---
title: 'Performance Marketing Executive at dmg events'
canonical: 'https://feeny.ai/job/performance-marketing-executive-dmg-events-dubai-xenbgsx1jfjh'
type: 'job'
last_seen: '2026-09-26'
---

# Performance Marketing Executive at dmg events

- **Company:** dmg events
- **Location:** Dubai, United Arab Emirates
- **Posted:** 2026-09-25
- **Last confirmed live:** 2026-09-26
- **Apply:** https://job-boards.greenhouse.io/dmgevents/jobs/8232733

## Job description

## JOB PURPOSE:

We are hiring a Performance Marketing Manager to own the growth engine end-to-end: attracting the right audiences through paid and organic channels and converting first-time readers into loyal, returning users.

This is an opportunity to make a visible impact. Beyond improving traffic, engagement and marketing efficiency, you will help drive audience growth and play a key role in preparing the business for the launch of our subscription model.

## FUNCTIONAL RESPONSIBILITIES:

Acquisition — bring the right audience in ●    Plan and run paid acquisition across Google, Meta, LinkedIn, X, and Microsoft, optimising every channel against cost per acquisition (CAC), not vanity traffic. ●    Grow organic and SEO-driven traffic in partnership with our editorial team, building a durable, lower-cost acquisition base that reduces reliance on paid spend. ●    Test and scale new channels, audiences, and creative. ●    Conversion & retention — turn first-time readers into loyal readers, and eventually into subscribers ●    Own and develop a conversion funnel. ●    Partner with lifecycle/CRM to reduce churn through onboarding, engagement, and win-back journeys, using first-party data to personalise. ●    Improve trial-to-paid and free-to-paid conversion rates as a primary KPI. Analytics ●    Build and own the acquisition analytics stack: CAC, LTV, payback period, cohort analysis, and multi-touch attribution. ●    Ensure conversion tracking is accurate and trustworthy — no inflated or under-counted conversions distorting spend decisions. ●    Report MRR growth, funnel health, and channel efficiency to leadership, and translate the numbers into clear budget recommendations.

QUALIFICATIONS, EXPERIENCE, & SKILLS: What we look for in the ideal candidate ●    3+ years in performance, growth, or acquisition marketing — ideally with a subscription, media, or SaaS product. ●    Strong command of both paid acquisition and SEO / organic growth — you have driven traffic from both sides of the house. ●    Fluency in growth analytics: CAC, LTV, cohort, funnel, and churn. GA4 essential; SQL / BigQuery strongly preferred. ●    A track record of optimising conversion funnels, paywalls, or registration flows. ●    Commercial instinct — you think in revenue and payback, not just impressions and clicks.

dmg events is an equal opportunity employer. If you have not had feedback from us within 14 days, please consider your application as unsuccessful for this round.

## About dmg events

## Company Overview
- **One-liner**: dmg events is a global organizer of over 115 face-to-face exhibitions, conferences, and awards ceremonies and a publisher of trade magazines, operating across key industry sectors including construction, energy, food & hospitality, and coatings.
- **Entity Type**: Private (wholly-owned subsidiary of Daily Mail and General Trust (DMGT))
- **Headquarters**: Dubai, United Arab Emirates
- **Founded**: 1989
- **Founders**: Not publicly available

## Core Business
- **Primary industry/industries**: Events & Exhibitions, Trade Media & Publishing
- **Target customers**: B2B, serving professionals, businesses, and government entities across diverse sectors including construction, energy, food & hospitality, coatings, interiors, and education.
- **Mission or purpose statement**: "To accelerate business growth by fostering unparalleled opportunities through face-to-face events" [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Products & Services
- **Exhibitions**: Large-scale trade shows that "bring businesses, products, and people together, fostering innovation and forging new partnerships." Flagship events include the Big 5 Construct series (Saudi, Global), NOG Energy Week, Asia Pacific Coatings Show, and Saudi Wood Expo. [dmgevents.com](https://www.dmgevents.com/)
- **Conferences**: Strategic and technical conferences that "tackle the biggest issues across diverse industries, bringing together leading minds to bring about collective change." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Awards Ceremonies**: Programs that "honor those who drive change, innovate, and excel within their fields, celebrating their outstanding contributions." [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Digital News Platforms**: Includes "Energy Connects," a global digital news platform providing curated content and thought-leadership. [dmgevents.com](https://www.dmgevents.com/)
- **Trade Magazines**: Print and digital publications serving their core sectors.

## Market Standing
- **Valuation/Market Cap**: Not disclosed (dmg events is a subsidiary of DMGT, an international portfolio with total revenues of around £1 billion). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Key Metric**: Organizes over 115 events annually, attracting more than 650,000 visitors. Operates with 13 offices in 10 countries (including Saudi Arabia, UAE, Egypt, South Africa, UK, Canada, and Singapore). [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Notable Investors/Partners**: Wholly-owned subsidiary of DMGT (Daily Mail and General Trust).
- **Growth Signals**: Strong global expansion through "geo-adapting" flagship events to new markets (e.g., Big 5 Construct Saudi, Vietnam Manufacturing). Has set a public target to halve Scope 1, 2, and 3 greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Competitive Advantages
- **Global Scale & Local Presence**: With offices in 10 countries, the company combines a global portfolio of over 115 events with deep local market understanding, allowing them to "geo-adapt" core event brands to new regions. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **DMGT Backing**: As a subsidiary of a major international media group (DMGT), dmg events has the financial stability and strategic resources to pursue acquisitions and long-term growth.
- **Multi-Sector Diversification**: The company is not reliant on a single industry, operating across construction, energy, hospitality, coatings, education, and more, which provides resilience against sector-specific downturns.

## Strategic Focus
- **Sustainability**: A core strategic priority with a clear target to halve greenhouse gas emissions by 2030 and achieve Net Zero by 2050. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **International Expansion**: Continued growth through strategic acquisitions and geo-adaptation of flagship events into new and emerging markets.
- **Diversity & Inclusion**: Designing events "with a focus on diversity, inclusion, and equality" and creating a culture of belonging internally. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
- **Youth Empowerment**: Running youth programs designed to "empower the next generation" with tools and opportunities. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)

## Why Work Here
- **Global & Dynamic Environment**: Work across a portfolio of world-class events in diverse industries (construction, energy, hospitality, etc.) with colleagues in 10 countries.
- **Culture & Values**: Emphasizes integrity, accountability, and ethical standards. The company states its mission is to "build a supportive and dynamic workplace that prioritizes employees." [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Employee Development**: Actively invests in talent development, providing opportunities for upskilling, people management, and becoming industry experts. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Wellbeing & Recognition**: Promotes a healthy work-life balance through initiatives like "Wellness Week," and has a culture of recognizing and rewarding excellence. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Diversity & Inclusion**: Committed to creating a culture of "diversity, inclusion, and belonging," recognizing that different perspectives bring value. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
- **Work Policy**: Offices in Dubai, London, Riyadh, Hanoi, Singapore, and more. Roles are posted with specific locations (e.g., Dubai, London, Riyadh, Hanoi), suggesting a preference for in-office or hybrid work depending on the role and location. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

## Sources
1. [dmgevents.com](https://www.dmgevents.com/)
2. [dmgevents.com/about-us](https://www.dmgevents.com/about-us/)
3. [dmgevents.com/life-at-dmg](https://www.dmgevents.com/life-at-dmg/)
4. [job-boards.greenhouse.io/dmgevents](https://job-boards.greenhouse.io/dmgevents)

## Other roles at dmg events

- [Conference Producer (Saudi National)](https://feeny.ai/job/conference-producer-saudi-national-dmg-events-riyadh-rzw7hzpcg489) — Riyadh, Saudi Arabia
- [Senior Delivery Manager](https://feeny.ai/job/senior-delivery-manager-dmg-events-dubai-abptspj993kn) — Dubai, United Arab Emirates
- [Sales Manager - Construction Saudi Cluster (Saudi National)](https://feeny.ai/job/sales-manager-construction-saudi-cluster-saudi-national-dmg-events-riyadh-zbn1wemnc8qq) — Riyadh, Saudi Arabia
- [Media and Association Partnerships Manager](https://feeny.ai/job/media-and-association-partnerships-manager-dmg-events-london-1c3pmfekdrdp) — London, United Kingdom
- [Senior Conference Producer](https://feeny.ai/job/senior-conference-producer-dmg-events-london-e0qmdwd3zjem) — London, United Kingdom
- [Operations Assistant](https://feeny.ai/job/operations-assistant-dmg-events-london-t5gftyfwk0ja) — London, United Kingdom
- [HR Director](https://feeny.ai/job/hr-director-dmg-events-dubai-p06w3p3npc3p) — Dubai, United Arab Emirates
- [Sales Executive](https://feeny.ai/job/sales-executive-dmg-events-hanoi-gzm8jg73kqw8) — Hanoi, Vietnam
- [Sales Manager](https://feeny.ai/job/sales-manager-dmg-events-hanoi-2yp2gzs8429s) — Hanoi, Vietnam
- [Sales Executive](https://feeny.ai/job/sales-executive-dmg-events-dubai-xds7wbc83gvm) — Dubai, United Arab Emirates