---
title: 'Performance Marketing Lead at Cogent Security'
canonical: 'https://feeny.ai/job/performance-marketing-lead-cogent-security-new-york-1v5wecv15a9f'
type: 'job'
last_seen: '2026-09-14'
---

# Performance Marketing Lead at Cogent Security

- **Company:** Cogent Security
- **Location:** New York, NY
- **Employment:** full-time
- **Work type:** hybrid
- **Posted:** 2026-09-09
- **Last confirmed live:** 2026-09-14
- **Apply:** https://jobs.ashbyhq.com/cogent-security/750704ca-4110-4dc8-8779-8e358ea87326

## Job description

Cogent is building the revenue engine for autonomous cyber defense, and we are hiring a Performance Marketing Lead to build the digital demand engine that turns the right audiences, messages, and moments into sales-qualified pipeline. This role sits on the Growth team and partners closely with Demand Generation, Content, Product Marketing, Sales, Partnerships, RevOps, and agency partners. You will build the performance engine across paid distribution, landing pages, conversion paths, webinars, nurture, attribution, and campaign learning so our best ideas reach the right buyers and convert. We are looking for someone creative, analytical, operational, and AI-native: a builder who can launch programs quickly, make their own assets when needed, use data to decide what to scale, and help a lean Growth team move like a much larger one.

## What You Will Do

Build Digital Pipeline

- Run paid search, LinkedIn, retargeting, sponsored content, webinar promotion, and other digital programs that create qualified demand.
- Test audiences, segments, offers, messages, creative, and landing pages with a clear view of what creates Sales-accepted meetings and sales-qualified pipeline.
- Build campaigns around priority ICP segments, industries, competitors, use cases, field moments, and market signal.
- Optimize for lead quality, conversion, pipeline, and spend efficiency, not vanity metrics.

Own Landing Pages and Conversion

- Build and improve campaign pages, webinar pages, comparison pages, category pages, and conversion paths.
- Improve CTAs, forms, page structure, routing, retargeting, and follow-up so more of the right traffic becomes qualified demand.
- Partner with Content and PMM on SEO/AEO topics, then own the conversion layer that turns that traffic into pipeline.
- Maintain enough CMS, Webflow, Framer, or light HTML/CSS fluency to unblock yourself.

Run Webinars and Digital Programs

- Own webinars, virtual roundtables, and digital programs as pipeline programs, from promotion to follow-up.
- Partner with PMM, Content, Sales, Solutions, Partnerships, and founders on topics, speakers, audience, registration, and activation.
- Turn each program into a follow-up engine: nurture, retargeting, SDR handoff, sales snippets, and landing-page updates.
- Measure registrations, attendance, engagement, qualified leads, meetings, pipeline created, and pipeline influenced.

Build Nurture and Audience Activation

- Build nurture programs that move the right buyers from interest to sales conversation.
- Segment audiences by persona, account fit, industry, intent, source, engagement, and lifecycle stage.
- Partner with the SDR/outbound motion on hot-lead workflows, follow-up plays, and messaging tests.
- Use campaign learnings to inform where Growth should spend, what messages are working, and which audiences are converting.

Own Measurement and Campaign Ops

- Set up clean UTMs, campaign tracking, form flows, routing, HubSpot attribution, and reporting for your programs.
- Report weekly on traffic quality, conversion, qualified leads, Sales-accepted meetings, sales-qualified pipeline, CAC, and learnings.
- Work with RevOps to understand where demand is converting, where it is leaking, and what to test next.
- Keep programs moving without waiting on a separate admin for every campaign ops change.

Build AI-Native Performance Workflows

- Use AI to accelerate research, campaign briefs, landing page drafts, creative variants, webinar ops, nurture, reporting, and analysis.
- Create lightweight digital assets yourself using AI and design tools, and use agency support when the work needs heavier polish.
- Experiment with AI agents and automation to monitor market signal, identify campaign ideas, and turn those ideas into programs quickly.
- Bring strong judgment and taste to AI output. Speed matters, but credibility matters more.\

## What We Are Looking For

- 5+ years in performance marketing, digital demand generation, growth marketing, or integrated campaigns, ideally in B2B SaaS, cybersecurity, infrastructure, or another technical category.
- Hands-on experience with paid search, paid social, retargeting, webinars, landing pages, nurture, campaign ops, and conversion optimization.
- Strong analytical instincts. You can explain what happened, why it happened, and what to do next.
- Comfortable in tools like HubSpot, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, Search Console, Ahrefs, Semrush, Webflow, Framer, or similar.
- Good creative taste and enough design fluency to make or direct digital assets for ads, webinars, landing pages, and nurture.
- Strong collaborator with Content and PMM, with the ability to turn strong stories into high-performing campaigns, landing pages, and conversion paths.
- AI-native operating style. You use AI every day to move faster and build better systems.
- High ownership, low ego, fast follow-through, and real curiosity about cybersecurity.

## About Cogent Security

## Company Overview
- **One-liner**: Cogent Security is an applied AI lab building autonomous AI agents that discover, assess, and remediate enterprise vulnerabilities at machine speed.
- **Entity Type**: Private (Seed / Series A; $11M total funding)
- **Headquarters**: San Francisco, California, United States
- **Founded**: 2024
- **Founders**: Vineet Edupuganti (CEO), Geng Sng (CTO), Thanos Baskous (VP Engineering) [cogent.com/about-us](https://www.cogent.com/about-us)

## Core Business
- **Primary industry**: Cybersecurity – specifically vulnerability management and agentic AI for security remediation.
- **Target customers**: Enterprise cybersecurity teams (B2B, mid-market to large enterprises).
- **Mission**: “Prevent breaches using autonomous AI systems that continuously secure systems against AI-armed adversaries operating at machine speed.” [cogent.com](https://www.cogent.com/)

## Products & Services
- **[Cogent Platform]**: An AI-agent workforce that handles the full vulnerability lifecycle. Modules include **Discover** (identify vulnerable software within minutes of a disclosure), **Assess** (risk scoring based on business context), **Remediate** (from assisted to fully autonomous fix deployment), and **Report** (verified evidence-backed reporting). Type: SaaS platform with embedded AI agents. [cogent.com](https://www.cogent.com/)

## Market Standing
- **Valuation/Market Cap**: Not disclosed (private company).
- **Key Metric**: Total funding $11M – Seed round ($11M) led by Greylock Partners (August 2025); subsequent Series A led by Bain Capital Ventures with additional investors. [linkedin.com](https://www.linkedin.com/company/cogentsecurity)
- **Notable Investors/Partners**: Greylock Partners, Bain Capital Ventures. Customers include Alteryx (CISO Lucas Moody), CSC Generation (CEO Justin Yoshimura), University of the Pacific (CISO Mo Bal). [cogent.com/about-us](https://www.cogent.com/about-us)
- **Growth Signals**: 39 employees (as of mid-2025), +14% monthly headcount growth, 29 active job postings, reported 3x increase in vulnerability team output and 97% reduction in exposure window for critical vulnerabilities. [linkedin.com](https://www.linkedin.com/company/cogentsecurity)

## Competitive Advantages
- **Agentic AI approach** that not only detects but also investigates, coordinates, and verifies fixes – reducing the manual burden on security teams.
- **Founding team** from Google DeepMind, Abnormal Security, and Coinbase, bringing deep AI and security expertise.
- **Rapid time-to-value**: 3 hours from onboarding to full vulnerability assessment.
- **Strong customer satisfaction**: 4.9/5 rating from 1,200+ reviews. [cogent.com/about-us](https://www.cogent.com/about-us)

## Strategic Focus
- Scaling AI agent capabilities to cover more vulnerability types and integrate deeper into enterprise workflows.
- Expanding the commercial team (Sales, Solutions Engineering, TAMs) to capture growing demand.
- Advancing research through **Cogent Research**, tackling open problems in dependable autonomy and AI × security. [cogent.com](https://www.cogent.com/)

## Why Work Here
- **Culture**: Values include customer centricity, intentionality, ambition for excellence, extreme ownership, velocity, and intellectual honesty. [cogent.com/company/careers](https://www.cogent.com/company/careers)
- **Remote/Hybrid**: In-person in San Francisco and New York, plus remote options within the US. [cogent.com/company/careers](https://www.cogent.com/company/careers)
- **Engineering Culture**: Engineers and AI researchers sit together; the distance from idea to production is measured in days. Emphasis on shipping production software, not just research.
- **Notable Perks**: 12-week AI Fellowship for graduate researchers and early-career ML engineers; team hails from top companies like Coinbase, Databricks, AWS, Zscaler, and HashiCorp. [cogent.com/company/careers](https://www.cogent.com/company/careers)
- **Growth Opportunity**: Rapidly scaling startup with significant funding, strong customer traction, and a mission-driven focus on one of cybersecurity’s hardest problems.

## Sources
1. [cogent.com](https://www.cogent.com/) – Company overview, product details, customer testimonials
2. [cogent.com/about-us](https://www.cogent.com/about-us) – Founders, mission, team background
3. [cogent.com/company/careers](https://www.cogent.com/company/careers) – Culture, remote policy, AI Fellowship, values
4. [linkedin.com/company/cogentsecurity](https://www.linkedin.com/company/cogentsecurity) – Employee count, funding, office locations, job postings
5. [jobs.ashbyhq.com/cogent-security](https://jobs.ashbyhq.com/cogent-security) – Active job openings
6. Pulse 2.0 (2025-07-16) – “Cogent Security: $11 Million Raised For AI Taskforce For Vulnerability Management”
7. FinSMEs (2025-07-15) – “Cogent Security Raises $11M in Funding”

## Other roles at Cogent Security

- [Enterprise Technical Account Manager](https://feeny.ai/job/enterprise-technical-account-manager-cogent-security-united-states-179nnnd8c2d5) — United States
- [Accounting Manager](https://feeny.ai/job/accounting-manager-cogent-security-new-york-ay01k1ga3tcs) — New York, NY
- [Senior Analyst, Strategic Finance](https://feeny.ai/job/senior-analyst-strategic-finance-cogent-security-new-york-mb5f34ya6e4r) — New York, NY
- [Security Engineer - Application Security (Senior)](https://feeny.ai/job/security-engineer-application-security-senior-cogent-security-united-states-dxg7ychqd220) — United States
- [Forward Deployed Agent Engineer, Early Career](https://feeny.ai/job/forward-deployed-agent-engineer-early-career-cogent-security-new-york-88hfwcpessv5) — New York, NY
- [Business Operations & Strategy](https://feeny.ai/job/business-operations-strategy-cogent-security-san-francisco-3h7bbry68jbz) — San Francisco, CA
- [Field Marketing Manager](https://feeny.ai/job/field-marketing-manager-cogent-security-new-york-ewvnsjqjscem) — New York, NY
- [Sales Operations Analyst](https://feeny.ai/job/sales-operations-analyst-cogent-security-new-york-zrnwqz6hcqkb) — New York, NY
- [Head of Demand Generation](https://feeny.ai/job/head-of-demand-generation-cogent-security-new-york-5e9gf3wx4t76) — New York, NY
- [Forward Deployed Agent Engineer](https://feeny.ai/job/forward-deployed-agent-engineer-cogent-security-san-francisco-sf1qn8adzzv2) — San Francisco, CA