en/eea-and-uk-job-applicant-privacy-notice).

Employment at Scopely is based solely on a person's merit and qualifications. Scopely does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. We also consider qualified applicants with arrest or conviction records, consistent with applicable federal, state and local law.

## About Scopely

## Company Overview
- **One-liner**: Scopely is a global interactive entertainment and mobile-first video game company, home to top-grossing titles like MONOPOLY GO!, Star Trek Fleet Command, and Pokémon GO.
- **Entity Type**: Private (Subsidiary of Savvy Games Group, acquired in 2023 for $4.9B)
- **Headquarters**: Culver City, California, United States
- **Founded**: 2011
- **Founders**: Walter Driver, Ankur Bulsara, Eytan Elbaz, Eric Futoran

## Core Business
- **Primary Industry**: Mobile video game development and publishing
- **Target Customers**: B2C (mass-market mobile gamers globally, free-to-play model)
- **Mission/Purpose**: "Inspire Play, Every Day" — expanding the possibilities of play through game experiences that aim to inspire community, connection, and competition.

## Products & Services
- **MONOPOLY GO!**: Top-grossing mobile board game adaptation; flagship title driving majority of revenue.
- **Pokémon GO**: Augmented reality mobile game (acquired via Niantic acquisition in 2025).
- **Star Trek Fleet Command**: Strategy MMO mobile game based on the Star Trek franchise.
- **Stumble Guys**: Massively multiplayer party knockout game (similar to Fall Guys).
- **MARVEL Strike Force**: Squad-based RPG featuring Marvel characters.
- **Yahtzee With Buddies**: Social dice game; part of the "With Buddies" franchise.
- **Scrabble GO**: Digital version of the classic word game.
- **WWE Champions**: Wrestling-themed card-collecting RPG.
- **Pikmin Bloom & Monster Hunter Now**: AR mobile games acquired via Niantic.
- **Other titles**: Bingo Bash, Tiki Solitaire TriPeaks, Looney Tunes: World of Mayhem, Campfire, Wayfarer.

## Market Standing
- **Valuation/Market Cap**: Acquired by Savvy Games Group in April 2023 for $4.9 billion.
- **Key Metric**: Annual Revenue of **$1.5 billion** (2024 estimate). Total funding of $998.7M prior to acquisition.
- **Notable Investors/Partners**: Savvy Games Group (parent), NewView Capital, Horizons Ventures, Greenspring Associates, Techstars.
- **Growth Signals**: Ranked **#1 mobile game maker in the U.S.** and **#2 globally** by revenue as of 2024. Named a **TIME100 Most Influential Companies**. Over 15 acquisitions completed, including the massive Niantic games business in 2025. Headcount of **2,377 employees** growing at +0.5% monthly with 239 active job postings.

## Competitive Advantages
- **Massive IP Portfolio**: Owns or operates some of the most valuable mobile game IPs in the world (Pokémon, MONOPOLY, Marvel, Star Trek).
- **Scale & Reach**: Operates in 30+ countries with 21 offices across 9 countries; truly global development and publishing footprint.
- **Proven M&A Engine**: Demonstrated ability to acquire, integrate, and scale studios (Niantic, GSN Games, Digit Game Studios) — a core strategic moat.
- **Data-Driven Development**: Heavy investment in analytics, performance marketing, and live operations to maximize player lifetime value.
- **Savvy Games Group Backing**: Backed by the $4.9B acquisition by Savvy, providing deep financial resources and strategic autonomy.

## Strategic Focus
- **Live Service Excellence**: Deep focus on live operations, player engagement, and long-term retention for existing titles.
- **Global Expansion**: Continued hiring and office growth in key markets (Spain, India, UK, Canada, Mexico).
- **AI & Data**: Investing heavily in data science, analytics engineering, and anti-cheat/player safety technologies.
- **New Game Development**: Actively building new titles across multiple genres, leveraging both original IP and licensed brands.
- **Post-Acquisition Integration**: Smoothly integrating Niantic's games, teams, and technology into the Scopely ecosystem.

## Why Work Here
- **Culture**: Described as a place where "creators, dreamers, and pioneers" work, with a strong emphasis on mutual respect and mindfulness. Employees are called "Scopeleans."
- **Awards**: Named a **Top 100 Best Workplace for Innovators**, **Best Places to Work in LA**, and **Built In Best Places to Work**.
- **Global & Remote-Friendly**: Offices in 21 locations across 9 countries (US, Spain, UK, India, Canada, Mexico, Ireland, Portugal, China, Singapore). Large engineering hubs in Barcelona, Culver City, and India.
- **Engineering Culture**: Heavy investment in tech roles (581 employees in Technical departments). Roles include Senior Front End Engineer, Staff Engineer (Server), Director of Data (Analytics Engineering), and Director of Player Safety & Anti-Cheat.
- **Compensation & Ratings**: Glassdoor rating of **3.7/5** (499 reviews) with compensation rated 3.7/5 and culture rated 3.6/5. Example salary: Creative Director ~$177K/year, Deployment Project Manager ~$98K/year.
- **Growth Trajectory**: Rapidly growing company (+0.5% monthly headcount growth) with 239 open roles, offering significant career advancement potential in a top-tier mobile gaming company.

## Sources
1. [scopely.com](https://www.scopely.com/en)
2. [scopely.com - Life at Scopely](https://www.scopely.com/en/life-at-scopely)
3. [careers.scopely.com](https://careers.scopely.com/us/en/home)
4. [linkedin.com - Scopely](https://uk.linkedin.com/company/scopely)

## Other roles at Scopely

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- [Staff Software Engineer](https://feeny.ai/job/staff-software-engineer-scopely-san-francisco-california-xwe2rq59zaa3) — San Francisco California, United States
- [Senior Manager, Global Compensation Programs](https://feeny.ai/job/senior-manager-global-compensation-programs-scopely-culver-city-california-yrch6h1da5f6) — Culver City California, United States
- [Associate Product Manager](https://feeny.ai/job/associate-product-manager-scopely-barcelona-qcdgnhxyf251) — Barcelona, Spain
- [Art Director](https://feeny.ai/job/art-director-scopely-china-0k3z82ym5hkv) — China
- [Player Services Representative](https://feeny.ai/job/player-services-representative-scopely-bengaluru-78xgh26f60ys) — Bengaluru, India
- [Senior Technology Auditor](https://feeny.ai/job/senior-technology-auditor-scopely-culver-city-california-xjgvkm469rxs) — Culver City California, United States
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- [Senior UX Designer - Star Trek Fleet Command](https://feeny.ai/job/senior-ux-designer-star-trek-fleet-command-scopely-united-kingdom-rmz6px8vvw6m) — United Kingdom